Search Results for Consumer research.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumer$002bresearch.$0026pe$003dd$00253A$0026dt$003dlist$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-21T21:43:54ZConsumer research methodsent://SD_ILS/0/SD_ILS:501502025-10-21T21:43:54Z2025-10-21T21:43:54Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:19022025-10-21T21:43:54Z2025-10-21T21:43:54Zby Worcester, Robert<br/>Format: Books<br/>Publication Date 1986<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:114622025-10-21T21:43:54Z2025-10-21T21:43:54Zby Worcester, Robert M.<br/>Format: Books<br/>Publication Date 1988 1986<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:165012025-10-21T21:43:54Z2025-10-21T21:43:54Zby Worcester, Robert M.<br/>Format: Books<br/>Publication Date 1986<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-10-21T21:43:54Z2025-10-21T21:43:54Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Research in consumer behavior. Vol. 10ent://SD_ILS/0/SD_ILS:319912025-10-21T21:43:54Z2025-10-21T21:43:54Zby Belk, Russell W.<br/>Format: Books<br/>Publication Date 2006<br/>Educational research : fundamentals for the consumerent://SD_ILS/0/SD_ILS:292642025-10-21T21:43:54Z2025-10-21T21:43:54Zby McMillan, James H.<br/>Format: Books<br/>Publication Date 2004<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-10-21T21:43:54Z2025-10-21T21:43:54Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-10-21T21:43:54Z2025-10-21T21:43:54Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-10-21T21:43:54Z2025-10-21T21:43:54Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-10-21T21:43:54Z2025-10-21T21:43:54Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer insight : how to use data and market research to get closer to your customerent://SD_ILS/0/SD_ILS:292652025-10-21T21:43:54Z2025-10-21T21:43:54Zby Stone, Merlin, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0419/2004014622.html">http://www.loc.gov/catdir/toc/ecip0419/2004014622.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:334532025-10-21T21:43:54Z2025-10-21T21:43:54Zby Conference on Consumer Culture Theory (2006 : Notre Dame University)<br/>Format: Books<br/>Publication Date 2007<br/>Emotional decisions : tradeoff difficulty and coping in consumer choiceent://SD_ILS/0/SD_ILS:249852025-10-21T21:43:54Z2025-10-21T21:43:54Zby Luce, Mary Frances, 1967-<br/>Format: Books<br/>Publication Date 2001<br/>Marketingent://SD_ILS/0/SD_ILS:579482025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing strategy & managementent://SD_ILS/0/SD_ILS:573792025-10-21T21:43:54Z2025-10-21T21:43:54Zby Phillips, Diane M., author.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-10-21T21:43:54Z2025-10-21T21:43:54Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-10-21T21:43:54Z2025-10-21T21:43:54Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-10-21T21:43:54Z2025-10-21T21:43:54Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:562822025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2020<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-10-21T21:43:54Z2025-10-21T21:43:54Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-10-21T21:43:54Z2025-10-21T21:43:54Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Psychological testing and assessment : an introduction to tests and measurementent://SD_ILS/0/SD_ILS:227822025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cohen, Ronald Jay, author.<br/>Format: Books<br/>Publication Date 2018<br/>Millennials, goldfish & other training misconceptions : debunking learning myths and superstitionsent://SD_ILS/0/SD_ILS:564282025-10-21T21:43:54Z2025-10-21T21:43:54Zby Quinn, Clark N., 1956- author.<br/>Format: Books<br/>Publication Date 2018<br/>Introduction to marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:551922025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cunningham, Nicole.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-10-21T21:43:54Z2025-10-21T21:43:54Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-10-21T21:43:54Z2025-10-21T21:43:54Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-10-21T21:43:54Z2025-10-21T21:43:54Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-10-21T21:43:54Z2025-10-21T21:43:54Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-10-21T21:43:54Z2025-10-21T21:43:54Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-21T21:43:54Z2025-10-21T21:43:54Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Practice of public relationsent://SD_ILS/0/SD_ILS:558762025-10-21T21:43:54Z2025-10-21T21:43:54Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2017<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-10-21T21:43:54Z2025-10-21T21:43:54Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-10-21T21:43:54Z2025-10-21T21:43:54Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Marketing fashion : strategy, branding and promotionent://SD_ILS/0/SD_ILS:1682025-10-21T21:43:54Z2025-10-21T21:43:54Zby Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-10-21T21:43:54Z2025-10-21T21:43:54Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-21T21:43:54Z2025-10-21T21:43:54Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-10-21T21:43:54Z2025-10-21T21:43:54Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-10-21T21:43:54Z2025-10-21T21:43:54Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-10-21T21:43:54Z2025-10-21T21:43:54Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-10-21T21:43:54Z2025-10-21T21:43:54Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Sexual identities and the media : an introductionent://SD_ILS/0/SD_ILS:543012025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hilton-Morrow, Wendy, author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-10-21T21:43:54Z2025-10-21T21:43:54Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-10-21T21:43:54Z2025-10-21T21:43:54Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-10-21T21:43:54Z2025-10-21T21:43:54Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-10-21T21:43:54Z2025-10-21T21:43:54Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-10-21T21:43:54Z2025-10-21T21:43:54Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-10-21T21:43:54Z2025-10-21T21:43:54Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-10-21T21:43:54Z2025-10-21T21:43:54Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-10-21T21:43:54Z2025-10-21T21:43:54Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-10-21T21:43:54Z2025-10-21T21:43:54Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-10-21T21:43:54Z2025-10-21T21:43:54Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Research methods for counseling : an introductionent://SD_ILS/0/SD_ILS:518512025-10-21T21:43:54Z2025-10-21T21:43:54Zby Wright, Robert J., 1945-<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-10-21T21:43:54Z2025-10-21T21:43:54Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-10-21T21:43:54Z2025-10-21T21:43:54Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Evaluation theory, models, and applicationsent://SD_ILS/0/SD_ILS:546452025-10-21T21:43:54Z2025-10-21T21:43:54Zby Stufflebeam, Daniel L.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-10-21T21:43:54Z2025-10-21T21:43:54Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-10-21T21:43:54Z2025-10-21T21:43:54Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Public relations casesent://SD_ILS/0/SD_ILS:223572025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hayes, Darrell C.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-10-21T21:43:54Z2025-10-21T21:43:54Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>A microeconomics readerent://SD_ILS/0/SD_ILS:500102025-10-21T21:43:54Z2025-10-21T21:43:54Zby Dung, Tran Huu.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Music business handbook and career guideent://SD_ILS/0/SD_ILS:515162025-10-21T21:43:54Z2025-10-21T21:43:54Zby Baskerville, David.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-10-21T21:43:54Z2025-10-21T21:43:54Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-10-21T21:43:54Z2025-10-21T21:43:54Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:506792025-10-21T21:43:54Z2025-10-21T21:43:54Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Psychological testing and assessment : an introduction to tests and measurementent://SD_ILS/0/SD_ILS:516272025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cohen, Ronald Jay.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-10-21T21:43:54Z2025-10-21T21:43:54Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:510442025-10-21T21:43:54Z2025-10-21T21:43:54Zby Silver, Lawrence S., 1948-<br/>Format: Books<br/>Publication Date 2013<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-10-21T21:43:54Z2025-10-21T21:43:54Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-10-21T21:43:54Z2025-10-21T21:43:54Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-10-21T21:43:54Z2025-10-21T21:43:54Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-10-21T21:43:54Z2025-10-21T21:43:54Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-10-21T21:43:54Z2025-10-21T21:43:54Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-10-21T21:43:54Z2025-10-21T21:43:54Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>CompTIA A+ certification exam guide : exams 220-801 & 220-802ent://SD_ILS/0/SD_ILS:562025-10-21T21:43:54Z2025-10-21T21:43:54Zby Meyers, Mike, 1961-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-10-21T21:43:54Z2025-10-21T21:43:54Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-10-21T21:43:54Z2025-10-21T21:43:54Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-10-21T21:43:54Z2025-10-21T21:43:54Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-10-21T21:43:54Z2025-10-21T21:43:54Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Health industry communication : new media, new methods, new messageent://SD_ILS/0/SD_ILS:494012025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hicks, Nancy J.<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Health informatics : practical guide for healthcare and information technology professionalsent://SD_ILS/0/SD_ILS:521222025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hoyt, Robert E., 1945-<br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-10-21T21:43:54Z2025-10-21T21:43:54Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-10-21T21:43:54Z2025-10-21T21:43:54Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-10-21T21:43:54Z2025-10-21T21:43:54Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-10-21T21:43:54Z2025-10-21T21:43:54Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-10-21T21:43:54Z2025-10-21T21:43:54Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-10-21T21:43:54Z2025-10-21T21:43:54Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-10-21T21:43:54Z2025-10-21T21:43:54Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-10-21T21:43:54Z2025-10-21T21:43:54Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:4602025-10-21T21:43:54Z2025-10-21T21:43:54Zby Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-10-21T21:43:54Z2025-10-21T21:43:54Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-10-21T21:43:54Z2025-10-21T21:43:54Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-10-21T21:43:54Z2025-10-21T21:43:54Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-10-21T21:43:54Z2025-10-21T21:43:54Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Sex, murder, and the meaning of life : a psychologist investigates how evolution, cognition, and complexity are revolutionizing our view of human natureent://SD_ILS/0/SD_ILS:450612025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kenrick, Douglas T.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Choice modelling : foundational contributionsent://SD_ILS/0/SD_ILS:488072025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hensher, David A., 1947-<br/>Format: Books<br/>Publication Date 2011<br/>Sports media : transformation, integration, consumptionent://SD_ILS/0/SD_ILS:493392025-10-21T21:43:54Z2025-10-21T21:43:54Zby Billings, Andrew C.<br/>Format: Books<br/>Publication Date 2011<br/>Media perspectives for the 21st centuryent://SD_ILS/0/SD_ILS:471342025-10-21T21:43:54Z2025-10-21T21:43:54Zby Papathanassopoulos, S.<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:431242025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lancaster, Geoffrey, 1938-<br/>Format: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-10-21T21:43:54Z2025-10-21T21:43:54Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-10-21T21:43:54Z2025-10-21T21:43:54Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:553862025-10-21T21:43:54Z2025-10-21T21:43:54Zby Pedersen, Paul Mark.<br/><a href="http://books.google.com/books?isbn=9780736081672">Additional Information at Google Books</a><br/>Format: Books<br/>Publication Date 2011<br/>Fashion designent://SD_ILS/0/SD_ILS:70782025-10-21T21:43:54Z2025-10-21T21:43:54Zby Bye, Elizabeth.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Fashion forecastingent://SD_ILS/0/SD_ILS:15332025-10-21T21:43:54Z2025-10-21T21:43:54Zby Brannon, Evelyn L.<br/>Format: Books<br/>Publication Date 2010<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:179662025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-10-21T21:43:54Z2025-10-21T21:43:54Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The dragonfly effect : quick, effective, and powerful ways to use social media to drive social changeent://SD_ILS/0/SD_ILS:439082025-10-21T21:43:54Z2025-10-21T21:43:54Zby Aaker, Jennifer Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-10-21T21:43:54Z2025-10-21T21:43:54Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-10-21T21:43:54Z2025-10-21T21:43:54Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:445762025-10-21T21:43:54Z2025-10-21T21:43:54Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-10-21T21:43:54Z2025-10-21T21:43:54Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-10-21T21:43:54Z2025-10-21T21:43:54Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing managementent://SD_ILS/0/SD_ILS:163922025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563370777.pdf">Kostenfrei</a>
<a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=264541">E-book - Full text Myilibrary. You can only view this e-book online and not download it</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html">http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html</a><br/>Format: Books<br/>Publication Date 2009<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-10-21T21:43:54Z2025-10-21T21:43:54Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:228192025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2009<br/>Ethical marketing and the new consumerent://SD_ILS/0/SD_ILS:461432025-10-21T21:43:54Z2025-10-21T21:43:54Zby Arnold, Chris.<br/>Format: Books<br/>Publication Date 2009<br/>Counseling and educational research : evaluation and applicationent://SD_ILS/0/SD_ILS:400082025-10-21T21:43:54Z2025-10-21T21:43:54Zby Houser, Rick.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0819/2008024298.html">http://www.loc.gov/catdir/toc/ecip0819/2008024298.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing : a critical introductionent://SD_ILS/0/SD_ILS:411192025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-10-21T21:43:54Z2025-10-21T21:43:54Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-10-21T21:43:54Z2025-10-21T21:43:54Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : text and cases.ent://SD_ILS/0/SD_ILS:441062025-10-21T21:43:54Z2025-10-21T21:43:54Zby Baron, Steve (J. Steve)<br/>Format: Books<br/>Publication Date 2009<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-10-21T21:43:54Z2025-10-21T21:43:54Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:180302025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviour in tourisment://SD_ILS/0/SD_ILS:166972025-10-21T21:43:54Z2025-10-21T21:43:54Zby Swarbrooke, John.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html">http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>On becoming a consumer : development of consumer behavior patterns in childhoodent://SD_ILS/0/SD_ILS:334442025-10-21T21:43:54Z2025-10-21T21:43:54Zby McNeal, James U.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html">http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038018.html">http://www.loc.gov/catdir/toc/ecip075/2006038018.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Karma queens, geek gods, and innerpreneursent://SD_ILS/0/SD_ILS:334462025-10-21T21:43:54Z2025-10-21T21:43:54Zby Rentel, Ron.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html">http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html</a>
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Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html">http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-10-21T21:43:54Z2025-10-21T21:43:54Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-21T21:43:54Z2025-10-21T21:43:54Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Sport marketingent://SD_ILS/0/SD_ILS:176522025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mullin, Bernard James.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html">http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:177012025-10-21T21:43:54Z2025-10-21T21:43:54Zby Parks, Janet B., 1942-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The marketing of sportent://SD_ILS/0/SD_ILS:204092025-10-21T21:43:54Z2025-10-21T21:43:54Zby Beech, John G., 1947-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Becoming a lawyer : fundamental skills for law studentsent://SD_ILS/0/SD_ILS:222172025-10-21T21:43:54Z2025-10-21T21:43:54Zby Palmer, Robin, 1956-<br/>Format: Books<br/>Publication Date 2007<br/>Internet marketing & e-commerceent://SD_ILS/0/SD_ILS:223312025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hanson, Ward A.<br/>Format: Books<br/>Publication Date 2007<br/>Review of marketing research. Vol. 3ent://SD_ILS/0/SD_ILS:340352025-10-21T21:43:54Z2025-10-21T21:43:54Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:321502025-10-21T21:43:54Z2025-10-21T21:43:54Zby Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:346172025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-10-21T21:43:54Z2025-10-21T21:43:54Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-10-21T21:43:54Z2025-10-21T21:43:54Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>The Century of the self. Episode 1, Happiness machinesent://SD_ILS/0/SD_ILS:200642025-10-21T21:43:54Z2025-10-21T21:43:54Zby Curtis, Adam.<br/>Format: Video disc<br/>Publication Date 2006<br/>Customer intelligence : from data to dialogueent://SD_ILS/0/SD_ILS:313832025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kelly, Sean, 1960-<br/>Format: Books<br/>Publication Date 2006<br/>Handbook of customer satisfaction and loyalty measurementent://SD_ILS/0/SD_ILS:334372025-10-21T21:43:54Z2025-10-21T21:43:54Zby Hill, Nigel, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Why customers do what they do : who they are, why they buy, and how you can anticipate their every moveent://SD_ILS/0/SD_ILS:111782025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cohen, Marshal.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html">http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The lovemarks effect : winning in the consumer revolutionent://SD_ILS/0/SD_ILS:124782025-10-21T21:43:54Z2025-10-21T21:43:54Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-10-21T21:43:54Z2025-10-21T21:43:54Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Handbook of qualitative research methods in marketingent://SD_ILS/0/SD_ILS:416892025-10-21T21:43:54Z2025-10-21T21:43:54Zby Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Market opportunity analysis : text and casesent://SD_ILS/0/SD_ILS:321432025-10-21T21:43:54Z2025-10-21T21:43:54Zby Stevens, Robert E., 1942-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015271.html">http://www.loc.gov/catdir/toc/ecip0513/2005015271.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Social informatics : an information society for all? : in remembrance of Rob Kling : proceedings of the Seventh International Conference on Human Choice and Computers (HCC7), IFIP TC 9, Maribor, Slovenia, September 21-23, 2006ent://SD_ILS/0/SD_ILS:346572025-10-21T21:43:54Z2025-10-21T21:43:54Zby IFIP TC 9 International Conference on Human Choice and Computers (7th : 2006 : Maribor, Slovenia)<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0706/2006931006.html">http://www.loc.gov/catdir/toc/fy0706/2006931006.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0825/2006931006-d.html">http://www.loc.gov/catdir/enhancements/fy0825/2006931006-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing to moviegoers : a handbook of strategies used by major studios and independentsent://SD_ILS/0/SD_ILS:129982025-10-21T21:43:54Z2025-10-21T21:43:54Zby Marich, Robert.<br/>Format: Books<br/>Publication Date 2005<br/>The consistent consumer : predicting future behavior through lasting valuesent://SD_ILS/0/SD_ILS:157552025-10-21T21:43:54Z2025-10-21T21:43:54Zby Beller, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html">http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-10-21T21:43:54Z2025-10-21T21:43:54Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brands laid bare : using market research for evidence-based brand managementent://SD_ILS/0/SD_ILS:299632025-10-21T21:43:54Z2025-10-21T21:43:54Zby Ford, Kevin.<br/>Format: Books<br/>Publication Date 2005<br/>Let them eat cake : marketing luxury to the masses-as well as the classesent://SD_ILS/0/SD_ILS:334202025-10-21T21:43:54Z2025-10-21T21:43:54Zby Danziger, Pamela N.<br/>Format: Books<br/>Publication Date 2005<br/>Researching customer satisfaction &amp; loyalty : how to find out what people really thinkent://SD_ILS/0/SD_ILS:334352025-10-21T21:43:54Z2025-10-21T21:43:54Zby Szwarc, Paul.<br/>Format: Books<br/>Publication Date 2005<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-10-21T21:43:54Z2025-10-21T21:43:54Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>Trillion-dollar moms : marketing to a new generation of mothersent://SD_ILS/0/SD_ILS:157562025-10-21T21:43:54Z2025-10-21T21:43:54Zby Bailey, Maria T.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html">http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-10-21T21:43:54Z2025-10-21T21:43:54Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity developmentent://SD_ILS/0/SD_ILS:188552025-10-21T21:43:54Z2025-10-21T21:43:54Zby Blanca, Diana.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Marketing across culturesent://SD_ILS/0/SD_ILS:294852025-10-21T21:43:54Z2025-10-21T21:43:54Zby Usunier, Jean-Claude.<br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-10-21T21:43:54Z2025-10-21T21:43:54Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:100022025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Brandchild : remarkable insights into the minds of today's global kids and their relationships with brandsent://SD_ILS/0/SD_ILS:116792025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lindström, Martin, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-10-21T21:43:54Z2025-10-21T21:43:54Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:117592025-10-21T21:43:54Z2025-10-21T21:43:54Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 2004<br/>Why people buy things they don't need : understanding and predicting consumer behaviorent://SD_ILS/0/SD_ILS:118052025-10-21T21:43:54Z2025-10-21T21:43:54Zby Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-10-21T21:43:54Z2025-10-21T21:43:54Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Electronic commerce 2004 : a managerial perspectiveent://SD_ILS/0/SD_ILS:127832025-10-21T21:43:54Z2025-10-21T21:43:54Zby Turban, Efraim.<br/>Format: Books<br/>Publication Date 2004<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-10-21T21:43:54Z2025-10-21T21:43:54Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>Consuming kids : the hostile takeover of childhoodent://SD_ILS/0/SD_ILS:285302025-10-21T21:43:54Z2025-10-21T21:43:54Zby Linn, Susan E.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : a strategic approachent://SD_ILS/0/SD_ILS:292702025-10-21T21:43:54Z2025-10-21T21:43:54Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : in fashionent://SD_ILS/0/SD_ILS:292762025-10-21T21:43:54Z2025-10-21T21:43:54Zby Solomon, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:178802025-10-21T21:43:54Z2025-10-21T21:43:54Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-10-21T21:43:54Z2025-10-21T21:43:54Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Contemporary sport managementent://SD_ILS/0/SD_ILS:198302025-10-21T21:43:54Z2025-10-21T21:43:54Zby Parks, Janet B., 1942-<br/>Format: Books<br/>Publication Date 2003<br/>Internet marketing intelligence : research tools, techniques, and resourcesent://SD_ILS/0/SD_ILS:261892025-10-21T21:43:54Z2025-10-21T21:43:54Zby Forrest, Edward.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh031/2002026484.html">http://www.loc.gov/catdir/toc/mh031/2002026484.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh031/2002026484.html">http://www.loc.gov/catdir/description/mh031/2002026484.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Performance Research Associates' Delivering knock your socks off service.ent://SD_ILS/0/SD_ILS:123212025-10-21T21:43:54Z2025-10-21T21:43:54Zby Zemke, Ron.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:270622025-10-21T21:43:54Z2025-10-21T21:43:54Zby Neal, Cathy M.<br/>Format: Books<br/>Publication Date 2002<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:127512025-10-21T21:43:54Z2025-10-21T21:43:54Zby Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-10-21T21:43:54Z2025-10-21T21:43:54Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-10-21T21:43:54Z2025-10-21T21:43:54Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Handbook of children and the mediaent://SD_ILS/0/SD_ILS:155242025-10-21T21:43:54Z2025-10-21T21:43:54Zby Singer, Dorothy G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html">http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html">http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:167982025-10-21T21:43:54Z2025-10-21T21:43:54Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:249322025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-10-21T21:43:54Z2025-10-21T21:43:54Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>E-business & e-commerce : how to programent://SD_ILS/0/SD_ILS:127282025-10-21T21:43:54Z2025-10-21T21:43:54Zby Deitel, Harvey M., 1945-<br/>Format: Books<br/>Publication Date 2001<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-10-21T21:43:54Z2025-10-21T21:43:54Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165042025-10-21T21:43:54Z2025-10-21T21:43:54Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2001<br/>Branding @ the digital ageent://SD_ILS/0/SD_ILS:166522025-10-21T21:43:54Z2025-10-21T21:43:54Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Successful direct marketing methodsent://SD_ILS/0/SD_ILS:207412025-10-21T21:43:54Z2025-10-21T21:43:54Zby Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing channelsent://SD_ILS/0/SD_ILS:306132025-10-21T21:43:54Z2025-10-21T21:43:54Zby Coughlan, Anne T.<br/>Format: Books<br/>Publication Date 2001<br/>Strategic management in tourisment://SD_ILS/0/SD_ILS:102492025-10-21T21:43:54Z2025-10-21T21:43:54Zby Moutinho, Luiz.<br/><a href="http://www.cabi.org/CABeBooks/default.aspx?site=107&page=45&LoadModule=PDFHier&BookID=12">CAB eBooks (Restricted to University of Ottawa)</a>
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Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=369431">http://public.eblib.com/choice/publicfullrecord.aspx?p=369431</a><br/>Format: Electronic Resources<br/>Publication Date 2000<br/>The Brandmindsetent://SD_ILS/0/SD_ILS:132472025-10-21T21:43:54Z2025-10-21T21:43:54Zby Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing managementent://SD_ILS/0/SD_ILS:132572025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-10-21T21:43:54Z2025-10-21T21:43:54Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198052025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2000<br/>The why of consumption : contemporary perspectives on consumer motives, goals and desiresent://SD_ILS/0/SD_ILS:373642025-10-21T21:43:54Z2025-10-21T21:43:54Zby Mick, David Glen.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on televisionent://SD_ILS/0/SD_ILS:225752025-10-21T21:43:54Z2025-10-21T21:43:54Zby Bouman, Martine (M.P.A.), 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Consumer behaviour in tourisment://SD_ILS/0/SD_ILS:255452025-10-21T21:43:54Z2025-10-21T21:43:54Zby Swarbrooke, John.<br/>Format: Books<br/>Publication Date 1999<br/>Mastering the digital marketplace : practical strategies for competitiveness in the new economyent://SD_ILS/0/SD_ILS:233862025-10-21T21:43:54Z2025-10-21T21:43:54Zby Aldrich, Douglas F.<br/>Format: Books<br/>Publication Date 1999<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-10-21T21:43:54Z2025-10-21T21:43:54Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:243232025-10-21T21:43:54Z2025-10-21T21:43:54Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer behaviour : a European perspectiveent://SD_ILS/0/SD_ILS:268062025-10-21T21:43:54Z2025-10-21T21:43:54Zby Antonides, Gerrit, 1951-<br/>Format: Books<br/>Publication Date 1998<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-10-21T21:43:54Z2025-10-21T21:43:54Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:299432025-10-21T21:43:54Z2025-10-21T21:43:54Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising research : theory and practiceent://SD_ILS/0/SD_ILS:2272025-10-21T21:43:54Z2025-10-21T21:43:54Zby Davis, Joel, 1950-<br/>Format: Books<br/>Publication Date 1997<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:136562025-10-21T21:43:54Z2025-10-21T21:43:54Zby Peter, J. Paul.<br/>Format: Books<br/>Publication Date 1997<br/>Instructor's manual and video guideent://SD_ILS/0/SD_ILS:142372025-10-21T21:43:54Z2025-10-21T21:43:54Zby Dupree, James V.<br/>Format: Books<br/>Publication Date 1997<br/>Applied consumer behaviourent://SD_ILS/0/SD_ILS:382072025-10-21T21:43:54Z2025-10-21T21:43:54Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 1996<br/>Online market research : cost-effective searching of the Internet and online databasesent://SD_ILS/0/SD_ILS:141662025-10-21T21:43:54Z2025-10-21T21:43:54Zby Lescher, John F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=809986&custom%5Fatt%5F2=simple%5Fviewer">Online market research</a><br/>Format: Books<br/>Publication Date 1995<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-10-21T21:43:54Z2025-10-21T21:43:54Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198072025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780136690030.pdf">http://www.gbv.de/dms/bowker/toc/9780136690030.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>Doing business on the Internet : how the electronic highway is transforming American companiesent://SD_ILS/0/SD_ILS:144942025-10-21T21:43:54Z2025-10-21T21:43:54Zby Cronin, Mary J.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006273245.pdf">http://www.gbv.de/dms/hbz/toc/ht006273245.pdf</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 1994<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:149532025-10-21T21:43:54Z2025-10-21T21:43:54Zby Assael, Henry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004238592.PDF">http://www.gbv.de/dms/hbz/toc/ht004238592.PDF</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534024&custom%5Fatt%5F2=simple%5Fviewer">Consumer behavior and marketing action</a><br/>Format: Books<br/>Publication Date 1992<br/>The Popcorn report : revolutionary trend predictions for marketing in the 90's.ent://SD_ILS/0/SD_ILS:152012025-10-21T21:43:54Z2025-10-21T21:43:54Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 1992 1991<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165092025-10-21T21:43:54Z2025-10-21T21:43:54Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:113012025-10-21T21:43:54Z2025-10-21T21:43:54Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780135561508.pdf">http://www.gbv.de/dms/bowker/toc/9780135561508.pdf</a><br/>Format: Books<br/>Publication Date 1988<br/>Marketing in South Africa : decision analysis, theory, and practiceent://SD_ILS/0/SD_ILS:66212025-10-21T21:43:54Z2025-10-21T21:43:54Zby Brits, R. N.<br/>Format: Books<br/>Publication Date 1985<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:106872025-10-21T21:43:54Z2025-10-21T21:43:54Zby Assael, Henry.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780534029906.pdf">http://www.gbv.de/dms/bowker/toc/9780534029906.pdf</a><br/>Format: Books<br/>Publication Date 1984<br/>Behavioural aspects of marketingent://SD_ILS/0/SD_ILS:108492025-10-21T21:43:54Z2025-10-21T21:43:54Zby Williams, Keith C.<br/>Format: Books<br/>Publication Date 1981<br/>Consumer behavior and the practice of marketingent://SD_ILS/0/SD_ILS:108722025-10-21T21:43:54Z2025-10-21T21:43:54Zby Runyon, Kenneth E.<br/>Format: Books<br/>Publication Date 1980<br/>