Search Results for Consumers - Narrowed by: 1SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$0026qf$003dACCESS_LEVEL$002509Access$002bLevel$0025091$0025091$0026ps$003d300?dt=list2025-06-23T08:41:21ZConsumersent://SD_ILS/0/SD_ILS:165512025-06-23T08:41:21Z2025-06-23T08:41:21Zby Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format: Books<br/>Publication Date 2004<br/>How consumers decideent://SD_ILS/0/SD_ILS:435652025-06-23T08:41:21Z2025-06-23T08:41:21Zby Learning Seed Company.<br/>Format: Video disc<br/>Publication Date 2007<br/>Contemporary mathematics for business & consumersent://SD_ILS/0/SD_ILS:193372025-06-23T08:41:21Z2025-06-23T08:41:21Zby Brechner, Robert A., author.<br/>Format: Books<br/>Publication Date 2016<br/>Contemporary mathematics for business and consumersent://SD_ILS/0/SD_ILS:178472025-06-23T08:41:21Z2025-06-23T08:41:21Zby Brechner, Robert A.<br/>Format: Books<br/>Publication Date 2017<br/>Tinkering : consumers reinvent the early automobile.ent://SD_ILS/0/SD_ILS:472202025-06-23T08:41:21Z2025-06-23T08:41:21Zby Franz, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>Understanding consumers of food productsent://SD_ILS/0/SD_ILS:334562025-06-23T08:41:21Z2025-06-23T08:41:21Zby Frewer, Lynn.<br/>Format: Books<br/>Publication Date 2007<br/>Money matters for young consumersent://SD_ILS/0/SD_ILS:475472025-06-23T08:41:21Z2025-06-23T08:41:21Zby Healey, Justin.<br/>Format: Books<br/>Publication Date 2005<br/>A Consumers Guide to Prescription medicinesent://SD_ILS/0/SD_ILS:30682025-06-23T08:41:21Z2025-06-23T08:41:21Zby Cooper, Barington<br/>Format: Books<br/>Publication Date 1993<br/>Tourism business frontiers : consumers, products and industryent://SD_ILS/0/SD_ILS:350302025-06-23T08:41:21Z2025-06-23T08:41:21Zby Buhalis, Dimitrios.<br/>Format: Books<br/>Publication Date 2006 2005<br/>A consumer's guide to prescription medicinesent://SD_ILS/0/SD_ILS:150412025-06-23T08:41:21Z2025-06-23T08:41:21Zby Cooper, Barrington.<br/>Format: Books<br/>Publication Date 1993<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-06-23T08:41:21Z2025-06-23T08:41:21Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-06-23T08:41:21Z2025-06-23T08:41:21Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-06-23T08:41:21Z2025-06-23T08:41:21Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-06-23T08:41:21Z2025-06-23T08:41:21Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-06-23T08:41:21Z2025-06-23T08:41:21Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-06-23T08:41:21Z2025-06-23T08:41:21Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-06-23T08:41:21Z2025-06-23T08:41:21Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-06-23T08:41:21Z2025-06-23T08:41:21Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-06-23T08:41:21Z2025-06-23T08:41:21Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-06-23T08:41:21Z2025-06-23T08:41:21Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-06-23T08:41:21Z2025-06-23T08:41:21Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-06-23T08:41:21Z2025-06-23T08:41:21Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-06-23T08:41:21Z2025-06-23T08:41:21Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-06-23T08:41:21Z2025-06-23T08:41:21Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-06-23T08:41:21Z2025-06-23T08:41:21Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-06-23T08:41:21Z2025-06-23T08:41:21Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-06-23T08:41:21Z2025-06-23T08:41:21Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-06-23T08:41:21Z2025-06-23T08:41:21Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Media regulation : governance and the interests of citizens and consumersent://SD_ILS/0/SD_ILS:510842025-06-23T08:41:21Z2025-06-23T08:41:21Zby Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format: Books<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-06-23T08:41:21Z2025-06-23T08:41:21Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-06-23T08:41:21Z2025-06-23T08:41:21Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-06-23T08:41:21Z2025-06-23T08:41:21Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Africa rising : how 900 million African consumers offer more than you thinkent://SD_ILS/0/SD_ILS:433012025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mahajan, Vijay.<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-06-23T08:41:21Z2025-06-23T08:41:21Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Does ethics have a chance in a world of consumers?ent://SD_ILS/0/SD_ILS:362442025-06-23T08:41:21Z2025-06-23T08:41:21Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2008<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generationsent://SD_ILS/0/SD_ILS:194662025-06-23T08:41:21Z2025-06-23T08:41:21Zby Harrisberg, Jessica.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The credit law of South Africa : a guide to consumers, credit users and credit grantorsent://SD_ILS/0/SD_ILS:344152025-06-23T08:41:21Z2025-06-23T08:41:21Zby Jordaan, P. (Pieter)<br/>Format: Books<br/>Publication Date 2007<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-06-23T08:41:21Z2025-06-23T08:41:21Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Holding up half of the sky : the new women consumers of Asiaent://SD_ILS/0/SD_ILS:334322025-06-23T08:41:21Z2025-06-23T08:41:21Zby Wong, Yuwa, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumersent://SD_ILS/0/SD_ILS:334402025-06-23T08:41:21Z2025-06-23T08:41:21Zby Johnson, Lisa, 1967-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www.loc.gov/catdir/toc/fy0703/2006298835.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html">http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482025-06-23T08:41:21Z2025-06-23T08:41:21Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
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Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-06-23T08:41:21Z2025-06-23T08:41:21Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-06-23T08:41:21Z2025-06-23T08:41:21Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-06-23T08:41:21Z2025-06-23T08:41:21Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>E-Learning and the science of instruction : proven guidelines for consumers and designers of multimedia learningent://SD_ILS/0/SD_ILS:257722025-06-23T08:41:21Z2025-06-23T08:41:21Zby Clark, Ruth Colvin.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002028700.html.">http://www.loc.gov/catdir/toc/wiley031/2002028700.html.</a><br/>Format: Books<br/>Publication Date 2003<br/>A consumer's republic : the politics of mass consumption in postwar Americaent://SD_ILS/0/SD_ILS:276022025-06-23T08:41:21Z2025-06-23T08:41:21Zby Cohen, Lizabeth.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/random044/2002141599.html">http://www.loc.gov/catdir/description/random044/2002141599.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Take it personally : an action guide for conscious consumersent://SD_ILS/0/SD_ILS:45522025-06-23T08:41:21Z2025-06-23T08:41:21Zby Roddick, Anita.<br/>Format: Books<br/>Publication Date 2003 2001<br/>Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dellent://SD_ILS/0/SD_ILS:244992025-06-23T08:41:21Z2025-06-23T08:41:21Zby Koehn, Nancy F. (Nancy Fowler), 1959-<br/>Format: Books<br/>Publication Date 2001<br/>Women as producers and consumers of tourism in developing regionsent://SD_ILS/0/SD_ILS:269342025-06-23T08:41:21Z2025-06-23T08:41:21Zby Timothy, Dallen J.<br/>Format: Books<br/>Publication Date 2001<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-06-23T08:41:21Z2025-06-23T08:41:21Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Web rules : how the Internet is changing the way consumers make choicesent://SD_ILS/0/SD_ILS:102512025-06-23T08:41:21Z2025-06-23T08:41:21Zby Murphy, Tom, 1953-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=2524">http://www.books24x7.com/marc.asp?bookid=2524</a>
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<a href="http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X">http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X</a><br/>Format: Electronic Resources<br/>Publication Date 2000<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-06-23T08:41:21Z2025-06-23T08:41:21Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-06-23T08:41:21Z2025-06-23T08:41:21Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-06-23T08:41:21Z2025-06-23T08:41:21ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:580802025-06-23T08:41:21Z2025-06-23T08:41:21ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-06-23T08:41:21Z2025-06-23T08:41:21Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-06-23T08:41:21Z2025-06-23T08:41:21Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:576092025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer Behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572452025-06-23T08:41:21Z2025-06-23T08:41:21Zby Yathika Gowpall & Carinda Williams<br/>Format: Books<br/>Publication Date 2023<br/>Consumer behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572662025-06-23T08:41:21Z2025-06-23T08:41:21Zby Gowpall, Yathika, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-06-23T08:41:21Z2025-06-23T08:41:21Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>Consumer Behaviour 5thent://SD_ILS/0/SD_ILS:568472025-06-23T08:41:21Z2025-06-23T08:41:21Zby Roberts-Lombard, Mornay<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-06-23T08:41:21Z2025-06-23T08:41:21Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Consumer activism : promotional culture & resistanceent://SD_ILS/0/SD_ILS:573822025-06-23T08:41:21Z2025-06-23T08:41:21Zby Lekakis, Eleftheria J., author.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-06-23T08:41:21Z2025-06-23T08:41:21Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:563252025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hoyer, Wayne D., author.<br/>Format: Books<br/>Publication Date 2021<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-06-23T08:41:21Z2025-06-23T08:41:21Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-06-23T08:41:21Z2025-06-23T08:41:21Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviorent://SD_ILS/0/SD_ILS:565702025-06-23T08:41:21Z2025-06-23T08:41:21Zby Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044<br/>Format: Books<br/>Publication Date 2021<br/>The practice of social researchent://SD_ILS/0/SD_ILS:569592025-06-23T08:41:21Z2025-06-23T08:41:21Zby Babbie, Earl R., author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviourent://SD_ILS/0/SD_ILS:574792025-06-23T08:41:21Z2025-06-23T08:41:21Zby Frank, Robert H., author.<br/>Format: Books<br/>Publication Date 2021<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555112025-06-23T08:41:21Z2025-06-23T08:41:21Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555122025-06-23T08:41:21Z2025-06-23T08:41:21Zby Solomon, Michael R., author.<br/>Format: Electronic Resources<br/>Publication Date 2020<br/>Architecting experience : a conversion science handbookent://SD_ILS/0/SD_ILS:565422025-06-23T08:41:21Z2025-06-23T08:41:21Zby Wheeler, Scot R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Educational research : quantitative, qualitative, and mixed approachesent://SD_ILS/0/SD_ILS:578392025-06-23T08:41:21Z2025-06-23T08:41:21Zby Johnson, Burke, auteur.<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-06-23T08:41:21Z2025-06-23T08:41:21Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Nutrition essentials : a personal approachent://SD_ILS/0/SD_ILS:579462025-06-23T08:41:21Z2025-06-23T08:41:21Zby Schiff, Wendy J., author.<br/>Format: Books<br/>Publication Date 2020<br/>Design for behaviour change : theories and practices of designing for changeent://SD_ILS/0/SD_ILS:561882025-06-23T08:41:21Z2025-06-23T08:41:21Zby Niedderer, Kristina, editor.<br/>Format: Books<br/>Publication Date 2020 2018<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-06-23T08:41:21Z2025-06-23T08:41:21Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour.ent://SD_ILS/0/SD_ILS:554932025-06-23T08:41:21Z2025-06-23T08:41:21Zby Sethna, Zubin, author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital PRent://SD_ILS/0/SD_ILS:560152025-06-23T08:41:21Z2025-06-23T08:41:21Zby Whatmough, Danny, author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-06-23T08:41:21Z2025-06-23T08:41:21Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>The age of surveillance capitalism : the fight for a human future at the new frontier of powerent://SD_ILS/0/SD_ILS:564942025-06-23T08:41:21Z2025-06-23T08:41:21Zby Zuboff, Shoshana, 1951- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-06-23T08:41:21Z2025-06-23T08:41:21Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-06-23T08:41:21Z2025-06-23T08:41:21Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-06-23T08:41:21Z2025-06-23T08:41:21Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:549902025-06-23T08:41:21Z2025-06-23T08:41:21Zby Solomon, Michael R. author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic corporate social responsibility : tools & theories for responsible managementent://SD_ILS/0/SD_ILS:220922025-06-23T08:41:21Z2025-06-23T08:41:21Zby Haski-Leventhal, Debbie, author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-06-23T08:41:21Z2025-06-23T08:41:21Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-06-23T08:41:21Z2025-06-23T08:41:21Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>Principles of economicsent://SD_ILS/0/SD_ILS:226952025-06-23T08:41:21Z2025-06-23T08:41:21Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing in South Africa : consumer landscape : concepts and casesent://SD_ILS/0/SD_ILS:197182025-06-23T08:41:21Z2025-06-23T08:41:21Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2017<br/>Microeconomicsent://SD_ILS/0/SD_ILS:212072025-06-23T08:41:21Z2025-06-23T08:41:21Zby Pindyck, Robert S., VerfasserIn.<br/>Format: Books<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-06-23T08:41:21Z2025-06-23T08:41:21Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-06-23T08:41:21Z2025-06-23T08:41:21Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:226742025-06-23T08:41:21Z2025-06-23T08:41:21Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2017<br/>Development and social change : a global perspectiveent://SD_ILS/0/SD_ILS:554462025-06-23T08:41:21Z2025-06-23T08:41:21Zby McMichael, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:567412025-06-23T08:41:21Z2025-06-23T08:41:21Zby Van Eeden, Evert Philippus, author.<br/>Format: Books<br/>Publication Date 2017<br/>Media/impact : an introduction to mass mediaent://SD_ILS/0/SD_ILS:573142025-06-23T08:41:21Z2025-06-23T08:41:21Zby Biagi, Shirley, author.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer Behaviour 4eent://SD_ILS/0/SD_ILS:212632025-06-23T08:41:21Z2025-06-23T08:41:21Zby Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-06-23T08:41:21Z2025-06-23T08:41:21Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-06-23T08:41:21Z2025-06-23T08:41:21Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-06-23T08:41:21Z2025-06-23T08:41:21Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Organizational crisis communicationent://SD_ILS/0/SD_ILS:220962025-06-23T08:41:21Z2025-06-23T08:41:21Zby Frandsen, Finn, 1956- author.<br/>Format: Books<br/>Publication Date 2017<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-06-23T08:41:21Z2025-06-23T08:41:21Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-06-23T08:41:21Z2025-06-23T08:41:21Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-06-23T08:41:21Z2025-06-23T08:41:21Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-06-23T08:41:21Z2025-06-23T08:41:21Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-06-23T08:41:21Z2025-06-23T08:41:21Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-06-23T08:41:21Z2025-06-23T08:41:21Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-06-23T08:41:21Z2025-06-23T08:41:21Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-06-23T08:41:21Z2025-06-23T08:41:21Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>Information technology for management : digital strategies for insight, action, and sustainable performanceent://SD_ILS/0/SD_ILS:1472025-06-23T08:41:21Z2025-06-23T08:41:21Zby Turban, Efraim, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-06-23T08:41:21Z2025-06-23T08:41:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-06-23T08:41:21Z2025-06-23T08:41:21Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-06-23T08:41:21Z2025-06-23T08:41:21Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-06-23T08:41:21Z2025-06-23T08:41:21Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-06-23T08:41:21Z2025-06-23T08:41:21Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-06-23T08:41:21Z2025-06-23T08:41:21Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-06-23T08:41:21Z2025-06-23T08:41:21Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-06-23T08:41:21Z2025-06-23T08:41:21Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-06-23T08:41:21Z2025-06-23T08:41:21Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-06-23T08:41:21Z2025-06-23T08:41:21Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-06-23T08:41:21Z2025-06-23T08:41:21Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-06-23T08:41:21Z2025-06-23T08:41:21Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>CB : consumer behavior : student edition 6ent://SD_ILS/0/SD_ILS:506802025-06-23T08:41:21Z2025-06-23T08:41:21Zby Babin, Barry J.<br/>Format: Books<br/>Publication Date 2015<br/>Intellectual property and general legal principles : is IP a lex specialis?ent://SD_ILS/0/SD_ILS:537412025-06-23T08:41:21Z2025-06-23T08:41:21Zby Dinwoodie, Graeme B., editor.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of economicsent://SD_ILS/0/SD_ILS:538732025-06-23T08:41:21Z2025-06-23T08:41:21Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-06-23T08:41:21Z2025-06-23T08:41:21Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-06-23T08:41:21Z2025-06-23T08:41:21Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Evaluation fundamentals : insights into program effectiveness, quality, and valueent://SD_ILS/0/SD_ILS:506142025-06-23T08:41:21Z2025-06-23T08:41:21Zby Fink, Arlene, author.<br/>Format: Books<br/>Publication Date 2015<br/>Big data analytics strategies for the smart grident://SD_ILS/0/SD_ILS:520812025-06-23T08:41:21Z2025-06-23T08:41:21Zby Stimmel, Carol L., 1965-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg">http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-06-23T08:41:21Z2025-06-23T08:41:21Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582025-06-23T08:41:21Z2025-06-23T08:41:21Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-06-23T08:41:21Z2025-06-23T08:41:21Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Nutrition : an applied approachent://SD_ILS/0/SD_ILS:548272025-06-23T08:41:21Z2025-06-23T08:41:21Zby Thompson, Janice, 1962-<br/>Format: Books<br/>Publication Date 2015<br/>The rise of the robots : technology and the threat of mass unemploymentent://SD_ILS/0/SD_ILS:550312025-06-23T08:41:21Z2025-06-23T08:41:21Zby Ford, Martin (Martin R.), author.<br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Microeconomicsent://SD_ILS/0/SD_ILS:2042025-06-23T08:41:21Z2025-06-23T08:41:21Zby Pindyck, Robert S., author.<br/>Format: Books<br/>Publication Date 2015<br/>Street law : practical law for South Africansent://SD_ILS/0/SD_ILS:97812025-06-23T08:41:21Z2025-06-23T08:41:21Zby McQuoid-Mason, David Jan.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-06-23T08:41:21Z2025-06-23T08:41:21Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-06-23T08:41:21Z2025-06-23T08:41:21Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-06-23T08:41:21Z2025-06-23T08:41:21Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-06-23T08:41:21Z2025-06-23T08:41:21Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Essentials of mathematics : an applied approachent://SD_ILS/0/SD_ILS:178062025-06-23T08:41:21Z2025-06-23T08:41:21Zby Aufmann, Richard N.<br/>Format: Books<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-06-23T08:41:21Z2025-06-23T08:41:21Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-06-23T08:41:21Z2025-06-23T08:41:21Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-06-23T08:41:21Z2025-06-23T08:41:21Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-06-23T08:41:21Z2025-06-23T08:41:21Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-06-23T08:41:21Z2025-06-23T08:41:21Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-06-23T08:41:21Z2025-06-23T08:41:21Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-06-23T08:41:21Z2025-06-23T08:41:21Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-06-23T08:41:21Z2025-06-23T08:41:21Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-06-23T08:41:21Z2025-06-23T08:41:21Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-06-23T08:41:21Z2025-06-23T08:41:21Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:505032025-06-23T08:41:21Z2025-06-23T08:41:21Zby Quester, Pascale G. (Pascale Genevieve), author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer culture, modernity and identityent://SD_ILS/0/SD_ILS:512172025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mathur, Nita, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Social marketing and behaviour change : models, theory and applicationsent://SD_ILS/0/SD_ILS:521142025-06-23T08:41:21Z2025-06-23T08:41:21Zby Brennan, Linda L. author.<br/>Format: Books<br/>Publication Date 2014<br/>Electric power distribution handbookent://SD_ILS/0/SD_ILS:527882025-06-23T08:41:21Z2025-06-23T08:41:21Zby Short, T. A. (Tom A.), 1966-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg">http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Health program planning and evaluation : a practical, systematic approach for community healthent://SD_ILS/0/SD_ILS:510052025-06-23T08:41:21Z2025-06-23T08:41:21Zby Issel, L. Michele.<br/>Format: Books<br/>Publication Date 2014<br/>Beyond imported magic : essays on science, technology, and society in Latin Americaent://SD_ILS/0/SD_ILS:513472025-06-23T08:41:21Z2025-06-23T08:41:21Zby Medina, Eden, 1976- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Writing useful, accessible, and legally defensible psychoeducational reportsent://SD_ILS/0/SD_ILS:516622025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hass, Michael R.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-06-23T08:41:21Z2025-06-23T08:41:21Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-06-23T08:41:21Z2025-06-23T08:41:21Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>The right to health at the public/private divide : a global comparative studyent://SD_ILS/0/SD_ILS:520752025-06-23T08:41:21Z2025-06-23T08:41:21Zby Flood, Colleen M., 1966- (DE-588)138513813<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027421139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
04 <a href="http://www.gbv.de/dms/bowker/toc/9781107038301.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2014<br/>Research handbook on directors' dutiesent://SD_ILS/0/SD_ILS:523582025-06-23T08:41:21Z2025-06-23T08:41:21Zby Paolini, Adolfo, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-06-23T08:41:21Z2025-06-23T08:41:21Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-06-23T08:41:21Z2025-06-23T08:41:21Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-06-23T08:41:21Z2025-06-23T08:41:21Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-06-23T08:41:21Z2025-06-23T08:41:21Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-06-23T08:41:21Z2025-06-23T08:41:21Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-06-23T08:41:21Z2025-06-23T08:41:21Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-06-23T08:41:21Z2025-06-23T08:41:21Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-06-23T08:41:21Z2025-06-23T08:41:21Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Money for nothing : indebtness and aspiration in South Africaent://SD_ILS/0/SD_ILS:543402025-06-23T08:41:21Z2025-06-23T08:41:21Zby James, Deborah, Dr., author.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-06-23T08:41:21Z2025-06-23T08:41:21Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Managing service excellence : the ultimate guide to building and maintaining a customer-centric organizationent://SD_ILS/0/SD_ILS:575912025-06-23T08:41:21Z2025-06-23T08:41:21Zby Crutcher, C. William, author.<br/>Format: Books<br/>Publication Date 2014<br/>Microeconomicsent://SD_ILS/0/SD_ILS:108382025-06-23T08:41:21Z2025-06-23T08:41:21Zby Pindyck, Robert S.<br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-06-23T08:41:21Z2025-06-23T08:41:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-06-23T08:41:21Z2025-06-23T08:41:21Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-06-23T08:41:21Z2025-06-23T08:41:21Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-06-23T08:41:21Z2025-06-23T08:41:21Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-06-23T08:41:21Z2025-06-23T08:41:21Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-06-23T08:41:21Z2025-06-23T08:41:21Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-06-23T08:41:21Z2025-06-23T08:41:21Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-06-23T08:41:21Z2025-06-23T08:41:21Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-06-23T08:41:21Z2025-06-23T08:41:21Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-06-23T08:41:21Z2025-06-23T08:41:21Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-06-23T08:41:21Z2025-06-23T08:41:21Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-06-23T08:41:21Z2025-06-23T08:41:21Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612025-06-23T08:41:21Z2025-06-23T08:41:21Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Customer sense : how the 5 senses influence buying behaviorent://SD_ILS/0/SD_ILS:496532025-06-23T08:41:21Z2025-06-23T08:41:21Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-06-23T08:41:21Z2025-06-23T08:41:21Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-06-23T08:41:21Z2025-06-23T08:41:21Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-06-23T08:41:21Z2025-06-23T08:41:21Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:517882025-06-23T08:41:21Z2025-06-23T08:41:21Zby Joubert, Johan Pierre Retief, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Rethinking social exclusion : the end of the social?ent://SD_ILS/0/SD_ILS:518952025-06-23T08:41:21Z2025-06-23T08:41:21Zby Winlow, Simon, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=617239">E-book - Full text from MyiLibrary</a><br/>Format: Books<br/>Publication Date 2013<br/>The media studies readerent://SD_ILS/0/SD_ILS:486152025-06-23T08:41:21Z2025-06-23T08:41:21Zby Ouellette, Laurie.<br/>Format: Books<br/>Publication Date 2013<br/>Emotions and consumption behaviourent://SD_ILS/0/SD_ILS:494482025-06-23T08:41:21Z2025-06-23T08:41:21Zby Soscia, Isabella.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-06-23T08:41:21Z2025-06-23T08:41:21Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-06-23T08:41:21Z2025-06-23T08:41:21Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile influence : the new power of the consumerent://SD_ILS/0/SD_ILS:506702025-06-23T08:41:21Z2025-06-23T08:41:21Zby Martin, Chuck, 1949- author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Professional Windows 8 programming : application development with C# and XAMLent://SD_ILS/0/SD_ILS:510022025-06-23T08:41:21Z2025-06-23T08:41:21Zby Lecrenski, Nick.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:535212025-06-23T08:41:21Z2025-06-23T08:41:21Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-06-23T08:41:21Z2025-06-23T08:41:21Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer law unlockedent://SD_ILS/0/SD_ILS:573432025-06-23T08:41:21Z2025-06-23T08:41:21Zby De Stadler, Elizabeth.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-06-23T08:41:21Z2025-06-23T08:41:21Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-06-23T08:41:21Z2025-06-23T08:41:21Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-06-23T08:41:21Z2025-06-23T08:41:21Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-06-23T08:41:21Z2025-06-23T08:41:21Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-06-23T08:41:21Z2025-06-23T08:41:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-06-23T08:41:21Z2025-06-23T08:41:21Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-06-23T08:41:21Z2025-06-23T08:41:21Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-06-23T08:41:21Z2025-06-23T08:41:21Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-06-23T08:41:21Z2025-06-23T08:41:21Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-06-23T08:41:21Z2025-06-23T08:41:21Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-06-23T08:41:21Z2025-06-23T08:41:21Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-06-23T08:41:21Z2025-06-23T08:41:21Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-06-23T08:41:21Z2025-06-23T08:41:21Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-06-23T08:41:21Z2025-06-23T08:41:21Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-06-23T08:41:21Z2025-06-23T08:41:21Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-06-23T08:41:21Z2025-06-23T08:41:21Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-06-23T08:41:21Z2025-06-23T08:41:21Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-06-23T08:41:21Z2025-06-23T08:41:21Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>Unconscious branding : how neuroscience can empower (and inspire) marketingent://SD_ILS/0/SD_ILS:492312025-06-23T08:41:21Z2025-06-23T08:41:21Zby Van Praet, Douglas.<br/>Format: Books<br/>Publication Date 2012<br/>On education : conversations with Riccardo Mazzeoent://SD_ILS/0/SD_ILS:493722025-06-23T08:41:21Z2025-06-23T08:41:21Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-06-23T08:41:21Z2025-06-23T08:41:21Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-06-23T08:41:21Z2025-06-23T08:41:21Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192025-06-23T08:41:21Z2025-06-23T08:41:21Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Economics : a complete introductionent://SD_ILS/0/SD_ILS:531862025-06-23T08:41:21Z2025-06-23T08:41:21Zby Coskeran, Thomas.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-06-23T08:41:21Z2025-06-23T08:41:21Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Handbook of developments in consumer behaviourent://SD_ILS/0/SD_ILS:483642025-06-23T08:41:21Z2025-06-23T08:41:21Zby Wells, Victoria.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-06-23T08:41:21Z2025-06-23T08:41:21Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Developing world 12/13ent://SD_ILS/0/SD_ILS:488312025-06-23T08:41:21Z2025-06-23T08:41:21Zby Griffiths, Robert J.<br/>Format: Books<br/>Publication Date 2012 2011<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-06-23T08:41:21Z2025-06-23T08:41:21Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-06-23T08:41:21Z2025-06-23T08:41:21Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-06-23T08:41:21Z2025-06-23T08:41:21Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of businessent://SD_ILS/0/SD_ILS:497392025-06-23T08:41:21Z2025-06-23T08:41:21Zby Harnish, Verne.<br/>Format: Books<br/>Publication Date 2012<br/>Public finance : an international perspectiveent://SD_ILS/0/SD_ILS:499182025-06-23T08:41:21Z2025-06-23T08:41:21Zby Greene, Joshua E.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-06-23T08:41:21Z2025-06-23T08:41:21Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Reactive power compensation : a practical guideent://SD_ILS/0/SD_ILS:547162025-06-23T08:41:21Z2025-06-23T08:41:21Zby Hofmann, Wolfgang, 1945-<br/>Table of contents <a href="http://d-nb.info/1025735811/04">http://d-nb.info/1025735811/04</a><br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-06-23T08:41:21Z2025-06-23T08:41:21Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-06-23T08:41:21Z2025-06-23T08:41:21Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-06-23T08:41:21Z2025-06-23T08:41:21Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:176412025-06-23T08:41:21Z2025-06-23T08:41:21Zby Berndt, Adele.<br/>Format: Books<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-06-23T08:41:21Z2025-06-23T08:41:21Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-06-23T08:41:21Z2025-06-23T08:41:21Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-06-23T08:41:21Z2025-06-23T08:41:21Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-06-23T08:41:21Z2025-06-23T08:41:21Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>Fashion trends : analysis and forecastingent://SD_ILS/0/SD_ILS:1212025-06-23T08:41:21Z2025-06-23T08:41:21Zby Kim, Eundeok.<br/>ebrary <a href="http://site.ebrary.com/id/10727510">http://site.ebrary.com/id/10727510</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543</a><br/>Format: Books<br/>Publication Date 2011<br/>The Consumer Protection Act made easyent://SD_ILS/0/SD_ILS:5712025-06-23T08:41:21Z2025-06-23T08:41:21Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:105402025-06-23T08:41:21Z2025-06-23T08:41:21Zby Joubert, Pierre.<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-06-23T08:41:21Z2025-06-23T08:41:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Tourism : concepts and practicesent://SD_ILS/0/SD_ILS:177912025-06-23T08:41:21Z2025-06-23T08:41:21Zby Walker, John R.<br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-06-23T08:41:21Z2025-06-23T08:41:21Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviorsent://SD_ILS/0/SD_ILS:186912025-06-23T08:41:21Z2025-06-23T08:41:21Zby Rawson, Lisa.<br/>Format: Computer file<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-06-23T08:41:21Z2025-06-23T08:41:21Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-06-23T08:41:21Z2025-06-23T08:41:21Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-06-23T08:41:21Z2025-06-23T08:41:21Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Know your consumer rights : pocket guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:205152025-06-23T08:41:21Z2025-06-23T08:41:21Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Organizational behavior : improving performance and commitment in the workplaceent://SD_ILS/0/SD_ILS:415152025-06-23T08:41:21Z2025-06-23T08:41:21Zby Colquitt, Jason.<br/>Format: Books<br/>Publication Date 2011<br/>Customer service : career success through customer loyaltyent://SD_ILS/0/SD_ILS:420972025-06-23T08:41:21Z2025-06-23T08:41:21Zby Timm, Paul R.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-06-23T08:41:21Z2025-06-23T08:41:21Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>E-marketing : theory and applicationent://SD_ILS/0/SD_ILS:440802025-06-23T08:41:21Z2025-06-23T08:41:21Zby Dann, Stephen, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Capital and the debt trap : learning from cooperatives in the global crisisent://SD_ILS/0/SD_ILS:458322025-06-23T08:41:21Z2025-06-23T08:41:21Zby Du Vivier, Bruno Roelants.<br/>Format: Books<br/>Publication Date 2011<br/>A theory of producer-consumer household : the new Keynesian perspective on self-employmentent://SD_ILS/0/SD_ILS:479562025-06-23T08:41:21Z2025-06-23T08:41:21Zby Maruyama, Yoshihiro, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>