Search Results for Consumers -- Research. - Narrowed by: 1SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002b--$002bResearch.$0026qf$003dACCESS_LEVEL$002509Access$002bLevel$0025091$0025091$0026ps$003d300?2025-06-14T16:40:37ZBrand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-06-14T16:40:37Z2025-06-14T16:40:37Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:576092025-06-14T16:40:37Z2025-06-14T16:40:37Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-06-14T16:40:37Z2025-06-14T16:40:37Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-06-14T16:40:37Z2025-06-14T16:40:37Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>The practice of social researchent://SD_ILS/0/SD_ILS:569592025-06-14T16:40:37Z2025-06-14T16:40:37Zby Babbie, Earl R., author.<br/>Format: Books<br/>Publication Date 2021<br/>Educational research : quantitative, qualitative, and mixed approachesent://SD_ILS/0/SD_ILS:578392025-06-14T16:40:37Z2025-06-14T16:40:37Zby Johnson, Burke, auteur.<br/>Format: Books<br/>Publication Date 2020<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-06-14T16:40:37Z2025-06-14T16:40:37Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-06-14T16:40:37Z2025-06-14T16:40:37Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-06-14T16:40:37Z2025-06-14T16:40:37Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-06-14T16:40:37Z2025-06-14T16:40:37Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-06-14T16:40:37Z2025-06-14T16:40:37Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-06-14T16:40:37Z2025-06-14T16:40:37Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-06-14T16:40:37Z2025-06-14T16:40:37Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-06-14T16:40:37Z2025-06-14T16:40:37Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Organizational crisis communicationent://SD_ILS/0/SD_ILS:220962025-06-14T16:40:37Z2025-06-14T16:40:37Zby Frandsen, Finn, 1956- author.<br/>Format: Books<br/>Publication Date 2017<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-06-14T16:40:37Z2025-06-14T16:40:37Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-06-14T16:40:37Z2025-06-14T16:40:37Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-06-14T16:40:37Z2025-06-14T16:40:37Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-06-14T16:40:37Z2025-06-14T16:40:37Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-06-14T16:40:37Z2025-06-14T16:40:37Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-06-14T16:40:37Z2025-06-14T16:40:37Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-06-14T16:40:37Z2025-06-14T16:40:37Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-06-14T16:40:37Z2025-06-14T16:40:37Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-06-14T16:40:37Z2025-06-14T16:40:37Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-06-14T16:40:37Z2025-06-14T16:40:37Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-06-14T16:40:37Z2025-06-14T16:40:37Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-06-14T16:40:37Z2025-06-14T16:40:37Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-06-14T16:40:37Z2025-06-14T16:40:37Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-06-14T16:40:37Z2025-06-14T16:40:37Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-06-14T16:40:37Z2025-06-14T16:40:37Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-06-14T16:40:37Z2025-06-14T16:40:37Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-06-14T16:40:37Z2025-06-14T16:40:37Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-06-14T16:40:37Z2025-06-14T16:40:37Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-06-14T16:40:37Z2025-06-14T16:40:37Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-06-14T16:40:37Z2025-06-14T16:40:37Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-06-14T16:40:37Z2025-06-14T16:40:37Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-06-14T16:40:37Z2025-06-14T16:40:37Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-06-14T16:40:37Z2025-06-14T16:40:37Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-06-14T16:40:37Z2025-06-14T16:40:37Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-06-14T16:40:37Z2025-06-14T16:40:37Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-06-14T16:40:37Z2025-06-14T16:40:37Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-06-14T16:40:37Z2025-06-14T16:40:37Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-06-14T16:40:37Z2025-06-14T16:40:37Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-06-14T16:40:37Z2025-06-14T16:40:37Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-06-14T16:40:37Z2025-06-14T16:40:37Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-06-14T16:40:37Z2025-06-14T16:40:37Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-06-14T16:40:37Z2025-06-14T16:40:37Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-06-14T16:40:37Z2025-06-14T16:40:37Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-06-14T16:40:37Z2025-06-14T16:40:37Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-06-14T16:40:37Z2025-06-14T16:40:37Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-06-14T16:40:37Z2025-06-14T16:40:37Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-06-14T16:40:37Z2025-06-14T16:40:37Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-06-14T16:40:37Z2025-06-14T16:40:37Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-06-14T16:40:37Z2025-06-14T16:40:37Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-06-14T16:40:37Z2025-06-14T16:40:37Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-06-14T16:40:37Z2025-06-14T16:40:37Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-06-14T16:40:37Z2025-06-14T16:40:37Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-06-14T16:40:37Z2025-06-14T16:40:37Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>Psychology : an introductionent://SD_ILS/0/SD_ILS:175162025-06-14T16:40:37Z2025-06-14T16:40:37Zby Swartz, Leslie, 1955-<br/>Format: Books<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-06-14T16:40:37Z2025-06-14T16:40:37Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-06-14T16:40:37Z2025-06-14T16:40:37Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-06-14T16:40:37Z2025-06-14T16:40:37Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-06-14T16:40:37Z2025-06-14T16:40:37Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-06-14T16:40:37Z2025-06-14T16:40:37Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-06-14T16:40:37Z2025-06-14T16:40:37Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-06-14T16:40:37Z2025-06-14T16:40:37Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-06-14T16:40:37Z2025-06-14T16:40:37Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>The Oxford handbook of strategic sales and sales managementent://SD_ILS/0/SD_ILS:558792025-06-14T16:40:37Z2025-06-14T16:40:37Zby Cravens, David W.<br/>Oxford Scholarship Online <a href="https://doi.org/10.1093/oxfordhb/9780199569458.001.0001">https://doi.org/10.1093/oxfordhb/9780199569458.001.0001</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html">http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html</a><br/>Format: Books<br/>Publication Date 2011<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-06-14T16:40:37Z2025-06-14T16:40:37Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>International marketingent://SD_ILS/0/SD_ILS:176422025-06-14T16:40:37Z2025-06-14T16:40:37Zby Cateora, Philip R., author.<br/>Format: Books<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722025-06-14T16:40:37Z2025-06-14T16:40:37Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-06-14T16:40:37Z2025-06-14T16:40:37Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>The automotive industry in a era of eco-austerity : creating an industry as if the planet matteredent://SD_ILS/0/SD_ILS:455512025-06-14T16:40:37Z2025-06-14T16:40:37Zby Wells, P. E. (Peter E.), 1959-<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-06-14T16:40:37Z2025-06-14T16:40:37Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-06-14T16:40:37Z2025-06-14T16:40:37Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-06-14T16:40:37Z2025-06-14T16:40:37Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-06-14T16:40:37Z2025-06-14T16:40:37Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-06-14T16:40:37Z2025-06-14T16:40:37Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:228192025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:180302025-06-14T16:40:37Z2025-06-14T16:40:37Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Patient advocacy for health care quality : strategies for achieving patient-centered careent://SD_ILS/0/SD_ILS:467392025-06-14T16:40:37Z2025-06-14T16:40:37Zby Earp, Jo Anne L., 1943-<br/>Format: Books<br/>Publication Date 2008 2007<br/>International marketingent://SD_ILS/0/SD_ILS:166912025-06-14T16:40:37Z2025-06-14T16:40:37Zby Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:346172025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2007<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-06-14T16:40:37Z2025-06-14T16:40:37Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Sport marketingent://SD_ILS/0/SD_ILS:176522025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mullin, Bernard James.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html">http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>On becoming a consumer : development of consumer behavior patterns in childhoodent://SD_ILS/0/SD_ILS:334442025-06-14T16:40:37Z2025-06-14T16:40:37Zby McNeal, James U.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html">http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038018.html">http://www.loc.gov/catdir/toc/ecip075/2006038018.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Karma queens, geek gods, and innerpreneursent://SD_ILS/0/SD_ILS:334462025-06-14T16:40:37Z2025-06-14T16:40:37Zby Rentel, Ron.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html">http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033801.html">http://www.loc.gov/catdir/toc/ecip074/2006033801.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html">http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:334532025-06-14T16:40:37Z2025-06-14T16:40:37Zby Conference on Consumer Culture Theory (2006 : Notre Dame University)<br/>Format: Books<br/>Publication Date 2007<br/>Why customers do what they do : who they are, why they buy, and how you can anticipate their every moveent://SD_ILS/0/SD_ILS:111782025-06-14T16:40:37Z2025-06-14T16:40:37Zby Cohen, Marshal.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html">http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-06-14T16:40:37Z2025-06-14T16:40:37Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The lovemarks effect : winning in the consumer revolutionent://SD_ILS/0/SD_ILS:124782025-06-14T16:40:37Z2025-06-14T16:40:37Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-06-14T16:40:37Z2025-06-14T16:40:37Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>The Century of the self. Episode 1, Happiness machinesent://SD_ILS/0/SD_ILS:200642025-06-14T16:40:37Z2025-06-14T16:40:37Zby Curtis, Adam.<br/>Format: Video disc<br/>Publication Date 2006<br/>Advertising campaign strategy : a guide to marketing communication plansent://SD_ILS/0/SD_ILS:313722025-06-14T16:40:37Z2025-06-14T16:40:37Zby Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Customer intelligence : from data to dialogueent://SD_ILS/0/SD_ILS:313832025-06-14T16:40:37Z2025-06-14T16:40:37Zby Kelly, Sean, 1960-<br/>Format: Books<br/>Publication Date 2006<br/>Research in consumer behavior. Vol. 10ent://SD_ILS/0/SD_ILS:319912025-06-14T16:40:37Z2025-06-14T16:40:37Zby Belk, Russell W.<br/>Format: Books<br/>Publication Date 2006<br/>Market opportunity analysis : text and casesent://SD_ILS/0/SD_ILS:321432025-06-14T16:40:37Z2025-06-14T16:40:37Zby Stevens, Robert E., 1942-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015271.html">http://www.loc.gov/catdir/toc/ecip0513/2005015271.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Handbook of customer satisfaction and loyalty measurementent://SD_ILS/0/SD_ILS:334372025-06-14T16:40:37Z2025-06-14T16:40:37Zby Hill, Nigel, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Handbook of qualitative research methods in marketingent://SD_ILS/0/SD_ILS:416892025-06-14T16:40:37Z2025-06-14T16:40:37Zby Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:115282025-06-14T16:40:37Z2025-06-14T16:40:37Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 2005<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-06-14T16:40:37Z2025-06-14T16:40:37Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity developmentent://SD_ILS/0/SD_ILS:188552025-06-14T16:40:37Z2025-06-14T16:40:37Zby Blanca, Diana.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Brands laid bare : using market research for evidence-based brand managementent://SD_ILS/0/SD_ILS:299632025-06-14T16:40:37Z2025-06-14T16:40:37Zby Ford, Kevin.<br/>Format: Books<br/>Publication Date 2005<br/>Let them eat cake : marketing luxury to the masses-as well as the classesent://SD_ILS/0/SD_ILS:334202025-06-14T16:40:37Z2025-06-14T16:40:37Zby Danziger, Pamela N.<br/>Format: Books<br/>Publication Date 2005<br/>Researching customer satisfaction &amp; loyalty : how to find out what people really thinkent://SD_ILS/0/SD_ILS:334352025-06-14T16:40:37Z2025-06-14T16:40:37Zby Szwarc, Paul.<br/>Format: Books<br/>Publication Date 2005<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662025-06-14T16:40:37Z2025-06-14T16:40:37Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>International marketingent://SD_ILS/0/SD_ILS:165542025-06-14T16:40:37Z2025-06-14T16:40:37Zby Cateora, Philip R.<br/>Format: Electronic Resources<br/>Publication Date 2005<br/>Marketing across culturesent://SD_ILS/0/SD_ILS:294852025-06-14T16:40:37Z2025-06-14T16:40:37Zby Usunier, Jean-Claude.<br/>Format: Books<br/>Publication Date 2005<br/>Brandchild : remarkable insights into the minds of today's global kids and their relationships with brandsent://SD_ILS/0/SD_ILS:116792025-06-14T16:40:37Z2025-06-14T16:40:37Zby Lindström, Martin, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Why people buy things they don't need : understanding and predicting consumer behaviorent://SD_ILS/0/SD_ILS:118052025-06-14T16:40:37Z2025-06-14T16:40:37Zby Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consuming kids : the hostile takeover of childhoodent://SD_ILS/0/SD_ILS:285302025-06-14T16:40:37Z2025-06-14T16:40:37Zby Linn, Susan E.<br/>Format: Books<br/>Publication Date 2004<br/>Educational research : fundamentals for the consumerent://SD_ILS/0/SD_ILS:292642025-06-14T16:40:37Z2025-06-14T16:40:37Zby McMillan, James H.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer insight : how to use data and market research to get closer to your customerent://SD_ILS/0/SD_ILS:292652025-06-14T16:40:37Z2025-06-14T16:40:37Zby Stone, Merlin, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0419/2004014622.html">http://www.loc.gov/catdir/toc/ecip0419/2004014622.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : a strategic approachent://SD_ILS/0/SD_ILS:292702025-06-14T16:40:37Z2025-06-14T16:40:37Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : in fashionent://SD_ILS/0/SD_ILS:292762025-06-14T16:40:37Z2025-06-14T16:40:37Zby Solomon, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:100022025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2004<br/>Performance Research Associates' Delivering knock your socks off service.ent://SD_ILS/0/SD_ILS:123212025-06-14T16:40:37Z2025-06-14T16:40:37Zby Zemke, Ron.<br/>Format: Books<br/>Publication Date 2003<br/>Quality and power in higher educationent://SD_ILS/0/SD_ILS:312102025-06-14T16:40:37Z2025-06-14T16:40:37Zby Morley, Louise, 1954-<br/>Format: Books<br/>Publication Date 2003<br/>The advertising handbookent://SD_ILS/0/SD_ILS:11742025-06-14T16:40:37Z2025-06-14T16:40:37Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-06-14T16:40:37Z2025-06-14T16:40:37Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>International marketingent://SD_ILS/0/SD_ILS:130592025-06-14T16:40:37Z2025-06-14T16:40:37Zby Cateora, Philip R.<br/>Format: Books<br/>Publication Date 2002<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:270622025-06-14T16:40:37Z2025-06-14T16:40:37Zby Neal, Cathy M.<br/>Format: Books<br/>Publication Date 2002<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:106012025-06-14T16:40:37Z2025-06-14T16:40:37Zby Shank, Matthew D.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-06-14T16:40:37Z2025-06-14T16:40:37Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165042025-06-14T16:40:37Z2025-06-14T16:40:37Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing channelsent://SD_ILS/0/SD_ILS:306132025-06-14T16:40:37Z2025-06-14T16:40:37Zby Coughlan, Anne T.<br/>Format: Books<br/>Publication Date 2001<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:160672025-06-14T16:40:37Z2025-06-14T16:40:37Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2001<br/>Emotional decisions : tradeoff difficulty and coping in consumer choiceent://SD_ILS/0/SD_ILS:249852025-06-14T16:40:37Z2025-06-14T16:40:37Zby Luce, Mary Frances, 1967-<br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:249322025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2001<br/>The why of consumption : contemporary perspectives on consumer motives, goals and desiresent://SD_ILS/0/SD_ILS:373642025-06-14T16:40:37Z2025-06-14T16:40:37Zby Mick, David Glen.<br/>Format: Books<br/>Publication Date 2000<br/>Electronic commerce : a managerial perspectiveent://SD_ILS/0/SD_ILS:143782025-06-14T16:40:37Z2025-06-14T16:40:37Zby Turban, Efraim.<br/>Format: Books<br/>Publication Date 2000<br/>Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for lifeent://SD_ILS/0/SD_ILS:145282025-06-14T16:40:37Z2025-06-14T16:40:37Zby Janal, Daniel S.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/99015787.html">http://catdir.loc.gov/catdir/toc/onix03/99015787.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html">http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198052025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2000<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:149262025-06-14T16:40:37Z2025-06-14T16:40:37Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 1999<br/>International marketingent://SD_ILS/0/SD_ILS:165632025-06-14T16:40:37Z2025-06-14T16:40:37Zby Cateora, Philip R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-06-14T16:40:37Z2025-06-14T16:40:37Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-06-14T16:40:37Z2025-06-14T16:40:37Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:243232025-06-14T16:40:37Z2025-06-14T16:40:37Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:299432025-06-14T16:40:37Z2025-06-14T16:40:37Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1998<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-06-14T16:40:37Z2025-06-14T16:40:37Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Consumer behaviour : a European perspectiveent://SD_ILS/0/SD_ILS:268062025-06-14T16:40:37Z2025-06-14T16:40:37Zby Antonides, Gerrit, 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Instructor's manual and video guideent://SD_ILS/0/SD_ILS:142372025-06-14T16:40:37Z2025-06-14T16:40:37Zby Dupree, James V.<br/>Format: Books<br/>Publication Date 1997<br/>Applied consumer behaviourent://SD_ILS/0/SD_ILS:382072025-06-14T16:40:37Z2025-06-14T16:40:37Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 1996<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-06-14T16:40:37Z2025-06-14T16:40:37Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>The advertising handbookent://SD_ILS/0/SD_ILS:239162025-06-14T16:40:37Z2025-06-14T16:40:37Zby Brierley, Sean, 1966-<br/>Format: Books<br/>Publication Date 1995<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198072025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780136690030.pdf">http://www.gbv.de/dms/bowker/toc/9780136690030.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:149532025-06-14T16:40:37Z2025-06-14T16:40:37Zby Assael, Henry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004238592.PDF">http://www.gbv.de/dms/hbz/toc/ht004238592.PDF</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534024&custom%5Fatt%5F2=simple%5Fviewer">Consumer behavior and marketing action</a><br/>Format: Books<br/>Publication Date 1992<br/>The Popcorn report : revolutionary trend predictions for marketing in the 90's.ent://SD_ILS/0/SD_ILS:152012025-06-14T16:40:37Z2025-06-14T16:40:37Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 1992 1991<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165092025-06-14T16:40:37Z2025-06-14T16:40:37Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:114622025-06-14T16:40:37Z2025-06-14T16:40:37Zby Worcester, Robert M.<br/>Format: Books<br/>Publication Date 1988 1986<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:165012025-06-14T16:40:37Z2025-06-14T16:40:37Zby Worcester, Robert M.<br/>Format: Books<br/>Publication Date 1986<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:19022025-06-14T16:40:37Z2025-06-14T16:40:37Zby Worcester, Robert<br/>Format: Books<br/>Publication Date 1986<br/>Marketing in South Africa : decision analysis, theory, and practiceent://SD_ILS/0/SD_ILS:66212025-06-14T16:40:37Z2025-06-14T16:40:37Zby Brits, R. N.<br/>Format: Books<br/>Publication Date 1985<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:106872025-06-14T16:40:37Z2025-06-14T16:40:37Zby Assael, Henry.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780534029906.pdf">http://www.gbv.de/dms/bowker/toc/9780534029906.pdf</a><br/>Format: Books<br/>Publication Date 1984<br/>Behavioural aspects of marketingent://SD_ILS/0/SD_ILS:108492025-06-14T16:40:37Z2025-06-14T16:40:37Zby Williams, Keith C.<br/>Format: Books<br/>Publication Date 1981<br/>Consumer behavior and the practice of marketingent://SD_ILS/0/SD_ILS:108722025-06-14T16:40:37Z2025-06-14T16:40:37Zby Runyon, Kenneth E.<br/>Format: Books<br/>Publication Date 1980<br/>