Search Results for Consumers' preferences. - Narrowed by: 1:VGDBNSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002527$002bpreferences.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGDBN$0025091$00253AVGDBN$0026av$003d0$0026ps$003d300?2025-06-03T13:29:21ZBrand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-06-03T13:29:21Z2025-06-03T13:29:21Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-06-03T13:29:21Z2025-06-03T13:29:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-06-03T13:29:21Z2025-06-03T13:29:21Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-06-03T13:29:21Z2025-06-03T13:29:21Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-06-03T13:29:21Z2025-06-03T13:29:21Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-06-03T13:29:21Z2025-06-03T13:29:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-06-03T13:29:21Z2025-06-03T13:29:21Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-06-03T13:29:21Z2025-06-03T13:29:21Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-06-03T13:29:21Z2025-06-03T13:29:21Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-06-03T13:29:21Z2025-06-03T13:29:21Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-06-03T13:29:21Z2025-06-03T13:29:21Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-06-03T13:29:21Z2025-06-03T13:29:21Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-06-03T13:29:21Z2025-06-03T13:29:21Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-06-03T13:29:21Z2025-06-03T13:29:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-06-03T13:29:21Z2025-06-03T13:29:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-06-03T13:29:21Z2025-06-03T13:29:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:177692025-06-03T13:29:21Z2025-06-03T13:29:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 1999<br/>