Search Results for Consumers -- Reseach. - Narrowed by: Short Loans SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002b--$002bReseach.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ASHORT-LOAN$002509Short$002bLoans$0026dt$003dlist$0026ps$003d300? 2025-11-23T14:35:45Z Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation ent://SD_ILS/0/SD_ILS:21420 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Kennard, Catherine.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town ent://SD_ILS/0/SD_ILS:21860 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Forbay, Rosland<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines ent://SD_ILS/0/SD_ILS:21861 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Warren, Andrew<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15609 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry ent://SD_ILS/0/SD_ILS:19259 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Burger, Wouter.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing &quot;Your Poison&quot; in today's paradise of self-help retails stores ent://SD_ILS/0/SD_ILS:18917 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Shargey, Hayley Jade.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade ent://SD_ILS/0/SD_ILS:18936 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Yuter, Gina.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Digital magazines : are they taking the &quot;Magazines&quot; out of Cape Town female Generation Y's women's print magazines consumption? ent://SD_ILS/0/SD_ILS:18937 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Wells, Jo-Anne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer ent://SD_ILS/0/SD_ILS:18910 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Mpendukana, Sibonile.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa ent://SD_ILS/0/SD_ILS:18912 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Bremner, Nicola.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN ent://SD_ILS/0/SD_ILS:18945 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;De Kock, Kaitlin.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing ent://SD_ILS/0/SD_ILS:18892 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Oosthuizen, Chrisli.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding' ent://SD_ILS/0/SD_ILS:18893 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Roriston, Delia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process? ent://SD_ILS/0/SD_ILS:18907 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Almendro, Jennifer.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths ent://SD_ILS/0/SD_ILS:18900 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Stear, Erin.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis ent://SD_ILS/0/SD_ILS:18902 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Minnaar, Ninette.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15757 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ... ent://SD_ILS/0/SD_ILS:18947 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Khumalo, Philani.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15956 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Blackwell, Roger D.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Emotional branding : the new paradigm for connecting brands to people ent://SD_ILS/0/SD_ILS:13446 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Gob&eacute;, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The new marketing : building strong marketing strategies in South Africa today ent://SD_ILS/0/SD_ILS:9751 2025-11-23T14:35:45Z 2025-11-23T14:35:45Z by&#160;Burgess, Steven M.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/>