Search Results for Consumer research. - Narrowed by: 2017-2024SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bresearch.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092017-2024$0025092017-2024$0026ps$003d300$0026isd$003dtrue?2025-11-25T00:58:20ZMarketingent://SD_ILS/0/SD_ILS:579482025-11-25T00:58:20Z2025-11-25T00:58:20Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-11-25T00:58:20Z2025-11-25T00:58:20Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing strategy & managementent://SD_ILS/0/SD_ILS:573792025-11-25T00:58:20Z2025-11-25T00:58:20Zby Phillips, Diane M., author.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-11-25T00:58:20Z2025-11-25T00:58:20Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-11-25T00:58:20Z2025-11-25T00:58:20Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-11-25T00:58:20Z2025-11-25T00:58:20Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-11-25T00:58:20Z2025-11-25T00:58:20Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-11-25T00:58:20Z2025-11-25T00:58:20Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-11-25T00:58:20Z2025-11-25T00:58:20Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:562822025-11-25T00:58:20Z2025-11-25T00:58:20Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2020<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-11-25T00:58:20Z2025-11-25T00:58:20Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-11-25T00:58:20Z2025-11-25T00:58:20Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-11-25T00:58:20Z2025-11-25T00:58:20Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-11-25T00:58:20Z2025-11-25T00:58:20Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-11-25T00:58:20Z2025-11-25T00:58:20Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Introduction to marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:551922025-11-25T00:58:20Z2025-11-25T00:58:20Zby Cunningham, Nicole.<br/>Format: Books<br/>Publication Date 2018<br/>Psychological testing and assessment : an introduction to tests and measurementent://SD_ILS/0/SD_ILS:227822025-11-25T00:58:20Z2025-11-25T00:58:20Zby Cohen, Ronald Jay, author.<br/>Format: Books<br/>Publication Date 2018<br/>Millennials, goldfish & other training misconceptions : debunking learning myths and superstitionsent://SD_ILS/0/SD_ILS:564282025-11-25T00:58:20Z2025-11-25T00:58:20Zby Quinn, Clark N., 1956- author.<br/>Format: Books<br/>Publication Date 2018<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-11-25T00:58:20Z2025-11-25T00:58:20Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-11-25T00:58:20Z2025-11-25T00:58:20Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-11-25T00:58:20Z2025-11-25T00:58:20Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-11-25T00:58:20Z2025-11-25T00:58:20Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-11-25T00:58:20Z2025-11-25T00:58:20Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-11-25T00:58:20Z2025-11-25T00:58:20Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-11-25T00:58:20Z2025-11-25T00:58:20Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-11-25T00:58:20Z2025-11-25T00:58:20Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-11-25T00:58:20Z2025-11-25T00:58:20Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-11-25T00:58:20Z2025-11-25T00:58:20Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>Practice of public relationsent://SD_ILS/0/SD_ILS:558762025-11-25T00:58:20Z2025-11-25T00:58:20Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2017<br/>