Search Results for Communication in marketing. - Narrowed by: 1:VGBDX SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dCommunication$002bin$002bmarketing.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGBDX$0025091$00253AVGBDX$0026ps$003d300$0026isd$003dtrue? 2025-07-08T01:11:26Z Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing communications ent://SD_ILS/0/SD_ILS:57376 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Egan, John, 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Strategic creativity : a business field guide to advertising, branding, and design ent://SD_ILS/0/SD_ILS:57501 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Landa, Robin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:57572 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Chernev, Alexander, author<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:55243 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:22106 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Andrews, J. Craig, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:21378 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Strategic integrated communication ent://SD_ILS/0/SD_ILS:156 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> To like or not to like : an exploration of how South African brands use social media ent://SD_ILS/0/SD_ILS:18821 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Peake, Fiona.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female ent://SD_ILS/0/SD_ILS:18841 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Ngobeni, Lesego.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Selfies : an opportunity for personal branding through immediate visual communication on Facebook ent://SD_ILS/0/SD_ILS:18814 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Leventis, Katherine.<br/>Format:&#160;Computer file<br/>Publication Date&#160;2014<br/> How clothing colour affects personal brand communiction and perception ent://SD_ILS/0/SD_ILS:18828 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Mokoena, Kamogelo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:185 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> From witblits to vuvuzelas : marketing in the new South Africa ent://SD_ILS/0/SD_ILS:7074 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Hefer, Dale.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:16008 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media ent://SD_ILS/0/SD_ILS:18832 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Mckend, Robert.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:15901 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Barker, Rachel, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising, promotion and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9799 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Branding unbound : the future of advertising, sales, and the brand experience in the wireless age ent://SD_ILS/0/SD_ILS:13003 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a> Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a> Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Communities dominate brands : business and marketing challenges for the 21st century ent://SD_ILS/0/SD_ILS:15679 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Ahonen, Tomi T.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The visionary package : using packaging to build effective brands ent://SD_ILS/0/SD_ILS:17010 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing communications ent://SD_ILS/0/SD_ILS:11652 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing ent://SD_ILS/0/SD_ILS:11664 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Media now : understanding media culture and technology ent://SD_ILS/0/SD_ILS:16903 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Straubhaar, Joseph D.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> Casting for big ideas : a new manifesto for agency managers ent://SD_ILS/0/SD_ILS:16573 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Jaffe, Andrew, 1938-2010.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html">http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html">http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003283016.html">http://catdir.loc.gov/catdir/description/wiley041/2003283016.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Buyer behaviour : a multi-cultural approach ent://SD_ILS/0/SD_ILS:15678 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Public relations : South African perspectives ent://SD_ILS/0/SD_ILS:16219 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Rensburg, Ron&eacute;l S.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Business communication : in perspective ent://SD_ILS/0/SD_ILS:12359 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Rudansky-Kloppers, Sharon.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Beyond disruption : changing the rules in the marketplace ent://SD_ILS/0/SD_ILS:13006 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing plans that work ent://SD_ILS/0/SD_ILS:17005 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043345.html">http://catdir.loc.gov/catdir/toc/els031/2001043345.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043345.html">http://catdir.loc.gov/catdir/description/els031/2001043345.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:12443 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els051/2004556468.html">http://catdir.loc.gov/catdir/toc/els051/2004556468.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els051/2004556468.html">http://catdir.loc.gov/catdir/description/els051/2004556468.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:326 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Growing and managing an entrepreneurial business ent://SD_ILS/0/SD_ILS:13212 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Allen, Kathleen R.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Advertising communications &amp; promotion management ent://SD_ILS/0/SD_ILS:354 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/> The successful marketing plan : a disciplined and comprehensive approach ent://SD_ILS/0/SD_ILS:16617 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Hiebing, Roman G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/96028253.html">http://catdir.loc.gov/catdir/toc/mh022/96028253.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html">http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/96028253.html">http://catdir.loc.gov/catdir/description/mh022/96028253.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Effective communication in organizations ent://SD_ILS/0/SD_ILS:10529 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Fielding, M. L. (Michael L.)<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Promotional strategy : Managing the marketing communications process ent://SD_ILS/0/SD_ILS:19802 2025-07-08T01:11:26Z 2025-07-08T01:11:26Z by&#160;Engel, James F.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/>