Search Results for Consumers -- Research. - Narrowed by: 1:IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002b--$002bResearch.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AIIEMSA$0025091$00253AIIEMSA$0026ps$003d300?2025-06-14T19:20:29ZEntrepreneurshipent://SD_ILS/0/SD_ILS:576092025-06-14T19:20:29Z2025-06-14T19:20:29Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2024<br/>The practice of social researchent://SD_ILS/0/SD_ILS:569592025-06-14T19:20:29Z2025-06-14T19:20:29Zby Babbie, Earl R., author.<br/>Format: Books<br/>Publication Date 2021<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-06-14T19:20:29Z2025-06-14T19:20:29Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-06-14T19:20:29Z2025-06-14T19:20:29Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-06-14T19:20:29Z2025-06-14T19:20:29Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-06-14T19:20:29Z2025-06-14T19:20:29Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-06-14T19:20:29Z2025-06-14T19:20:29Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-06-14T19:20:29Z2025-06-14T19:20:29Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-06-14T19:20:29Z2025-06-14T19:20:29Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-06-14T19:20:29Z2025-06-14T19:20:29Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-06-14T19:20:29Z2025-06-14T19:20:29Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-06-14T19:20:29Z2025-06-14T19:20:29Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-06-14T19:20:29Z2025-06-14T19:20:29Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-06-14T19:20:29Z2025-06-14T19:20:29Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-06-14T19:20:29Z2025-06-14T19:20:29Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-06-14T19:20:29Z2025-06-14T19:20:29Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-06-14T19:20:29Z2025-06-14T19:20:29Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Psychology : an introductionent://SD_ILS/0/SD_ILS:175162025-06-14T19:20:29Z2025-06-14T19:20:29Zby Swartz, Leslie, 1955-<br/>Format: Books<br/>Publication Date 2011<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-06-14T19:20:29Z2025-06-14T19:20:29Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-06-14T19:20:29Z2025-06-14T19:20:29Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-06-14T19:20:29Z2025-06-14T19:20:29Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-06-14T19:20:29Z2025-06-14T19:20:29Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-06-14T19:20:29Z2025-06-14T19:20:29Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722025-06-14T19:20:29Z2025-06-14T19:20:29Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-06-14T19:20:29Z2025-06-14T19:20:29Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>The automotive industry in a era of eco-austerity : creating an industry as if the planet matteredent://SD_ILS/0/SD_ILS:455512025-06-14T19:20:29Z2025-06-14T19:20:29Zby Wells, P. E. (Peter E.), 1959-<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-06-14T19:20:29Z2025-06-14T19:20:29Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-06-14T19:20:29Z2025-06-14T19:20:29Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:180302025-06-14T19:20:29Z2025-06-14T19:20:29Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-06-14T19:20:29Z2025-06-14T19:20:29Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Patient advocacy for health care quality : strategies for achieving patient-centered careent://SD_ILS/0/SD_ILS:467392025-06-14T19:20:29Z2025-06-14T19:20:29Zby Earp, Jo Anne L., 1943-<br/>Format: Books<br/>Publication Date 2008 2007<br/>International marketingent://SD_ILS/0/SD_ILS:166912025-06-14T19:20:29Z2025-06-14T19:20:29Zby Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:346172025-06-14T19:20:29Z2025-06-14T19:20:29Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2007<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-06-14T19:20:29Z2025-06-14T19:20:29Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>On becoming a consumer : development of consumer behavior patterns in childhoodent://SD_ILS/0/SD_ILS:334442025-06-14T19:20:29Z2025-06-14T19:20:29Zby McNeal, James U.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html">http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038018.html">http://www.loc.gov/catdir/toc/ecip075/2006038018.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Karma queens, geek gods, and innerpreneursent://SD_ILS/0/SD_ILS:334462025-06-14T19:20:29Z2025-06-14T19:20:29Zby Rentel, Ron.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html">http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033801.html">http://www.loc.gov/catdir/toc/ecip074/2006033801.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html">http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:334532025-06-14T19:20:29Z2025-06-14T19:20:29Zby Conference on Consumer Culture Theory (2006 : Notre Dame University)<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-06-14T19:20:29Z2025-06-14T19:20:29Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>Advertising campaign strategy : a guide to marketing communication plansent://SD_ILS/0/SD_ILS:313722025-06-14T19:20:29Z2025-06-14T19:20:29Zby Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Customer intelligence : from data to dialogueent://SD_ILS/0/SD_ILS:313832025-06-14T19:20:29Z2025-06-14T19:20:29Zby Kelly, Sean, 1960-<br/>Format: Books<br/>Publication Date 2006<br/>Research in consumer behavior. Vol. 10ent://SD_ILS/0/SD_ILS:319912025-06-14T19:20:29Z2025-06-14T19:20:29Zby Belk, Russell W.<br/>Format: Books<br/>Publication Date 2006<br/>Market opportunity analysis : text and casesent://SD_ILS/0/SD_ILS:321432025-06-14T19:20:29Z2025-06-14T19:20:29Zby Stevens, Robert E., 1942-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015271.html">http://www.loc.gov/catdir/toc/ecip0513/2005015271.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Handbook of customer satisfaction and loyalty measurementent://SD_ILS/0/SD_ILS:334372025-06-14T19:20:29Z2025-06-14T19:20:29Zby Hill, Nigel, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Handbook of qualitative research methods in marketingent://SD_ILS/0/SD_ILS:416892025-06-14T19:20:29Z2025-06-14T19:20:29Zby Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-06-14T19:20:29Z2025-06-14T19:20:29Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Brands laid bare : using market research for evidence-based brand managementent://SD_ILS/0/SD_ILS:299632025-06-14T19:20:29Z2025-06-14T19:20:29Zby Ford, Kevin.<br/>Format: Books<br/>Publication Date 2005<br/>Let them eat cake : marketing luxury to the masses-as well as the classesent://SD_ILS/0/SD_ILS:334202025-06-14T19:20:29Z2025-06-14T19:20:29Zby Danziger, Pamela N.<br/>Format: Books<br/>Publication Date 2005<br/>Researching customer satisfaction &amp; loyalty : how to find out what people really thinkent://SD_ILS/0/SD_ILS:334352025-06-14T19:20:29Z2025-06-14T19:20:29Zby Szwarc, Paul.<br/>Format: Books<br/>Publication Date 2005<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662025-06-14T19:20:29Z2025-06-14T19:20:29Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketing across culturesent://SD_ILS/0/SD_ILS:294852025-06-14T19:20:29Z2025-06-14T19:20:29Zby Usunier, Jean-Claude.<br/>Format: Books<br/>Publication Date 2005<br/>Why people buy things they don't need : understanding and predicting consumer behaviorent://SD_ILS/0/SD_ILS:118052025-06-14T19:20:29Z2025-06-14T19:20:29Zby Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consuming kids : the hostile takeover of childhoodent://SD_ILS/0/SD_ILS:285302025-06-14T19:20:29Z2025-06-14T19:20:29Zby Linn, Susan E.<br/>Format: Books<br/>Publication Date 2004<br/>Educational research : fundamentals for the consumerent://SD_ILS/0/SD_ILS:292642025-06-14T19:20:29Z2025-06-14T19:20:29Zby McMillan, James H.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer insight : how to use data and market research to get closer to your customerent://SD_ILS/0/SD_ILS:292652025-06-14T19:20:29Z2025-06-14T19:20:29Zby Stone, Merlin, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0419/2004014622.html">http://www.loc.gov/catdir/toc/ecip0419/2004014622.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : a strategic approachent://SD_ILS/0/SD_ILS:292702025-06-14T19:20:29Z2025-06-14T19:20:29Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : in fashionent://SD_ILS/0/SD_ILS:292762025-06-14T19:20:29Z2025-06-14T19:20:29Zby Solomon, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:100022025-06-14T19:20:29Z2025-06-14T19:20:29Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2004<br/>Quality and power in higher educationent://SD_ILS/0/SD_ILS:312102025-06-14T19:20:29Z2025-06-14T19:20:29Zby Morley, Louise, 1954-<br/>Format: Books<br/>Publication Date 2003<br/>International marketingent://SD_ILS/0/SD_ILS:130592025-06-14T19:20:29Z2025-06-14T19:20:29Zby Cateora, Philip R.<br/>Format: Books<br/>Publication Date 2002<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:270622025-06-14T19:20:29Z2025-06-14T19:20:29Zby Neal, Cathy M.<br/>Format: Books<br/>Publication Date 2002<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:160672025-06-14T19:20:29Z2025-06-14T19:20:29Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2001<br/>Emotional decisions : tradeoff difficulty and coping in consumer choiceent://SD_ILS/0/SD_ILS:249852025-06-14T19:20:29Z2025-06-14T19:20:29Zby Luce, Mary Frances, 1967-<br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:249322025-06-14T19:20:29Z2025-06-14T19:20:29Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198052025-06-14T19:20:29Z2025-06-14T19:20:29Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2000<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:243232025-06-14T19:20:29Z2025-06-14T19:20:29Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:299432025-06-14T19:20:29Z2025-06-14T19:20:29Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer behaviour : a European perspectiveent://SD_ILS/0/SD_ILS:268062025-06-14T19:20:29Z2025-06-14T19:20:29Zby Antonides, Gerrit, 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Applied consumer behaviourent://SD_ILS/0/SD_ILS:382072025-06-14T19:20:29Z2025-06-14T19:20:29Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 1996<br/>The advertising handbookent://SD_ILS/0/SD_ILS:239162025-06-14T19:20:29Z2025-06-14T19:20:29Zby Brierley, Sean, 1966-<br/>Format: Books<br/>Publication Date 1995<br/>