Search Results for Consumer research. - Narrowed by: Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bresearch.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?2025-11-24T13:48:57ZMarketingent://SD_ILS/0/SD_ILS:579482025-11-24T13:48:57Z2025-11-24T13:48:57Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-11-24T13:48:57Z2025-11-24T13:48:57Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-11-24T13:48:57Z2025-11-24T13:48:57Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-11-24T13:48:57Z2025-11-24T13:48:57Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-11-24T13:48:57Z2025-11-24T13:48:57Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-11-24T13:48:57Z2025-11-24T13:48:57Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-11-24T13:48:57Z2025-11-24T13:48:57Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:506792025-11-24T13:48:57Z2025-11-24T13:48:57Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-11-24T13:48:57Z2025-11-24T13:48:57Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-11-24T13:48:57Z2025-11-24T13:48:57Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-11-24T13:48:57Z2025-11-24T13:48:57Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-11-24T13:48:57Z2025-11-24T13:48:57Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-11-24T13:48:57Z2025-11-24T13:48:57Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-11-24T13:48:57Z2025-11-24T13:48:57Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-11-24T13:48:57Z2025-11-24T13:48:57Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketing : a critical introductionent://SD_ILS/0/SD_ILS:411192025-11-24T13:48:57Z2025-11-24T13:48:57Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-11-24T13:48:57Z2025-11-24T13:48:57Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-11-24T13:48:57Z2025-11-24T13:48:57Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-11-24T13:48:57Z2025-11-24T13:48:57Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-11-24T13:48:57Z2025-11-24T13:48:57Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-11-24T13:48:57Z2025-11-24T13:48:57Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-11-24T13:48:57Z2025-11-24T13:48:57Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-11-24T13:48:57Z2025-11-24T13:48:57Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-11-24T13:48:57Z2025-11-24T13:48:57Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-11-24T13:48:57Z2025-11-24T13:48:57Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Trillion-dollar moms : marketing to a new generation of mothersent://SD_ILS/0/SD_ILS:157562025-11-24T13:48:57Z2025-11-24T13:48:57Zby Bailey, Maria T.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html">http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-11-24T13:48:57Z2025-11-24T13:48:57Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:117592025-11-24T13:48:57Z2025-11-24T13:48:57Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 2004<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:178802025-11-24T13:48:57Z2025-11-24T13:48:57Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2004<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:127512025-11-24T13:48:57Z2025-11-24T13:48:57Zby Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-11-24T13:48:57Z2025-11-24T13:48:57Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-11-24T13:48:57Z2025-11-24T13:48:57Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Marketing managementent://SD_ILS/0/SD_ILS:132572025-11-24T13:48:57Z2025-11-24T13:48:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-11-24T13:48:57Z2025-11-24T13:48:57Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-11-24T13:48:57Z2025-11-24T13:48:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-11-24T13:48:57Z2025-11-24T13:48:57Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-11-24T13:48:57Z2025-11-24T13:48:57Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>The Popcorn report : revolutionary trend predictions for marketing in the 90's.ent://SD_ILS/0/SD_ILS:152012025-11-24T13:48:57Z2025-11-24T13:48:57Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 1992 1991<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:149532025-11-24T13:48:57Z2025-11-24T13:48:57Zby Assael, Henry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004238592.PDF">http://www.gbv.de/dms/hbz/toc/ht004238592.PDF</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534024&custom%5Fatt%5F2=simple%5Fviewer">Consumer behavior and marketing action</a><br/>Format: Books<br/>Publication Date 1992<br/>Marketing in South Africa : decision analysis, theory, and practiceent://SD_ILS/0/SD_ILS:66212025-11-24T13:48:57Z2025-11-24T13:48:57Zby Brits, R. N.<br/>Format: Books<br/>Publication Date 1985<br/>