Search Results for Consumers - Narrowed by: 1:VGBDXSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGBDX$0025091$00253AVGBDX$0026ps$003d300$0026isd$003dtrue?dt=list2025-06-22T23:34:49ZConsumersent://SD_ILS/0/SD_ILS:165512025-06-22T23:34:49Z2025-06-22T23:34:49Zby Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-06-22T23:34:49Z2025-06-22T23:34:49Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-06-22T23:34:49Z2025-06-22T23:34:49Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-06-22T23:34:49Z2025-06-22T23:34:49Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-06-22T23:34:49Z2025-06-22T23:34:49Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-06-22T23:34:49Z2025-06-22T23:34:49Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-06-22T23:34:49Z2025-06-22T23:34:49Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-06-22T23:34:49Z2025-06-22T23:34:49Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-06-22T23:34:49Z2025-06-22T23:34:49Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-06-22T23:34:49Z2025-06-22T23:34:49Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-06-22T23:34:49Z2025-06-22T23:34:49Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-06-22T23:34:49Z2025-06-22T23:34:49Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-06-22T23:34:49Z2025-06-22T23:34:49Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-06-22T23:34:49Z2025-06-22T23:34:49Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-06-22T23:34:49Z2025-06-22T23:34:49Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-06-22T23:34:49Z2025-06-22T23:34:49Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-06-22T23:34:49Z2025-06-22T23:34:49Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-06-22T23:34:49Z2025-06-22T23:34:49Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer Behaviour 5thent://SD_ILS/0/SD_ILS:568472025-06-22T23:34:49Z2025-06-22T23:34:49Zby Roberts-Lombard, Mornay<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-06-22T23:34:49Z2025-06-22T23:34:49Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-06-22T23:34:49Z2025-06-22T23:34:49Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-06-22T23:34:49Z2025-06-22T23:34:49Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>The age of surveillance capitalism : the fight for a human future at the new frontier of powerent://SD_ILS/0/SD_ILS:564942025-06-22T23:34:49Z2025-06-22T23:34:49Zby Zuboff, Shoshana, 1951- author.<br/>Format: Books<br/>Publication Date 2019<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-06-22T23:34:49Z2025-06-22T23:34:49Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-06-22T23:34:49Z2025-06-22T23:34:49Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>Consumer Behaviour 4eent://SD_ILS/0/SD_ILS:212632025-06-22T23:34:49Z2025-06-22T23:34:49Zby Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-06-22T23:34:49Z2025-06-22T23:34:49Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-06-22T23:34:49Z2025-06-22T23:34:49Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-06-22T23:34:49Z2025-06-22T23:34:49Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-06-22T23:34:49Z2025-06-22T23:34:49Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-06-22T23:34:49Z2025-06-22T23:34:49Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-06-22T23:34:49Z2025-06-22T23:34:49Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-06-22T23:34:49Z2025-06-22T23:34:49Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-06-22T23:34:49Z2025-06-22T23:34:49Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-06-22T23:34:49Z2025-06-22T23:34:49Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-06-22T23:34:49Z2025-06-22T23:34:49Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-06-22T23:34:49Z2025-06-22T23:34:49Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-06-22T23:34:49Z2025-06-22T23:34:49Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-06-22T23:34:49Z2025-06-22T23:34:49Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-06-22T23:34:49Z2025-06-22T23:34:49Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-06-22T23:34:49Z2025-06-22T23:34:49Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-06-22T23:34:49Z2025-06-22T23:34:49Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-06-22T23:34:49Z2025-06-22T23:34:49Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-06-22T23:34:49Z2025-06-22T23:34:49Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-06-22T23:34:49Z2025-06-22T23:34:49Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-06-22T23:34:49Z2025-06-22T23:34:49Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-06-22T23:34:49Z2025-06-22T23:34:49Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-06-22T23:34:49Z2025-06-22T23:34:49Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-06-22T23:34:49Z2025-06-22T23:34:49Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-06-22T23:34:49Z2025-06-22T23:34:49Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-06-22T23:34:49Z2025-06-22T23:34:49Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-06-22T23:34:49Z2025-06-22T23:34:49Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-06-22T23:34:49Z2025-06-22T23:34:49Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-06-22T23:34:49Z2025-06-22T23:34:49Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-06-22T23:34:49Z2025-06-22T23:34:49Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-06-22T23:34:49Z2025-06-22T23:34:49Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-06-22T23:34:49Z2025-06-22T23:34:49Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>The Consumer Protection Act made easyent://SD_ILS/0/SD_ILS:5712025-06-22T23:34:49Z2025-06-22T23:34:49Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Fashion trends : analysis and forecastingent://SD_ILS/0/SD_ILS:1212025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kim, Eundeok.<br/>ebrary <a href="http://site.ebrary.com/id/10727510">http://site.ebrary.com/id/10727510</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543</a><br/>Format: Books<br/>Publication Date 2011<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-06-22T23:34:49Z2025-06-22T23:34:49Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-06-22T23:34:49Z2025-06-22T23:34:49Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-06-22T23:34:49Z2025-06-22T23:34:49Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:174272025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-06-22T23:34:49Z2025-06-22T23:34:49Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptionsent://SD_ILS/0/SD_ILS:194742025-06-22T23:34:49Z2025-06-22T23:34:49Zby Moskovits, Shari G.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Buy ology : how everything we believe about why we buy is wrongent://SD_ILS/0/SD_ILS:81402025-06-22T23:34:49Z2025-06-22T23:34:49Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2009 2008<br/>Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.ent://SD_ILS/0/SD_ILS:131602025-06-22T23:34:49Z2025-06-22T23:34:49Zby Baskin, Jonathan Salem.<br/>Format: Books<br/>Publication Date 2009<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-06-22T23:34:49Z2025-06-22T23:34:49Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-06-22T23:34:49Z2025-06-22T23:34:49Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Advertising and the mind of the consumer : what works, what doesn't, and why.ent://SD_ILS/0/SD_ILS:3512025-06-22T23:34:49Z2025-06-22T23:34:49Zby Sutherland, Max.<br/>Format: Books<br/>Publication Date 2008<br/>The undercover economistent://SD_ILS/0/SD_ILS:31882025-06-22T23:34:49Z2025-06-22T23:34:49Zby Harford, Tim, 1973-<br/>Format: Books<br/>Publication Date 2008 2006<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-06-22T23:34:49Z2025-06-22T23:34:49Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142025-06-22T23:34:49Z2025-06-22T23:34:49Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>The power of unreasonable people : how social entrepreneurs create markets that change the worldent://SD_ILS/0/SD_ILS:168462025-06-22T23:34:49Z2025-06-22T23:34:49Zby Elkington, John, 1949-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html">http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass mediaent://SD_ILS/0/SD_ILS:195232025-06-22T23:34:49Z2025-06-22T23:34:49Zby Houghton, Tamarind.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?ent://SD_ILS/0/SD_ILS:194632025-06-22T23:34:49Z2025-06-22T23:34:49Zby Swartz, Danielle.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The culture code : an ingenious way to understand why people around the world buy and live as they doent://SD_ILS/0/SD_ILS:154952025-06-22T23:34:49Z2025-06-22T23:34:49Zby Rapaille, Clotaire.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-06-22T23:34:49Z2025-06-22T23:34:49Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationshipent://SD_ILS/0/SD_ILS:194502025-06-22T23:34:49Z2025-06-22T23:34:49Zby Swanepoel, Clayton.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882025-06-22T23:34:49Z2025-06-22T23:34:49Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising is dead : long live advertising!ent://SD_ILS/0/SD_ILS:97942025-06-22T23:34:49Z2025-06-22T23:34:49Zby Himpe, Tom.<br/>Format: Books<br/>Publication Date 2006<br/>Convergence culture : where old and new media collideent://SD_ILS/0/SD_ILS:101782025-06-22T23:34:49Z2025-06-22T23:34:49Zby Jenkins, Henry, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:130522025-06-22T23:34:49Z2025-06-22T23:34:49Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-06-22T23:34:49Z2025-06-22T23:34:49Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generationent://SD_ILS/0/SD_ILS:195742025-06-22T23:34:49Z2025-06-22T23:34:49Zby Seedat, Nisaa.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their needent://SD_ILS/0/SD_ILS:195802025-06-22T23:34:49Z2025-06-22T23:34:49Zby Neumann, Kerryn.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Framed minds : a study of consumer agency in new media spaceent://SD_ILS/0/SD_ILS:196092025-06-22T23:34:49Z2025-06-22T23:34:49Zby Minott, Cherie-Leigh.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662025-06-22T23:34:49Z2025-06-22T23:34:49Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>International marketingent://SD_ILS/0/SD_ILS:165542025-06-22T23:34:49Z2025-06-22T23:34:49Zby Cateora, Philip R.<br/>Format: Electronic Resources<br/>Publication Date 2005<br/>Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertisingent://SD_ILS/0/SD_ILS:101972025-06-22T23:34:49Z2025-06-22T23:34:49Zby Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-06-22T23:34:49Z2025-06-22T23:34:49Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-06-22T23:34:49Z2025-06-22T23:34:49Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The call of the mallent://SD_ILS/0/SD_ILS:164962025-06-22T23:34:49Z2025-06-22T23:34:49Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2003064960-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2003064960-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/simon053/2003064960.html">http://catdir.loc.gov/catdir/description/simon053/2003064960.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Lovemarks : the future beyond brandsent://SD_ILS/0/SD_ILS:128222025-06-22T23:34:49Z2025-06-22T23:34:49Zby Roberts, Kevin, 1949-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html">http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html</a><br/>Format: Books<br/>Publication Date 2004<br/>How customers think : essential insights into the mind of the marketent://SD_ILS/0/SD_ILS:131302025-06-22T23:34:49Z2025-06-22T23:34:49Zby Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format: Books<br/>Publication Date 2003<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-06-22T23:34:49Z2025-06-22T23:34:49Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-06-22T23:34:49Z2025-06-22T23:34:49Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Principles of macroeconomicsent://SD_ILS/0/SD_ILS:156632025-06-22T23:34:49Z2025-06-22T23:34:49Zby Mankiw, N. Gregory.<br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165042025-06-22T23:34:49Z2025-06-22T23:34:49Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2001<br/>Basic economic principles : a guide for studentsent://SD_ILS/0/SD_ILS:567852025-06-22T23:34:49Z2025-06-22T23:34:49Zby O'Connor, David E. (David Edward)<br/>Format: Books<br/>Publication Date 2000<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:102612025-06-22T23:34:49Z2025-06-22T23:34:49Zby Underhill, Paco.<br/>Format: Books<br/>Publication Date 2000<br/>The soul of the new consumer : authenticity -- what we buy and why in the new economyent://SD_ILS/0/SD_ILS:160992025-06-22T23:34:49Z2025-06-22T23:34:49Zby Lewis, David, 1942-<br/>Format: Books<br/>Publication Date 2000<br/>Marketing through mud and dustent://SD_ILS/0/SD_ILS:166222025-06-22T23:34:49Z2025-06-22T23:34:49Zby Kuzwayo, Muzi.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Consumer behavior and marketing strategyent://SD_ILS/0/SD_ILS:165082025-06-22T23:34:49Z2025-06-22T23:34:49Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/98016996.html">http://catdir.loc.gov/catdir/toc/mh022/98016996.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html">http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/98016996.html">http://catdir.loc.gov/catdir/description/mh023/98016996.html</a><br/>Format: Books<br/>Publication Date 1999<br/>International marketingent://SD_ILS/0/SD_ILS:165632025-06-22T23:34:49Z2025-06-22T23:34:49Zby Cateora, Philip R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Customer behavior : consumer behavior & beyondent://SD_ILS/0/SD_ILS:102912025-06-22T23:34:49Z2025-06-22T23:34:49Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 1999<br/>Brand spirit : how cause related marketing builds brandsent://SD_ILS/0/SD_ILS:206832025-06-22T23:34:49Z2025-06-22T23:34:49Zby Pringle, Hamish.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/99013354.html">http://catdir.loc.gov/catdir/toc/onix01/99013354.html</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz076176711cov.htm">http://swbplus.bsz-bw.de/bsz076176711cov.htm</a><br/>Format: Books<br/>Publication Date 1999<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-06-22T23:34:49Z2025-06-22T23:34:49Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer behavior : building market strategyent://SD_ILS/0/SD_ILS:165062025-06-22T23:34:49Z2025-06-22T23:34:49Zby Hawkins, Del I.<br/>Format: Books<br/>Publication Date 1998<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-06-22T23:34:49Z2025-06-22T23:34:49Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-06-22T23:34:49Z2025-06-22T23:34:49Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>From mind to market : reinventing the retail supply chainent://SD_ILS/0/SD_ILS:139132025-06-22T23:34:49Z2025-06-22T23:34:49Zby Blackwell, Roger D.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc041/97025822.html">http://catdir.loc.gov/catdir/description/hc041/97025822.html</a><br/>Format: Books<br/>Publication Date 1997<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:165022025-06-22T23:34:49Z2025-06-22T23:34:49Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1997<br/>You and your rights : an A-Z family guide to South African law.ent://SD_ILS/0/SD_ILS:187322025-06-22T23:34:49Z2025-06-22T23:34:49Zby Reader's Digest Association South Africa.<br/>Format: Books<br/>Publication Date 1997<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-06-22T23:34:49Z2025-06-22T23:34:49Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>Buyer behaviour : strategic marketing applicationsent://SD_ILS/0/SD_ILS:170032025-06-22T23:34:49Z2025-06-22T23:34:49Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 1995 1994<br/>The sponsored life : ads, TV, and American cultureent://SD_ILS/0/SD_ILS:146792025-06-22T23:34:49Z2025-06-22T23:34:49Zby Savan, Leslie.<br/>Format: Books<br/>Publication Date 1994<br/>Understanding consumer behaviorent://SD_ILS/0/SD_ILS:165072025-06-22T23:34:49Z2025-06-22T23:34:49Zby Peter, J. Paul.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006687814.pdf">http://www.gbv.de/dms/hbz/toc/ht006687814.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>The Popcorn report : revolutionary trend predictions for marketing in the 90's.ent://SD_ILS/0/SD_ILS:152012025-06-22T23:34:49Z2025-06-22T23:34:49Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 1992 1991<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165092025-06-22T23:34:49Z2025-06-22T23:34:49Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>Consumer behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:165052025-06-22T23:34:49Z2025-06-22T23:34:49Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 1990<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:165012025-06-22T23:34:49Z2025-06-22T23:34:49Zby Worcester, Robert M.<br/>Format: Books<br/>Publication Date 1986<br/>The moving target : what every marketer should know about womenent://SD_ILS/0/SD_ILS:109232025-06-22T23:34:49Z2025-06-22T23:34:49Zby Bartos, Rena.<br/>Format: Books<br/>Publication Date 1982<br/>Behavioural aspects of marketingent://SD_ILS/0/SD_ILS:108492025-06-22T23:34:49Z2025-06-22T23:34:49Zby Williams, Keith C.<br/>Format: Books<br/>Publication Date 1981<br/>