Search Results for Consumers -- Research. - Narrowed by: VEGA Cape Town

Brand management : co-creating meaningful brands

2025-12-27T09:20:42Z

by Beverland, Michael, author.
Format: Books
Publication Date 2024

Handbook of research on gender and marketing

2025-12-27T09:20:42Z

by Dobscha, Susan, editor.
Format: Books
Publication Date 2019

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

2025-12-27T09:20:42Z

by Forbay, Rosland
Format: Manuscript
Publication Date 2017

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

2025-12-27T09:20:42Z

by Warren, Andrew
Format: Manuscript
Publication Date 2017

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2025-12-27T09:20:42Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

Consumer behavior

2025-12-27T09:20:42Z

by Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: Books
Publication Date 2015

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

2025-12-27T09:20:42Z

by Burger, Wouter.
Format: Manuscript
Publication Date 2014

Fashion Branding and Consumer Behaviors : Scientific Models

2025-12-27T09:20:42Z

by Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: Books
Publication Date 2014

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

2025-12-27T09:20:42Z

by Wells, Jo-Anne.
Format: Manuscript
Publication Date 2012

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

2025-12-27T09:20:42Z

by De Kock, Kaitlin.
Format: Manuscript
Publication Date 2012

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

2025-12-27T09:20:42Z

by Mpendukana, Sibonile.
Format: Manuscript
Publication Date 2012

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

2025-12-27T09:20:42Z

by Bremner, Nicola.
Format: Manuscript
Publication Date 2012

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

2025-12-27T09:20:42Z

by Shargey, Hayley Jade.
Format: Manuscript
Publication Date 2012

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

2025-12-27T09:20:42Z

by Yuter, Gina.
Format: Manuscript
Publication Date 2012

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

2025-12-27T09:20:42Z

by Oosthuizen, Chrisli.
Format: Manuscript
Publication Date 2011

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

2025-12-27T09:20:42Z

by Roriston, Delia.
Format: Manuscript
Publication Date 2011

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

2025-12-27T09:20:42Z

by Almendro, Jennifer.
Format: Manuscript
Publication Date 2011

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

2025-12-27T09:20:42Z

by Stear, Erin.
Format: Manuscript
Publication Date 2011

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

2025-12-27T09:20:42Z

by Minnaar, Ninette.
Format: Manuscript
Publication Date 2011

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

2025-12-27T09:20:42Z

by Khumalo, Philani.
Format: Manuscript
Publication Date 2010

Consumer behavior

2025-12-27T09:20:42Z

by Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Socialnomics : how social media transforms the way we live and do business

2025-12-27T09:20:42Z

by Qualman, Erik, 1972-
View this book online, via DawsonERA, both on- and off-campus Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

Why we buy : the science of shopping

2025-12-27T09:20:42Z

by Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html
Format: Books
Publication Date 2009

Buyer behaviour : understanding consumer psychology and marketing

2025-12-27T09:20:42Z

by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2007

The lovemarks effect : winning in the consumer revolution

2025-12-27T09:20:42Z

by Roberts, Kevin, 1949-
Format: Books
Publication Date 2006

The advertised mind : groundbreaking insights into how our brains respond to advertising

2025-12-27T09:20:42Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: Books
Publication Date 2005

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

2025-12-27T09:20:42Z

by Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: Books
Publication Date 2005

Emotional branding : the new paradigm for connecting brands to people

2025-12-27T09:20:42Z

by Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: Books
Publication Date 2001

Under the radar : talking to today's cynical consumer

2025-12-27T09:20:42Z

by Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html Inhaltsverzeichnis Under the radar
Format: Books
Publication Date 1998

Truth, lies, and advertising : the art of account planning

2025-12-27T09:20:42Z

by Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: Books
Publication Date 1998

Consumer behavior

2025-12-27T09:20:42Z

by Schiffman, Leon G.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf
Format: Books
Publication Date 1991