Search Results for Consumers - Narrowed by: 1:VGPTA

Beloved brands : playbook for how to build a brand your consumers will love

2025-06-22T20:43:27Z

by Robertson, Graham, author.
Format: Books
Publication Date 2018

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

2025-06-22T20:43:27Z

by Kennard, Catherine.
Format: Manuscript
Publication Date 2017

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

2025-06-22T20:43:27Z

by Basson, Haneke
Format: Manuscript
Publication Date 2016

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

2025-06-22T20:43:27Z

by Dunn, Emanuela Enrica Samara.
Format: Manuscript
Publication Date 2015

Principles of marketing

2025-06-22T20:43:27Z

by Kotler, Philip, author.
Format: Books
Publication Date 2024

Brand management : co-creating meaningful brands

2025-06-22T20:43:27Z

by Beverland, Michael, author.
Format: Books
Publication Date 2024

Consumer Behaviour 5th

2025-06-22T20:43:27Z

by Roberts-Lombard, Mornay
Format: Books
Publication Date 2022

Digital marketing

2025-06-22T20:43:27Z

by Chaffey, Dave 1963- VerfasserIn.
Format: Books
Publication Date 2022

Brand metrics measuring brand efficacy along the customer journey

2025-06-22T20:43:27Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

2025-06-22T20:43:27Z

by Soechtig, Steven G., author.
Format: Books
Publication Date 2022

Social media marketing

2025-06-22T20:43:27Z

by Tuten, Tracy L., 1967- author.
Format: Books
Publication Date 2021

Principles of marketing

2025-06-22T20:43:27Z

by Kotler, Philip, author.
Format: Books
Publication Date 2021

The age of surveillance capitalism : the fight for a human future at the new frontier of power

2025-06-22T20:43:27Z

by Zuboff, Shoshana, 1951- author.
Format: Books
Publication Date 2019

Handbook of research on gender and marketing

2025-06-22T20:43:27Z

by Dobscha, Susan, editor.
Format: Books
Publication Date 2019

Retail management : a strategic approach.

2025-06-22T20:43:27Z

by Berman, Barry, author.
Format: Books
Publication Date 2018

Consumer Behaviour 4e

2025-06-22T20:43:27Z

by Roberts-Lombard, Mornay
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live
Format: Books
Publication Date 2017

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

2025-06-22T20:43:27Z

by Nyembe, Jacqueline.
Format: Manuscript
Publication Date 2016

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2025-06-22T20:43:27Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

2025-06-22T20:43:27Z

by De Freitas, Joao.
Format: Manuscript
Publication Date 2016

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

2025-06-22T20:43:27Z

by Botha, Carmen.
Format: Manuscript
Publication Date 2016

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

2025-06-22T20:43:27Z

by Bianca, Marguerite
Format: Books
Publication Date 2016

Social media and best practice : the consumer-brand relationship

2025-06-22T20:43:27Z

by Maw, Yan Aung.
Format: Manuscript
Publication Date 2015

Consumer behavior

2025-06-22T20:43:27Z

by Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: Books
Publication Date 2015

Brands & branding in South Africa 2015.

2025-06-22T20:43:27Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2015

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

2025-06-22T20:43:27Z

by De Canha, Justin D. C.
Format: Manuscript
Publication Date 2015

Creative strategy in advertising

2025-06-22T20:43:27Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Consumer behaviour

2025-06-22T20:43:27Z

by Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: Books
Publication Date 2014

Principles of marketing

2025-06-22T20:43:27Z

by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

Fashion Branding and Consumer Behaviors : Scientific Models

2025-06-22T20:43:27Z

by Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: Books
Publication Date 2014

Mobile marketing : an hour a day

2025-06-22T20:43:27Z

by Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: Books
Publication Date 2013

Brands & branding in South Africa 2013.

2025-06-22T20:43:27Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2013

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

2025-06-22T20:43:27Z

by Desforges, Toby.
Format: Books
Publication Date 2013

Principles of marketing

2025-06-22T20:43:27Z

by Kotler, Philip.
Format: Books
Publication Date 2012

Winning the story wars : why those who tell--and live--the best stories will rule the future

2025-06-22T20:43:27Z

by Sachs, Jonah, author.
Format: Books
Publication Date 2012

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

2025-06-22T20:43:27Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2012

Brands & branding in South Africa 2012 : brands--the people's choice.

2025-06-22T20:43:27Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2012

Pro C# 5.0 and the .NET 4.5 framework

2025-06-22T20:43:27Z

by Troelsen, Andrew W.
Additional Information at Google Books Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html
Format: Books
Publication Date 2012

Fashion trends : analysis and forecasting

2025-06-22T20:43:27Z

by Kim, Eundeok.
ebrary http://site.ebrary.com/id/10727510 EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543
Format: Books
Publication Date 2011

Brands & branding South Africa 2011 : the people's choice.

2025-06-22T20:43:27Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2011

Brands & branding in South Africa 2010 : brands- the people's choice.

2025-06-22T20:43:27Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2010

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

2025-06-22T20:43:27Z

by Baskin, Jonathan Salem.
Format: Books
Publication Date 2009

DigiMarketing : the essential guide to new media & digital marketing

2025-06-22T20:43:27Z

by Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: Books
Publication Date 2008

Buyology : how everything we believe about why we buy is wrong

2025-06-22T20:43:27Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2008

Buyer behaviour : understanding consumer psychology and marketing

2025-06-22T20:43:27Z

by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2007

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2025-06-22T20:43:27Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

2025-06-22T20:43:27Z

by Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: Books
Publication Date 2005

Brand hijack : marketing without marketing

2025-06-22T20:43:27Z

by Wipperfürth, Alex.
Format: Books
Publication Date 2005

Basic economic principles : a guide for students

2025-06-22T20:43:27Z

by O'Connor, David E. (David Edward)
Format: Books
Publication Date 2000

The encyclopaedia of brands & branding in South Africa.

2025-06-22T20:43:27Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 1999

Truth, lies, and advertising : the art of account planning

2025-06-22T20:43:27Z

by Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: Books
Publication Date 1998

You and your rights : an A-Z family guide to South African law.

2025-06-22T20:43:27Z

by Reader's Digest Association South Africa.
Format: Books
Publication Date 1997

Fashion : from concept to consumer

2025-06-22T20:43:27Z

by Frings, Gini Stephens.
Format: Books
Publication Date 1996