Search Results for Consumers -- South Africa. - Narrowed by: VEGA Cape TownSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002b--$002bSouth$002bAfrica.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGCT$002509VEGA$002bCape$002bTown$0026ps$003d300?dt=list2025-10-10T08:24:00ZInvestigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-10-10T08:24:00Z2025-10-10T08:24:00Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-10-10T08:24:00Z2025-10-10T08:24:00Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-10T08:24:00Z2025-10-10T08:24:00Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-10-10T08:24:00Z2025-10-10T08:24:00Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-10-10T08:24:00Z2025-10-10T08:24:00Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-10-10T08:24:00Z2025-10-10T08:24:00Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-10-10T08:24:00Z2025-10-10T08:24:00Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-10-10T08:24:00Z2025-10-10T08:24:00Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-10-10T08:24:00Z2025-10-10T08:24:00Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-10-10T08:24:00Z2025-10-10T08:24:00Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-10-10T08:24:00Z2025-10-10T08:24:00Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-10-10T08:24:00Z2025-10-10T08:24:00Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-10-10T08:24:00Z2025-10-10T08:24:00Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-10-10T08:24:00Z2025-10-10T08:24:00Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-10-10T08:24:00Z2025-10-10T08:24:00Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-10T08:24:00Z2025-10-10T08:24:00Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-10-10T08:24:00Z2025-10-10T08:24:00Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-10-10T08:24:00Z2025-10-10T08:24:00Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-10-10T08:24:00Z2025-10-10T08:24:00Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-10-10T08:24:00Z2025-10-10T08:24:00Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-10-10T08:24:00Z2025-10-10T08:24:00Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-10-10T08:24:00Z2025-10-10T08:24:00Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-10-10T08:24:00Z2025-10-10T08:24:00Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-10T08:24:00Z2025-10-10T08:24:00Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:130522025-10-10T08:24:00Z2025-10-10T08:24:00Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2006<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-10-10T08:24:00Z2025-10-10T08:24:00Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>