Search Results for Consumer research. - Narrowed by: On-Shelf StudentSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bresearch.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253AOS-STUDENT$002509On-Shelf$002bStudent$0026ps$003d300$0026isd$003dtrue?dt=list2025-11-28T07:52:58ZConsumer research methodsent://SD_ILS/0/SD_ILS:501502025-11-28T07:52:58Z2025-11-28T07:52:58Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:165012025-11-28T07:52:58Z2025-11-28T07:52:58Zby Worcester, Robert M.<br/>Format: Books<br/>Publication Date 1986<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-11-28T07:52:58Z2025-11-28T07:52:58Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Research in consumer behavior. Vol. 10ent://SD_ILS/0/SD_ILS:319912025-11-28T07:52:58Z2025-11-28T07:52:58Zby Belk, Russell W.<br/>Format: Books<br/>Publication Date 2006<br/>Educational research : fundamentals for the consumerent://SD_ILS/0/SD_ILS:292642025-11-28T07:52:58Z2025-11-28T07:52:58Zby McMillan, James H.<br/>Format: Books<br/>Publication Date 2004<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-11-28T07:52:58Z2025-11-28T07:52:58Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-11-28T07:52:58Z2025-11-28T07:52:58Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-11-28T07:52:58Z2025-11-28T07:52:58Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer insight : how to use data and market research to get closer to your customerent://SD_ILS/0/SD_ILS:292652025-11-28T07:52:58Z2025-11-28T07:52:58Zby Stone, Merlin, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0419/2004014622.html">http://www.loc.gov/catdir/toc/ecip0419/2004014622.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:334532025-11-28T07:52:58Z2025-11-28T07:52:58Zby Conference on Consumer Culture Theory (2006 : Notre Dame University)<br/>Format: Books<br/>Publication Date 2007<br/>Emotional decisions : tradeoff difficulty and coping in consumer choiceent://SD_ILS/0/SD_ILS:249852025-11-28T07:52:58Z2025-11-28T07:52:58Zby Luce, Mary Frances, 1967-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-11-28T07:52:58Z2025-11-28T07:52:58Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-11-28T07:52:58Z2025-11-28T07:52:58Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-11-28T07:52:58Z2025-11-28T07:52:58Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-11-28T07:52:58Z2025-11-28T07:52:58Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-11-28T07:52:58Z2025-11-28T07:52:58Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Millennials, goldfish & other training misconceptions : debunking learning myths and superstitionsent://SD_ILS/0/SD_ILS:564282025-11-28T07:52:58Z2025-11-28T07:52:58Zby Quinn, Clark N., 1956- author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-11-28T07:52:58Z2025-11-28T07:52:58Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-11-28T07:52:58Z2025-11-28T07:52:58Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-11-28T07:52:58Z2025-11-28T07:52:58Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-11-28T07:52:58Z2025-11-28T07:52:58Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-11-28T07:52:58Z2025-11-28T07:52:58Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>Practice of public relationsent://SD_ILS/0/SD_ILS:558762025-11-28T07:52:58Z2025-11-28T07:52:58Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-11-28T07:52:58Z2025-11-28T07:52:58Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-11-28T07:52:58Z2025-11-28T07:52:58Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-11-28T07:52:58Z2025-11-28T07:52:58Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-11-28T07:52:58Z2025-11-28T07:52:58Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-11-28T07:52:58Z2025-11-28T07:52:58Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-11-28T07:52:58Z2025-11-28T07:52:58Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-11-28T07:52:58Z2025-11-28T07:52:58Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Sexual identities and the media : an introductionent://SD_ILS/0/SD_ILS:543012025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hilton-Morrow, Wendy, author.<br/>Format: Books<br/>Publication Date 2015<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-11-28T07:52:58Z2025-11-28T07:52:58Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-11-28T07:52:58Z2025-11-28T07:52:58Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-11-28T07:52:58Z2025-11-28T07:52:58Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-11-28T07:52:58Z2025-11-28T07:52:58Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-11-28T07:52:58Z2025-11-28T07:52:58Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-11-28T07:52:58Z2025-11-28T07:52:58Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-11-28T07:52:58Z2025-11-28T07:52:58Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-11-28T07:52:58Z2025-11-28T07:52:58Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-11-28T07:52:58Z2025-11-28T07:52:58Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Research methods for counseling : an introductionent://SD_ILS/0/SD_ILS:518512025-11-28T07:52:58Z2025-11-28T07:52:58Zby Wright, Robert J., 1945-<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-11-28T07:52:58Z2025-11-28T07:52:58Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Evaluation theory, models, and applicationsent://SD_ILS/0/SD_ILS:546452025-11-28T07:52:58Z2025-11-28T07:52:58Zby Stufflebeam, Daniel L.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-11-28T07:52:58Z2025-11-28T07:52:58Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-11-28T07:52:58Z2025-11-28T07:52:58Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-11-28T07:52:58Z2025-11-28T07:52:58Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-11-28T07:52:58Z2025-11-28T07:52:58Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-11-28T07:52:58Z2025-11-28T07:52:58Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>A microeconomics readerent://SD_ILS/0/SD_ILS:500102025-11-28T07:52:58Z2025-11-28T07:52:58Zby Dung, Tran Huu.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-11-28T07:52:58Z2025-11-28T07:52:58Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:506792025-11-28T07:52:58Z2025-11-28T07:52:58Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:510442025-11-28T07:52:58Z2025-11-28T07:52:58Zby Silver, Lawrence S., 1948-<br/>Format: Books<br/>Publication Date 2013<br/>Music business handbook and career guideent://SD_ILS/0/SD_ILS:515162025-11-28T07:52:58Z2025-11-28T07:52:58Zby Baskerville, David.<br/>Format: Books<br/>Publication Date 2013<br/>Public relations casesent://SD_ILS/0/SD_ILS:223572025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hayes, Darrell C.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Psychological testing and assessment : an introduction to tests and measurementent://SD_ILS/0/SD_ILS:516272025-11-28T07:52:58Z2025-11-28T07:52:58Zby Cohen, Ronald Jay.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-11-28T07:52:58Z2025-11-28T07:52:58Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>CompTIA A+ certification exam guide : exams 220-801 & 220-802ent://SD_ILS/0/SD_ILS:562025-11-28T07:52:58Z2025-11-28T07:52:58Zby Meyers, Mike, 1961-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-11-28T07:52:58Z2025-11-28T07:52:58Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-11-28T07:52:58Z2025-11-28T07:52:58Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-11-28T07:52:58Z2025-11-28T07:52:58Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-11-28T07:52:58Z2025-11-28T07:52:58Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-11-28T07:52:58Z2025-11-28T07:52:58Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-11-28T07:52:58Z2025-11-28T07:52:58Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Health informatics : practical guide for healthcare and information technology professionalsent://SD_ILS/0/SD_ILS:521222025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hoyt, Robert E., 1945-<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-11-28T07:52:58Z2025-11-28T07:52:58Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-11-28T07:52:58Z2025-11-28T07:52:58Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Health industry communication : new media, new methods, new messageent://SD_ILS/0/SD_ILS:494012025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hicks, Nancy J.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:4602025-11-28T07:52:58Z2025-11-28T07:52:58Zby Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-11-28T07:52:58Z2025-11-28T07:52:58Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-11-28T07:52:58Z2025-11-28T07:52:58Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-11-28T07:52:58Z2025-11-28T07:52:58Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-11-28T07:52:58Z2025-11-28T07:52:58Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:431242025-11-28T07:52:58Z2025-11-28T07:52:58Zby Lancaster, Geoffrey, 1938-<br/>Format: Books<br/>Publication Date 2011<br/>Sex, murder, and the meaning of life : a psychologist investigates how evolution, cognition, and complexity are revolutionizing our view of human natureent://SD_ILS/0/SD_ILS:450612025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kenrick, Douglas T.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-11-28T07:52:58Z2025-11-28T07:52:58Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Sports media : transformation, integration, consumptionent://SD_ILS/0/SD_ILS:493392025-11-28T07:52:58Z2025-11-28T07:52:58Zby Billings, Andrew C.<br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-11-28T07:52:58Z2025-11-28T07:52:58Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-11-28T07:52:58Z2025-11-28T07:52:58Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Choice modelling : foundational contributionsent://SD_ILS/0/SD_ILS:488072025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hensher, David A., 1947-<br/>Format: Books<br/>Publication Date 2011<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:553862025-11-28T07:52:58Z2025-11-28T07:52:58Zby Pedersen, Paul Mark.<br/><a href="http://books.google.com/books?isbn=9780736081672">Additional Information at Google Books</a><br/>Format: Books<br/>Publication Date 2011<br/>Fashion forecastingent://SD_ILS/0/SD_ILS:15332025-11-28T07:52:58Z2025-11-28T07:52:58Zby Brannon, Evelyn L.<br/>Format: Books<br/>Publication Date 2010<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-11-28T07:52:58Z2025-11-28T07:52:58Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Fashion designent://SD_ILS/0/SD_ILS:70782025-11-28T07:52:58Z2025-11-28T07:52:58Zby Bye, Elizabeth.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-11-28T07:52:58Z2025-11-28T07:52:58Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:179662025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>The dragonfly effect : quick, effective, and powerful ways to use social media to drive social changeent://SD_ILS/0/SD_ILS:439082025-11-28T07:52:58Z2025-11-28T07:52:58Zby Aaker, Jennifer Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-11-28T07:52:58Z2025-11-28T07:52:58Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-11-28T07:52:58Z2025-11-28T07:52:58Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:445762025-11-28T07:52:58Z2025-11-28T07:52:58Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing managementent://SD_ILS/0/SD_ILS:163922025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563370777.pdf">Kostenfrei</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html">http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Counseling and educational research : evaluation and applicationent://SD_ILS/0/SD_ILS:400082025-11-28T07:52:58Z2025-11-28T07:52:58Zby Houser, Rick.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0819/2008024298.html">http://www.loc.gov/catdir/toc/ecip0819/2008024298.html</a><br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-11-28T07:52:58Z2025-11-28T07:52:58Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : text and cases.ent://SD_ILS/0/SD_ILS:441062025-11-28T07:52:58Z2025-11-28T07:52:58Zby Baron, Steve (J. Steve)<br/>Format: Books<br/>Publication Date 2009<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-11-28T07:52:58Z2025-11-28T07:52:58Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-11-28T07:52:58Z2025-11-28T07:52:58Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Marketing : a critical introductionent://SD_ILS/0/SD_ILS:411192025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2009<br/>Ethical marketing and the new consumerent://SD_ILS/0/SD_ILS:461432025-11-28T07:52:58Z2025-11-28T07:52:58Zby Arnold, Chris.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-11-28T07:52:58Z2025-11-28T07:52:58Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-11-28T07:52:58Z2025-11-28T07:52:58Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-11-28T07:52:58Z2025-11-28T07:52:58Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:180302025-11-28T07:52:58Z2025-11-28T07:52:58Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2008<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-11-28T07:52:58Z2025-11-28T07:52:58Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviour in tourisment://SD_ILS/0/SD_ILS:166972025-11-28T07:52:58Z2025-11-28T07:52:58Zby Swarbrooke, John.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html">http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Sport marketingent://SD_ILS/0/SD_ILS:176522025-11-28T07:52:58Z2025-11-28T07:52:58Zby Mullin, Bernard James.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html">http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:177012025-11-28T07:52:58Z2025-11-28T07:52:58Zby Parks, Janet B., 1942-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:346172025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:321502025-11-28T07:52:58Z2025-11-28T07:52:58Zby Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format: Books<br/>Publication Date 2007<br/>On becoming a consumer : development of consumer behavior patterns in childhoodent://SD_ILS/0/SD_ILS:334442025-11-28T07:52:58Z2025-11-28T07:52:58Zby McNeal, James U.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html">http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038018.html">http://www.loc.gov/catdir/toc/ecip075/2006038018.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Karma queens, geek gods, and innerpreneursent://SD_ILS/0/SD_ILS:334462025-11-28T07:52:58Z2025-11-28T07:52:58Zby Rentel, Ron.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html">http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html</a>
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Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html">http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Review of marketing research. Vol. 3ent://SD_ILS/0/SD_ILS:340352025-11-28T07:52:58Z2025-11-28T07:52:58Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2007<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-11-28T07:52:58Z2025-11-28T07:52:58Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>The marketing of sportent://SD_ILS/0/SD_ILS:204092025-11-28T07:52:58Z2025-11-28T07:52:58Zby Beech, John G., 1947-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Becoming a lawyer : fundamental skills for law studentsent://SD_ILS/0/SD_ILS:222172025-11-28T07:52:58Z2025-11-28T07:52:58Zby Palmer, Robin, 1956-<br/>Format: Books<br/>Publication Date 2007<br/>Internet marketing & e-commerceent://SD_ILS/0/SD_ILS:223312025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hanson, Ward A.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-11-28T07:52:58Z2025-11-28T07:52:58Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>The lovemarks effect : winning in the consumer revolutionent://SD_ILS/0/SD_ILS:124782025-11-28T07:52:58Z2025-11-28T07:52:58Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-11-28T07:52:58Z2025-11-28T07:52:58Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-11-28T07:52:58Z2025-11-28T07:52:58Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Handbook of customer satisfaction and loyalty measurementent://SD_ILS/0/SD_ILS:334372025-11-28T07:52:58Z2025-11-28T07:52:58Zby Hill, Nigel, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Customer intelligence : from data to dialogueent://SD_ILS/0/SD_ILS:313832025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kelly, Sean, 1960-<br/>Format: Books<br/>Publication Date 2006<br/>Market opportunity analysis : text and casesent://SD_ILS/0/SD_ILS:321432025-11-28T07:52:58Z2025-11-28T07:52:58Zby Stevens, Robert E., 1942-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015271.html">http://www.loc.gov/catdir/toc/ecip0513/2005015271.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Handbook of qualitative research methods in marketingent://SD_ILS/0/SD_ILS:416892025-11-28T07:52:58Z2025-11-28T07:52:58Zby Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-11-28T07:52:58Z2025-11-28T07:52:58Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-11-28T07:52:58Z2025-11-28T07:52:58Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>The consistent consumer : predicting future behavior through lasting valuesent://SD_ILS/0/SD_ILS:157552025-11-28T07:52:58Z2025-11-28T07:52:58Zby Beller, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html">http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-11-28T07:52:58Z2025-11-28T07:52:58Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-11-28T07:52:58Z2025-11-28T07:52:58Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brands laid bare : using market research for evidence-based brand managementent://SD_ILS/0/SD_ILS:299632025-11-28T07:52:58Z2025-11-28T07:52:58Zby Ford, Kevin.<br/>Format: Books<br/>Publication Date 2005<br/>Let them eat cake : marketing luxury to the masses-as well as the classesent://SD_ILS/0/SD_ILS:334202025-11-28T07:52:58Z2025-11-28T07:52:58Zby Danziger, Pamela N.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing across culturesent://SD_ILS/0/SD_ILS:294852025-11-28T07:52:58Z2025-11-28T07:52:58Zby Usunier, Jean-Claude.<br/>Format: Books<br/>Publication Date 2005<br/>Researching customer satisfaction &amp; loyalty : how to find out what people really thinkent://SD_ILS/0/SD_ILS:334352025-11-28T07:52:58Z2025-11-28T07:52:58Zby Szwarc, Paul.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing to moviegoers : a handbook of strategies used by major studios and independentsent://SD_ILS/0/SD_ILS:129982025-11-28T07:52:58Z2025-11-28T07:52:58Zby Marich, Robert.<br/>Format: Books<br/>Publication Date 2005<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:178802025-11-28T07:52:58Z2025-11-28T07:52:58Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : a strategic approachent://SD_ILS/0/SD_ILS:292702025-11-28T07:52:58Z2025-11-28T07:52:58Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : in fashionent://SD_ILS/0/SD_ILS:292762025-11-28T07:52:58Z2025-11-28T07:52:58Zby Solomon, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>Consuming kids : the hostile takeover of childhoodent://SD_ILS/0/SD_ILS:285302025-11-28T07:52:58Z2025-11-28T07:52:58Zby Linn, Susan E.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:100022025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-11-28T07:52:58Z2025-11-28T07:52:58Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-11-28T07:52:58Z2025-11-28T07:52:58Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:117592025-11-28T07:52:58Z2025-11-28T07:52:58Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 2004<br/>Why people buy things they don't need : understanding and predicting consumer behaviorent://SD_ILS/0/SD_ILS:118052025-11-28T07:52:58Z2025-11-28T07:52:58Zby Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-11-28T07:52:58Z2025-11-28T07:52:58Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Electronic commerce 2004 : a managerial perspectiveent://SD_ILS/0/SD_ILS:127832025-11-28T07:52:58Z2025-11-28T07:52:58Zby Turban, Efraim.<br/>Format: Books<br/>Publication Date 2004<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-11-28T07:52:58Z2025-11-28T07:52:58Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-11-28T07:52:58Z2025-11-28T07:52:58Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Performance Research Associates' Delivering knock your socks off service.ent://SD_ILS/0/SD_ILS:123212025-11-28T07:52:58Z2025-11-28T07:52:58Zby Zemke, Ron.<br/>Format: Books<br/>Publication Date 2003<br/>Internet marketing intelligence : research tools, techniques, and resourcesent://SD_ILS/0/SD_ILS:261892025-11-28T07:52:58Z2025-11-28T07:52:58Zby Forrest, Edward.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh031/2002026484.html">http://www.loc.gov/catdir/toc/mh031/2002026484.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh031/2002026484.html">http://www.loc.gov/catdir/description/mh031/2002026484.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:198302025-11-28T07:52:58Z2025-11-28T07:52:58Zby Parks, Janet B., 1942-<br/>Format: Books<br/>Publication Date 2003<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-11-28T07:52:58Z2025-11-28T07:52:58Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:270622025-11-28T07:52:58Z2025-11-28T07:52:58Zby Neal, Cathy M.<br/>Format: Books<br/>Publication Date 2002<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:127512025-11-28T07:52:58Z2025-11-28T07:52:58Zby Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-11-28T07:52:58Z2025-11-28T07:52:58Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>E-business & e-commerce : how to programent://SD_ILS/0/SD_ILS:127282025-11-28T07:52:58Z2025-11-28T07:52:58Zby Deitel, Harvey M., 1945-<br/>Format: Books<br/>Publication Date 2001<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-11-28T07:52:58Z2025-11-28T07:52:58Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:249322025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-11-28T07:52:58Z2025-11-28T07:52:58Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165042025-11-28T07:52:58Z2025-11-28T07:52:58Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2001<br/>Branding @ the digital ageent://SD_ILS/0/SD_ILS:166522025-11-28T07:52:58Z2025-11-28T07:52:58Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:167982025-11-28T07:52:58Z2025-11-28T07:52:58Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Successful direct marketing methodsent://SD_ILS/0/SD_ILS:207412025-11-28T07:52:58Z2025-11-28T07:52:58Zby Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format: Books<br/>Publication Date 2001<br/>The Brandmindsetent://SD_ILS/0/SD_ILS:132472025-11-28T07:52:58Z2025-11-28T07:52:58Zby Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00268911.html">http://catdir.loc.gov/catdir/bios/mh041/00268911.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-11-28T07:52:58Z2025-11-28T07:52:58Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing managementent://SD_ILS/0/SD_ILS:132572025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198052025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2000<br/>Consumer behaviour in tourisment://SD_ILS/0/SD_ILS:255452025-11-28T07:52:58Z2025-11-28T07:52:58Zby Swarbrooke, John.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-11-28T07:52:58Z2025-11-28T07:52:58Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Mastering the digital marketplace : practical strategies for competitiveness in the new economyent://SD_ILS/0/SD_ILS:233862025-11-28T07:52:58Z2025-11-28T07:52:58Zby Aldrich, Douglas F.<br/>Format: Books<br/>Publication Date 1999<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-11-28T07:52:58Z2025-11-28T07:52:58Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:243232025-11-28T07:52:58Z2025-11-28T07:52:58Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer behaviour : a European perspectiveent://SD_ILS/0/SD_ILS:268062025-11-28T07:52:58Z2025-11-28T07:52:58Zby Antonides, Gerrit, 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:299432025-11-28T07:52:58Z2025-11-28T07:52:58Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1998<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-11-28T07:52:58Z2025-11-28T07:52:58Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising research : theory and practiceent://SD_ILS/0/SD_ILS:2272025-11-28T07:52:58Z2025-11-28T07:52:58Zby Davis, Joel, 1950-<br/>Format: Books<br/>Publication Date 1997<br/>Instructor's manual and video guideent://SD_ILS/0/SD_ILS:142372025-11-28T07:52:58Z2025-11-28T07:52:58Zby Dupree, James V.<br/>Format: Books<br/>Publication Date 1997<br/>Applied consumer behaviourent://SD_ILS/0/SD_ILS:382072025-11-28T07:52:58Z2025-11-28T07:52:58Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 1996<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-11-28T07:52:58Z2025-11-28T07:52:58Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>Doing business on the Internet : how the electronic highway is transforming American companiesent://SD_ILS/0/SD_ILS:144942025-11-28T07:52:58Z2025-11-28T07:52:58Zby Cronin, Mary J.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006273245.pdf">http://www.gbv.de/dms/hbz/toc/ht006273245.pdf</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 1994<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198072025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780136690030.pdf">http://www.gbv.de/dms/bowker/toc/9780136690030.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>The Popcorn report : revolutionary trend predictions for marketing in the 90's.ent://SD_ILS/0/SD_ILS:152012025-11-28T07:52:58Z2025-11-28T07:52:58Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 1992 1991<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165092025-11-28T07:52:58Z2025-11-28T07:52:58Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>Behavioural aspects of marketingent://SD_ILS/0/SD_ILS:108492025-11-28T07:52:58Z2025-11-28T07:52:58Zby Williams, Keith C.<br/>Format: Books<br/>Publication Date 1981<br/>