Search Results for Consumers - Narrowed by: 1:VGCT

Beloved brands : playbook for how to build a brand your consumers will love

2025-06-23T23:18:25Z

by Robertson, Graham, author.
Format: Books
Publication Date 2018

Does the colour of the beer bottle influence South African consumers' perception of the brand?

2025-06-23T23:18:25Z

by Stopford, Chad.
Format: Manuscript
Publication Date 2016

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

2025-06-23T23:18:25Z

by Carstens, Georgia Emma.
Format: Manuscript
Publication Date 2015

True food : an exploratory study of organic consumers in Cape Town

2025-06-23T23:18:25Z

by De Villiers, Simone.
Format: Manuscript
Publication Date 2015

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

2025-06-23T23:18:25Z

by Uys, Anna.
Format: Manuscript
Publication Date 2015

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

2025-06-23T23:18:25Z

by De Beer, Sarah Ann.
Format: Manuscript
Publication Date 2015

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

2025-06-23T23:18:25Z

by Maritz, Stefan.
Format: Manuscript
Publication Date 2015

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

2025-06-23T23:18:25Z

by Fanton, Aimee Ilona.
Format: Manuscript
Publication Date 2014

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

2025-06-23T23:18:25Z

by Sokanyile, Zimkhitha.
Format: Manuscript
Publication Date 2014

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

2025-06-23T23:18:25Z

by Marais, Liezel.
Format: Manuscript
Publication Date 2013

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

2025-06-23T23:18:25Z

by Metele, Chwayita.
Format: Manuscript
Publication Date 2013

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

2025-06-23T23:18:25Z

by Oosthuizen, Chrisli.
Format: Manuscript
Publication Date 2011

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

2025-06-23T23:18:25Z

by Minnaar, Ninette.
Format: Manuscript
Publication Date 2011

Take it personally : an action guide for conscious consumers

2025-06-23T23:18:25Z

by Roddick, Anita.
Format: Books
Publication Date 2003 2001

Principles of marketing

2025-06-23T23:18:25Z

by Kotler, Philip, author.
Format: Books
Publication Date 2024

Brand management : co-creating meaningful brands

2025-06-23T23:18:25Z

by Beverland, Michael, author.
Format: Books
Publication Date 2024

Digital marketing

2025-06-23T23:18:25Z

by Chaffey, Dave 1963- VerfasserIn.
Format: Books
Publication Date 2022

Brand metrics measuring brand efficacy along the customer journey

2025-06-23T23:18:25Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

2025-06-23T23:18:25Z

by Soechtig, Steven G., author.
Format: Books
Publication Date 2022

Social media marketing

2025-06-23T23:18:25Z

by Tuten, Tracy L., 1967- author.
Format: Books
Publication Date 2021

Principles of marketing

2025-06-23T23:18:25Z

by Kotler, Philip, author.
Format: Books
Publication Date 2021

The age of surveillance capitalism : the fight for a human future at the new frontier of power

2025-06-23T23:18:25Z

by Zuboff, Shoshana, 1951- author.
Format: Books
Publication Date 2019

Handbook of research on gender and marketing

2025-06-23T23:18:25Z

by Dobscha, Susan, editor.
Format: Books
Publication Date 2019

An exploration of consumer tribes and their role in strategic brand communication

2025-06-23T23:18:25Z

by Cressy, Anastacia
Format: Manuscript
Publication Date 2018

Retail management : a strategic approach.

2025-06-23T23:18:25Z

by Berman, Barry, author.
Format: Books
Publication Date 2018

Consumer Behaviour 4e

2025-06-23T23:18:25Z

by Roberts-Lombard, Mornay
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live
Format: Books
Publication Date 2017

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

2025-06-23T23:18:25Z

by Forbay, Rosland
Format: Manuscript
Publication Date 2017

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

2025-06-23T23:18:25Z

by Warren, Andrew
Format: Manuscript
Publication Date 2017

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2025-06-23T23:18:25Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

Brands & branding in South Africa 2015.

2025-06-23T23:18:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2015

Alcohol affair : the influence of experiential marketing on purchase behaviour

2025-06-23T23:18:25Z

by Matsolo, Sibongiseni.
Format: Manuscript
Publication Date 2015

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

2025-06-23T23:18:25Z

by Bester, Karle Marcell.
Format: Manuscript
Publication Date 2015

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

2025-06-23T23:18:25Z

by King, Tayla Ann.
Format: Manuscript
Publication Date 2015

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

2025-06-23T23:18:25Z

by Shier, James.
Format: Manuscript
Publication Date 2015

Consumer behavior

2025-06-23T23:18:25Z

by Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: Books
Publication Date 2015

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

2025-06-23T23:18:25Z

by Schaffler, Vincent.
Format: Manuscript
Publication Date 2015

Consumer behaviour

2025-06-23T23:18:25Z

by Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: Books
Publication Date 2014

Principles of marketing

2025-06-23T23:18:25Z

by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

2025-06-23T23:18:25Z

by Hendricks, Erin.
Format: Manuscript
Publication Date 2014

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

2025-06-23T23:18:25Z

by Neil, Hannah Jade.
Format: Manuscript
Publication Date 2014

An analysis of how brand reputation affects female consumer choice of cigarette brands

2025-06-23T23:18:25Z

by Theron, Candice.
Format: Manuscript
Publication Date 2014

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

2025-06-23T23:18:25Z

by Burger, Wouter.
Format: Manuscript
Publication Date 2014

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

2025-06-23T23:18:25Z

by Odendaal, Jeanne.
Format: Manuscript
Publication Date 2014

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

2025-06-23T23:18:25Z

by Damata, Simone.
Format: Manuscript
Publication Date 2014

Fashion Branding and Consumer Behaviors : Scientific Models

2025-06-23T23:18:25Z

by Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: Books
Publication Date 2014

Creative strategy in advertising

2025-06-23T23:18:25Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Brands & branding in South Africa 2013.

2025-06-23T23:18:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2013

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

2025-06-23T23:18:25Z

by O'Brien, Kyle.
Format: Manuscript
Publication Date 2013

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

2025-06-23T23:18:25Z

by Marais, Erika.
Format: Manuscript
Publication Date 2013

The South African blogosphere : a youth consumer driven community

2025-06-23T23:18:25Z

by Butterworth, Ashleigh.
Format: Manuscript
Publication Date 2013

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

2025-06-23T23:18:25Z

by Smit, Marike.
Format: Manuscript
Publication Date 2013

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

2025-06-23T23:18:25Z

by Whitfield, Alexander.
Format: Manuscript
Publication Date 2013

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

2025-06-23T23:18:25Z

by Desforges, Toby.
Format: Books
Publication Date 2013

Mobile marketing : an hour a day

2025-06-23T23:18:25Z

by Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: Books
Publication Date 2013

Brands & branding in South Africa 2012 : brands--the people's choice.

2025-06-23T23:18:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2012

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

2025-06-23T23:18:25Z

by Mpendukana, Sibonile.
Format: Manuscript
Publication Date 2012

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

2025-06-23T23:18:25Z

by Bremner, Nicola.
Format: Manuscript
Publication Date 2012

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

2025-06-23T23:18:25Z

by Shargey, Hayley Jade.
Format: Manuscript
Publication Date 2012

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

2025-06-23T23:18:25Z

by Yuter, Gina.
Format: Manuscript
Publication Date 2012

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

2025-06-23T23:18:25Z

by Wells, Jo-Anne.
Format: Manuscript
Publication Date 2012

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

2025-06-23T23:18:25Z

by Adie, Lauren Amy.
Format: Manuscript
Publication Date 2012

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

2025-06-23T23:18:25Z

by De Kock, Kaitlin.
Format: Manuscript
Publication Date 2012

Pro C# 5.0 and the .NET 4.5 framework

2025-06-23T23:18:25Z

by Troelsen, Andrew W.
Additional Information at Google Books Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html
Format: Books
Publication Date 2012

Winning the story wars : why those who tell--and live--the best stories will rule the future

2025-06-23T23:18:25Z

by Sachs, Jonah, author.
Format: Books
Publication Date 2012

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

2025-06-23T23:18:25Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2012

Principles of marketing

2025-06-23T23:18:25Z

by Kotler, Philip.
Format: Books
Publication Date 2012

Brands & branding South Africa 2011 : the people's choice.

2025-06-23T23:18:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2011

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

2025-06-23T23:18:25Z

by Roriston, Delia.
Format: Manuscript
Publication Date 2011

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

2025-06-23T23:18:25Z

by Stear, Erin.
Format: Manuscript
Publication Date 2011

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

2025-06-23T23:18:25Z

by Almendro, Jennifer.
Format: Manuscript
Publication Date 2011

Marketing 3.0 : from products to customers to the human spirit

2025-06-23T23:18:25Z

by Kotler, Philip.
Format: Books
Publication Date 2010

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

2025-06-23T23:18:25Z

by Khumalo, Philani.
Format: Manuscript
Publication Date 2010

Brands & branding in South Africa 2010 : brands- the people's choice.

2025-06-23T23:18:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2010

Consumer behavior

2025-06-23T23:18:25Z

by Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Buy ology : how everything we believe about why we buy is wrong

2025-06-23T23:18:25Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2009 2008

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

2025-06-23T23:18:25Z

by Baskin, Jonathan Salem.
Format: Books
Publication Date 2009

Socialnomics : how social media transforms the way we live and do business

2025-06-23T23:18:25Z

by Qualman, Erik, 1972-
View this book online, via DawsonERA, both on- and off-campus Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

Why we buy : the science of shopping

2025-06-23T23:18:25Z

by Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html
Format: Books
Publication Date 2009

DigiMarketing : the essential guide to new media & digital marketing

2025-06-23T23:18:25Z

by Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: Books
Publication Date 2008

1000 package designs : a comprehensive guide to packing it in

2025-06-23T23:18:25Z

by Grip (Firm : Chicago, Ill.)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0813/2008012571.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2008012571-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2008012571-d.html
Format: Books
Publication Date 2008

The power of unreasonable people : how social entrepreneurs create markets that change the world

2025-06-23T23:18:25Z

by Elkington, John, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2327503&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016389412etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

The brand bubble : the looming crisis in brand value and how to avoid it

2025-06-23T23:18:25Z

by Gerzema, John, 1961-
Table of contents Kostenfrei Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: Books
Publication Date 2008

The long tail : how endless choice is creating unlimited demand

2025-06-23T23:18:25Z

by Anderson, Chris, 1961-
Format: Books
Publication Date 2007

Buyer behaviour : understanding consumer psychology and marketing

2025-06-23T23:18:25Z

by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2007

Primal branding : create zealots for your brand, your company, and your future

2025-06-23T23:18:25Z

by Hanlon, Patrick.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html
Format: Books
Publication Date 2006

Consumer behaviour

2025-06-23T23:18:25Z

by Cant, M. C. (Michael Colin), 1957-
Format: Books
Publication Date 2006

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2025-06-23T23:18:25Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

The lovemarks effect : winning in the consumer revolution

2025-06-23T23:18:25Z

by Roberts, Kevin, 1949-
Format: Books
Publication Date 2006

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

2025-06-23T23:18:25Z

by Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: Books
Publication Date 2005

Microeconomics

2025-06-23T23:18:25Z

by Pindyck, Robert S.
Format: Books
Publication Date 2005

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

2025-06-23T23:18:25Z

by Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: Books
Publication Date 2005

The advertised mind : groundbreaking insights into how our brains respond to advertising

2025-06-23T23:18:25Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: Books
Publication Date 2005

Consumer behaviour

2025-06-23T23:18:25Z

by Schiffman,Leon G & Kanuk,Leslie Lazar
Format: Books
Publication Date 2004

Consumer behavior : building marketing strategy

2025-06-23T23:18:25Z

by Hawkins, Del I.
Inhaltsverzeichnis Consumer behavior
Format: Electronic Resources
Publication Date 2004

Buyer behaviour : a multi-cultural approach

2025-06-23T23:18:25Z

by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2003

How customers think : essential insights into the mind of the market

2025-06-23T23:18:25Z

by Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: Books
Publication Date 2003

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

2025-06-23T23:18:25Z

by Blackwell, Roger D.
Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Format: Books
Publication Date 2001

Emotional branding : the new paradigm for connecting brands to people

2025-06-23T23:18:25Z

by Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: Books
Publication Date 2001

Principles of macroeconomics

2025-06-23T23:18:25Z

by Mankiw, N. Gregory.
Format: Books
Publication Date 2001

EVEolution : the eight truths of marketing to women

2025-06-23T23:18:25Z

by Popcorn, Faith.
Format: Books
Publication Date 2001 2000

Basic economic principles : a guide for students

2025-06-23T23:18:25Z

by O'Connor, David E. (David Edward)
Format: Books
Publication Date 2000

Customer behavior : consumer behavior & beyond

2025-06-23T23:18:25Z

by Sheth, Jagdish N.
Format: Books
Publication Date 1999

Truth, lies, and advertising : the art of account planning

2025-06-23T23:18:25Z

by Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: Books
Publication Date 1998

Under the radar : talking to today's cynical consumer

2025-06-23T23:18:25Z

by Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html Inhaltsverzeichnis Under the radar
Format: Books
Publication Date 1998

Disruption : overturning conventions and shaking up the marketplace

2025-06-23T23:18:25Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format: Books
Publication Date 1996

Consumer behavior

2025-06-23T23:18:25Z

by Schiffman, Leon G.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf
Format: Books
Publication Date 1991