Search Results for Consumer research. - Narrowed by: VEGA Bordeaux

Consumer market research handbook

2025-10-22T11:01:11Z

by Worcester, Robert M.
Format: Books
Publication Date 1986

Marketing management : a South African perspective

2025-10-22T11:01:11Z

by Cant, M. C. (Michael Colin), 1957- editor.
Format: Books
Publication Date 2024

Marketing management : a South African perspective

2025-10-22T11:01:11Z

by Cant, M. C. (Michael Colin), 1957- editor.
Format: Books
Publication Date 2021

Handbook of research on gender and marketing

2025-10-22T11:01:11Z

by Dobscha, Susan, editor.
Format: Books
Publication Date 2019

Marketing management : a South African perspective

2025-10-22T11:01:11Z

by Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: Books
Publication Date 2017

Marketing management

2025-10-22T11:01:11Z

by Kotler, Philip, author.
Format: Books
Publication Date 2016

Advertising and integrated brand promotion

2025-10-22T11:01:11Z

by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

Marketing fashion : strategy, branding and promotion

2025-10-22T11:01:11Z

by Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: Books
Publication Date 2015

Consumer behavior

2025-10-22T11:01:11Z

by Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: Books
Publication Date 2015

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

2025-10-22T11:01:11Z

by Ngobeni, Lesego.
Format: Manuscript
Publication Date 2015

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

2025-10-22T11:01:11Z

by Makhafola, Kelebogile.
Format: Manuscript
Publication Date 2015

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

2025-10-22T11:01:11Z

by Motloutsi, Tshianeo.
Format: Manuscript
Publication Date 2015

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

2025-10-22T11:01:11Z

by Mbatha, Lethukuthula Ayanda.
Format: Manuscript
Publication Date 2015

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

2025-10-22T11:01:11Z

by Munyuki, Karabo.
Format: Manuscript
Publication Date 2015

Fashion Branding and Consumer Behaviors : Scientific Models

2025-10-22T11:01:11Z

by Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: Books
Publication Date 2014

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

2025-10-22T11:01:11Z

by Mujeer, A. Qasim.
Format: Manuscript
Publication Date 2014

Brand influences on gender roles in home and child care

2025-10-22T11:01:11Z

by Pasiya, Malwande.
Format: Manuscript
Publication Date 2014

Gender stereotypes : the portrayal of mothers in food television advertisements

2025-10-22T11:01:11Z

by Gumede, Nozipho.
Format: Manuscript
Publication Date 2014

How clothing colour affects personal brand communiction and perception

2025-10-22T11:01:11Z

by Mokoena, Kamogelo.
Format: Manuscript
Publication Date 2014

50 shades of black : what does it mean to be beautiful and dark skinned today

2025-10-22T11:01:11Z

by Mokoena, Lotang.
Format: Manuscript
Publication Date 2014

Is game simulation adding value towards brand management and leadership in adolescents?

2025-10-22T11:01:11Z

by Digue, Sarah-Ann.
Format: Manuscript
Publication Date 2014

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

2025-10-22T11:01:11Z

by Muhwati, Olga.
Format: Manuscript
Publication Date 2014

Could the black diamond spending culture have an impact on a brand's health?

2025-10-22T11:01:11Z

by Kodisang, Lebogang.
Format: Manuscript
Publication Date 2014

The eye of the driver : an analysis of what men and women see in luxury cars

2025-10-22T11:01:11Z

by Pougnet, Jacqueline.
Format: Manuscript
Publication Date 2014

Does crime deter local tourists from visiting Johannesburg?

2025-10-22T11:01:11Z

by Wilby, Sigrun Elizabeth.
Format: Manuscript
Publication Date 2014

What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?

2025-10-22T11:01:11Z

by Lazzarus, David.
Format: Manuscript
Publication Date 2014

Advertising : concept and copy

2025-10-22T11:01:11Z

by Felton, George, 1947-
Format: Books
Publication Date 2013

Marketing management : a South African perspective

2025-10-22T11:01:11Z

by Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: Books
Publication Date 2013

Advertising and promotions : an integrated brand approach

2025-10-22T11:01:11Z

by Semenik, Richard J.
Format: Books
Publication Date 2012

Fashion forecasting

2025-10-22T11:01:11Z

by Brannon, Evelyn L.
Format: Books
Publication Date 2010

Fashion design

2025-10-22T11:01:11Z

by Bye, Elizabeth.
Format: Books
Publication Date 2010

Consumer behavior

2025-10-22T11:01:11Z

by Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Why we buy : the science of shopping

2025-10-22T11:01:11Z

by Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html
Format: Books
Publication Date 2009

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

2025-10-22T11:01:11Z

by Versfeld, R. Andrew.
Format: Computer file
Publication Date 2009

Contemporary advertising

2025-10-22T11:01:11Z

by Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: Books
Publication Date 2008

Buyer behaviour : understanding consumer psychology and marketing

2025-10-22T11:01:11Z

by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2007

Consumer behavior

2025-10-22T11:01:11Z

by Blackwell, Roger D.
Format: Books
Publication Date 2006

Marketing management

2025-10-22T11:01:11Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

2025-10-22T11:01:11Z

by Brivik, L. H.
Format: Manuscript
Publication Date 2006

Introduction to marketing

2025-10-22T11:01:11Z

by Lamb, Charles W.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006 2005

Marketing to moviegoers : a handbook of strategies used by major studios and independents

2025-10-22T11:01:11Z

by Marich, Robert.
Format: Books
Publication Date 2005

The visionary package : using packaging to build effective brands

2025-10-22T11:01:11Z

by Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: Books
Publication Date 2005

Marketing

2025-10-22T11:01:11Z

by Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: Books
Publication Date 2004

Advertising : principles & practice

2025-10-22T11:01:11Z

by Wells, William, 1926-
Format: Books
Publication Date 2003

Effective marketing : creating and keeping customers

2025-10-22T11:01:11Z

by Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: Books
Publication Date 2002

Internet marketing : readings and online resources

2025-10-22T11:01:11Z

by Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: Books
Publication Date 2001

Handbook of children and the media

2025-10-22T11:01:11Z

by Singer, Dorothy G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259 Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Format: Books
Publication Date 2001

Principles of marketing

2025-10-22T11:01:11Z

by Kotler, Philip.
Format: Electronic Resources
Publication Date 2001

Consumer behavior

2025-10-22T11:01:11Z

by Blackwell, Roger D.
Format: Books
Publication Date 2001

Successful direct marketing methods

2025-10-22T11:01:11Z

by Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html Inhaltsverzeichnis Successful direct marketing methods
Format: Books
Publication Date 2001

Marketing : best practices

2025-10-22T11:01:11Z

by Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: Books
Publication Date 2000

The new marketing : building strong marketing strategies in South Africa today

2025-10-22T11:01:11Z

by Burgess, Steven M.
Format: Books
Publication Date 1998

Truth, lies, and advertising : the art of account planning

2025-10-22T11:01:11Z

by Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: Books
Publication Date 1998

Advertising research : theory and practice

2025-10-22T11:01:11Z

by Davis, Joel, 1950-
Format: Books
Publication Date 1997

Consumer behavior and marketing action

2025-10-22T11:01:11Z

by Assael, Henry.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html
Format: Books
Publication Date 1995

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

2025-10-22T11:01:11Z

by Popcorn, Faith.
Format: Books
Publication Date 1992 1991

Consumer behavior

2025-10-22T11:01:11Z

by Schiffman, Leon G.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf
Format: Books
Publication Date 1991

Behavioural aspects of marketing

2025-10-22T11:01:11Z

by Williams, Keith C.
Format: Books
Publication Date 1981