Search Results for Consumer research. - Narrowed by: IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bresearch.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$002509IIEMSA$0026pe$003dd$00253A$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-23T14:40:08ZConsumer research methodsent://SD_ILS/0/SD_ILS:501502025-10-23T14:40:08Z2025-10-23T14:40:08Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-10-23T14:40:08Z2025-10-23T14:40:08Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Research in consumer behavior. Vol. 10ent://SD_ILS/0/SD_ILS:319912025-10-23T14:40:08Z2025-10-23T14:40:08Zby Belk, Russell W.<br/>Format: Books<br/>Publication Date 2006<br/>Educational research : fundamentals for the consumerent://SD_ILS/0/SD_ILS:292642025-10-23T14:40:08Z2025-10-23T14:40:08Zby McMillan, James H.<br/>Format: Books<br/>Publication Date 2004<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-10-23T14:40:08Z2025-10-23T14:40:08Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-10-23T14:40:08Z2025-10-23T14:40:08Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-10-23T14:40:08Z2025-10-23T14:40:08Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer insight : how to use data and market research to get closer to your customerent://SD_ILS/0/SD_ILS:292652025-10-23T14:40:08Z2025-10-23T14:40:08Zby Stone, Merlin, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0419/2004014622.html">http://www.loc.gov/catdir/toc/ecip0419/2004014622.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:334532025-10-23T14:40:08Z2025-10-23T14:40:08Zby Conference on Consumer Culture Theory (2006 : Notre Dame University)<br/>Format: Books<br/>Publication Date 2007<br/>Emotional decisions : tradeoff difficulty and coping in consumer choiceent://SD_ILS/0/SD_ILS:249852025-10-23T14:40:08Z2025-10-23T14:40:08Zby Luce, Mary Frances, 1967-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-10-23T14:40:08Z2025-10-23T14:40:08Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing strategy & managementent://SD_ILS/0/SD_ILS:573792025-10-23T14:40:08Z2025-10-23T14:40:08Zby Phillips, Diane M., author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-10-23T14:40:08Z2025-10-23T14:40:08Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-10-23T14:40:08Z2025-10-23T14:40:08Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-10-23T14:40:08Z2025-10-23T14:40:08Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Sexual identities and the media : an introductionent://SD_ILS/0/SD_ILS:543012025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hilton-Morrow, Wendy, author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-10-23T14:40:08Z2025-10-23T14:40:08Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Evaluation theory, models, and applicationsent://SD_ILS/0/SD_ILS:546452025-10-23T14:40:08Z2025-10-23T14:40:08Zby Stufflebeam, Daniel L.<br/>Format: Books<br/>Publication Date 2014<br/>Research methods for counseling : an introductionent://SD_ILS/0/SD_ILS:518512025-10-23T14:40:08Z2025-10-23T14:40:08Zby Wright, Robert J., 1945-<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-10-23T14:40:08Z2025-10-23T14:40:08Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-10-23T14:40:08Z2025-10-23T14:40:08Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:506792025-10-23T14:40:08Z2025-10-23T14:40:08Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Public relations casesent://SD_ILS/0/SD_ILS:223572025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hayes, Darrell C.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-10-23T14:40:08Z2025-10-23T14:40:08Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>A microeconomics readerent://SD_ILS/0/SD_ILS:500102025-10-23T14:40:08Z2025-10-23T14:40:08Zby Dung, Tran Huu.<br/>Format: Books<br/>Publication Date 2013<br/>Music business handbook and career guideent://SD_ILS/0/SD_ILS:515162025-10-23T14:40:08Z2025-10-23T14:40:08Zby Baskerville, David.<br/>Format: Books<br/>Publication Date 2013<br/>Psychological testing and assessment : an introduction to tests and measurementent://SD_ILS/0/SD_ILS:516272025-10-23T14:40:08Z2025-10-23T14:40:08Zby Cohen, Ronald Jay.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-10-23T14:40:08Z2025-10-23T14:40:08Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-10-23T14:40:08Z2025-10-23T14:40:08Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-10-23T14:40:08Z2025-10-23T14:40:08Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:510442025-10-23T14:40:08Z2025-10-23T14:40:08Zby Silver, Lawrence S., 1948-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-10-23T14:40:08Z2025-10-23T14:40:08Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-10-23T14:40:08Z2025-10-23T14:40:08Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-10-23T14:40:08Z2025-10-23T14:40:08Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Health industry communication : new media, new methods, new messageent://SD_ILS/0/SD_ILS:494012025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hicks, Nancy J.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-10-23T14:40:08Z2025-10-23T14:40:08Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Health informatics : practical guide for healthcare and information technology professionalsent://SD_ILS/0/SD_ILS:521222025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hoyt, Robert E., 1945-<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-10-23T14:40:08Z2025-10-23T14:40:08Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-10-23T14:40:08Z2025-10-23T14:40:08Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:4602025-10-23T14:40:08Z2025-10-23T14:40:08Zby Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-10-23T14:40:08Z2025-10-23T14:40:08Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-10-23T14:40:08Z2025-10-23T14:40:08Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:431242025-10-23T14:40:08Z2025-10-23T14:40:08Zby Lancaster, Geoffrey, 1938-<br/>Format: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-10-23T14:40:08Z2025-10-23T14:40:08Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-10-23T14:40:08Z2025-10-23T14:40:08Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Sex, murder, and the meaning of life : a psychologist investigates how evolution, cognition, and complexity are revolutionizing our view of human natureent://SD_ILS/0/SD_ILS:450612025-10-23T14:40:08Z2025-10-23T14:40:08Zby Kenrick, Douglas T.<br/>Format: Books<br/>Publication Date 2011<br/>Choice modelling : foundational contributionsent://SD_ILS/0/SD_ILS:488072025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hensher, David A., 1947-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-10-23T14:40:08Z2025-10-23T14:40:08Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Sports media : transformation, integration, consumptionent://SD_ILS/0/SD_ILS:493392025-10-23T14:40:08Z2025-10-23T14:40:08Zby Billings, Andrew C.<br/>Format: Books<br/>Publication Date 2011<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:445762025-10-23T14:40:08Z2025-10-23T14:40:08Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2010<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-10-23T14:40:08Z2025-10-23T14:40:08Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-10-23T14:40:08Z2025-10-23T14:40:08Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The dragonfly effect : quick, effective, and powerful ways to use social media to drive social changeent://SD_ILS/0/SD_ILS:439082025-10-23T14:40:08Z2025-10-23T14:40:08Zby Aaker, Jennifer Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-10-23T14:40:08Z2025-10-23T14:40:08Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-10-23T14:40:08Z2025-10-23T14:40:08Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-10-23T14:40:08Z2025-10-23T14:40:08Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>Counseling and educational research : evaluation and applicationent://SD_ILS/0/SD_ILS:400082025-10-23T14:40:08Z2025-10-23T14:40:08Zby Houser, Rick.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0819/2008024298.html">http://www.loc.gov/catdir/toc/ecip0819/2008024298.html</a><br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-10-23T14:40:08Z2025-10-23T14:40:08Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing : a critical introductionent://SD_ILS/0/SD_ILS:411192025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : text and cases.ent://SD_ILS/0/SD_ILS:441062025-10-23T14:40:08Z2025-10-23T14:40:08Zby Baron, Steve (J. Steve)<br/>Format: Books<br/>Publication Date 2009<br/>Ethical marketing and the new consumerent://SD_ILS/0/SD_ILS:461432025-10-23T14:40:08Z2025-10-23T14:40:08Zby Arnold, Chris.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-10-23T14:40:08Z2025-10-23T14:40:08Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:180302025-10-23T14:40:08Z2025-10-23T14:40:08Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-10-23T14:40:08Z2025-10-23T14:40:08Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-10-23T14:40:08Z2025-10-23T14:40:08Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-23T14:40:08Z2025-10-23T14:40:08Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviour in tourisment://SD_ILS/0/SD_ILS:166972025-10-23T14:40:08Z2025-10-23T14:40:08Zby Swarbrooke, John.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html">http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Karma queens, geek gods, and innerpreneursent://SD_ILS/0/SD_ILS:334462025-10-23T14:40:08Z2025-10-23T14:40:08Zby Rentel, Ron.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html">http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033801.html">http://www.loc.gov/catdir/toc/ecip074/2006033801.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html">http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Review of marketing research. Vol. 3ent://SD_ILS/0/SD_ILS:340352025-10-23T14:40:08Z2025-10-23T14:40:08Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:346172025-10-23T14:40:08Z2025-10-23T14:40:08Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:321502025-10-23T14:40:08Z2025-10-23T14:40:08Zby Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format: Books<br/>Publication Date 2007<br/>On becoming a consumer : development of consumer behavior patterns in childhoodent://SD_ILS/0/SD_ILS:334442025-10-23T14:40:08Z2025-10-23T14:40:08Zby McNeal, James U.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html">http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038018.html">http://www.loc.gov/catdir/toc/ecip075/2006038018.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-10-23T14:40:08Z2025-10-23T14:40:08Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Becoming a lawyer : fundamental skills for law studentsent://SD_ILS/0/SD_ILS:222172025-10-23T14:40:08Z2025-10-23T14:40:08Zby Palmer, Robin, 1956-<br/>Format: Books<br/>Publication Date 2007<br/>Internet marketing & e-commerceent://SD_ILS/0/SD_ILS:223312025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hanson, Ward A.<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-10-23T14:40:08Z2025-10-23T14:40:08Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-10-23T14:40:08Z2025-10-23T14:40:08Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Market opportunity analysis : text and casesent://SD_ILS/0/SD_ILS:321432025-10-23T14:40:08Z2025-10-23T14:40:08Zby Stevens, Robert E., 1942-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015271.html">http://www.loc.gov/catdir/toc/ecip0513/2005015271.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Customer intelligence : from data to dialogueent://SD_ILS/0/SD_ILS:313832025-10-23T14:40:08Z2025-10-23T14:40:08Zby Kelly, Sean, 1960-<br/>Format: Books<br/>Publication Date 2006<br/>Handbook of customer satisfaction and loyalty measurementent://SD_ILS/0/SD_ILS:334372025-10-23T14:40:08Z2025-10-23T14:40:08Zby Hill, Nigel, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Handbook of qualitative research methods in marketingent://SD_ILS/0/SD_ILS:416892025-10-23T14:40:08Z2025-10-23T14:40:08Zby Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The consistent consumer : predicting future behavior through lasting valuesent://SD_ILS/0/SD_ILS:157552025-10-23T14:40:08Z2025-10-23T14:40:08Zby Beller, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html">http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-10-23T14:40:08Z2025-10-23T14:40:08Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-10-23T14:40:08Z2025-10-23T14:40:08Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Researching customer satisfaction &amp; loyalty : how to find out what people really thinkent://SD_ILS/0/SD_ILS:334352025-10-23T14:40:08Z2025-10-23T14:40:08Zby Szwarc, Paul.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing across culturesent://SD_ILS/0/SD_ILS:294852025-10-23T14:40:08Z2025-10-23T14:40:08Zby Usunier, Jean-Claude.<br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-10-23T14:40:08Z2025-10-23T14:40:08Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Brands laid bare : using market research for evidence-based brand managementent://SD_ILS/0/SD_ILS:299632025-10-23T14:40:08Z2025-10-23T14:40:08Zby Ford, Kevin.<br/>Format: Books<br/>Publication Date 2005<br/>Let them eat cake : marketing luxury to the masses-as well as the classesent://SD_ILS/0/SD_ILS:334202025-10-23T14:40:08Z2025-10-23T14:40:08Zby Danziger, Pamela N.<br/>Format: Books<br/>Publication Date 2005<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-10-23T14:40:08Z2025-10-23T14:40:08Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-10-23T14:40:08Z2025-10-23T14:40:08Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:178802025-10-23T14:40:08Z2025-10-23T14:40:08Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2004<br/>Consuming kids : the hostile takeover of childhoodent://SD_ILS/0/SD_ILS:285302025-10-23T14:40:08Z2025-10-23T14:40:08Zby Linn, Susan E.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : a strategic approachent://SD_ILS/0/SD_ILS:292702025-10-23T14:40:08Z2025-10-23T14:40:08Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : in fashionent://SD_ILS/0/SD_ILS:292762025-10-23T14:40:08Z2025-10-23T14:40:08Zby Solomon, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:100022025-10-23T14:40:08Z2025-10-23T14:40:08Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2004<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:117592025-10-23T14:40:08Z2025-10-23T14:40:08Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 2004<br/>Why people buy things they don't need : understanding and predicting consumer behaviorent://SD_ILS/0/SD_ILS:118052025-10-23T14:40:08Z2025-10-23T14:40:08Zby Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-10-23T14:40:08Z2025-10-23T14:40:08Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Internet marketing intelligence : research tools, techniques, and resourcesent://SD_ILS/0/SD_ILS:261892025-10-23T14:40:08Z2025-10-23T14:40:08Zby Forrest, Edward.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh031/2002026484.html">http://www.loc.gov/catdir/toc/mh031/2002026484.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh031/2002026484.html">http://www.loc.gov/catdir/description/mh031/2002026484.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-10-23T14:40:08Z2025-10-23T14:40:08Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:270622025-10-23T14:40:08Z2025-10-23T14:40:08Zby Neal, Cathy M.<br/>Format: Books<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-10-23T14:40:08Z2025-10-23T14:40:08Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Branding @ the digital ageent://SD_ILS/0/SD_ILS:166522025-10-23T14:40:08Z2025-10-23T14:40:08Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:249322025-10-23T14:40:08Z2025-10-23T14:40:08Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2001<br/>Successful direct marketing methodsent://SD_ILS/0/SD_ILS:207412025-10-23T14:40:08Z2025-10-23T14:40:08Zby Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing managementent://SD_ILS/0/SD_ILS:132572025-10-23T14:40:08Z2025-10-23T14:40:08Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198052025-10-23T14:40:08Z2025-10-23T14:40:08Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-10-23T14:40:08Z2025-10-23T14:40:08Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Mastering the digital marketplace : practical strategies for competitiveness in the new economyent://SD_ILS/0/SD_ILS:233862025-10-23T14:40:08Z2025-10-23T14:40:08Zby Aldrich, Douglas F.<br/>Format: Books<br/>Publication Date 1999<br/>Consumer behaviour in tourisment://SD_ILS/0/SD_ILS:255452025-10-23T14:40:08Z2025-10-23T14:40:08Zby Swarbrooke, John.<br/>Format: Books<br/>Publication Date 1999<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:243232025-10-23T14:40:08Z2025-10-23T14:40:08Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer behaviour : a European perspectiveent://SD_ILS/0/SD_ILS:268062025-10-23T14:40:08Z2025-10-23T14:40:08Zby Antonides, Gerrit, 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:299432025-10-23T14:40:08Z2025-10-23T14:40:08Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1998<br/>Applied consumer behaviourent://SD_ILS/0/SD_ILS:382072025-10-23T14:40:08Z2025-10-23T14:40:08Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 1996<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-10-23T14:40:08Z2025-10-23T14:40:08Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>