Search Results for Consumer research. - Narrowed by: 2009-2016SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bresearch.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092009-2016$0025092009-2016$0026ps$003d300$0026isd$003dtrue?2025-11-24T19:03:14ZConsumer research methodsent://SD_ILS/0/SD_ILS:501502025-11-24T19:03:14Z2025-11-24T19:03:14Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-11-24T19:03:14Z2025-11-24T19:03:14Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-11-24T19:03:14Z2025-11-24T19:03:14Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-11-24T19:03:14Z2025-11-24T19:03:14Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-11-24T19:03:14Z2025-11-24T19:03:14Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-11-24T19:03:14Z2025-11-24T19:03:14Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-11-24T19:03:14Z2025-11-24T19:03:14Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-11-24T19:03:14Z2025-11-24T19:03:14Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-11-24T19:03:14Z2025-11-24T19:03:14Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-11-24T19:03:14Z2025-11-24T19:03:14Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-11-24T19:03:14Z2025-11-24T19:03:14Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-11-24T19:03:14Z2025-11-24T19:03:14Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-11-24T19:03:14Z2025-11-24T19:03:14Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-11-24T19:03:14Z2025-11-24T19:03:14Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-11-24T19:03:14Z2025-11-24T19:03:14Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-11-24T19:03:14Z2025-11-24T19:03:14Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-11-24T19:03:14Z2025-11-24T19:03:14Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Sexual identities and the media : an introductionent://SD_ILS/0/SD_ILS:543012025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hilton-Morrow, Wendy, author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-11-24T19:03:14Z2025-11-24T19:03:14Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing fashion : strategy, branding and promotionent://SD_ILS/0/SD_ILS:1682025-11-24T19:03:14Z2025-11-24T19:03:14Zby Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-11-24T19:03:14Z2025-11-24T19:03:14Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-11-24T19:03:14Z2025-11-24T19:03:14Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-11-24T19:03:14Z2025-11-24T19:03:14Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-11-24T19:03:14Z2025-11-24T19:03:14Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-11-24T19:03:14Z2025-11-24T19:03:14Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-11-24T19:03:14Z2025-11-24T19:03:14Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-11-24T19:03:14Z2025-11-24T19:03:14Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-11-24T19:03:14Z2025-11-24T19:03:14Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-11-24T19:03:14Z2025-11-24T19:03:14Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-11-24T19:03:14Z2025-11-24T19:03:14Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-11-24T19:03:14Z2025-11-24T19:03:14Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-11-24T19:03:14Z2025-11-24T19:03:14Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-11-24T19:03:14Z2025-11-24T19:03:14Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-11-24T19:03:14Z2025-11-24T19:03:14Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Research methods for counseling : an introductionent://SD_ILS/0/SD_ILS:518512025-11-24T19:03:14Z2025-11-24T19:03:14Zby Wright, Robert J., 1945-<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-11-24T19:03:14Z2025-11-24T19:03:14Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Evaluation theory, models, and applicationsent://SD_ILS/0/SD_ILS:546452025-11-24T19:03:14Z2025-11-24T19:03:14Zby Stufflebeam, Daniel L.<br/>Format: Books<br/>Publication Date 2014<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-11-24T19:03:14Z2025-11-24T19:03:14Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-11-24T19:03:14Z2025-11-24T19:03:14Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-11-24T19:03:14Z2025-11-24T19:03:14Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-11-24T19:03:14Z2025-11-24T19:03:14Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-11-24T19:03:14Z2025-11-24T19:03:14Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-11-24T19:03:14Z2025-11-24T19:03:14Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-11-24T19:03:14Z2025-11-24T19:03:14Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:506792025-11-24T19:03:14Z2025-11-24T19:03:14Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Psychological testing and assessment : an introduction to tests and measurementent://SD_ILS/0/SD_ILS:516272025-11-24T19:03:14Z2025-11-24T19:03:14Zby Cohen, Ronald Jay.<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-11-24T19:03:14Z2025-11-24T19:03:14Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>A microeconomics readerent://SD_ILS/0/SD_ILS:500102025-11-24T19:03:14Z2025-11-24T19:03:14Zby Dung, Tran Huu.<br/>Format: Books<br/>Publication Date 2013<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:510442025-11-24T19:03:14Z2025-11-24T19:03:14Zby Silver, Lawrence S., 1948-<br/>Format: Books<br/>Publication Date 2013<br/>Music business handbook and career guideent://SD_ILS/0/SD_ILS:515162025-11-24T19:03:14Z2025-11-24T19:03:14Zby Baskerville, David.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-11-24T19:03:14Z2025-11-24T19:03:14Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-11-24T19:03:14Z2025-11-24T19:03:14Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-11-24T19:03:14Z2025-11-24T19:03:14Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-11-24T19:03:14Z2025-11-24T19:03:14Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Public relations casesent://SD_ILS/0/SD_ILS:223572025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hayes, Darrell C.<br/>Format: Books<br/>Publication Date 2013<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-11-24T19:03:14Z2025-11-24T19:03:14Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-11-24T19:03:14Z2025-11-24T19:03:14Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-11-24T19:03:14Z2025-11-24T19:03:14Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Health informatics : practical guide for healthcare and information technology professionalsent://SD_ILS/0/SD_ILS:521222025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hoyt, Robert E., 1945-<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-11-24T19:03:14Z2025-11-24T19:03:14Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-11-24T19:03:14Z2025-11-24T19:03:14Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Health industry communication : new media, new methods, new messageent://SD_ILS/0/SD_ILS:494012025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hicks, Nancy J.<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-11-24T19:03:14Z2025-11-24T19:03:14Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>CompTIA A+ certification exam guide : exams 220-801 & 220-802ent://SD_ILS/0/SD_ILS:562025-11-24T19:03:14Z2025-11-24T19:03:14Zby Meyers, Mike, 1961-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-11-24T19:03:14Z2025-11-24T19:03:14Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-11-24T19:03:14Z2025-11-24T19:03:14Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-11-24T19:03:14Z2025-11-24T19:03:14Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-11-24T19:03:14Z2025-11-24T19:03:14Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-11-24T19:03:14Z2025-11-24T19:03:14Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-11-24T19:03:14Z2025-11-24T19:03:14Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-11-24T19:03:14Z2025-11-24T19:03:14Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-11-24T19:03:14Z2025-11-24T19:03:14Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-11-24T19:03:14Z2025-11-24T19:03:14Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:4602025-11-24T19:03:14Z2025-11-24T19:03:14Zby Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-11-24T19:03:14Z2025-11-24T19:03:14Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-11-24T19:03:14Z2025-11-24T19:03:14Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-11-24T19:03:14Z2025-11-24T19:03:14Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-11-24T19:03:14Z2025-11-24T19:03:14Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-11-24T19:03:14Z2025-11-24T19:03:14Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:431242025-11-24T19:03:14Z2025-11-24T19:03:14Zby Lancaster, Geoffrey, 1938-<br/>Format: Books<br/>Publication Date 2011<br/>Sex, murder, and the meaning of life : a psychologist investigates how evolution, cognition, and complexity are revolutionizing our view of human natureent://SD_ILS/0/SD_ILS:450612025-11-24T19:03:14Z2025-11-24T19:03:14Zby Kenrick, Douglas T.<br/>Format: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-11-24T19:03:14Z2025-11-24T19:03:14Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-11-24T19:03:14Z2025-11-24T19:03:14Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Sports media : transformation, integration, consumptionent://SD_ILS/0/SD_ILS:493392025-11-24T19:03:14Z2025-11-24T19:03:14Zby Billings, Andrew C.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-11-24T19:03:14Z2025-11-24T19:03:14Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Media perspectives for the 21st centuryent://SD_ILS/0/SD_ILS:471342025-11-24T19:03:14Z2025-11-24T19:03:14Zby Papathanassopoulos, S.<br/>Format: Books<br/>Publication Date 2011<br/>Choice modelling : foundational contributionsent://SD_ILS/0/SD_ILS:488072025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hensher, David A., 1947-<br/>Format: Books<br/>Publication Date 2011<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:553862025-11-24T19:03:14Z2025-11-24T19:03:14Zby Pedersen, Paul Mark.<br/><a href="http://books.google.com/books?isbn=9780736081672">Additional Information at Google Books</a><br/>Format: Books<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-11-24T19:03:14Z2025-11-24T19:03:14Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-11-24T19:03:14Z2025-11-24T19:03:14Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-11-24T19:03:14Z2025-11-24T19:03:14Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-11-24T19:03:14Z2025-11-24T19:03:14Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-11-24T19:03:14Z2025-11-24T19:03:14Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Fashion forecastingent://SD_ILS/0/SD_ILS:15332025-11-24T19:03:14Z2025-11-24T19:03:14Zby Brannon, Evelyn L.<br/>Format: Books<br/>Publication Date 2010<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-11-24T19:03:14Z2025-11-24T19:03:14Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Fashion designent://SD_ILS/0/SD_ILS:70782025-11-24T19:03:14Z2025-11-24T19:03:14Zby Bye, Elizabeth.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:179662025-11-24T19:03:14Z2025-11-24T19:03:14Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>The dragonfly effect : quick, effective, and powerful ways to use social media to drive social changeent://SD_ILS/0/SD_ILS:439082025-11-24T19:03:14Z2025-11-24T19:03:14Zby Aaker, Jennifer Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-11-24T19:03:14Z2025-11-24T19:03:14Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:445762025-11-24T19:03:14Z2025-11-24T19:03:14Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-11-24T19:03:14Z2025-11-24T19:03:14Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-11-24T19:03:14Z2025-11-24T19:03:14Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-11-24T19:03:14Z2025-11-24T19:03:14Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-11-24T19:03:14Z2025-11-24T19:03:14Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-11-24T19:03:14Z2025-11-24T19:03:14Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-11-24T19:03:14Z2025-11-24T19:03:14Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Counseling and educational research : evaluation and applicationent://SD_ILS/0/SD_ILS:400082025-11-24T19:03:14Z2025-11-24T19:03:14Zby Houser, Rick.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0819/2008024298.html">http://www.loc.gov/catdir/toc/ecip0819/2008024298.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing : a critical introductionent://SD_ILS/0/SD_ILS:411192025-11-24T19:03:14Z2025-11-24T19:03:14Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-11-24T19:03:14Z2025-11-24T19:03:14Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>Ethical marketing and the new consumerent://SD_ILS/0/SD_ILS:461432025-11-24T19:03:14Z2025-11-24T19:03:14Zby Arnold, Chris.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-11-24T19:03:14Z2025-11-24T19:03:14Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : text and cases.ent://SD_ILS/0/SD_ILS:441062025-11-24T19:03:14Z2025-11-24T19:03:14Zby Baron, Steve (J. Steve)<br/>Format: Books<br/>Publication Date 2009<br/>Marketing managementent://SD_ILS/0/SD_ILS:163922025-11-24T19:03:14Z2025-11-24T19:03:14Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563370777.pdf">Kostenfrei</a>
<a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=264541">E-book - Full text Myilibrary. You can only view this e-book online and not download it</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html">http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:228192025-11-24T19:03:14Z2025-11-24T19:03:14Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2009<br/>