Search Results for Consumers -- Research. - Narrowed by: 1:VGDBN SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002b--$002bResearch.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGDBN$0025091$00253AVGDBN$0026ps$003d300? 2025-06-14T19:06:50Z Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:59164 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> The impact of brand presence at music festivals a consumer perspective on what works and what doesn't ent://SD_ILS/0/SD_ILS:21847 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Crabtree, Amy-Sue<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> The consumer decision journey of a Varsity College student the moment of truth ent://SD_ILS/0/SD_ILS:21849 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Orton, Lesley John<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> How customer service impacts brand loyalty in the Durban privately owned restaurant industry ent://SD_ILS/0/SD_ILS:21853 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Hartzer, Tegan<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features ent://SD_ILS/0/SD_ILS:21854 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Taylor, Kimberley<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Experiential marketing : secrets, strategies, and success stories from the world's greatest brands ent://SD_ILS/0/SD_ILS:21253 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15609 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities ent://SD_ILS/0/SD_ILS:18639 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Mbatha, Malandiswa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Fashion Branding and Consumer Behaviors : Scientific Models ent://SD_ILS/0/SD_ILS:19296 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment ent://SD_ILS/0/SD_ILS:18695 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;McKenzie, Sarah Enid.<br/>Format:&#160;Computer file<br/>Publication Date&#160;2013<br/> Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers ent://SD_ILS/0/SD_ILS:18660 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Naidoo, Marisha.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society ent://SD_ILS/0/SD_ILS:18666 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Khumalo, Zama.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women. ent://SD_ILS/0/SD_ILS:18641 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Dawson, Candice Kim.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> Is reality TV challenging and shifting our perceptions and understanding of reality? ent://SD_ILS/0/SD_ILS:18672 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Ramiah, Nershini.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> Implications of the Consumer Protection Act for the South African cosmetics industry ent://SD_ILS/0/SD_ILS:18680 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Liebenberg, Gia.<br/>Format:&#160;Computer file<br/>Publication Date&#160;2011<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15757 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Why we buy : the science of shopping ent://SD_ILS/0/SD_ILS:11591 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Buyer behaviour : understanding consumer psychology and marketing ent://SD_ILS/0/SD_ILS:16096 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Why customers do what they do : who they are, why they buy, and how you can anticipate their every move ent://SD_ILS/0/SD_ILS:11178 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Cohen, Marshal.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html">http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:15956 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Blackwell, Roger D.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The Century of the self. Episode 1, Happiness machines ent://SD_ILS/0/SD_ILS:20064 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Curtis, Adam.<br/>Format:&#160;Video disc<br/>Publication Date&#160;2006<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:12308 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand sense : build powerful brands through touch, taste, smell, sight, and sound ent://SD_ILS/0/SD_ILS:15966 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands ent://SD_ILS/0/SD_ILS:11679 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Why people buy things they don't need : understanding and predicting consumer behavior ent://SD_ILS/0/SD_ILS:11805 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:10002 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Schiffman, Leon G.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The new marketing : building strong marketing strategies in South Africa today ent://SD_ILS/0/SD_ILS:9751 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Burgess, Steven M.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Truth, lies, and advertising : the art of account planning ent://SD_ILS/0/SD_ILS:10417 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Under the radar : talking to today's cynical consumer ent://SD_ILS/0/SD_ILS:15687 2025-06-14T19:06:50Z 2025-06-14T19:06:50Z by&#160;Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/>