Search Results for Consumer behaviour - Narrowed by: Marketing research.

Search Results for Consumer behaviour - Narrowed by: Marketing research. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bbehaviour$0026qf$003dSUBJECT$002509Subject$002509Marketing$002bresearch.$002509Marketing$002bresearch.$0026ps$003d300? 2025-06-16T12:02:17Z Applied consumer behaviour ent://SD_ILS/0/SD_ILS:38207 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 1996<br/> Buyer behaviour : understanding consumer psychology and marketing ent://SD_ILS/0/SD_ILS:16096 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/> Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands ent://SD_ILS/0/SD_ILS:18846 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/> Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign ent://SD_ILS/0/SD_ILS:18807 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/> The eye of the driver : an analysis of what men and women see in luxury cars ent://SD_ILS/0/SD_ILS:18873 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/> Product innovation toolbox : a field guide to consumer understanding and research ent://SD_ILS/0/SD_ILS:49940 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/> Handbook of marketing scales : multi-item measures for marketing and consumer behavior research ent://SD_ILS/0/SD_ILS:44070 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/> The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple ent://SD_ILS/0/SD_ILS:18816 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/> Why we buy : the science of shopping ent://SD_ILS/0/SD_ILS:11591 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15956 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/> Market opportunity analysis : text and cases ent://SD_ILS/0/SD_ILS:32143 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Stevens, Robert E., 1942-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015271.html">http://www.loc.gov/catdir/toc/ecip0513/2005015271.html</a><br/>Format: Books<br/>Publication Date 2006<br/> Why people buy things they don't need : understanding and predicting consumer behavior ent://SD_ILS/0/SD_ILS:11805 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/> Consumer behavior : a strategic approach ent://SD_ILS/0/SD_ILS:29270 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Assael, Henry.<br/>Format: Books<br/>Publication Date 2004<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:16504 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2001<br/> Consumer behavior and the practice of marketing ent://SD_ILS/0/SD_ILS:10872 2025-06-16T12:02:17Z 2025-06-16T12:02:17Z by Runyon, Kenneth E.<br/>Format: Books<br/>Publication Date 1980<br/>