Search Results for Consumer education. - Narrowed by: 2014-2019SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002beducation.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092014-2019$0025092014-2019$0026ps$003d300$0026isd$003dtrue?2025-11-21T18:57:00ZMeasuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-11-21T18:57:00Z2025-11-21T18:57:00Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-11-21T18:57:00Z2025-11-21T18:57:00Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-11-21T18:57:00Z2025-11-21T18:57:00Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-11-21T18:57:00Z2025-11-21T18:57:00Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-11-21T18:57:00Z2025-11-21T18:57:00Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-11-21T18:57:00Z2025-11-21T18:57:00Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-11-21T18:57:00Z2025-11-21T18:57:00Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-11-21T18:57:00Z2025-11-21T18:57:00Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>WTF : what's the future and why it's up to usent://SD_ILS/0/SD_ILS:550272025-11-21T18:57:00Z2025-11-21T18:57:00Zby O'Reilly, Tim, author.<br/>Format: Books<br/>Publication Date 2017<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-11-21T18:57:00Z2025-11-21T18:57:00Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-11-21T18:57:00Z2025-11-21T18:57:00Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-11-21T18:57:00Z2025-11-21T18:57:00Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-11-21T18:57:00Z2025-11-21T18:57:00Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-11-21T18:57:00Z2025-11-21T18:57:00Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-11-21T18:57:00Z2025-11-21T18:57:00Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-11-21T18:57:00Z2025-11-21T18:57:00Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-11-21T18:57:00Z2025-11-21T18:57:00Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-11-21T18:57:00Z2025-11-21T18:57:00Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-11-21T18:57:00Z2025-11-21T18:57:00Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-11-21T18:57:00Z2025-11-21T18:57:00Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-11-21T18:57:00Z2025-11-21T18:57:00Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-11-21T18:57:00Z2025-11-21T18:57:00Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-11-21T18:57:00Z2025-11-21T18:57:00Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-11-21T18:57:00Z2025-11-21T18:57:00Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-11-21T18:57:00Z2025-11-21T18:57:00Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-11-21T18:57:00Z2025-11-21T18:57:00Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-11-21T18:57:00Z2025-11-21T18:57:00Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Convergent journalism : an introduction, writing and producing across mediaent://SD_ILS/0/SD_ILS:47062025-11-21T18:57:00Z2025-11-21T18:57:00Zby Filak, Vincent F., editor.<br/>Format: Books<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-11-21T18:57:00Z2025-11-21T18:57:00Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-11-21T18:57:00Z2025-11-21T18:57:00Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-11-21T18:57:00Z2025-11-21T18:57:00Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-11-21T18:57:00Z2025-11-21T18:57:00Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-11-21T18:57:00Z2025-11-21T18:57:00Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-11-21T18:57:00Z2025-11-21T18:57:00Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-11-21T18:57:00Z2025-11-21T18:57:00Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-11-21T18:57:00Z2025-11-21T18:57:00Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-11-21T18:57:00Z2025-11-21T18:57:00Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-11-21T18:57:00Z2025-11-21T18:57:00Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-11-21T18:57:00Z2025-11-21T18:57:00Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-11-21T18:57:00Z2025-11-21T18:57:00Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-11-21T18:57:00Z2025-11-21T18:57:00Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>