Search Results for Consumers' preferences -- South Africa. - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002527$002bpreferences$002b--$002bSouth$002bAfrica.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300?2025-06-08T12:31:32ZUnderstanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-06-08T12:31:32Z2025-06-08T12:31:32Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-06-08T12:31:32Z2025-06-08T12:31:32Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-06-08T12:31:32Z2025-06-08T12:31:32Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-06-08T12:31:32Z2025-06-08T12:31:32Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-06-08T12:31:32Z2025-06-08T12:31:32Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-06-08T12:31:32Z2025-06-08T12:31:32Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-06-08T12:31:32Z2025-06-08T12:31:32Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-06-08T12:31:32Z2025-06-08T12:31:32Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-06-08T12:31:32Z2025-06-08T12:31:32Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-06-08T12:31:32Z2025-06-08T12:31:32Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>