Search Results for Consumers' preferences. - Narrowed by: 2008-2013SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002527$002bpreferences.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092008-2013$0025092008-2013$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-29T11:56:58ZUnderstanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-10-29T11:56:58Z2025-10-29T11:56:58Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-10-29T11:56:58Z2025-10-29T11:56:58Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-10-29T11:56:58Z2025-10-29T11:56:58Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-10-29T11:56:58Z2025-10-29T11:56:58Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-10-29T11:56:58Z2025-10-29T11:56:58Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-10-29T11:56:58Z2025-10-29T11:56:58Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-10-29T11:56:58Z2025-10-29T11:56:58Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-10-29T11:56:58Z2025-10-29T11:56:58Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-10-29T11:56:58Z2025-10-29T11:56:58Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-10-29T11:56:58Z2025-10-29T11:56:58Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-10-29T11:56:58Z2025-10-29T11:56:58Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-10-29T11:56:58Z2025-10-29T11:56:58Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-10-29T11:56:58Z2025-10-29T11:56:58Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-10-29T11:56:58Z2025-10-29T11:56:58Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-10-29T11:56:58Z2025-10-29T11:56:58Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-10-29T11:56:58Z2025-10-29T11:56:58Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Kick Ass Business &amp; Marketing Secrets How to Blitz Your Competition.ent://SD_ILS/0/SD_ILS:458642025-10-29T11:56:58Z2025-10-29T11:56:58ZFormat: Books<br/>Publication Date 2011<br/>Managing customer relationships : a strategic frameworkent://SD_ILS/0/SD_ILS:494082025-10-29T11:56:58Z2025-10-29T11:56:58Zby Peppers, Don.<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-10-29T11:56:58Z2025-10-29T11:56:58Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-10-29T11:56:58Z2025-10-29T11:56:58Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-10-29T11:56:58Z2025-10-29T11:56:58Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of marketing : cross-cultural perspectivesent://SD_ILS/0/SD_ILS:449582025-10-29T11:56:58Z2025-10-29T11:56:58Zby Raab, Gerhard.<br/>Format: Books<br/>Publication Date 2010<br/>Intermediate microeconomics : a modern approachent://SD_ILS/0/SD_ILS:517042025-10-29T11:56:58Z2025-10-29T11:56:58Zby Varian, Hal R.<br/>Format: Books<br/>Publication Date 2010<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-10-29T11:56:58Z2025-10-29T11:56:58Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902025-10-29T11:56:58Z2025-10-29T11:56:58Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>