Search Results for Consumers - Narrowed by: 2008-2016SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$0026qf$003dPUBDATE$002509Publication$002bDate$0025092008-2016$0025092008-2016$0026ps$003d300$0026isd$003dtrue?dt=list2025-06-25T02:12:16ZContemporary mathematics for business & consumersent://SD_ILS/0/SD_ILS:193372025-06-25T02:12:16Z2025-06-25T02:12:16Zby Brechner, Robert A., author.<br/>Format: Books<br/>Publication Date 2016<br/>Tinkering : consumers reinvent the early automobile.ent://SD_ILS/0/SD_ILS:472202025-06-25T02:12:16Z2025-06-25T02:12:16Zby Franz, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-06-25T02:12:16Z2025-06-25T02:12:16Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-06-25T02:12:16Z2025-06-25T02:12:16Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-06-25T02:12:16Z2025-06-25T02:12:16Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-06-25T02:12:16Z2025-06-25T02:12:16Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-06-25T02:12:16Z2025-06-25T02:12:16Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-06-25T02:12:16Z2025-06-25T02:12:16Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-06-25T02:12:16Z2025-06-25T02:12:16Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-06-25T02:12:16Z2025-06-25T02:12:16Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-06-25T02:12:16Z2025-06-25T02:12:16Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-06-25T02:12:16Z2025-06-25T02:12:16Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-06-25T02:12:16Z2025-06-25T02:12:16Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-06-25T02:12:16Z2025-06-25T02:12:16Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-06-25T02:12:16Z2025-06-25T02:12:16Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-06-25T02:12:16Z2025-06-25T02:12:16Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-06-25T02:12:16Z2025-06-25T02:12:16Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-06-25T02:12:16Z2025-06-25T02:12:16Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-06-25T02:12:16Z2025-06-25T02:12:16Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Media regulation : governance and the interests of citizens and consumersent://SD_ILS/0/SD_ILS:510842025-06-25T02:12:16Z2025-06-25T02:12:16Zby Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format: Books<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-06-25T02:12:16Z2025-06-25T02:12:16Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-06-25T02:12:16Z2025-06-25T02:12:16Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-06-25T02:12:16Z2025-06-25T02:12:16Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-06-25T02:12:16Z2025-06-25T02:12:16Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Africa rising : how 900 million African consumers offer more than you thinkent://SD_ILS/0/SD_ILS:433012025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mahajan, Vijay.<br/>Format: Books<br/>Publication Date 2009<br/>Does ethics have a chance in a world of consumers?ent://SD_ILS/0/SD_ILS:362442025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2008<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-06-25T02:12:16Z2025-06-25T02:12:16Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-06-25T02:12:16Z2025-06-25T02:12:16ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-06-25T02:12:16Z2025-06-25T02:12:16Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:580802025-06-25T02:12:16Z2025-06-25T02:12:16ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-06-25T02:12:16Z2025-06-25T02:12:16Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-06-25T02:12:16Z2025-06-25T02:12:16Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-06-25T02:12:16Z2025-06-25T02:12:16Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-06-25T02:12:16Z2025-06-25T02:12:16Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-06-25T02:12:16Z2025-06-25T02:12:16Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-06-25T02:12:16Z2025-06-25T02:12:16Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-06-25T02:12:16Z2025-06-25T02:12:16Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Information technology for management : digital strategies for insight, action, and sustainable performanceent://SD_ILS/0/SD_ILS:1472025-06-25T02:12:16Z2025-06-25T02:12:16Zby Turban, Efraim, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-06-25T02:12:16Z2025-06-25T02:12:16Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-06-25T02:12:16Z2025-06-25T02:12:16Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-06-25T02:12:16Z2025-06-25T02:12:16Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-06-25T02:12:16Z2025-06-25T02:12:16Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-06-25T02:12:16Z2025-06-25T02:12:16Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-06-25T02:12:16Z2025-06-25T02:12:16Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-06-25T02:12:16Z2025-06-25T02:12:16Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-06-25T02:12:16Z2025-06-25T02:12:16Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-06-25T02:12:16Z2025-06-25T02:12:16Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-06-25T02:12:16Z2025-06-25T02:12:16Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Evaluation fundamentals : insights into program effectiveness, quality, and valueent://SD_ILS/0/SD_ILS:506142025-06-25T02:12:16Z2025-06-25T02:12:16Zby Fink, Arlene, author.<br/>Format: Books<br/>Publication Date 2015<br/>CB : consumer behavior : student edition 6ent://SD_ILS/0/SD_ILS:506802025-06-25T02:12:16Z2025-06-25T02:12:16Zby Babin, Barry J.<br/>Format: Books<br/>Publication Date 2015<br/>Big data analytics strategies for the smart grident://SD_ILS/0/SD_ILS:520812025-06-25T02:12:16Z2025-06-25T02:12:16Zby Stimmel, Carol L., 1965-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg">http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-06-25T02:12:16Z2025-06-25T02:12:16Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582025-06-25T02:12:16Z2025-06-25T02:12:16Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Intellectual property and general legal principles : is IP a lex specialis?ent://SD_ILS/0/SD_ILS:537412025-06-25T02:12:16Z2025-06-25T02:12:16Zby Dinwoodie, Graeme B., editor.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of economicsent://SD_ILS/0/SD_ILS:538732025-06-25T02:12:16Z2025-06-25T02:12:16Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-06-25T02:12:16Z2025-06-25T02:12:16Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-06-25T02:12:16Z2025-06-25T02:12:16Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Nutrition : an applied approachent://SD_ILS/0/SD_ILS:548272025-06-25T02:12:16Z2025-06-25T02:12:16Zby Thompson, Janice, 1962-<br/>Format: Books<br/>Publication Date 2015<br/>The rise of the robots : technology and the threat of mass unemploymentent://SD_ILS/0/SD_ILS:550312025-06-25T02:12:16Z2025-06-25T02:12:16Zby Ford, Martin (Martin R.), author.<br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Microeconomicsent://SD_ILS/0/SD_ILS:2042025-06-25T02:12:16Z2025-06-25T02:12:16Zby Pindyck, Robert S., author.<br/>Format: Books<br/>Publication Date 2015<br/>Street law : practical law for South Africansent://SD_ILS/0/SD_ILS:97812025-06-25T02:12:16Z2025-06-25T02:12:16Zby McQuoid-Mason, David Jan.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-06-25T02:12:16Z2025-06-25T02:12:16Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-06-25T02:12:16Z2025-06-25T02:12:16Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-06-25T02:12:16Z2025-06-25T02:12:16Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-06-25T02:12:16Z2025-06-25T02:12:16Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-06-25T02:12:16Z2025-06-25T02:12:16Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-06-25T02:12:16Z2025-06-25T02:12:16Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-06-25T02:12:16Z2025-06-25T02:12:16Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-06-25T02:12:16Z2025-06-25T02:12:16Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-06-25T02:12:16Z2025-06-25T02:12:16Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-06-25T02:12:16Z2025-06-25T02:12:16Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-06-25T02:12:16Z2025-06-25T02:12:16Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-06-25T02:12:16Z2025-06-25T02:12:16Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-06-25T02:12:16Z2025-06-25T02:12:16Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-06-25T02:12:16Z2025-06-25T02:12:16Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:505032025-06-25T02:12:16Z2025-06-25T02:12:16Zby Quester, Pascale G. (Pascale Genevieve), author.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-06-25T02:12:16Z2025-06-25T02:12:16Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-06-25T02:12:16Z2025-06-25T02:12:16Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>The right to health at the public/private divide : a global comparative studyent://SD_ILS/0/SD_ILS:520752025-06-25T02:12:16Z2025-06-25T02:12:16Zby Flood, Colleen M., 1966- (DE-588)138513813<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027421139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
04 <a href="http://www.gbv.de/dms/bowker/toc/9781107038301.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2014<br/>Social marketing and behaviour change : models, theory and applicationsent://SD_ILS/0/SD_ILS:521142025-06-25T02:12:16Z2025-06-25T02:12:16Zby Brennan, Linda L. author.<br/>Format: Books<br/>Publication Date 2014<br/>Health program planning and evaluation : a practical, systematic approach for community healthent://SD_ILS/0/SD_ILS:510052025-06-25T02:12:16Z2025-06-25T02:12:16Zby Issel, L. Michele.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer culture, modernity and identityent://SD_ILS/0/SD_ILS:512172025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mathur, Nita, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Beyond imported magic : essays on science, technology, and society in Latin Americaent://SD_ILS/0/SD_ILS:513472025-06-25T02:12:16Z2025-06-25T02:12:16Zby Medina, Eden, 1976- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Writing useful, accessible, and legally defensible psychoeducational reportsent://SD_ILS/0/SD_ILS:516622025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hass, Michael R.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Research handbook on directors' dutiesent://SD_ILS/0/SD_ILS:523582025-06-25T02:12:16Z2025-06-25T02:12:16Zby Paolini, Adolfo, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-06-25T02:12:16Z2025-06-25T02:12:16Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Electric power distribution handbookent://SD_ILS/0/SD_ILS:527882025-06-25T02:12:16Z2025-06-25T02:12:16Zby Short, T. A. (Tom A.), 1966-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg">http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Money for nothing : indebtness and aspiration in South Africaent://SD_ILS/0/SD_ILS:543402025-06-25T02:12:16Z2025-06-25T02:12:16Zby James, Deborah, Dr., author.<br/>Format: Books<br/>Publication Date 2014<br/>Managing service excellence : the ultimate guide to building and maintaining a customer-centric organizationent://SD_ILS/0/SD_ILS:575912025-06-25T02:12:16Z2025-06-25T02:12:16Zby Crutcher, C. William, author.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Essentials of mathematics : an applied approachent://SD_ILS/0/SD_ILS:178062025-06-25T02:12:16Z2025-06-25T02:12:16Zby Aufmann, Richard N.<br/>Format: Books<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-06-25T02:12:16Z2025-06-25T02:12:16Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-06-25T02:12:16Z2025-06-25T02:12:16Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-06-25T02:12:16Z2025-06-25T02:12:16Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-06-25T02:12:16Z2025-06-25T02:12:16Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-06-25T02:12:16Z2025-06-25T02:12:16Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-06-25T02:12:16Z2025-06-25T02:12:16Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-06-25T02:12:16Z2025-06-25T02:12:16Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-06-25T02:12:16Z2025-06-25T02:12:16Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-06-25T02:12:16Z2025-06-25T02:12:16Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-06-25T02:12:16Z2025-06-25T02:12:16Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Microeconomicsent://SD_ILS/0/SD_ILS:108382025-06-25T02:12:16Z2025-06-25T02:12:16Zby Pindyck, Robert S.<br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-06-25T02:12:16Z2025-06-25T02:12:16Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-06-25T02:12:16Z2025-06-25T02:12:16Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-06-25T02:12:16Z2025-06-25T02:12:16Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-06-25T02:12:16Z2025-06-25T02:12:16Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-06-25T02:12:16Z2025-06-25T02:12:16Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The media studies readerent://SD_ILS/0/SD_ILS:486152025-06-25T02:12:16Z2025-06-25T02:12:16Zby Ouellette, Laurie.<br/>Format: Books<br/>Publication Date 2013<br/>Customer sense : how the 5 senses influence buying behaviorent://SD_ILS/0/SD_ILS:496532025-06-25T02:12:16Z2025-06-25T02:12:16Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-06-25T02:12:16Z2025-06-25T02:12:16Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-06-25T02:12:16Z2025-06-25T02:12:16Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-06-25T02:12:16Z2025-06-25T02:12:16Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>Mobile influence : the new power of the consumerent://SD_ILS/0/SD_ILS:506702025-06-25T02:12:16Z2025-06-25T02:12:16Zby Martin, Chuck, 1949- author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Professional Windows 8 programming : application development with C# and XAMLent://SD_ILS/0/SD_ILS:510022025-06-25T02:12:16Z2025-06-25T02:12:16Zby Lecrenski, Nick.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:517882025-06-25T02:12:16Z2025-06-25T02:12:16Zby Joubert, Johan Pierre Retief, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Rethinking social exclusion : the end of the social?ent://SD_ILS/0/SD_ILS:518952025-06-25T02:12:16Z2025-06-25T02:12:16Zby Winlow, Simon, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=617239">E-book - Full text from MyiLibrary</a><br/>Format: Books<br/>Publication Date 2013<br/>Emotions and consumption behaviourent://SD_ILS/0/SD_ILS:494482025-06-25T02:12:16Z2025-06-25T02:12:16Zby Soscia, Isabella.<br/>Format: Books<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-06-25T02:12:16Z2025-06-25T02:12:16Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-06-25T02:12:16Z2025-06-25T02:12:16Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612025-06-25T02:12:16Z2025-06-25T02:12:16Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:535212025-06-25T02:12:16Z2025-06-25T02:12:16Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-06-25T02:12:16Z2025-06-25T02:12:16Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-06-25T02:12:16Z2025-06-25T02:12:16Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer law unlockedent://SD_ILS/0/SD_ILS:573432025-06-25T02:12:16Z2025-06-25T02:12:16Zby De Stadler, Elizabeth.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-06-25T02:12:16Z2025-06-25T02:12:16Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-06-25T02:12:16Z2025-06-25T02:12:16Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-06-25T02:12:16Z2025-06-25T02:12:16Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-06-25T02:12:16Z2025-06-25T02:12:16Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-06-25T02:12:16Z2025-06-25T02:12:16Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-06-25T02:12:16Z2025-06-25T02:12:16Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-06-25T02:12:16Z2025-06-25T02:12:16Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-06-25T02:12:16Z2025-06-25T02:12:16Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-06-25T02:12:16Z2025-06-25T02:12:16Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:176412025-06-25T02:12:16Z2025-06-25T02:12:16Zby Berndt, Adele.<br/>Format: Books<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-06-25T02:12:16Z2025-06-25T02:12:16Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-06-25T02:12:16Z2025-06-25T02:12:16Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Developing world 12/13ent://SD_ILS/0/SD_ILS:488312025-06-25T02:12:16Z2025-06-25T02:12:16Zby Griffiths, Robert J.<br/>Format: Books<br/>Publication Date 2012 2011<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Public finance : an international perspectiveent://SD_ILS/0/SD_ILS:499182025-06-25T02:12:16Z2025-06-25T02:12:16Zby Greene, Joshua E.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-06-25T02:12:16Z2025-06-25T02:12:16Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-06-25T02:12:16Z2025-06-25T02:12:16Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192025-06-25T02:12:16Z2025-06-25T02:12:16Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of developments in consumer behaviourent://SD_ILS/0/SD_ILS:483642025-06-25T02:12:16Z2025-06-25T02:12:16Zby Wells, Victoria.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-06-25T02:12:16Z2025-06-25T02:12:16Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-06-25T02:12:16Z2025-06-25T02:12:16Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-06-25T02:12:16Z2025-06-25T02:12:16Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Unconscious branding : how neuroscience can empower (and inspire) marketingent://SD_ILS/0/SD_ILS:492312025-06-25T02:12:16Z2025-06-25T02:12:16Zby Van Praet, Douglas.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-06-25T02:12:16Z2025-06-25T02:12:16Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>On education : conversations with Riccardo Mazzeoent://SD_ILS/0/SD_ILS:493722025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-06-25T02:12:16Z2025-06-25T02:12:16Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-06-25T02:12:16Z2025-06-25T02:12:16Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of businessent://SD_ILS/0/SD_ILS:497392025-06-25T02:12:16Z2025-06-25T02:12:16Zby Harnish, Verne.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Economics : a complete introductionent://SD_ILS/0/SD_ILS:531862025-06-25T02:12:16Z2025-06-25T02:12:16Zby Coskeran, Thomas.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-06-25T02:12:16Z2025-06-25T02:12:16Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Reactive power compensation : a practical guideent://SD_ILS/0/SD_ILS:547162025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hofmann, Wolfgang, 1945-<br/>Table of contents <a href="http://d-nb.info/1025735811/04">http://d-nb.info/1025735811/04</a><br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-06-25T02:12:16Z2025-06-25T02:12:16Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-06-25T02:12:16Z2025-06-25T02:12:16Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-06-25T02:12:16Z2025-06-25T02:12:16Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-06-25T02:12:16Z2025-06-25T02:12:16Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-06-25T02:12:16Z2025-06-25T02:12:16Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-06-25T02:12:16Z2025-06-25T02:12:16Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-06-25T02:12:16Z2025-06-25T02:12:16Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-06-25T02:12:16Z2025-06-25T02:12:16Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-06-25T02:12:16Z2025-06-25T02:12:16Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-06-25T02:12:16Z2025-06-25T02:12:16Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-06-25T02:12:16Z2025-06-25T02:12:16Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-06-25T02:12:16Z2025-06-25T02:12:16Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-06-25T02:12:16Z2025-06-25T02:12:16Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-06-25T02:12:16Z2025-06-25T02:12:16Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-06-25T02:12:16Z2025-06-25T02:12:16Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-06-25T02:12:16Z2025-06-25T02:12:16Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-06-25T02:12:16Z2025-06-25T02:12:16Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Fashion trends : analysis and forecastingent://SD_ILS/0/SD_ILS:1212025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kim, Eundeok.<br/>ebrary <a href="http://site.ebrary.com/id/10727510">http://site.ebrary.com/id/10727510</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543</a><br/>Format: Books<br/>Publication Date 2011<br/>The Consumer Protection Act made easyent://SD_ILS/0/SD_ILS:5712025-06-25T02:12:16Z2025-06-25T02:12:16Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-06-25T02:12:16Z2025-06-25T02:12:16Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Psychology : an introductionent://SD_ILS/0/SD_ILS:175162025-06-25T02:12:16Z2025-06-25T02:12:16Zby Swartz, Leslie, 1955-<br/>Format: Books<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-06-25T02:12:16Z2025-06-25T02:12:16Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviorsent://SD_ILS/0/SD_ILS:186912025-06-25T02:12:16Z2025-06-25T02:12:16Zby Rawson, Lisa.<br/>Format: Computer file<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-06-25T02:12:16Z2025-06-25T02:12:16Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Know your consumer rights : pocket guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:205152025-06-25T02:12:16Z2025-06-25T02:12:16Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Customer service : career success through customer loyaltyent://SD_ILS/0/SD_ILS:420972025-06-25T02:12:16Z2025-06-25T02:12:16Zby Timm, Paul R.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>E-marketing : theory and applicationent://SD_ILS/0/SD_ILS:440802025-06-25T02:12:16Z2025-06-25T02:12:16Zby Dann, Stephen, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Please every customer : delivering stellar customer service across culturesent://SD_ILS/0/SD_ILS:446522025-06-25T02:12:16Z2025-06-25T02:12:16Zby Lucas, Robert W.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer Protection Act 68 of 2008 &amp; regulationsent://SD_ILS/0/SD_ILS:450292025-06-25T02:12:16Z2025-06-25T02:12:16Zby South Africa.<br/>Format: Books<br/>Publication Date 2011<br/>Capital and the debt trap : learning from cooperatives in the global crisisent://SD_ILS/0/SD_ILS:458322025-06-25T02:12:16Z2025-06-25T02:12:16Zby Du Vivier, Bruno Roelants.<br/>Format: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-06-25T02:12:16Z2025-06-25T02:12:16Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-06-25T02:12:16Z2025-06-25T02:12:16Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>How cool brands stay hot : branding to generation Yent://SD_ILS/0/SD_ILS:470082025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bergh, Joeri van den.<br/>Format: Books<br/>Publication Date 2011<br/>Encyclopedia of consumer cultureent://SD_ILS/0/SD_ILS:477222025-06-25T02:12:16Z2025-06-25T02:12:16Zby Southerton, Dale.<br/>Format: Books<br/>Publication Date 2011<br/>The Oxford handbook of climate change and societyent://SD_ILS/0/SD_ILS:487352025-06-25T02:12:16Z2025-06-25T02:12:16Zby Dryzek, John S., 1953-<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>The Routledge handbook of health communicationent://SD_ILS/0/SD_ILS:487402025-06-25T02:12:16Z2025-06-25T02:12:16Zby Thompson, Teresa L.<br/>Format: Books<br/>Publication Date 2011<br/>Neo-feminist cinema : girly films, chick flicks, and consumer cultureent://SD_ILS/0/SD_ILS:487442025-06-25T02:12:16Z2025-06-25T02:12:16Zby Radner, Hilary.<br/>Format: Books<br/>Publication Date 2011<br/>Bounded rationality and industrial organizationent://SD_ILS/0/SD_ILS:499122025-06-25T02:12:16Z2025-06-25T02:12:16Zby Spiegler, Ran.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior : science and practiceent://SD_ILS/0/SD_ILS:506752025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kardes, Frank R.<br/>Format: Books<br/>Publication Date 2011<br/>Organizational behavior : improving performance and commitment in the workplaceent://SD_ILS/0/SD_ILS:415152025-06-25T02:12:16Z2025-06-25T02:12:16Zby Colquitt, Jason.<br/>Format: Books<br/>Publication Date 2011<br/>World consumer lifestyles databook 2011.ent://SD_ILS/0/SD_ILS:448742025-06-25T02:12:16Z2025-06-25T02:12:16Zby Euromonitor International.<br/>Format: Books<br/>Publication Date 2011<br/>Kick Ass Business &amp; Marketing Secrets How to Blitz Your Competition.ent://SD_ILS/0/SD_ILS:458642025-06-25T02:12:16Z2025-06-25T02:12:16ZFormat: Books<br/>Publication Date 2011<br/>Consumer behaviour : market segmentation.ent://SD_ILS/0/SD_ILS:474252025-06-25T02:12:16Z2025-06-25T02:12:16Zby Schiffman, Leon G. Consumer behaviour 4th ed.<br/>Format: Books<br/>Publication Date 2011<br/>A theory of producer-consumer household : the new Keynesian perspective on self-employmentent://SD_ILS/0/SD_ILS:479562025-06-25T02:12:16Z2025-06-25T02:12:16Zby Maruyama, Yoshihiro, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-06-25T02:12:16Z2025-06-25T02:12:16Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Managing customer relationships : a strategic frameworkent://SD_ILS/0/SD_ILS:494082025-06-25T02:12:16Z2025-06-25T02:12:16Zby Peppers, Don.<br/>Format: Books<br/>Publication Date 2011<br/>The Consumer Protection Act made easy : [2nd improved edition with new regulations]ent://SD_ILS/0/SD_ILS:494212025-06-25T02:12:16Z2025-06-25T02:12:16Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Creating powerful brands.ent://SD_ILS/0/SD_ILS:502182025-06-25T02:12:16Z2025-06-25T02:12:16Zby De Chernatony, Leslie, 1953-<br/>Format: Books<br/>Publication Date 2011<br/>Services marketing.ent://SD_ILS/0/SD_ILS:561172025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bateson, John E. G.<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:105402025-06-25T02:12:16Z2025-06-25T02:12:16Zby Joubert, Pierre.<br/>Format: Books<br/>Publication Date 2011<br/>Tourism : concepts and practicesent://SD_ILS/0/SD_ILS:177912025-06-25T02:12:16Z2025-06-25T02:12:16Zby Walker, John R.<br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-06-25T02:12:16Z2025-06-25T02:12:16Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-06-25T02:12:16Z2025-06-25T02:12:16Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-06-25T02:12:16Z2025-06-25T02:12:16Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-06-25T02:12:16Z2025-06-25T02:12:16Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The Oxford handbook of strategic sales and sales managementent://SD_ILS/0/SD_ILS:558792025-06-25T02:12:16Z2025-06-25T02:12:16Zby Cravens, David W.<br/>Oxford Scholarship Online <a href="https://doi.org/10.1093/oxfordhb/9780199569458.001.0001">https://doi.org/10.1093/oxfordhb/9780199569458.001.0001</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html">http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html</a><br/>Format: Books<br/>Publication Date 2011<br/>Service delivery for vulnerable populations : new directions in behavioral healthent://SD_ILS/0/SD_ILS:567012025-06-25T02:12:16Z2025-06-25T02:12:16Zby Estrine, Steven.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:58602025-06-25T02:12:16Z2025-06-25T02:12:16Zby Joubert, Johan.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing 3.0 : From Products to Customers to the Human Spirit.ent://SD_ILS/0/SD_ILS:110022025-06-25T02:12:16Z2025-06-25T02:12:16ZWiley InterScience <a href="http://dx.doi.org/10.1002/9781118257883">An electronic book accessible through the World Wide Web; click for information</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:174272025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>International marketingent://SD_ILS/0/SD_ILS:176422025-06-25T02:12:16Z2025-06-25T02:12:16Zby Cateora, Philip R., author.<br/>Format: Books<br/>Publication Date 2010<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-06-25T02:12:16Z2025-06-25T02:12:16Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:223222025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hoyer, Wayne D.<br/>Format: Books<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722025-06-25T02:12:16Z2025-06-25T02:12:16Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>The economics of tourisment://SD_ILS/0/SD_ILS:423212025-06-25T02:12:16Z2025-06-25T02:12:16Zby Reece, William S.<br/>Format: Books<br/>Publication Date 2010<br/>Cloud computing : technologies and strategies of the ubiquitous data centerent://SD_ILS/0/SD_ILS:431582025-06-25T02:12:16Z2025-06-25T02:12:16Zby Chee, Brian J. S.<br/>Format: Books<br/>Publication Date 2010<br/>Brand society : how brands transform management and lifestyleent://SD_ILS/0/SD_ILS:437282025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kornberger, Martin, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:441282025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hawkins, Del I.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing through turbulent timesent://SD_ILS/0/SD_ILS:440602025-06-25T02:12:16Z2025-06-25T02:12:16Zby Darroch, Jenny.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:445762025-06-25T02:12:16Z2025-06-25T02:12:16Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-06-25T02:12:16Z2025-06-25T02:12:16Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of marketing : cross-cultural perspectivesent://SD_ILS/0/SD_ILS:449582025-06-25T02:12:16Z2025-06-25T02:12:16Zby Raab, Gerhard.<br/>Format: Books<br/>Publication Date 2010<br/>Connecting knowledge and performance in public services : from knowing to doingent://SD_ILS/0/SD_ILS:455282025-06-25T02:12:16Z2025-06-25T02:12:16Zby Walshe, Kieran.<br/>Format: Books<br/>Publication Date 2010<br/>Shopping : social and cultural perspectivesent://SD_ILS/0/SD_ILS:465332025-06-25T02:12:16Z2025-06-25T02:12:16Zby Shaw, Jenny, 1943-<br/>Format: Books<br/>Publication Date 2010<br/>The objects of affection : semiotics and consumer cultureent://SD_ILS/0/SD_ILS:482032025-06-25T02:12:16Z2025-06-25T02:12:16Zby Berger, Arthur Asa, 1933-<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior &amp; marketing strategyent://SD_ILS/0/SD_ILS:414812025-06-25T02:12:16Z2025-06-25T02:12:16Zby Peter, J. Paul.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The buying brain : secrets for selling to the subconscious mindent://SD_ILS/0/SD_ILS:420442025-06-25T02:12:16Z2025-06-25T02:12:16Zby Pradeep, A. K., 1963-<br/>Format: Books<br/>Publication Date 2010<br/>Living on borrowed time : conversations with Citlali Rovirosa-Madrazoent://SD_ILS/0/SD_ILS:422602025-06-25T02:12:16Z2025-06-25T02:12:16Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2010<br/>The upside of irrationality : the unexpected benefits of defying logic at work and at homeent://SD_ILS/0/SD_ILS:424562025-06-25T02:12:16Z2025-06-25T02:12:16Zby Ariely, Dan.<br/>Format: Books<br/>Publication Date 2010<br/>Relationship marketing : a consumer experience approachent://SD_ILS/0/SD_ILS:439072025-06-25T02:12:16Z2025-06-25T02:12:16Zby Baron, Steve.<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-06-25T02:12:16Z2025-06-25T02:12:16Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-06-25T02:12:16Z2025-06-25T02:12:16Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Neuromarketing : exploring the brain of the consumerent://SD_ILS/0/SD_ILS:444882025-06-25T02:12:16Z2025-06-25T02:12:16Zby Zurawicki, Leon.<br/>Format: Books<br/>Publication Date 2010<br/>The automotive industry in a era of eco-austerity : creating an industry as if the planet matteredent://SD_ILS/0/SD_ILS:455512025-06-25T02:12:16Z2025-06-25T02:12:16Zby Wells, P. E. (Peter E.), 1959-<br/>Format: Books<br/>Publication Date 2010<br/>The myth of the ethical consumerent://SD_ILS/0/SD_ILS:456052025-06-25T02:12:16Z2025-06-25T02:12:16Zby Devinney, Timothy M. (Timothy Michael), 1956-<br/>Format: Electronic Resources<br/>Publication Date 2010<br/>Intermediate microeconomics : a modern approachent://SD_ILS/0/SD_ILS:517042025-06-25T02:12:16Z2025-06-25T02:12:16Zby Varian, Hal R.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer Behaviour &amp; marketing communicationent://SD_ILS/0/SD_ILS:536482025-06-25T02:12:16Z2025-06-25T02:12:16Zby Kazmi, S. H. H.<br/>Format: Books<br/>Publication Date 2010<br/>Inflation expectationsent://SD_ILS/0/SD_ILS:538312025-06-25T02:12:16Z2025-06-25T02:12:16Zby Sinclair, P. J. N.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018863492&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018863492&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Two billion cars : driving toward sustainabilityent://SD_ILS/0/SD_ILS:551022025-06-25T02:12:16Z2025-06-25T02:12:16Zby Sperling, Daniel.<br/>Format: Books<br/>Publication Date 2010 2009<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-06-25T02:12:16Z2025-06-25T02:12:16Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-06-25T02:12:16Z2025-06-25T02:12:16Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer space : how brands have benefited from the shopping mallent://SD_ILS/0/SD_ILS:188882025-06-25T02:12:16Z2025-06-25T02:12:16Zby Cameron, Gareth William.<br/>Format: Manuscript<br/>Publication Date 2010<br/>What would Google do?ent://SD_ILS/0/SD_ILS:197672025-06-25T02:12:16Z2025-06-25T02:12:16Zby Jarvis, Jeff, 1954-<br/>Format: Books<br/>Publication Date 2010 2009<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-06-25T02:12:16Z2025-06-25T02:12:16Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-06-25T02:12:16Z2025-06-25T02:12:16Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.ent://SD_ILS/0/SD_ILS:131602025-06-25T02:12:16Z2025-06-25T02:12:16Zby Baskin, Jonathan Salem.<br/>Format: Books<br/>Publication Date 2009<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-06-25T02:12:16Z2025-06-25T02:12:16Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-06-25T02:12:16Z2025-06-25T02:12:16Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:228192025-06-25T02:12:16Z2025-06-25T02:12:16Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2009<br/>Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from changeent://SD_ILS/0/SD_ILS:361852025-06-25T02:12:16Z2025-06-25T02:12:16Zby Gordon, Adam, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Twitter power : how to dominate your market one tweet at a timeent://SD_ILS/0/SD_ILS:373032025-06-25T02:12:16Z2025-06-25T02:12:16Zby Comm, Joel.<br/>Format: Books<br/>Publication Date 2009<br/>Brand storming : managing brands in the era of complexityent://SD_ILS/0/SD_ILS:375142025-06-25T02:12:16Z2025-06-25T02:12:16Zby Fioroni, Michele.<br/>Format: Books<br/>Publication Date 2009<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:395672025-06-25T02:12:16Z2025-06-25T02:12:16Zby Chaney, Paul, 1955-<br/>Format: Books<br/>Publication Date 2009<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:414712025-06-25T02:12:16Z2025-06-25T02:12:16Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 2009<br/>Ethical marketing and the new consumerent://SD_ILS/0/SD_ILS:461432025-06-25T02:12:16Z2025-06-25T02:12:16Zby Arnold, Chris.<br/>Format: Books<br/>Publication Date 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352025-06-25T02:12:16Z2025-06-25T02:12:16Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902025-06-25T02:12:16Z2025-06-25T02:12:16Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>Black diamondent://SD_ILS/0/SD_ILS:427852025-06-25T02:12:16Z2025-06-25T02:12:16Zby Mda, Zakes.<br/>Format: Books<br/>Publication Date 2009<br/>International business : managing globalizationent://SD_ILS/0/SD_ILS:439512025-06-25T02:12:16Z2025-06-25T02:12:16Zby Hill, John S., 1951-<br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : text and cases.ent://SD_ILS/0/SD_ILS:441062025-06-25T02:12:16Z2025-06-25T02:12:16Zby Baron, Steve (J. Steve)<br/>Format: Books<br/>Publication Date 2009<br/>Gender, design and marketing : how gender drives our perception of design and marketingent://SD_ILS/0/SD_ILS:447082025-06-25T02:12:16Z2025-06-25T02:12:16Zby Moss, Gloria.<br/>Format: Books<br/>Publication Date 2009<br/>The power of a multinational Monsanto &amp; GM Foodsent://SD_ILS/0/SD_ILS:468402025-06-25T02:12:16Z2025-06-25T02:12:16Zby TV Choice Productions.<br/>Format: Books<br/>Publication Date 2009<br/>Introduction to animal science : global, biological, social, and industry perspectivesent://SD_ILS/0/SD_ILS:526872025-06-25T02:12:16Z2025-06-25T02:12:16Zby Damron, W. Stephen.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0819/2008023677.html">http://catdir.loc.gov/catdir/toc/ecip0819/2008023677.html</a><br/>Format: Books<br/>Publication Date 2009<br/>