Search Results for Consumer education. - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002beducation.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300$0026isd$003dtrue?2025-11-22T15:56:23ZMeasuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-11-22T15:56:23Z2025-11-22T15:56:23Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-11-22T15:56:23Z2025-11-22T15:56:23Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-11-22T15:56:23Z2025-11-22T15:56:23Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-11-22T15:56:23Z2025-11-22T15:56:23Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-11-22T15:56:23Z2025-11-22T15:56:23Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-11-22T15:56:23Z2025-11-22T15:56:23Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-11-22T15:56:23Z2025-11-22T15:56:23Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-11-22T15:56:23Z2025-11-22T15:56:23Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-11-22T15:56:23Z2025-11-22T15:56:23Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-11-22T15:56:23Z2025-11-22T15:56:23Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-11-22T15:56:23Z2025-11-22T15:56:23Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-11-22T15:56:23Z2025-11-22T15:56:23Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-11-22T15:56:23Z2025-11-22T15:56:23Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-11-22T15:56:23Z2025-11-22T15:56:23Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-11-22T15:56:23Z2025-11-22T15:56:23Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-11-22T15:56:23Z2025-11-22T15:56:23Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-11-22T15:56:23Z2025-11-22T15:56:23Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-11-22T15:56:23Z2025-11-22T15:56:23Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-11-22T15:56:23Z2025-11-22T15:56:23Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-11-22T15:56:23Z2025-11-22T15:56:23Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-11-22T15:56:23Z2025-11-22T15:56:23Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-11-22T15:56:23Z2025-11-22T15:56:23Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-11-22T15:56:23Z2025-11-22T15:56:23Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-11-22T15:56:23Z2025-11-22T15:56:23Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-11-22T15:56:23Z2025-11-22T15:56:23Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-11-22T15:56:23Z2025-11-22T15:56:23Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-11-22T15:56:23Z2025-11-22T15:56:23Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-11-22T15:56:23Z2025-11-22T15:56:23Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-11-22T15:56:23Z2025-11-22T15:56:23Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-11-22T15:56:23Z2025-11-22T15:56:23Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-11-22T15:56:23Z2025-11-22T15:56:23Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-11-22T15:56:23Z2025-11-22T15:56:23Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-11-22T15:56:23Z2025-11-22T15:56:23Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-11-22T15:56:23Z2025-11-22T15:56:23Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-11-22T15:56:23Z2025-11-22T15:56:23Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-11-22T15:56:23Z2025-11-22T15:56:23Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-11-22T15:56:23Z2025-11-22T15:56:23Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-11-22T15:56:23Z2025-11-22T15:56:23Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-11-22T15:56:23Z2025-11-22T15:56:23Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-11-22T15:56:23Z2025-11-22T15:56:23Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-11-22T15:56:23Z2025-11-22T15:56:23Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-11-22T15:56:23Z2025-11-22T15:56:23Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-11-22T15:56:23Z2025-11-22T15:56:23Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-11-22T15:56:23Z2025-11-22T15:56:23Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-11-22T15:56:23Z2025-11-22T15:56:23Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-11-22T15:56:23Z2025-11-22T15:56:23Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptionsent://SD_ILS/0/SD_ILS:194742025-11-22T15:56:23Z2025-11-22T15:56:23Zby Moskovits, Shari G.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass mediaent://SD_ILS/0/SD_ILS:195232025-11-22T15:56:23Z2025-11-22T15:56:23Zby Houghton, Tamarind.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The impact world trends have on the colours we consumeent://SD_ILS/0/SD_ILS:195262025-11-22T15:56:23Z2025-11-22T15:56:23Zby Rust, Andante.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Designing the psychological make-up of the consumer who buys counterfeit brandsent://SD_ILS/0/SD_ILS:192932025-11-22T15:56:23Z2025-11-22T15:56:23Zby Lekota, Motlalepusho.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Faking it : the effect of counterfeit fashion capitals on consumer psyycheent://SD_ILS/0/SD_ILS:193052025-11-22T15:56:23Z2025-11-22T15:56:23Zby Rees, Alexandra.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationshipent://SD_ILS/0/SD_ILS:194502025-11-22T15:56:23Z2025-11-22T15:56:23Zby Swanepoel, Clayton.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?ent://SD_ILS/0/SD_ILS:194632025-11-22T15:56:23Z2025-11-22T15:56:23Zby Swartz, Danielle.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generationsent://SD_ILS/0/SD_ILS:194662025-11-22T15:56:23Z2025-11-22T15:56:23Zby Harrisberg, Jessica.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-11-22T15:56:23Z2025-11-22T15:56:23Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-11-22T15:56:23Z2025-11-22T15:56:23Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generationent://SD_ILS/0/SD_ILS:195742025-11-22T15:56:23Z2025-11-22T15:56:23Zby Seedat, Nisaa.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their needent://SD_ILS/0/SD_ILS:195802025-11-22T15:56:23Z2025-11-22T15:56:23Zby Neumann, Kerryn.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Framed minds : a study of consumer agency in new media spaceent://SD_ILS/0/SD_ILS:196092025-11-22T15:56:23Z2025-11-22T15:56:23Zby Minott, Cherie-Leigh.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-11-22T15:56:23Z2025-11-22T15:56:23Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-11-22T15:56:23Z2025-11-22T15:56:23Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>