Search Results for Consumers - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026pe$003dd$00253A$0026ps$003d300?dt=list2025-10-16T22:49:10ZExploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-10-16T22:49:10Z2025-10-16T22:49:10Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-10-16T22:49:10Z2025-10-16T22:49:10Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-10-16T22:49:10Z2025-10-16T22:49:10Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-10-16T22:49:10Z2025-10-16T22:49:10Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-10-16T22:49:10Z2025-10-16T22:49:10Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-10-16T22:49:10Z2025-10-16T22:49:10Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-10-16T22:49:10Z2025-10-16T22:49:10Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-10-16T22:49:10Z2025-10-16T22:49:10Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-10-16T22:49:10Z2025-10-16T22:49:10Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-10-16T22:49:10Z2025-10-16T22:49:10Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-10-16T22:49:10Z2025-10-16T22:49:10Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-10-16T22:49:10Z2025-10-16T22:49:10Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-10-16T22:49:10Z2025-10-16T22:49:10Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-10-16T22:49:10Z2025-10-16T22:49:10Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-10-16T22:49:10Z2025-10-16T22:49:10Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-10-16T22:49:10Z2025-10-16T22:49:10Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-10-16T22:49:10Z2025-10-16T22:49:10Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-10-16T22:49:10Z2025-10-16T22:49:10Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-10-16T22:49:10Z2025-10-16T22:49:10Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-10-16T22:49:10Z2025-10-16T22:49:10Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-10-16T22:49:10Z2025-10-16T22:49:10Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-10-16T22:49:10Z2025-10-16T22:49:10Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-10-16T22:49:10Z2025-10-16T22:49:10Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-10-16T22:49:10Z2025-10-16T22:49:10Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generationsent://SD_ILS/0/SD_ILS:194662025-10-16T22:49:10Z2025-10-16T22:49:10Zby Harrisberg, Jessica.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-10-16T22:49:10Z2025-10-16T22:49:10Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-10-16T22:49:10Z2025-10-16T22:49:10Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-10-16T22:49:10Z2025-10-16T22:49:10Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-10-16T22:49:10Z2025-10-16T22:49:10Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-10-16T22:49:10Z2025-10-16T22:49:10Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-10-16T22:49:10Z2025-10-16T22:49:10Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-10-16T22:49:10Z2025-10-16T22:49:10Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-10-16T22:49:10Z2025-10-16T22:49:10Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-10-16T22:49:10Z2025-10-16T22:49:10Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-10-16T22:49:10Z2025-10-16T22:49:10Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-10-16T22:49:10Z2025-10-16T22:49:10Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-10-16T22:49:10Z2025-10-16T22:49:10Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-16T22:49:10Z2025-10-16T22:49:10Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-10-16T22:49:10Z2025-10-16T22:49:10Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-10-16T22:49:10Z2025-10-16T22:49:10Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-10-16T22:49:10Z2025-10-16T22:49:10Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-10-16T22:49:10Z2025-10-16T22:49:10Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-10-16T22:49:10Z2025-10-16T22:49:10Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-10-16T22:49:10Z2025-10-16T22:49:10Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-10-16T22:49:10Z2025-10-16T22:49:10Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-10-16T22:49:10Z2025-10-16T22:49:10Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-10-16T22:49:10Z2025-10-16T22:49:10Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-10-16T22:49:10Z2025-10-16T22:49:10Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-10-16T22:49:10Z2025-10-16T22:49:10Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-10-16T22:49:10Z2025-10-16T22:49:10Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-10-16T22:49:10Z2025-10-16T22:49:10Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-10-16T22:49:10Z2025-10-16T22:49:10Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-10-16T22:49:10Z2025-10-16T22:49:10Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-10-16T22:49:10Z2025-10-16T22:49:10Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-10-16T22:49:10Z2025-10-16T22:49:10Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-10-16T22:49:10Z2025-10-16T22:49:10Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-10-16T22:49:10Z2025-10-16T22:49:10Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-10-16T22:49:10Z2025-10-16T22:49:10Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-10-16T22:49:10Z2025-10-16T22:49:10Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-10-16T22:49:10Z2025-10-16T22:49:10Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-10-16T22:49:10Z2025-10-16T22:49:10Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-10-16T22:49:10Z2025-10-16T22:49:10Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-10-16T22:49:10Z2025-10-16T22:49:10Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-10-16T22:49:10Z2025-10-16T22:49:10Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-10-16T22:49:10Z2025-10-16T22:49:10Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-10-16T22:49:10Z2025-10-16T22:49:10Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-10-16T22:49:10Z2025-10-16T22:49:10Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-10-16T22:49:10Z2025-10-16T22:49:10Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-10-16T22:49:10Z2025-10-16T22:49:10Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-10-16T22:49:10Z2025-10-16T22:49:10Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-10-16T22:49:10Z2025-10-16T22:49:10Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-10-16T22:49:10Z2025-10-16T22:49:10Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-10-16T22:49:10Z2025-10-16T22:49:10Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-10-16T22:49:10Z2025-10-16T22:49:10Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-10-16T22:49:10Z2025-10-16T22:49:10Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-10-16T22:49:10Z2025-10-16T22:49:10Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-10-16T22:49:10Z2025-10-16T22:49:10Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-10-16T22:49:10Z2025-10-16T22:49:10Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-10-16T22:49:10Z2025-10-16T22:49:10Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-10-16T22:49:10Z2025-10-16T22:49:10Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-10-16T22:49:10Z2025-10-16T22:49:10Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-10-16T22:49:10Z2025-10-16T22:49:10Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-10-16T22:49:10Z2025-10-16T22:49:10Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-10-16T22:49:10Z2025-10-16T22:49:10Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-10-16T22:49:10Z2025-10-16T22:49:10Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-10-16T22:49:10Z2025-10-16T22:49:10Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-10-16T22:49:10Z2025-10-16T22:49:10Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-10-16T22:49:10Z2025-10-16T22:49:10Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-10-16T22:49:10Z2025-10-16T22:49:10Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-10-16T22:49:10Z2025-10-16T22:49:10Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-10-16T22:49:10Z2025-10-16T22:49:10Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-10-16T22:49:10Z2025-10-16T22:49:10Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-10-16T22:49:10Z2025-10-16T22:49:10Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-10-16T22:49:10Z2025-10-16T22:49:10Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-16T22:49:10Z2025-10-16T22:49:10Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-10-16T22:49:10Z2025-10-16T22:49:10Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-10-16T22:49:10Z2025-10-16T22:49:10Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-10-16T22:49:10Z2025-10-16T22:49:10Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-10-16T22:49:10Z2025-10-16T22:49:10Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-10-16T22:49:10Z2025-10-16T22:49:10Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-10-16T22:49:10Z2025-10-16T22:49:10Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-10-16T22:49:10Z2025-10-16T22:49:10Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Consumer space : how brands have benefited from the shopping mallent://SD_ILS/0/SD_ILS:188882025-10-16T22:49:10Z2025-10-16T22:49:10Zby Cameron, Gareth William.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-10-16T22:49:10Z2025-10-16T22:49:10Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptionsent://SD_ILS/0/SD_ILS:194742025-10-16T22:49:10Z2025-10-16T22:49:10Zby Moskovits, Shari G.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Faking it : the effect of counterfeit fashion capitals on consumer psyycheent://SD_ILS/0/SD_ILS:193052025-10-16T22:49:10Z2025-10-16T22:49:10Zby Rees, Alexandra.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Designing the psychological make-up of the consumer who buys counterfeit brandsent://SD_ILS/0/SD_ILS:192932025-10-16T22:49:10Z2025-10-16T22:49:10Zby Lekota, Motlalepusho.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass mediaent://SD_ILS/0/SD_ILS:195232025-10-16T22:49:10Z2025-10-16T22:49:10Zby Houghton, Tamarind.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationshipent://SD_ILS/0/SD_ILS:194502025-10-16T22:49:10Z2025-10-16T22:49:10Zby Swanepoel, Clayton.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?ent://SD_ILS/0/SD_ILS:194632025-10-16T22:49:10Z2025-10-16T22:49:10Zby Swartz, Danielle.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-10-16T22:49:10Z2025-10-16T22:49:10Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generationent://SD_ILS/0/SD_ILS:195742025-10-16T22:49:10Z2025-10-16T22:49:10Zby Seedat, Nisaa.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their needent://SD_ILS/0/SD_ILS:195802025-10-16T22:49:10Z2025-10-16T22:49:10Zby Neumann, Kerryn.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Framed minds : a study of consumer agency in new media spaceent://SD_ILS/0/SD_ILS:196092025-10-16T22:49:10Z2025-10-16T22:49:10Zby Minott, Cherie-Leigh.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toysent://SD_ILS/0/SD_ILS:186852025-10-16T22:49:10Z2025-10-16T22:49:10Zby Payne, Joanne.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity developmentent://SD_ILS/0/SD_ILS:188552025-10-16T22:49:10Z2025-10-16T22:49:10Zby Blanca, Diana.<br/>Format: Manuscript<br/>Publication Date 2005<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-10-16T22:49:10Z2025-10-16T22:49:10Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>