Search Results for Communication in marketing. - Narrowed by: Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dCommunication$002bin$002bmarketing.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?2025-07-17T06:44:45ZMarketing communication : an integrated approachent://SD_ILS/0/SD_ILS:591962025-07-17T06:44:45Z2025-07-17T06:44:45Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2025<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-07-17T06:44:45Z2025-07-17T06:44:45Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-07-17T06:44:45Z2025-07-17T06:44:45Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-07-17T06:44:45Z2025-07-17T06:44:45Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-07-17T06:44:45Z2025-07-17T06:44:45Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-07-17T06:44:45Z2025-07-17T06:44:45Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-07-17T06:44:45Z2025-07-17T06:44:45Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-07-17T06:44:45Z2025-07-17T06:44:45Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-07-17T06:44:45Z2025-07-17T06:44:45Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:543432025-07-17T06:44:45Z2025-07-17T06:44:45Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-07-17T06:44:45Z2025-07-17T06:44:45Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-07-17T06:44:45Z2025-07-17T06:44:45Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Business marketing face to face : the theory and practice of B2Bent://SD_ILS/0/SD_ILS:511442025-07-17T06:44:45Z2025-07-17T06:44:45Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2012<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-07-17T06:44:45Z2025-07-17T06:44:45Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>From witblits to vuvuzelas : marketing in the new South Africaent://SD_ILS/0/SD_ILS:70742025-07-17T06:44:45Z2025-07-17T06:44:45Zby Hefer, Dale.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-07-17T06:44:45Z2025-07-17T06:44:45Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Marketingent://SD_ILS/0/SD_ILS:20692025-07-17T06:44:45Z2025-07-17T06:44:45Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-07-17T06:44:45Z2025-07-17T06:44:45Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-07-17T06:44:45Z2025-07-17T06:44:45Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>In search of a new logic for marketing : the foundation of contemporary marketing theoryent://SD_ILS/0/SD_ILS:334062025-07-17T06:44:45Z2025-07-17T06:44:45Zby Grönroos, Christian, 1947-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006032096.html">http://www.loc.gov/catdir/toc/ecip072/2006032096.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:342102025-07-17T06:44:45Z2025-07-17T06:44:45Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2007<br/>Essentials of marketing communicationsent://SD_ILS/0/SD_ILS:315862025-07-17T06:44:45Z2025-07-17T06:44:45Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2006<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:123102025-07-17T06:44:45Z2025-07-17T06:44:45Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2005<br/>Branding unbound : the future of advertising, sales, and the brand experience in the wireless ageent://SD_ILS/0/SD_ILS:130032025-07-17T06:44:45Z2025-07-17T06:44:45Zby Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a>
Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a>
Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format: Books<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-07-17T06:44:45Z2025-07-17T06:44:45Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-07-17T06:44:45Z2025-07-17T06:44:45Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:116522025-07-17T06:44:45Z2025-07-17T06:44:45Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2004<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-07-17T06:44:45Z2025-07-17T06:44:45Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-07-17T06:44:45Z2025-07-17T06:44:45Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-07-17T06:44:45Z2025-07-17T06:44:45Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-07-17T06:44:45Z2025-07-17T06:44:45Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-07-17T06:44:45Z2025-07-17T06:44:45Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing communications : contexts, strategies, and applicationsent://SD_ILS/0/SD_ILS:130242025-07-17T06:44:45Z2025-07-17T06:44:45Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2002<br/>Internet marketingent://SD_ILS/0/SD_ILS:135692025-07-17T06:44:45Z2025-07-17T06:44:45Zby Hofacker, Charles F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/00036498.html">http://catdir.loc.gov/catdir/toc/onix06/00036498.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz08739104xcov.htm">http://swbplus.bsz-bw.de/bsz08739104xcov.htm</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing communications : principles and practiceent://SD_ILS/0/SD_ILS:138622025-07-17T06:44:45Z2025-07-17T06:44:45Zby Kitchen, Philip J.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-07-17T06:44:45Z2025-07-17T06:44:45Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Achieving excellence in selling : the South African approachent://SD_ILS/0/SD_ILS:70992025-07-17T06:44:45Z2025-07-17T06:44:45Zby Blem, Norman.<br/>Format: Books<br/>Publication Date 1997<br/>Achieving excellence in selling : the South African approachent://SD_ILS/0/SD_ILS:139142025-07-17T06:44:45Z2025-07-17T06:44:45Zby Blem, Norman.<br/>Format: Books<br/>Publication Date 1997<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:15042025-07-17T06:44:45Z2025-07-17T06:44:45Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 1995<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:196842025-07-17T06:44:45Z2025-07-17T06:44:45Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:201692025-07-17T06:44:45Z2025-07-17T06:44:45Zby Engel, James F.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003913737.PDF">http://www.gbv.de/dms/hbz/toc/ht003913737.PDF</a><br/>Format: Books<br/>Publication Date 1991<br/>