Search Results for Consumers' preferences. - Narrowed by: EnglishSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002527$002bpreferences.$0026qf$003dLANGUAGE$002509Language$002509ENG$002509English$0026av$003d0$0026ps$003d300?2025-06-01T23:19:21ZUnderstanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-06-01T23:19:21Z2025-06-01T23:19:21Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-06-01T23:19:21Z2025-06-01T23:19:21Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-06-01T23:19:21Z2025-06-01T23:19:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-06-01T23:19:21Z2025-06-01T23:19:21Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-06-01T23:19:21Z2025-06-01T23:19:21Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-06-01T23:19:21Z2025-06-01T23:19:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-06-01T23:19:21Z2025-06-01T23:19:21Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-06-01T23:19:21Z2025-06-01T23:19:21Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-06-01T23:19:21Z2025-06-01T23:19:21Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-06-01T23:19:21Z2025-06-01T23:19:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-06-01T23:19:21Z2025-06-01T23:19:21Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-06-01T23:19:21Z2025-06-01T23:19:21Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-06-01T23:19:21Z2025-06-01T23:19:21Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-06-01T23:19:21Z2025-06-01T23:19:21Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-06-01T23:19:21Z2025-06-01T23:19:21Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-06-01T23:19:21Z2025-06-01T23:19:21Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-06-01T23:19:21Z2025-06-01T23:19:21Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-06-01T23:19:21Z2025-06-01T23:19:21Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-06-01T23:19:21Z2025-06-01T23:19:21Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-06-01T23:19:21Z2025-06-01T23:19:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-06-01T23:19:21Z2025-06-01T23:19:21Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Managing customer relationships : a strategic frameworkent://SD_ILS/0/SD_ILS:494082025-06-01T23:19:21Z2025-06-01T23:19:21Zby Peppers, Don.<br/>Format: Books<br/>Publication Date 2011<br/>Kick Ass Business &amp; Marketing Secrets How to Blitz Your Competition.ent://SD_ILS/0/SD_ILS:458642025-06-01T23:19:21Z2025-06-01T23:19:21ZFormat: Books<br/>Publication Date 2011<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-06-01T23:19:21Z2025-06-01T23:19:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-06-01T23:19:21Z2025-06-01T23:19:21Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>Intermediate microeconomics : a modern approachent://SD_ILS/0/SD_ILS:517042025-06-01T23:19:21Z2025-06-01T23:19:21Zby Varian, Hal R.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of marketing : cross-cultural perspectivesent://SD_ILS/0/SD_ILS:449582025-06-01T23:19:21Z2025-06-01T23:19:21Zby Raab, Gerhard.<br/>Format: Books<br/>Publication Date 2010<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-06-01T23:19:21Z2025-06-01T23:19:21Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902025-06-01T23:19:21Z2025-06-01T23:19:21Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>The satisfied customer : winners and losers in the battle for buyer preferenceent://SD_ILS/0/SD_ILS:375162025-06-01T23:19:21Z2025-06-01T23:19:21Zby Fornell, Claes.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0720/2007024932.html">http://www.loc.gov/catdir/toc/ecip0720/2007024932.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Understanding consumers of food productsent://SD_ILS/0/SD_ILS:334562025-06-01T23:19:21Z2025-06-01T23:19:21Zby Frewer, Lynn.<br/>Format: Books<br/>Publication Date 2007<br/>How consumers decideent://SD_ILS/0/SD_ILS:435652025-06-01T23:19:21Z2025-06-01T23:19:21Zby Learning Seed Company.<br/>Format: Video disc<br/>Publication Date 2007<br/>Flock and flow : predicting and managing change in a dynamic marketplaceent://SD_ILS/0/SD_ILS:321312025-06-01T23:19:21Z2025-06-01T23:19:21Zby McCracken, Grant David, 1951-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006005243.html">http://www.loc.gov/catdir/toc/ecip068/2006005243.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Billions : selling to the new Chinese consumerent://SD_ILS/0/SD_ILS:313032025-06-01T23:19:21Z2025-06-01T23:19:21Zby Doctoroff, Tom.<br/>Format: Books<br/>Publication Date 2006<br/>Customer intelligence : from data to dialogueent://SD_ILS/0/SD_ILS:313832025-06-01T23:19:21Z2025-06-01T23:19:21Zby Kelly, Sean, 1960-<br/>Format: Books<br/>Publication Date 2006<br/>Creating images and the psychology of marketing communicationent://SD_ILS/0/SD_ILS:334282025-06-01T23:19:21Z2025-06-01T23:19:21Zby Kahle, Lynn R.<br/>Format: Books<br/>Publication Date 2006<br/>Lifestyle market segmentationent://SD_ILS/0/SD_ILS:339502025-06-01T23:19:21Z2025-06-01T23:19:21Zby Cahill, Dennis J.<br/>Format: Books<br/>Publication Date 2006<br/>Cheap : the real cost of the global trend for bargains, discounts &amp; customer choiceent://SD_ILS/0/SD_ILS:479832025-06-01T23:19:21Z2025-06-01T23:19:21Zby Bosshart, David.<br/>Format: Books<br/>Publication Date 2006<br/>Shop 'til you drop : consumer behavior and American cultureent://SD_ILS/0/SD_ILS:294452025-06-01T23:19:21Z2025-06-01T23:19:21Zby Berger, Arthur Asa, 1933-<br/>Format: Books<br/>Publication Date 2005<br/>Domestic violence sourcebook : basic consumer health information about the causes and consequences of abusive relationships, including physical violence, sexual assault, battery, stalking, and emotional abuse ... along with a glossary of related terms and resources for additional help and informationent://SD_ILS/0/SD_ILS:292622025-06-01T23:19:21Z2025-06-01T23:19:21Zby Matthews, Dawn D.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004003519.html">http://www.loc.gov/catdir/toc/ecip0415/2004003519.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : in fashionent://SD_ILS/0/SD_ILS:292762025-06-01T23:19:21Z2025-06-01T23:19:21Zby Solomon, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>Drug abuse sourcebook : basic consumer health information about illicit substances of abuse and the misuse of over-the counter medications ...ent://SD_ILS/0/SD_ILS:315032025-06-01T23:19:21Z2025-06-01T23:19:21Zby Ginther, Catherine.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004016313.html">http://www.loc.gov/catdir/toc/ecip0420/2004016313.html</a>
Book review (E-STREAMS) <a href="http://www.e-streams.com/es0809/es0809%5F4323.html">http://www.e-streams.com/es0809/es0809%5F4323.html</a><br/>Format: Books<br/>Publication Date 2004<br/>No logo brands, globalization, resistanceent://SD_ILS/0/SD_ILS:279222025-06-01T23:19:21Z2025-06-01T23:19:21Zby Klein, Naomi, 1970-<br/>Format: Video disc<br/>Publication Date 2003<br/>Customer behaviour : consumer behaviour and beyondent://SD_ILS/0/SD_ILS:278512025-06-01T23:19:21Z2025-06-01T23:19:21Zby Widing, Robert E.<br/>Format: Books<br/>Publication Date 2003<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-06-01T23:19:21Z2025-06-01T23:19:21Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Emotional decisions : tradeoff difficulty and coping in consumer choiceent://SD_ILS/0/SD_ILS:249852025-06-01T23:19:21Z2025-06-01T23:19:21Zby Luce, Mary Frances, 1967-<br/>Format: Books<br/>Publication Date 2001<br/>Customer behavior : consumer behavior & beyondent://SD_ILS/0/SD_ILS:102912025-06-01T23:19:21Z2025-06-01T23:19:21Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 1999<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:177692025-06-01T23:19:21Z2025-06-01T23:19:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 1999<br/>Intermediate microeconomics : a modern approachent://SD_ILS/0/SD_ILS:233482025-06-01T23:19:21Z2025-06-01T23:19:21Zby Varian, Hal R.<br/>Format: Books<br/>Publication Date 1999<br/>From mind to market : reinventing the retail supply chainent://SD_ILS/0/SD_ILS:139132025-06-01T23:19:21Z2025-06-01T23:19:21Zby Blackwell, Roger D.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc041/97025822.html">http://catdir.loc.gov/catdir/description/hc041/97025822.html</a><br/>Format: Books<br/>Publication Date 1997<br/>