Search Results for Consumer behavior -- Research. - Narrowed by: VEGA Bordeaux

Handbook of research on gender and marketing

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by Dobscha, Susan, editor.
Format: Books
Publication Date 2019

Consumer behavior

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by Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: Books
Publication Date 2015

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

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by Makhafola, Kelebogile.
Format: Manuscript
Publication Date 2015

Advertising and integrated brand promotion

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by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

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by Muhwati, Olga.
Format: Manuscript
Publication Date 2014

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

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by Mujeer, A. Qasim.
Format: Manuscript
Publication Date 2014

The eye of the driver : an analysis of what men and women see in luxury cars

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by Pougnet, Jacqueline.
Format: Manuscript
Publication Date 2014

Advertising : concept and copy

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by Felton, George, 1947-
Format: Books
Publication Date 2013

Advertising and promotions : an integrated brand approach

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by Semenik, Richard J.
Format: Books
Publication Date 2012

Consumer behavior

2026-01-03T05:19:42Z

by Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Why we buy : the science of shopping

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by Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html
Format: Books
Publication Date 2009

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

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by Versfeld, R. Andrew.
Format: Computer file
Publication Date 2009

Contemporary advertising

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by Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: Books
Publication Date 2008

Buyer behaviour : understanding consumer psychology and marketing

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by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2007

Consumer behavior

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by Blackwell, Roger D.
Format: Books
Publication Date 2006

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

2026-01-03T05:19:42Z

by Brivik, L. H.
Format: Manuscript
Publication Date 2006

Effective marketing : creating and keeping customers

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by Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: Books
Publication Date 2002

Internet marketing : readings and online resources

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by Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: Books
Publication Date 2001

Principles of marketing

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by Kotler, Philip.
Format: Electronic Resources
Publication Date 2001

Consumer behavior

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by Blackwell, Roger D.
Format: Books
Publication Date 2001

Marketing : best practices

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by Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: Books
Publication Date 2000

Truth, lies, and advertising : the art of account planning

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by Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: Books
Publication Date 1998

Consumer behavior and marketing action

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by Assael, Henry.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html
Format: Books
Publication Date 1995

Consumer behavior

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by Schiffman, Leon G.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf
Format: Books
Publication Date 1991