Search Results for Consumer research. - Narrowed by: Books SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bresearch.$0026qf$003dFORMAT$002509Format$002509BOOK$002509Books$0026ps$003d300? 2025-11-17T09:10:12Z Consumer research methods ent://SD_ILS/0/SD_ILS:50150 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Fitchett, James, editor of compilation.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer market research handbook ent://SD_ILS/0/SD_ILS:1902 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Worcester, Robert<br/>Format:&#160;Books<br/>Publication Date&#160;1986<br/> Consumer market research handbook ent://SD_ILS/0/SD_ILS:11462 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Worcester, Robert M.<br/>Format:&#160;Books<br/>Publication Date&#160;1988&#160;1986<br/> Consumer market research handbook ent://SD_ILS/0/SD_ILS:16501 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Worcester, Robert M.<br/>Format:&#160;Books<br/>Publication Date&#160;1986<br/> Qualitative consumer &amp;amp; marketing research ent://SD_ILS/0/SD_ILS:49577 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Belk, Russell W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Research in consumer behavior. Vol. 10 ent://SD_ILS/0/SD_ILS:31991 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Belk, Russell W.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Educational research : fundamentals for the consumer ent://SD_ILS/0/SD_ILS:29264 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;McMillan, James H.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Online consumer behavior : theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:51023 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Close, Angeline, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Product innovation toolbox : a field guide to consumer understanding and research ent://SD_ILS/0/SD_ILS:49940 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Beckley, Jacqueline H.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Handbook of marketing scales : multi-item measures for marketing and consumer behavior research ent://SD_ILS/0/SD_ILS:44070 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Consumer insight : how to use data and market research to get closer to your customer ent://SD_ILS/0/SD_ILS:29265 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Stone, Merlin, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0419/2004014622.html">http://www.loc.gov/catdir/toc/ecip0419/2004014622.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Consumer culture theory ent://SD_ILS/0/SD_ILS:33453 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Conference on Consumer Culture Theory (2006 : Notre Dame University)<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Emotional decisions : tradeoff difficulty and coping in consumer choice ent://SD_ILS/0/SD_ILS:24985 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Luce, Mary Frances, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing ent://SD_ILS/0/SD_ILS:57948 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lamb, Charles W., author<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing strategy &amp; management ent://SD_ILS/0/SD_ILS:57379 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Phillips, Diane M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> The SAGE handbook of digital marketing ent://SD_ILS/0/SD_ILS:57445 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hanlon, Annmarie, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:56335 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Fennis, Bob Micha&euml;l, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> MARKETING TOURISM AND HOSPITALITY : concepts and cases. ent://SD_ILS/0/SD_ILS:56552 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;GEORGE, RICHARD.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:56282 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:22303 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;George, Richard, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Global marketing &amp; advertising : understanding cultural paradoxes ent://SD_ILS/0/SD_ILS:22389 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Mooij, Marieke K. de, 1943- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing ent://SD_ILS/0/SD_ILS:55472 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lamb, Charles W., author<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Psychological testing and assessment : an introduction to tests and measurement ent://SD_ILS/0/SD_ILS:22782 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cohen, Ronald Jay, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Introduction to marketing : a South African perspective ent://SD_ILS/0/SD_ILS:55192 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cunningham, Nicole.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Millennials, goldfish &amp; other training misconceptions : debunking learning myths and superstitions ent://SD_ILS/0/SD_ILS:56428 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Quinn, Clark N., 1956- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:21378 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Exploring public relations : global strategic communication ent://SD_ILS/0/SD_ILS:22381 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Tench, Ralph, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> MKTG 10 ent://SD_ILS/0/SD_ILS:55524 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lamb, Charles W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Practice of public relations ent://SD_ILS/0/SD_ILS:55876 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:22382 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15609 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing ent://SD_ILS/0/SD_ILS:22809 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lamb, Charles W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social media marketing : theories &amp;amp; applications ent://SD_ILS/0/SD_ILS:54050 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Dahl, Stephan, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Sexual identities and the media : an introduction ent://SD_ILS/0/SD_ILS:54301 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hilton-Morrow, Wendy, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:95 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing ent://SD_ILS/0/SD_ILS:49443 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Grewal, Dhruv.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Handbook of research on marketing and corporate social responsibility ent://SD_ILS/0/SD_ILS:51473 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hill, Ronald Paul, editor of compilation.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:2380 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Fashion Branding and Consumer Behaviors : Scientific Models ent://SD_ILS/0/SD_ILS:19296 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Research methods for counseling : an introduction ent://SD_ILS/0/SD_ILS:51851 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Wright, Robert J., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social media intelligence ent://SD_ILS/0/SD_ILS:52574 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Moe, Wendy.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Evaluation theory, models, and applications ent://SD_ILS/0/SD_ILS:54645 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Stufflebeam, Daniel L.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Consumer behaviour : global and Southern African perspectives ent://SD_ILS/0/SD_ILS:56389 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:27 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:185 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:50328 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Blythe, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:50677 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hoyer, Wayne D. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing essentials ent://SD_ILS/0/SD_ILS:50679 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The essentials of marketing research ent://SD_ILS/0/SD_ILS:51044 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Silver, Lawrence S., 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Music business handbook and career guide ent://SD_ILS/0/SD_ILS:51516 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Baskerville, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Psychological testing and assessment : an introduction to tests and measurement ent://SD_ILS/0/SD_ILS:51627 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cohen, Ronald Jay.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Public relations cases ent://SD_ILS/0/SD_ILS:22357 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hayes, Darrell C.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> How cool brands stay hot : branding to Generation Y ent://SD_ILS/0/SD_ILS:49549 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Bergh, Joeri van den, 1971-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing ent://SD_ILS/0/SD_ILS:49697 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> A microeconomics reader ent://SD_ILS/0/SD_ILS:50010 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Dung, Tran Huu.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behavior analysis : (A) rational approach to consumer choice ent://SD_ILS/0/SD_ILS:50158 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hantula, Donald A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> International consumer behavior in the 21st century : impact on marketing strategy development ent://SD_ILS/0/SD_ILS:54705 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Samli, A. Coskun.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> CompTIA A+ certification exam guide : exams 220-801 &amp; 220-802 ent://SD_ILS/0/SD_ILS:56 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Meyers, Mike, 1961-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social media analytics : effective tools for building, intrepreting, and using metrics ent://SD_ILS/0/SD_ILS:47013 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Sponder, Marshall.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The handbook of strategic public relations and integrated communications ent://SD_ILS/0/SD_ILS:48502 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Caywood, Clarke L., 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Leading edge marketing research : 21st-century tools and practices ent://SD_ILS/0/SD_ILS:49808 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kaden, Robert J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The Arab world unbound : tapping into the power of 350 million consumers ent://SD_ILS/0/SD_ILS:49917 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Mahajan, Vijay, 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Health informatics : practical guide for healthcare and information technology professionals ent://SD_ILS/0/SD_ILS:52122 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hoyt, Robert E., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand management : Principles and Practices ent://SD_ILS/0/SD_ILS:53504 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Health industry communication : new media, new methods, new message ent://SD_ILS/0/SD_ILS:49401 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hicks, Nancy J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing ent://SD_ILS/0/SD_ILS:22799 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Baines, Paul, 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:22812 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Sex, murder, and the meaning of life : a psychologist investigates how evolution, cognition, and complexity are revolutionizing our view of human nature ent://SD_ILS/0/SD_ILS:45061 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kenrick, Douglas T.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Choice modelling : foundational contributions ent://SD_ILS/0/SD_ILS:48807 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hensher, David A., 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing to the new majority : Strategies for a diverse world. ent://SD_ILS/0/SD_ILS:49230 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Burgos, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Sports media : transformation, integration, consumption ent://SD_ILS/0/SD_ILS:49339 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Billings, Andrew C.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The practice of public relations ent://SD_ILS/0/SD_ILS:460 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Essentials of marketing management ent://SD_ILS/0/SD_ILS:43124 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lancaster, Geoffrey, 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Generation Y in consumer and labour markets ent://SD_ILS/0/SD_ILS:46320 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Parment, Anders, 1972-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:46473 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Media perspectives for the 21st century ent://SD_ILS/0/SD_ILS:47134 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Papathanassopoulos, S.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Contemporary sport management ent://SD_ILS/0/SD_ILS:55386 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Pedersen, Paul Mark.<br/><a href="http://books.google.com/books?isbn=9780736081672">Additional Information at Google Books</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Fashion forecasting ent://SD_ILS/0/SD_ILS:1533 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Brannon, Evelyn L.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:1574 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15757 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Sensory marketing : research on the sensuality of products ent://SD_ILS/0/SD_ILS:44115 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Krishna, Aradhna.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brands and brand management : contemporary research perspectives ent://SD_ILS/0/SD_ILS:44116 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Loken, Barbara.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Fashion design ent://SD_ILS/0/SD_ILS:7078 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Bye, Elizabeth.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:17966 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change ent://SD_ILS/0/SD_ILS:43908 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Aaker, Jennifer Lynn.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:44576 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Interpreting consumer choice : the behavioral perspective model ent://SD_ILS/0/SD_ILS:44926 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Foxall, G. R.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:22819 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Counseling and educational research : evaluation and application ent://SD_ILS/0/SD_ILS:40008 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Houser, Rick.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0819/2008024298.html">http://www.loc.gov/catdir/toc/ecip0819/2008024298.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> E-marketing ent://SD_ILS/0/SD_ILS:43204 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Strauss, Judy.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Why we buy : the science of shopping ent://SD_ILS/0/SD_ILS:11591 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing management ent://SD_ILS/0/SD_ILS:16392 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563370777.pdf">Kostenfrei</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=264541">E-book - Full text Myilibrary. You can only view this e-book online and not download it</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html">http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing : a critical introduction ent://SD_ILS/0/SD_ILS:41119 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Services marketing : text and cases. ent://SD_ILS/0/SD_ILS:44106 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Baron, Steve (J. Steve)<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Ethical marketing and the new consumer ent://SD_ILS/0/SD_ILS:46143 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Arnold, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Contemporary issues in marketing and consumer behaviour ent://SD_ILS/0/SD_ILS:53670 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing ent://SD_ILS/0/SD_ILS:1664 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lamb, Charles W.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:36864 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing success stories : South African case studies ent://SD_ILS/0/SD_ILS:18030 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Buyer behaviour : understanding consumer psychology and marketing ent://SD_ILS/0/SD_ILS:16096 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Sport marketing ent://SD_ILS/0/SD_ILS:17652 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Mullin, Bernard James.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html">http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Contemporary sport management ent://SD_ILS/0/SD_ILS:17701 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Parks, Janet B., 1942-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing management ent://SD_ILS/0/SD_ILS:32150 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> On becoming a consumer : development of consumer behavior patterns in childhood ent://SD_ILS/0/SD_ILS:33444 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;McNeal, James U.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html">http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038018.html">http://www.loc.gov/catdir/toc/ecip075/2006038018.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Karma queens, geek gods, and innerpreneurs ent://SD_ILS/0/SD_ILS:33446 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Rentel, Ron.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html">http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033801.html">http://www.loc.gov/catdir/toc/ecip074/2006033801.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html">http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Review of marketing research. Vol. 3 ent://SD_ILS/0/SD_ILS:34035 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Malhotra, Naresh K.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:34617 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Consumer behaviour in tourism ent://SD_ILS/0/SD_ILS:16697 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Swarbrooke, John.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html">http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The marketing of sport ent://SD_ILS/0/SD_ILS:20409 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Beech, John G., 1947-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Becoming a lawyer : fundamental skills for law students ent://SD_ILS/0/SD_ILS:22217 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Palmer, Robin, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Internet marketing &amp; e-commerce ent://SD_ILS/0/SD_ILS:22331 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hanson, Ward A.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:318 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The lovemarks effect : winning in the consumer revolution ent://SD_ILS/0/SD_ILS:12478 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Roberts, Kevin, 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15956 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Blackwell, Roger D.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:20660 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Handbook of customer satisfaction and loyalty measurement ent://SD_ILS/0/SD_ILS:33437 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Hill, Nigel, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Customer intelligence : from data to dialogue ent://SD_ILS/0/SD_ILS:31383 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kelly, Sean, 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Market opportunity analysis : text and cases ent://SD_ILS/0/SD_ILS:32143 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Stevens, Robert E., 1942-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015271.html">http://www.loc.gov/catdir/toc/ecip0513/2005015271.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Social informatics : an information society for all? : in remembrance of Rob Kling : proceedings of the Seventh International Conference on Human Choice and Computers (HCC7), IFIP TC 9, Maribor, Slovenia, September 21-23, 2006 ent://SD_ILS/0/SD_ILS:34657 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;IFIP TC 9 International Conference on Human Choice and Computers (7th : 2006 : Maribor, Slovenia)<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0706/2006931006.html">http://www.loc.gov/catdir/toc/fy0706/2006931006.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0825/2006931006-d.html">http://www.loc.gov/catdir/enhancements/fy0825/2006931006-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Handbook of qualitative research methods in marketing ent://SD_ILS/0/SD_ILS:41689 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Why customers do what they do : who they are, why they buy, and how you can anticipate their every move ent://SD_ILS/0/SD_ILS:11178 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cohen, Marshal.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html">http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:16704 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:12308 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing to moviegoers : a handbook of strategies used by major studios and independents ent://SD_ILS/0/SD_ILS:12998 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Marich, Robert.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The consistent consumer : predicting future behavior through lasting values ent://SD_ILS/0/SD_ILS:15755 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Beller, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html">http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Trillion-dollar moms : marketing to a new generation of mothers ent://SD_ILS/0/SD_ILS:15756 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Bailey, Maria T.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html">http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The visionary package : using packaging to build effective brands ent://SD_ILS/0/SD_ILS:17010 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:29086 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising, promotion, and new media ent://SD_ILS/0/SD_ILS:29403 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brands laid bare : using market research for evidence-based brand management ent://SD_ILS/0/SD_ILS:29963 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Ford, Kevin.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Researching customer satisfaction &amp;amp; loyalty : how to find out what people really think ent://SD_ILS/0/SD_ILS:33435 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Szwarc, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing across cultures ent://SD_ILS/0/SD_ILS:29485 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Usunier, Jean-Claude.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Let them eat cake : marketing luxury to the masses-as well as the classes ent://SD_ILS/0/SD_ILS:33420 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Danziger, Pamela N.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:10002 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing ent://SD_ILS/0/SD_ILS:11664 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands ent://SD_ILS/0/SD_ILS:11679 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Electronic commerce 2004 : a managerial perspective ent://SD_ILS/0/SD_ILS:12783 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Turban, Efraim.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Consumer behavior : a strategic approach ent://SD_ILS/0/SD_ILS:29270 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Assael, Henry.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Consumer behavior : in fashion ent://SD_ILS/0/SD_ILS:29276 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Solomon, Michael R.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Consuming kids : the hostile takeover of childhood ent://SD_ILS/0/SD_ILS:28530 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Linn, Susan E.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:11759 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Brink, Annekie.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Why people buy things they don't need : understanding and predicting consumer behavior ent://SD_ILS/0/SD_ILS:11805 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> E-commerce : a southern Africa perspective ent://SD_ILS/0/SD_ILS:15919 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Chipp, Kerry.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:17880 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Strydom, Johan.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Performance Research Associates' Delivering knock your socks off service. ent://SD_ILS/0/SD_ILS:12321 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Zemke, Ron.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Internet marketing intelligence : research tools, techniques, and resources ent://SD_ILS/0/SD_ILS:26189 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Forrest, Edward.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh031/2002026484.html">http://www.loc.gov/catdir/toc/mh031/2002026484.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/mh031/2002026484.html">http://www.loc.gov/catdir/description/mh031/2002026484.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:18052 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2002<br/> Contemporary sport management ent://SD_ILS/0/SD_ILS:19830 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Parks, Janet B., 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Destination branding : creating the unique destination proposition ent://SD_ILS/0/SD_ILS:12751 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Effective marketing : creating and keeping customers ent://SD_ILS/0/SD_ILS:17002 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Consumer behaviour : implications for marketing strategy ent://SD_ILS/0/SD_ILS:27062 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Neal, Cathy M.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Handbook of children and the media ent://SD_ILS/0/SD_ILS:15524 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Singer, Dorothy G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html">http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz087115867inh.htm">http://swbplus.bsz-bw.de/bsz087115867inh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html">http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing management : knowledge and skills ent://SD_ILS/0/SD_ILS:16798 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:24932 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing channels ent://SD_ILS/0/SD_ILS:30613 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Coughlan, Anne T.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Internet marketing : readings and online resources ent://SD_ILS/0/SD_ILS:10664 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> E-business &amp; e-commerce : how to program ent://SD_ILS/0/SD_ILS:12728 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Deitel, Harvey M., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Emotional branding : the new paradigm for connecting brands to people ent://SD_ILS/0/SD_ILS:13446 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Gob&eacute;, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:16504 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Blackwell, Roger D.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Branding @ the digital age ent://SD_ILS/0/SD_ILS:16652 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Successful direct marketing methods ent://SD_ILS/0/SD_ILS:20741 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The Brandmindset ent://SD_ILS/0/SD_ILS:13247 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00268911.html">http://catdir.loc.gov/catdir/bios/mh041/00268911.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing management ent://SD_ILS/0/SD_ILS:13257 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:19805 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The why of consumption : contemporary perspectives on consumer motives, goals and desires ent://SD_ILS/0/SD_ILS:37364 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Mick, David Glen.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:14282 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1999<br/> Marketing : best practices ent://SD_ILS/0/SD_ILS:16337 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Consumer behaviour in tourism ent://SD_ILS/0/SD_ILS:25545 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Swarbrooke, John.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television ent://SD_ILS/0/SD_ILS:22575 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Bouman, Martine (M.P.A.), 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Mastering the digital marketplace : practical strategies for competitiveness in the new economy ent://SD_ILS/0/SD_ILS:23386 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Aldrich, Douglas F.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Truth, lies, and advertising : the art of account planning ent://SD_ILS/0/SD_ILS:10417 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Consumer behavior and marketing action ent://SD_ILS/0/SD_ILS:24323 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Assael, Henry.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Consumer behaviour : a European perspective ent://SD_ILS/0/SD_ILS:26806 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Antonides, Gerrit, 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Consumer psychology for marketing ent://SD_ILS/0/SD_ILS:29943 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Foxall, G. R.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> The new marketing : building strong marketing strategies in South Africa today ent://SD_ILS/0/SD_ILS:9751 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Burgess, Steven M.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising research : theory and practice ent://SD_ILS/0/SD_ILS:227 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Davis, Joel, 1950-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> A preface to marketing management ent://SD_ILS/0/SD_ILS:13656 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Peter, J. Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Instructor's manual and video guide ent://SD_ILS/0/SD_ILS:14237 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Dupree, James V.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Applied consumer behaviour ent://SD_ILS/0/SD_ILS:38207 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Evans, Martin (Martin J.)<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Online market research : cost-effective searching of the Internet and online databases ent://SD_ILS/0/SD_ILS:14166 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Lescher, John F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=809986&custom%5Fatt%5F2=simple%5Fviewer">Online market research</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Consumer behavior and marketing action ent://SD_ILS/0/SD_ILS:16503 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Marketing : contemporary concepts and practices ent://SD_ILS/0/SD_ILS:23380 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schoell, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Doing business on the Internet : how the electronic highway is transforming American companies ent://SD_ILS/0/SD_ILS:14494 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Cronin, Mary J.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006273245.pdf">http://www.gbv.de/dms/hbz/toc/ht006273245.pdf</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:19807 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780136690030.pdf">http://www.gbv.de/dms/bowker/toc/9780136690030.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Consumer behavior and marketing action ent://SD_ILS/0/SD_ILS:14953 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Assael, Henry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004238592.PDF">http://www.gbv.de/dms/hbz/toc/ht004238592.PDF</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534024&custom%5Fatt%5F2=simple%5Fviewer">Consumer behavior and marketing action</a><br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> The Popcorn report : revolutionary trend predictions for marketing in the 90's. ent://SD_ILS/0/SD_ILS:15201 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Popcorn, Faith.<br/>Format:&#160;Books<br/>Publication Date&#160;1992&#160;1991<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:16509 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:11301 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780135561508.pdf">http://www.gbv.de/dms/bowker/toc/9780135561508.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1988<br/> Marketing in South Africa : decision analysis, theory, and practice ent://SD_ILS/0/SD_ILS:6621 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Brits, R. N.<br/>Format:&#160;Books<br/>Publication Date&#160;1985<br/> Consumer behavior and marketing action ent://SD_ILS/0/SD_ILS:10687 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Assael, Henry.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780534029906.pdf">http://www.gbv.de/dms/bowker/toc/9780534029906.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1984<br/> Behavioural aspects of marketing ent://SD_ILS/0/SD_ILS:10849 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Williams, Keith C.<br/>Format:&#160;Books<br/>Publication Date&#160;1981<br/> Consumer behavior and the practice of marketing ent://SD_ILS/0/SD_ILS:10872 2025-11-17T09:10:12Z 2025-11-17T09:10:12Z by&#160;Runyon, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;1980<br/>