Search Results for Consumer behaviour - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bbehaviour$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300$0026isd$003dtrue?2025-06-08T12:12:00ZThe value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-06-08T12:12:00Z2025-06-08T12:12:00Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-06-08T12:12:00Z2025-06-08T12:12:00Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-06-08T12:12:00Z2025-06-08T12:12:00Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-06-08T12:12:00Z2025-06-08T12:12:00Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-06-08T12:12:00Z2025-06-08T12:12:00Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-06-08T12:12:00Z2025-06-08T12:12:00Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-06-08T12:12:00Z2025-06-08T12:12:00Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-06-08T12:12:00Z2025-06-08T12:12:00Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-06-08T12:12:00Z2025-06-08T12:12:00Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-06-08T12:12:00Z2025-06-08T12:12:00Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-06-08T12:12:00Z2025-06-08T12:12:00Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-06-08T12:12:00Z2025-06-08T12:12:00Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-06-08T12:12:00Z2025-06-08T12:12:00Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-06-08T12:12:00Z2025-06-08T12:12:00Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-06-08T12:12:00Z2025-06-08T12:12:00Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-06-08T12:12:00Z2025-06-08T12:12:00Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-06-08T12:12:00Z2025-06-08T12:12:00Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-06-08T12:12:00Z2025-06-08T12:12:00Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-06-08T12:12:00Z2025-06-08T12:12:00Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-06-08T12:12:00Z2025-06-08T12:12:00Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-06-08T12:12:00Z2025-06-08T12:12:00Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-06-08T12:12:00Z2025-06-08T12:12:00Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-06-08T12:12:00Z2025-06-08T12:12:00Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-06-08T12:12:00Z2025-06-08T12:12:00Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-06-08T12:12:00Z2025-06-08T12:12:00Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-06-08T12:12:00Z2025-06-08T12:12:00Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toysent://SD_ILS/0/SD_ILS:186852025-06-08T12:12:00Z2025-06-08T12:12:00Zby Payne, Joanne.<br/>Format: Manuscript<br/>Publication Date 2005<br/>