Search Results for Consumers -- Research. - Narrowed by: BooksSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002b--$002bResearch.$0026qf$003dFORMAT$002509Format$002509BOOK$002509Books$0026ps$003d300?2025-06-14T19:06:58ZBrand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-06-14T19:06:58Z2025-06-14T19:06:58Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:576092025-06-14T19:06:58Z2025-06-14T19:06:58Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2024<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-06-14T19:06:58Z2025-06-14T19:06:58Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>The practice of social researchent://SD_ILS/0/SD_ILS:569592025-06-14T19:06:58Z2025-06-14T19:06:58Zby Babbie, Earl R., author.<br/>Format: Books<br/>Publication Date 2021<br/>Educational research : quantitative, qualitative, and mixed approachesent://SD_ILS/0/SD_ILS:578392025-06-14T19:06:58Z2025-06-14T19:06:58Zby Johnson, Burke, auteur.<br/>Format: Books<br/>Publication Date 2020<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-06-14T19:06:58Z2025-06-14T19:06:58Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-06-14T19:06:58Z2025-06-14T19:06:58Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Organizational crisis communicationent://SD_ILS/0/SD_ILS:220962025-06-14T19:06:58Z2025-06-14T19:06:58Zby Frandsen, Finn, 1956- author.<br/>Format: Books<br/>Publication Date 2017<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-06-14T19:06:58Z2025-06-14T19:06:58Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-06-14T19:06:58Z2025-06-14T19:06:58Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-06-14T19:06:58Z2025-06-14T19:06:58Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-06-14T19:06:58Z2025-06-14T19:06:58Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-06-14T19:06:58Z2025-06-14T19:06:58Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-06-14T19:06:58Z2025-06-14T19:06:58Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-06-14T19:06:58Z2025-06-14T19:06:58Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-06-14T19:06:58Z2025-06-14T19:06:58Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-06-14T19:06:58Z2025-06-14T19:06:58Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-06-14T19:06:58Z2025-06-14T19:06:58Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-06-14T19:06:58Z2025-06-14T19:06:58Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-06-14T19:06:58Z2025-06-14T19:06:58Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-06-14T19:06:58Z2025-06-14T19:06:58Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-06-14T19:06:58Z2025-06-14T19:06:58Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-06-14T19:06:58Z2025-06-14T19:06:58Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-06-14T19:06:58Z2025-06-14T19:06:58Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-06-14T19:06:58Z2025-06-14T19:06:58Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-06-14T19:06:58Z2025-06-14T19:06:58Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Psychology : an introductionent://SD_ILS/0/SD_ILS:175162025-06-14T19:06:58Z2025-06-14T19:06:58Zby Swartz, Leslie, 1955-<br/>Format: Books<br/>Publication Date 2011<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-06-14T19:06:58Z2025-06-14T19:06:58Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-06-14T19:06:58Z2025-06-14T19:06:58Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-06-14T19:06:58Z2025-06-14T19:06:58Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>The Oxford handbook of strategic sales and sales managementent://SD_ILS/0/SD_ILS:558792025-06-14T19:06:58Z2025-06-14T19:06:58Zby Cravens, David W.<br/>Oxford Scholarship Online <a href="https://doi.org/10.1093/oxfordhb/9780199569458.001.0001">https://doi.org/10.1093/oxfordhb/9780199569458.001.0001</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html">http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html</a><br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>International marketingent://SD_ILS/0/SD_ILS:176422025-06-14T19:06:58Z2025-06-14T19:06:58Zby Cateora, Philip R., author.<br/>Format: Books<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722025-06-14T19:06:58Z2025-06-14T19:06:58Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-06-14T19:06:58Z2025-06-14T19:06:58Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>The automotive industry in a era of eco-austerity : creating an industry as if the planet matteredent://SD_ILS/0/SD_ILS:455512025-06-14T19:06:58Z2025-06-14T19:06:58Zby Wells, P. E. (Peter E.), 1959-<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-06-14T19:06:58Z2025-06-14T19:06:58Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-06-14T19:06:58Z2025-06-14T19:06:58Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-06-14T19:06:58Z2025-06-14T19:06:58Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-06-14T19:06:58Z2025-06-14T19:06:58Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:228192025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:180302025-06-14T19:06:58Z2025-06-14T19:06:58Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Patient advocacy for health care quality : strategies for achieving patient-centered careent://SD_ILS/0/SD_ILS:467392025-06-14T19:06:58Z2025-06-14T19:06:58Zby Earp, Jo Anne L., 1943-<br/>Format: Books<br/>Publication Date 2008 2007<br/>International marketingent://SD_ILS/0/SD_ILS:166912025-06-14T19:06:58Z2025-06-14T19:06:58Zby Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:346172025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2007<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-06-14T19:06:58Z2025-06-14T19:06:58Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Sport marketingent://SD_ILS/0/SD_ILS:176522025-06-14T19:06:58Z2025-06-14T19:06:58Zby Mullin, Bernard James.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html">http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>On becoming a consumer : development of consumer behavior patterns in childhoodent://SD_ILS/0/SD_ILS:334442025-06-14T19:06:58Z2025-06-14T19:06:58Zby McNeal, James U.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html">http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038018.html">http://www.loc.gov/catdir/toc/ecip075/2006038018.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Karma queens, geek gods, and innerpreneursent://SD_ILS/0/SD_ILS:334462025-06-14T19:06:58Z2025-06-14T19:06:58Zby Rentel, Ron.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html">http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html</a>
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Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html">http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:334532025-06-14T19:06:58Z2025-06-14T19:06:58Zby Conference on Consumer Culture Theory (2006 : Notre Dame University)<br/>Format: Books<br/>Publication Date 2007<br/>Why customers do what they do : who they are, why they buy, and how you can anticipate their every moveent://SD_ILS/0/SD_ILS:111782025-06-14T19:06:58Z2025-06-14T19:06:58Zby Cohen, Marshal.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html">http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The lovemarks effect : winning in the consumer revolutionent://SD_ILS/0/SD_ILS:124782025-06-14T19:06:58Z2025-06-14T19:06:58Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-06-14T19:06:58Z2025-06-14T19:06:58Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>Advertising campaign strategy : a guide to marketing communication plansent://SD_ILS/0/SD_ILS:313722025-06-14T19:06:58Z2025-06-14T19:06:58Zby Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Customer intelligence : from data to dialogueent://SD_ILS/0/SD_ILS:313832025-06-14T19:06:58Z2025-06-14T19:06:58Zby Kelly, Sean, 1960-<br/>Format: Books<br/>Publication Date 2006<br/>Research in consumer behavior. Vol. 10ent://SD_ILS/0/SD_ILS:319912025-06-14T19:06:58Z2025-06-14T19:06:58Zby Belk, Russell W.<br/>Format: Books<br/>Publication Date 2006<br/>Market opportunity analysis : text and casesent://SD_ILS/0/SD_ILS:321432025-06-14T19:06:58Z2025-06-14T19:06:58Zby Stevens, Robert E., 1942-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015271.html">http://www.loc.gov/catdir/toc/ecip0513/2005015271.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Handbook of customer satisfaction and loyalty measurementent://SD_ILS/0/SD_ILS:334372025-06-14T19:06:58Z2025-06-14T19:06:58Zby Hill, Nigel, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Handbook of qualitative research methods in marketingent://SD_ILS/0/SD_ILS:416892025-06-14T19:06:58Z2025-06-14T19:06:58Zby Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:115282025-06-14T19:06:58Z2025-06-14T19:06:58Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 2005<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-06-14T19:06:58Z2025-06-14T19:06:58Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Brands laid bare : using market research for evidence-based brand managementent://SD_ILS/0/SD_ILS:299632025-06-14T19:06:58Z2025-06-14T19:06:58Zby Ford, Kevin.<br/>Format: Books<br/>Publication Date 2005<br/>Let them eat cake : marketing luxury to the masses-as well as the classesent://SD_ILS/0/SD_ILS:334202025-06-14T19:06:58Z2025-06-14T19:06:58Zby Danziger, Pamela N.<br/>Format: Books<br/>Publication Date 2005<br/>Researching customer satisfaction &amp; loyalty : how to find out what people really thinkent://SD_ILS/0/SD_ILS:334352025-06-14T19:06:58Z2025-06-14T19:06:58Zby Szwarc, Paul.<br/>Format: Books<br/>Publication Date 2005<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662025-06-14T19:06:58Z2025-06-14T19:06:58Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketing across culturesent://SD_ILS/0/SD_ILS:294852025-06-14T19:06:58Z2025-06-14T19:06:58Zby Usunier, Jean-Claude.<br/>Format: Books<br/>Publication Date 2005<br/>Brandchild : remarkable insights into the minds of today's global kids and their relationships with brandsent://SD_ILS/0/SD_ILS:116792025-06-14T19:06:58Z2025-06-14T19:06:58Zby Lindström, Martin, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Why people buy things they don't need : understanding and predicting consumer behaviorent://SD_ILS/0/SD_ILS:118052025-06-14T19:06:58Z2025-06-14T19:06:58Zby Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consuming kids : the hostile takeover of childhoodent://SD_ILS/0/SD_ILS:285302025-06-14T19:06:58Z2025-06-14T19:06:58Zby Linn, Susan E.<br/>Format: Books<br/>Publication Date 2004<br/>Educational research : fundamentals for the consumerent://SD_ILS/0/SD_ILS:292642025-06-14T19:06:58Z2025-06-14T19:06:58Zby McMillan, James H.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer insight : how to use data and market research to get closer to your customerent://SD_ILS/0/SD_ILS:292652025-06-14T19:06:58Z2025-06-14T19:06:58Zby Stone, Merlin, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0419/2004014622.html">http://www.loc.gov/catdir/toc/ecip0419/2004014622.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : a strategic approachent://SD_ILS/0/SD_ILS:292702025-06-14T19:06:58Z2025-06-14T19:06:58Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : in fashionent://SD_ILS/0/SD_ILS:292762025-06-14T19:06:58Z2025-06-14T19:06:58Zby Solomon, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:100022025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2004<br/>Performance Research Associates' Delivering knock your socks off service.ent://SD_ILS/0/SD_ILS:123212025-06-14T19:06:58Z2025-06-14T19:06:58Zby Zemke, Ron.<br/>Format: Books<br/>Publication Date 2003<br/>Quality and power in higher educationent://SD_ILS/0/SD_ILS:312102025-06-14T19:06:58Z2025-06-14T19:06:58Zby Morley, Louise, 1954-<br/>Format: Books<br/>Publication Date 2003<br/>The advertising handbookent://SD_ILS/0/SD_ILS:11742025-06-14T19:06:58Z2025-06-14T19:06:58Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-06-14T19:06:58Z2025-06-14T19:06:58Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>International marketingent://SD_ILS/0/SD_ILS:130592025-06-14T19:06:58Z2025-06-14T19:06:58Zby Cateora, Philip R.<br/>Format: Books<br/>Publication Date 2002<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:270622025-06-14T19:06:58Z2025-06-14T19:06:58Zby Neal, Cathy M.<br/>Format: Books<br/>Publication Date 2002<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:106012025-06-14T19:06:58Z2025-06-14T19:06:58Zby Shank, Matthew D.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-06-14T19:06:58Z2025-06-14T19:06:58Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165042025-06-14T19:06:58Z2025-06-14T19:06:58Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing channelsent://SD_ILS/0/SD_ILS:306132025-06-14T19:06:58Z2025-06-14T19:06:58Zby Coughlan, Anne T.<br/>Format: Books<br/>Publication Date 2001<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:160672025-06-14T19:06:58Z2025-06-14T19:06:58Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2001<br/>Emotional decisions : tradeoff difficulty and coping in consumer choiceent://SD_ILS/0/SD_ILS:249852025-06-14T19:06:58Z2025-06-14T19:06:58Zby Luce, Mary Frances, 1967-<br/>Format: Books<br/>Publication Date 2001<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:249322025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2001<br/>The why of consumption : contemporary perspectives on consumer motives, goals and desiresent://SD_ILS/0/SD_ILS:373642025-06-14T19:06:58Z2025-06-14T19:06:58Zby Mick, David Glen.<br/>Format: Books<br/>Publication Date 2000<br/>Electronic commerce : a managerial perspectiveent://SD_ILS/0/SD_ILS:143782025-06-14T19:06:58Z2025-06-14T19:06:58Zby Turban, Efraim.<br/>Format: Books<br/>Publication Date 2000<br/>Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for lifeent://SD_ILS/0/SD_ILS:145282025-06-14T19:06:58Z2025-06-14T19:06:58Zby Janal, Daniel S.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/99015787.html">http://catdir.loc.gov/catdir/toc/onix03/99015787.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html">http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198052025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2000<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:149262025-06-14T19:06:58Z2025-06-14T19:06:58Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 1999<br/>International marketingent://SD_ILS/0/SD_ILS:165632025-06-14T19:06:58Z2025-06-14T19:06:58Zby Cateora, Philip R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-06-14T19:06:58Z2025-06-14T19:06:58Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-06-14T19:06:58Z2025-06-14T19:06:58Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:243232025-06-14T19:06:58Z2025-06-14T19:06:58Zby Assael, Henry.<br/>Format: Books<br/>Publication Date 1998<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:299432025-06-14T19:06:58Z2025-06-14T19:06:58Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1998<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-06-14T19:06:58Z2025-06-14T19:06:58Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Consumer behaviour : a European perspectiveent://SD_ILS/0/SD_ILS:268062025-06-14T19:06:58Z2025-06-14T19:06:58Zby Antonides, Gerrit, 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Instructor's manual and video guideent://SD_ILS/0/SD_ILS:142372025-06-14T19:06:58Z2025-06-14T19:06:58Zby Dupree, James V.<br/>Format: Books<br/>Publication Date 1997<br/>Applied consumer behaviourent://SD_ILS/0/SD_ILS:382072025-06-14T19:06:58Z2025-06-14T19:06:58Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 1996<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-06-14T19:06:58Z2025-06-14T19:06:58Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>The advertising handbookent://SD_ILS/0/SD_ILS:239162025-06-14T19:06:58Z2025-06-14T19:06:58Zby Brierley, Sean, 1966-<br/>Format: Books<br/>Publication Date 1995<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:198072025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780136690030.pdf">http://www.gbv.de/dms/bowker/toc/9780136690030.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:149532025-06-14T19:06:58Z2025-06-14T19:06:58Zby Assael, Henry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004238592.PDF">http://www.gbv.de/dms/hbz/toc/ht004238592.PDF</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534024&custom%5Fatt%5F2=simple%5Fviewer">Consumer behavior and marketing action</a><br/>Format: Books<br/>Publication Date 1992<br/>The Popcorn report : revolutionary trend predictions for marketing in the 90's.ent://SD_ILS/0/SD_ILS:152012025-06-14T19:06:58Z2025-06-14T19:06:58Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 1992 1991<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165092025-06-14T19:06:58Z2025-06-14T19:06:58Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:114622025-06-14T19:06:58Z2025-06-14T19:06:58Zby Worcester, Robert M.<br/>Format: Books<br/>Publication Date 1988 1986<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:165012025-06-14T19:06:58Z2025-06-14T19:06:58Zby Worcester, Robert M.<br/>Format: Books<br/>Publication Date 1986<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:19022025-06-14T19:06:58Z2025-06-14T19:06:58Zby Worcester, Robert<br/>Format: Books<br/>Publication Date 1986<br/>Marketing in South Africa : decision analysis, theory, and practiceent://SD_ILS/0/SD_ILS:66212025-06-14T19:06:58Z2025-06-14T19:06:58Zby Brits, R. N.<br/>Format: Books<br/>Publication Date 1985<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:106872025-06-14T19:06:58Z2025-06-14T19:06:58Zby Assael, Henry.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780534029906.pdf">http://www.gbv.de/dms/bowker/toc/9780534029906.pdf</a><br/>Format: Books<br/>Publication Date 1984<br/>Behavioural aspects of marketingent://SD_ILS/0/SD_ILS:108492025-06-14T19:06:58Z2025-06-14T19:06:58Zby Williams, Keith C.<br/>Format: Books<br/>Publication Date 1981<br/>Consumer behavior and the practice of marketingent://SD_ILS/0/SD_ILS:108722025-06-14T19:06:58Z2025-06-14T19:06:58Zby Runyon, Kenneth E.<br/>Format: Books<br/>Publication Date 1980<br/>