Search Results for Concepts. - Narrowed by: Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConcepts.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-26T04:31:37ZCore concepts : marketingent://SD_ILS/0/SD_ILS:280762025-10-26T04:31:37Z2025-10-26T04:31:37Zby Shaw, Roy Thomas, 1916-<br/>Format: Books<br/>Publication Date 2002<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:24992025-10-26T04:31:37Z2025-10-26T04:31:37Zby Dibb, Sally.<br/><a href="http://www.dibbmarketing.com">Digital materiall</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-10-26T04:31:37Z2025-10-26T04:31:37Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205392025-10-26T04:31:37Z2025-10-26T04:31:37Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012 1220<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:201922025-10-26T04:31:37Z2025-10-26T04:31:37Zby Pride, William M.<br/>Format: Books<br/>Publication Date 1993<br/>Advertising, concepts and strategiesent://SD_ILS/0/SD_ILS:3142025-10-26T04:31:37Z2025-10-26T04:31:37Zby Berkman, Harold W.<br/>Format: Books<br/>Publication Date 1987<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:228112025-10-26T04:31:37Z2025-10-26T04:31:37Zby Dibb, Sally, 1963- author.<br/><a href="URL">Title</a><br/>Format: Regular print<br/>Publication Date 2016<br/>The marketing casebook : cases and conceptsent://SD_ILS/0/SD_ILS:340022025-10-26T04:31:37Z2025-10-26T04:31:37Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing : origins, concepts and environment.ent://SD_ILS/0/SD_ILS:265152025-10-26T04:31:37Z2025-10-26T04:31:37Zby Wright, Ray.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-10-26T04:31:37Z2025-10-26T04:31:37Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>Industrial marketing : cases and conceptsent://SD_ILS/0/SD_ILS:14652025-10-26T04:31:37Z2025-10-26T04:31:37Zby Corey, E. Raymond.<br/>Format: Books<br/>Publication Date 1983<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-10-26T04:31:37Z2025-10-26T04:31:37Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing insights from A to Z : 80 concepts every manager needs to knowent://SD_ILS/0/SD_ILS:119772025-10-26T04:31:37Z2025-10-26T04:31:37Zby Kotler, Philip.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc.asp?bookid=12771</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=36368">http://www.myilibrary.com?id=36368</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-10-26T04:31:37Z2025-10-26T04:31:37Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-10-26T04:31:37Z2025-10-26T04:31:37Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-10-26T04:31:37Z2025-10-26T04:31:37Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-10-26T04:31:37Z2025-10-26T04:31:37Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-10-26T04:31:37Z2025-10-26T04:31:37Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-10-26T04:31:37Z2025-10-26T04:31:37Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Pricing strategies : a marketing approachent://SD_ILS/0/SD_ILS:497962025-10-26T04:31:37Z2025-10-26T04:31:37Zby Schindler, Robert (Robert M.)<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-10-26T04:31:37Z2025-10-26T04:31:37Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>From witblits to vuvuzelas : marketing in the new South Africaent://SD_ILS/0/SD_ILS:70742025-10-26T04:31:37Z2025-10-26T04:31:37Zby Hefer, Dale.<br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-10-26T04:31:37Z2025-10-26T04:31:37Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-10-26T04:31:37Z2025-10-26T04:31:37Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:159492025-10-26T04:31:37Z2025-10-26T04:31:37Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-10-26T04:31:37Z2025-10-26T04:31:37Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:169912025-10-26T04:31:37Z2025-10-26T04:31:37Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017032662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html">http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-10-26T04:31:37Z2025-10-26T04:31:37Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-10-26T04:31:37Z2025-10-26T04:31:37Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>New products managementent://SD_ILS/0/SD_ILS:509572025-10-26T04:31:37Z2025-10-26T04:31:37Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Format: Books<br/>Publication Date 2006<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:115282025-10-26T04:31:37Z2025-10-26T04:31:37Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 2005<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-10-26T04:31:37Z2025-10-26T04:31:37Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-10-26T04:31:37Z2025-10-26T04:31:37Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:106012025-10-26T04:31:37Z2025-10-26T04:31:37Zby Shank, Matthew D.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing managementent://SD_ILS/0/SD_ILS:132572025-10-26T04:31:37Z2025-10-26T04:31:37Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>Marketingent://SD_ILS/0/SD_ILS:133132025-10-26T04:31:37Z2025-10-26T04:31:37Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:149192025-10-26T04:31:37Z2025-10-26T04:31:37Zby Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:149262025-10-26T04:31:37Z2025-10-26T04:31:37Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 1999<br/>Great answers to tough marketing questionsent://SD_ILS/0/SD_ILS:149312025-10-26T04:31:37Z2025-10-26T04:31:37Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 1999<br/>Strategic market managementent://SD_ILS/0/SD_ILS:152912025-10-26T04:31:37Z2025-10-26T04:31:37Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Marketing : a resource bookent://SD_ILS/0/SD_ILS:141002025-10-26T04:31:37Z2025-10-26T04:31:37Zby Hutchings, Andy.<br/>Format: Books<br/>Publication Date 1995<br/>