Search Results for Consumer behaviour - Narrowed by: 1:VGCT SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bbehaviour$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGCT$0025091$00253AVGCT$0026ps$003d300$0026isd$003dtrue? 2025-06-08T13:27:41Z Consumer behaviour ent://SD_ILS/0/SD_ILS:60 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:13052 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:2902 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Schiffman,Leon G &amp; Kanuk,Leslie Lazar<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Consumer Behaviour 4e ent://SD_ILS/0/SD_ILS:21263 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Buyer behaviour : understanding consumer psychology and marketing ent://SD_ILS/0/SD_ILS:16096 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa ent://SD_ILS/0/SD_ILS:19384 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Shier, James.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials ent://SD_ILS/0/SD_ILS:19233 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Hendricks, Erin.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry ent://SD_ILS/0/SD_ILS:19259 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Burger, Wouter.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Exploring consumer behaviour : a comparative study between female designer &amp; celebrity endorsed fragrances in Cape Town ent://SD_ILS/0/SD_ILS:19177 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Marais, Erika.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15609 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> The age of surveillance capitalism : the fight for a human future at the new frontier of power ent://SD_ILS/0/SD_ILS:56494 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Zuboff, Shoshana, 1951- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:22452 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Elliott, Richard H., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines ent://SD_ILS/0/SD_ILS:21861 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Warren, Andrew<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:21378 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Creating a brand identity : a guide for designers ent://SD_ILS/0/SD_ILS:57886 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Slade, Catharine, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Alcohol affair : the influence of experiential marketing on purchase behaviour ent://SD_ILS/0/SD_ILS:18948 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Matsolo, Sibongiseni.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Fashion Branding and Consumer Behaviors : Scientific Models ent://SD_ILS/0/SD_ILS:19296 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:185 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Brandwashed : tricks companies use to manipulate our minds and persuade us to buy ent://SD_ILS/0/SD_ILS:6004 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour ent://SD_ILS/0/SD_ILS:18943 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Adie, Lauren Amy.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15757 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Buy ology : how everything we believe about why we buy is wrong ent://SD_ILS/0/SD_ILS:8140 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2008<br/> Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. ent://SD_ILS/0/SD_ILS:13160 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Baskin, Jonathan Salem.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Why we buy : the science of shopping ent://SD_ILS/0/SD_ILS:11591 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Primal branding : create zealots for your brand, your company, and your future ent://SD_ILS/0/SD_ILS:4761 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Consumer behavior : building marketing strategy ent://SD_ILS/0/SD_ILS:16639 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Hawkins, Del I.<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1562971">Consumer behavior</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> Buyer behaviour : a multi-cultural approach ent://SD_ILS/0/SD_ILS:15678 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> How customers think : essential insights into the mind of the market ent://SD_ILS/0/SD_ILS:13130 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here ent://SD_ILS/0/SD_ILS:575 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Blackwell, Roger D.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/random045/2001017343.html">http://catdir.loc.gov/catdir/samples/random045/2001017343.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/random053/2001017343.html">http://catdir.loc.gov/catdir/bios/random053/2001017343.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/2001017343.html">http://catdir.loc.gov/catdir/description/random0414/2001017343.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Emotional branding : the new paradigm for connecting brands to people ent://SD_ILS/0/SD_ILS:13446 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Gob&eacute;, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Customer behavior : consumer behavior &amp; beyond ent://SD_ILS/0/SD_ILS:10291 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Sheth, Jagdish N.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:16509 2025-06-08T13:27:41Z 2025-06-08T13:27:41Z by&#160;Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/>