Search Results for Communication in marketing. - Narrowed by: Marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dCommunication$002bin$002bmarketing.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300? 2025-07-17T06:44:45Z Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:59196 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Cant, Michael<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Marketing communications ent://SD_ILS/0/SD_ILS:57376 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Egan, John, 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of strategic communication ent://SD_ILS/0/SD_ILS:57901 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Holtzhausen, Derina Rhoda, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:57572 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Chernev, Alexander, author<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Marketing ent://SD_ILS/0/SD_ILS:55472 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Lamb, Charles W., author<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Marketing ent://SD_ILS/0/SD_ILS:22809 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Lamb, Charles W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communications ent://SD_ILS/0/SD_ILS:54343 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Egan, John, 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Business marketing face to face : the theory and practice of B2B ent://SD_ILS/0/SD_ILS:51144 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Fill, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Campaign communication and political marketing ent://SD_ILS/0/SD_ILS:46466 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Maarek, Philippe J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> From witblits to vuvuzelas : marketing in the new South Africa ent://SD_ILS/0/SD_ILS:7074 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Hefer, Dale.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing ent://SD_ILS/0/SD_ILS:2069 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Lamb, Charles W.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing ent://SD_ILS/0/SD_ILS:1664 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Lamb, Charles W.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> In search of a new logic for marketing : the foundation of contemporary marketing theory ent://SD_ILS/0/SD_ILS:33406 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Gr&ouml;nroos, Christian, 1947-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006032096.html">http://www.loc.gov/catdir/toc/ecip072/2006032096.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:34210 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Essentials of marketing communications ent://SD_ILS/0/SD_ILS:31586 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Blythe, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:12310 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Branding unbound : the future of advertising, sales, and the brand experience in the wireless age ent://SD_ILS/0/SD_ILS:13003 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a> Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a> Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The visionary package : using packaging to build effective brands ent://SD_ILS/0/SD_ILS:17010 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Space race : an inside view of the future of communications planning ent://SD_ILS/0/SD_ILS:32000 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing communications ent://SD_ILS/0/SD_ILS:11652 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11656 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing ent://SD_ILS/0/SD_ILS:11664 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:16797 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Bothma, Neels, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Beyond disruption : changing the rules in the marketplace ent://SD_ILS/0/SD_ILS:13006 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing communications : contexts, strategies, and applications ent://SD_ILS/0/SD_ILS:13024 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Fill, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Internet marketing ent://SD_ILS/0/SD_ILS:13569 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Hofacker, Charles F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/00036498.html">http://catdir.loc.gov/catdir/toc/onix06/00036498.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/00036498.html">http://catdir.loc.gov/catdir/description/wiley035/00036498.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz08739104xcov.htm">http://swbplus.bsz-bw.de/bsz08739104xcov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing communications : principles and practice ent://SD_ILS/0/SD_ILS:13862 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Kitchen, Philip J.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Achieving excellence in selling : the South African approach ent://SD_ILS/0/SD_ILS:7099 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Blem, Norman.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Achieving excellence in selling : the South African approach ent://SD_ILS/0/SD_ILS:13914 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Blem, Norman.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:1504 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Promotional strategy : managing the marketing communications process ent://SD_ILS/0/SD_ILS:19684 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Engel, James F.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Promotional strategy : managing the marketing communications process ent://SD_ILS/0/SD_ILS:20169 2025-07-17T06:44:45Z 2025-07-17T06:44:45Z by&#160;Engel, James F.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003913737.PDF">http://www.gbv.de/dms/hbz/toc/ht003913737.PDF</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/>