Search Results for Consumer behavior -- South Africa.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bbehavior$002b--$002bSouth$002bAfrica.$0026ps$003d300?dt=list2025-10-09T03:14:50ZConsumer Behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572452025-10-09T03:14:50Z2025-10-09T03:14:50Zby Yathika Gowpall & Carinda Williams<br/>Format: Books<br/>Publication Date 2023<br/>Consumer behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572662025-10-09T03:14:50Z2025-10-09T03:14:50Zby Gowpall, Yathika, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-10-09T03:14:50Z2025-10-09T03:14:50Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-10-09T03:14:50Z2025-10-09T03:14:50Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-10-09T03:14:50Z2025-10-09T03:14:50Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-10-09T03:14:50Z2025-10-09T03:14:50Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-10-09T03:14:50Z2025-10-09T03:14:50Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-09T03:14:50Z2025-10-09T03:14:50Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-10-09T03:14:50Z2025-10-09T03:14:50Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-10-09T03:14:50Z2025-10-09T03:14:50Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-10-09T03:14:50Z2025-10-09T03:14:50Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-10-09T03:14:50Z2025-10-09T03:14:50Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-10-09T03:14:50Z2025-10-09T03:14:50Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-10-09T03:14:50Z2025-10-09T03:14:50Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-10-09T03:14:50Z2025-10-09T03:14:50Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-10-09T03:14:50Z2025-10-09T03:14:50Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-10-09T03:14:50Z2025-10-09T03:14:50Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-10-09T03:14:50Z2025-10-09T03:14:50Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-10-09T03:14:50Z2025-10-09T03:14:50Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-10-09T03:14:50Z2025-10-09T03:14:50Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-10-09T03:14:50Z2025-10-09T03:14:50Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-09T03:14:50Z2025-10-09T03:14:50Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:130522025-10-09T03:14:50Z2025-10-09T03:14:50Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2006<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-10-09T03:14:50Z2025-10-09T03:14:50Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toysent://SD_ILS/0/SD_ILS:186852025-10-09T03:14:50Z2025-10-09T03:14:50Zby Payne, Joanne.<br/>Format: Manuscript<br/>Publication Date 2005<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-10-09T03:14:50Z2025-10-09T03:14:50Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-10-09T03:14:50Z2025-10-09T03:14:50Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>Consumer behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:165052025-10-09T03:14:50Z2025-10-09T03:14:50Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 1990<br/>