Search Results for Consumer behavior -- Research.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bbehavior$002b--$002bResearch.$0026ps$003d300?dt=list2025-05-06T14:51:32ZResearch in consumer behavior. Vol. 10ent://SD_ILS/0/SD_ILS:319912025-05-06T14:51:32Z2025-05-06T14:51:32Zby Belk, Russell W.<br/>Format: Books<br/>Publication Date 2006<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-05-06T14:51:32Z2025-05-06T14:51:32Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-05-06T14:51:32Z2025-05-06T14:51:32Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:334532025-05-06T14:51:32Z2025-05-06T14:51:32Zby Conference on Consumer Culture Theory (2006 : Notre Dame University)<br/>Format: Books<br/>Publication Date 2007<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-05-06T14:51:32Z2025-05-06T14:51:32Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-05-06T14:51:32Z2025-05-06T14:51:32Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-05-06T14:51:32Z2025-05-06T14:51:32Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-05-06T14:51:32Z2025-05-06T14:51:32Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-05-06T14:51:32Z2025-05-06T14:51:32Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-05-06T14:51:32Z2025-05-06T14:51:32Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-05-06T14:51:32Z2025-05-06T14:51:32Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-05-06T14:51:32Z2025-05-06T14:51:32Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-06T14:51:32Z2025-05-06T14:51:32Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-05-06T14:51:32Z2025-05-06T14:51:32Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-05-06T14:51:32Z2025-05-06T14:51:32Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-05-06T14:51:32Z2025-05-06T14:51:32Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-05-06T14:51:32Z2025-05-06T14:51:32Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-05-06T14:51:32Z2025-05-06T14:51:32Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-05-06T14:51:32Z2025-05-06T14:51:32Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-05-06T14:51:32Z2025-05-06T14:51:32Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-05-06T14:51:32Z2025-05-06T14:51:32Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-05-06T14:51:32Z2025-05-06T14:51:32Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:510442025-05-06T14:51:32Z2025-05-06T14:51:32Zby Silver, Lawrence S., 1948-<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-05-06T14:51:32Z2025-05-06T14:51:32Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-05-06T14:51:32Z2025-05-06T14:51:32Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-05-06T14:51:32Z2025-05-06T14:51:32Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-05-06T14:51:32Z2025-05-06T14:51:32Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:553862025-05-06T14:51:32Z2025-05-06T14:51:32Zby Pedersen, Paul Mark.<br/><a href="http://books.google.com/books?isbn=9780736081672">Additional Information at Google Books</a><br/>Format: Books<br/>Publication Date 2011<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-05-06T14:51:32Z2025-05-06T14:51:32Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:179662025-05-06T14:51:32Z2025-05-06T14:51:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-05-06T14:51:32Z2025-05-06T14:51:32Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-05-06T14:51:32Z2025-05-06T14:51:32Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-05-06T14:51:32Z2025-05-06T14:51:32Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-05-06T14:51:32Z2025-05-06T14:51:32Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:228192025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-05-06T14:51:32Z2025-05-06T14:51:32Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-05-06T14:51:32Z2025-05-06T14:51:32Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Sport marketingent://SD_ILS/0/SD_ILS:176522025-05-06T14:51:32Z2025-05-06T14:51:32Zby Mullin, Bernard James.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html">http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:321502025-05-06T14:51:32Z2025-05-06T14:51:32Zby Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format: Books<br/>Publication Date 2007<br/>On becoming a consumer : development of consumer behavior patterns in childhoodent://SD_ILS/0/SD_ILS:334442025-05-06T14:51:32Z2025-05-06T14:51:32Zby McNeal, James U.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html">http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038018.html">http://www.loc.gov/catdir/toc/ecip075/2006038018.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:346172025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2007<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-05-06T14:51:32Z2025-05-06T14:51:32Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:177012025-05-06T14:51:32Z2025-05-06T14:51:32Zby Parks, Janet B., 1942-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Why customers do what they do : who they are, why they buy, and how you can anticipate their every moveent://SD_ILS/0/SD_ILS:111782025-05-06T14:51:32Z2025-05-06T14:51:32Zby Cohen, Marshal.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html">http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The Century of the self. Episode 1, Happiness machinesent://SD_ILS/0/SD_ILS:200642025-05-06T14:51:32Z2025-05-06T14:51:32Zby Curtis, Adam.<br/>Format: Video disc<br/>Publication Date 2006<br/>Market opportunity analysis : text and casesent://SD_ILS/0/SD_ILS:321432025-05-06T14:51:32Z2025-05-06T14:51:32Zby Stevens, Robert E., 1942-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015271.html">http://www.loc.gov/catdir/toc/ecip0513/2005015271.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-05-06T14:51:32Z2025-05-06T14:51:32Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-05-06T14:51:32Z2025-05-06T14:51:32Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-05-06T14:51:32Z2025-05-06T14:51:32Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Handbook of qualitative research methods in marketingent://SD_ILS/0/SD_ILS:416892025-05-06T14:51:32Z2025-05-06T14:51:32Zby Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-05-06T14:51:32Z2025-05-06T14:51:32Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Brands laid bare : using market research for evidence-based brand managementent://SD_ILS/0/SD_ILS:299632025-05-06T14:51:32Z2025-05-06T14:51:32Zby Ford, Kevin.<br/>Format: Books<br/>Publication Date 2005<br/>The consistent consumer : predicting future behavior through lasting valuesent://SD_ILS/0/SD_ILS:157552025-05-06T14:51:32Z2025-05-06T14:51:32Zby Beller, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html">http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-05-06T14:51:32Z2025-05-06T14:51:32Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Why people buy things they don't need : understanding and predicting consumer behaviorent://SD_ILS/0/SD_ILS:118052025-05-06T14:51:32Z2025-05-06T14:51:32Zby Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : a strategic approachent://SD_ILS/0/SD_ILS:292702025-05-06T14:51:32Z2025-05-06T14:51:32Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : in fashionent://SD_ILS/0/SD_ILS:292762025-05-06T14:51:32Z2025-05-06T14:51:32Zby Solomon, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:100022025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2004<br/>Electronic commerce 2004 : a managerial perspectiveent://SD_ILS/0/SD_ILS:127832025-05-06T14:51:32Z2025-05-06T14:51:32Zby Turban, Efraim.<br/>Format: Books<br/>Publication Date 2004<br/>Performance Research Associates' Delivering knock your socks off service.ent://SD_ILS/0/SD_ILS:123212025-05-06T14:51:32Z2025-05-06T14:51:32Zby Zemke, Ron.<br/>Format: Books<br/>Publication Date 2003<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:198302025-05-06T14:51:32Z2025-05-06T14:51:32Zby Parks, Janet B., 1942-<br/>Format: Books<br/>Publication Date 2003<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-05-06T14:51:32Z2025-05-06T14:51:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-05-06T14:51:32Z2025-05-06T14:51:32Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-05-06T14:51:32Z2025-05-06T14:51:32Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-05-06T14:51:32Z2025-05-06T14:51:32Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-05-06T14:51:32Z2025-05-06T14:51:32Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165042025-05-06T14:51:32Z2025-05-06T14:51:32Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-05-06T14:51:32Z2025-05-06T14:51:32Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:249322025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2001<br/>Emotional decisions : tradeoff difficulty and coping in consumer choiceent://SD_ILS/0/SD_ILS:249852025-05-06T14:51:32Z2025-05-06T14:51:32Zby Luce, Mary Frances, 1967-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:167982025-05-06T14:51:32Z2025-05-06T14:51:32Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing managementent://SD_ILS/0/SD_ILS:132572025-05-06T14:51:32Z2025-05-06T14:51:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198052025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-05-06T14:51:32Z2025-05-06T14:51:32Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>The why of consumption : contemporary perspectives on consumer motives, goals and desiresent://SD_ILS/0/SD_ILS:373642025-05-06T14:51:32Z2025-05-06T14:51:32Zby Mick, David Glen.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-05-06T14:51:32Z2025-05-06T14:51:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-05-06T14:51:32Z2025-05-06T14:51:32Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:243232025-05-06T14:51:32Z2025-05-06T14:51:32Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:299432025-05-06T14:51:32Z2025-05-06T14:51:32Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer behaviour : a European perspectiveent://SD_ILS/0/SD_ILS:268062025-05-06T14:51:32Z2025-05-06T14:51:32Zby Antonides, Gerrit, 1951-<br/>Format: Books<br/>Publication Date 1998<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:136562025-05-06T14:51:32Z2025-05-06T14:51:32Zby Peter, J. Paul.<br/>Format: Books<br/>Publication Date 1997<br/>Instructor's manual and video guideent://SD_ILS/0/SD_ILS:142372025-05-06T14:51:32Z2025-05-06T14:51:32Zby Dupree, James V.<br/>Format: Books<br/>Publication Date 1997<br/>Applied consumer behaviourent://SD_ILS/0/SD_ILS:382072025-05-06T14:51:32Z2025-05-06T14:51:32Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 1996<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-05-06T14:51:32Z2025-05-06T14:51:32Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198072025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780136690030.pdf">http://www.gbv.de/dms/bowker/toc/9780136690030.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:149532025-05-06T14:51:32Z2025-05-06T14:51:32Zby Assael, Henry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004238592.PDF">http://www.gbv.de/dms/hbz/toc/ht004238592.PDF</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534024&custom%5Fatt%5F2=simple%5Fviewer">Consumer behavior and marketing action</a><br/>Format: Books<br/>Publication Date 1992<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165092025-05-06T14:51:32Z2025-05-06T14:51:32Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:113012025-05-06T14:51:32Z2025-05-06T14:51:32Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780135561508.pdf">http://www.gbv.de/dms/bowker/toc/9780135561508.pdf</a><br/>Format: Books<br/>Publication Date 1988<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:106872025-05-06T14:51:32Z2025-05-06T14:51:32Zby Assael, Henry.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780534029906.pdf">http://www.gbv.de/dms/bowker/toc/9780534029906.pdf</a><br/>Format: Books<br/>Publication Date 1984<br/>Consumer behavior and the practice of marketingent://SD_ILS/0/SD_ILS:108722025-05-06T14:51:32Z2025-05-06T14:51:32Zby Runyon, Kenneth E.<br/>Format: Books<br/>Publication Date 1980<br/>