Search Results for Consumer education. - Narrowed by: O'Brien, Kyle.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002beducation.$0026qf$003dAUTHOR$002509Author$002509O$002527Brien$00252C$002bKyle.$002509O$002527Brien$00252C$002bKyle.$0026ps$003d300?2025-11-24T13:03:52ZPersonifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-11-24T13:03:52Z2025-11-24T13:03:52Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-11-24T13:03:52Z2025-11-24T13:03:52Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>