Search Results for Consumers - Narrowed by: 1:SHORT-LOAN

Beloved brands : playbook for how to build a brand your consumers will love

2025-06-24T11:39:26Z

by Robertson, Graham, author.
Format: Books
Publication Date 2018

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

2025-06-24T11:39:26Z

by Kennard, Catherine.
Format: Manuscript
Publication Date 2017

Does the colour of the beer bottle influence South African consumers' perception of the brand?

2025-06-24T11:39:26Z

by Stopford, Chad.
Format: Manuscript
Publication Date 2016

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

2025-06-24T11:39:26Z

by Carstens, Georgia Emma.
Format: Manuscript
Publication Date 2015

True food : an exploratory study of organic consumers in Cape Town

2025-06-24T11:39:26Z

by De Villiers, Simone.
Format: Manuscript
Publication Date 2015

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

2025-06-24T11:39:26Z

by De Beer, Sarah Ann.
Format: Manuscript
Publication Date 2015

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

2025-06-24T11:39:26Z

by Maritz, Stefan.
Format: Manuscript
Publication Date 2015

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

2025-06-24T11:39:26Z

by Uys, Anna.
Format: Manuscript
Publication Date 2015

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

2025-06-24T11:39:26Z

by Fanton, Aimee Ilona.
Format: Manuscript
Publication Date 2014

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

2025-06-24T11:39:26Z

by Sokanyile, Zimkhitha.
Format: Manuscript
Publication Date 2014

Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

2025-06-24T11:39:26Z

by De Agrela, M. C.
Format: Manuscript
Publication Date 2014

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

2025-06-24T11:39:26Z

by Marais, Liezel.
Format: Manuscript
Publication Date 2013

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

2025-06-24T11:39:26Z

by Metele, Chwayita.
Format: Manuscript
Publication Date 2013

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

2025-06-24T11:39:26Z

by Oosthuizen, Chrisli.
Format: Manuscript
Publication Date 2011

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

2025-06-24T11:39:26Z

by Minnaar, Ninette.
Format: Manuscript
Publication Date 2011

Principles of marketing

2025-06-24T11:39:26Z

by Kotler, Philip, author.
Format: Books
Publication Date 2024

Brand management : co-creating meaningful brands

2025-06-24T11:39:26Z

by Beverland, Michael, author.
Format: Books
Publication Date 2024

Consumer Behaviour : a South African perspective

2025-06-24T11:39:26Z

by Yathika Gowpall & Carinda Williams
Format: Books
Publication Date 2023

Consumer behaviour : a South African perspective

2025-06-24T11:39:26Z

by Gowpall, Yathika, editor.
Format: Books
Publication Date 2023

Digital marketing

2025-06-24T11:39:26Z

by Chaffey, Dave 1963- VerfasserIn.
Format: Books
Publication Date 2022

Brand metrics measuring brand efficacy along the customer journey

2025-06-24T11:39:26Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

2025-06-24T11:39:26Z

by Soechtig, Steven G., author.
Format: Books
Publication Date 2022

Consumer Behaviour 5th

2025-06-24T11:39:26Z

by Roberts-Lombard, Mornay
Format: Books
Publication Date 2022

Principles of marketing

2025-06-24T11:39:26Z

by Kotler, Philip, author.
Format: Books
Publication Date 2021

The psychology of advertising

2025-06-24T11:39:26Z

by Fennis, Bob Michaël, 1968- author.
Format: Books
Publication Date 2021

The practice of social research

2025-06-24T11:39:26Z

by Babbie, Earl R., author.
Format: Books
Publication Date 2021

Social media marketing

2025-06-24T11:39:26Z

by Tuten, Tracy L., 1967- author.
Format: Books
Publication Date 2021

Design for behaviour change : theories and practices of designing for change

2025-06-24T11:39:26Z

by Niedderer, Kristina, editor.
Format: Books
Publication Date 2020 2018

The content marketing handbook : how to double the results of your marketing campaigns

2025-06-24T11:39:26Z

by Bly, Robert W., author.
Format: Books
Publication Date 2020

Handbook of research on gender and marketing

2025-06-24T11:39:26Z

by Dobscha, Susan, editor.
Format: Books
Publication Date 2019

Consumer behaviour.

2025-06-24T11:39:26Z

by Sethna, Zubin, author.
Format: Books
Publication Date 2019

The age of surveillance capitalism : the fight for a human future at the new frontier of power

2025-06-24T11:39:26Z

by Zuboff, Shoshana, 1951- author.
Format: Books
Publication Date 2019

Consumer behavior

2025-06-24T11:39:26Z

by Schiffman, Leon G., author.
Format: Books
Publication Date 2019

Social media marketing

2025-06-24T11:39:26Z

by Tuten, Tracy L., 1967- author.
Format: Books
Publication Date 2018

Retail management : a strategic approach.

2025-06-24T11:39:26Z

by Berman, Barry, author.
Format: Books
Publication Date 2018

An exploration of consumer tribes and their role in strategic brand communication

2025-06-24T11:39:26Z

by Cressy, Anastacia
Format: Manuscript
Publication Date 2018

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

2025-06-24T11:39:26Z

by Forbay, Rosland
Format: Manuscript
Publication Date 2017

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

2025-06-24T11:39:26Z

by Warren, Andrew
Format: Manuscript
Publication Date 2017

Microeconomics

2025-06-24T11:39:26Z

by Pindyck, Robert S., VerfasserIn.
Format: Books
Publication Date 2017

Consumer Behaviour 4e

2025-06-24T11:39:26Z

by Roberts-Lombard, Mornay
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live
Format: Books
Publication Date 2017

The psychology of advertising

2025-06-24T11:39:26Z

by Fennis, Bob Michaël, 1968-
Format: Books
Publication Date 2016

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2025-06-24T11:39:26Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

Brands & branding in South Africa 2015.

2025-06-24T11:39:26Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2015

Alcohol affair : the influence of experiential marketing on purchase behaviour

2025-06-24T11:39:26Z

by Matsolo, Sibongiseni.
Format: Manuscript
Publication Date 2015

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

2025-06-24T11:39:26Z

by Bester, Karle Marcell.
Format: Manuscript
Publication Date 2015

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

2025-06-24T11:39:26Z

by King, Tayla Ann.
Format: Manuscript
Publication Date 2015

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

2025-06-24T11:39:26Z

by Shier, James.
Format: Manuscript
Publication Date 2015

Microeconomics

2025-06-24T11:39:26Z

by Pindyck, Robert S., author.
Format: Books
Publication Date 2015

Street law : practical law for South Africans

2025-06-24T11:39:26Z

by McQuoid-Mason, David Jan.
Format: Books
Publication Date 2015

Consumer behavior

2025-06-24T11:39:26Z

by Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: Books
Publication Date 2015

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

2025-06-24T11:39:26Z

by Schaffler, Vincent.
Format: Manuscript
Publication Date 2015

Introduction to sport marketing

2025-06-24T11:39:26Z

by Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
Format: Books
Publication Date 2015

Consumer behaviour

2025-06-24T11:39:26Z

by Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: Books
Publication Date 2014

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

2025-06-24T11:39:26Z

by Burger, Wouter.
Format: Manuscript
Publication Date 2014

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

2025-06-24T11:39:26Z

by Odendaal, Jeanne.
Format: Manuscript
Publication Date 2014

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

2025-06-24T11:39:26Z

by Damata, Simone.
Format: Manuscript
Publication Date 2014

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

2025-06-24T11:39:26Z

by Hendricks, Erin.
Format: Manuscript
Publication Date 2014

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

2025-06-24T11:39:26Z

by Neil, Hannah Jade.
Format: Manuscript
Publication Date 2014

An analysis of how brand reputation affects female consumer choice of cigarette brands

2025-06-24T11:39:26Z

by Theron, Candice.
Format: Manuscript
Publication Date 2014

Principles of marketing

2025-06-24T11:39:26Z

by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

Fashion Branding and Consumer Behaviors : Scientific Models

2025-06-24T11:39:26Z

by Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: Books
Publication Date 2014

Creative strategy in advertising

2025-06-24T11:39:26Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Microeconomics

2025-06-24T11:39:26Z

by Pindyck, Robert S.
Format: Books
Publication Date 2013

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

2025-06-24T11:39:26Z

by O'Brien, Kyle.
Format: Manuscript
Publication Date 2013

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

2025-06-24T11:39:26Z

by Marais, Erika.
Format: Manuscript
Publication Date 2013

The South African blogosphere : a youth consumer driven community

2025-06-24T11:39:26Z

by Butterworth, Ashleigh.
Format: Manuscript
Publication Date 2013

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

2025-06-24T11:39:26Z

by Whitfield, Alexander.
Format: Manuscript
Publication Date 2013

Mobile marketing : an hour a day

2025-06-24T11:39:26Z

by Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: Books
Publication Date 2013

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

2025-06-24T11:39:26Z

by Smit, Marike.
Format: Manuscript
Publication Date 2013

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

2025-06-24T11:39:26Z

by Desforges, Toby.
Format: Books
Publication Date 2013

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

2025-06-24T11:39:26Z

by Bremner, Nicola.
Format: Manuscript
Publication Date 2012

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

2025-06-24T11:39:26Z

by Yuter, Gina.
Format: Manuscript
Publication Date 2012

Pro C# 5.0 and the .NET 4.5 framework

2025-06-24T11:39:26Z

by Troelsen, Andrew W.
Additional Information at Google Books Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html
Format: Books
Publication Date 2012

Winning the story wars : why those who tell--and live--the best stories will rule the future

2025-06-24T11:39:26Z

by Sachs, Jonah, author.
Format: Books
Publication Date 2012

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

2025-06-24T11:39:26Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2012

Consumer behaviour

2025-06-24T11:39:26Z

by Parumasur, Sanjana Brijball.
Format: Books
Publication Date 2012

Principles of marketing

2025-06-24T11:39:26Z

by Kotler, Philip.
Format: Books
Publication Date 2012

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

2025-06-24T11:39:26Z

by Mpendukana, Sibonile.
Format: Manuscript
Publication Date 2012

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

2025-06-24T11:39:26Z

by Shargey, Hayley Jade.
Format: Manuscript
Publication Date 2012

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

2025-06-24T11:39:26Z

by Wells, Jo-Anne.
Format: Manuscript
Publication Date 2012

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

2025-06-24T11:39:26Z

by Adie, Lauren Amy.
Format: Manuscript
Publication Date 2012

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

2025-06-24T11:39:26Z

by De Kock, Kaitlin.
Format: Manuscript
Publication Date 2012

Fashion trends : analysis and forecasting

2025-06-24T11:39:26Z

by Kim, Eundeok.
ebrary http://site.ebrary.com/id/10727510 EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543
Format: Books
Publication Date 2011

Psychology : an introduction

2025-06-24T11:39:26Z

by Swartz, Leslie, 1955-
Format: Books
Publication Date 2011

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

2025-06-24T11:39:26Z

by Almendro, Jennifer.
Format: Manuscript
Publication Date 2011

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

2025-06-24T11:39:26Z

by Roriston, Delia.
Format: Manuscript
Publication Date 2011

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

2025-06-24T11:39:26Z

by Stear, Erin.
Format: Manuscript
Publication Date 2011

Service delivery for vulnerable populations : new directions in behavioral health

2025-06-24T11:39:26Z

by Estrine, Steven.
Format: Books
Publication Date 2011

Consumer behavior

2025-06-24T11:39:26Z

by Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Principles of marketing : global and southern African perspectives

2025-06-24T11:39:26Z

by Kotler, Philip.
Format: Books
Publication Date 2010

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

2025-06-24T11:39:26Z

by Khumalo, Philani.
Format: Manuscript
Publication Date 2010

Brands & branding in South Africa 2010 : brands- the people's choice.

2025-06-24T11:39:26Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2010

DigiMarketing : the essential guide to new media & digital marketing

2025-06-24T11:39:26Z

by Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: Books
Publication Date 2008

1000 package designs : a comprehensive guide to packing it in

2025-06-24T11:39:26Z

by Grip (Firm : Chicago, Ill.)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0813/2008012571.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2008012571-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2008012571-d.html
Format: Books
Publication Date 2008

Consumer behavior : building marketing strategy

2025-06-24T11:39:26Z

by Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: Electronic Resources
Publication Date 2007

The culture code : an ingenious way to understand why people around the world buy and live as they do

2025-06-24T11:39:26Z

by Rapaille, Clotaire.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Format: Books
Publication Date 2007

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2025-06-24T11:39:26Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

Consumer behaviour

2025-06-24T11:39:26Z

by Cant, M. C. (Michael Colin), 1957-
Format: Books
Publication Date 2006

Consumer behavior

2025-06-24T11:39:26Z

by Blackwell, Roger D.
Format: Books
Publication Date 2006

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

2025-06-24T11:39:26Z

by Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: Books
Publication Date 2005

International marketing

2025-06-24T11:39:26Z

by Cateora, Philip R.
Format: Electronic Resources
Publication Date 2005

Marketing your product

2025-06-24T11:39:26Z

by Cyr, Donald G.
Format: Books
Publication Date 2003

International marketing

2025-06-24T11:39:26Z

by Cateora, Philip R.
Format: Books
Publication Date 2002

Emotional branding : the new paradigm for connecting brands to people

2025-06-24T11:39:26Z

by Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: Books
Publication Date 2001

Basic economic principles : a guide for students

2025-06-24T11:39:26Z

by O'Connor, David E. (David Edward)
Format: Books
Publication Date 2000

The new marketing : building strong marketing strategies in South Africa today

2025-06-24T11:39:26Z

by Burgess, Steven M.
Format: Books
Publication Date 1998

Truth, lies, and advertising : the art of account planning

2025-06-24T11:39:26Z

by Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: Books
Publication Date 1998

Under the radar : talking to today's cynical consumer

2025-06-24T11:39:26Z

by Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html Inhaltsverzeichnis Under the radar
Format: Books
Publication Date 1998

Consumer behavior

2025-06-24T11:39:26Z

by Berkman, Harold W.
Format: Books
Publication Date 1997

Disruption : overturning conventions and shaking up the marketplace

2025-06-24T11:39:26Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format: Books
Publication Date 1996