Search Results for Consumers -- South Africa. - Narrowed by: VEGA DurbanSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers$002b--$002bSouth$002bAfrica.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGDBN$002509VEGA$002bDurban$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-09T14:29:24ZThe impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-10-09T14:29:24Z2025-10-09T14:29:24Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-10-09T14:29:24Z2025-10-09T14:29:24Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-10-09T14:29:24Z2025-10-09T14:29:24Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-10-09T14:29:24Z2025-10-09T14:29:24Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-10-09T14:29:24Z2025-10-09T14:29:24Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-10-09T14:29:24Z2025-10-09T14:29:24Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-10-09T14:29:24Z2025-10-09T14:29:24Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-10-09T14:29:24Z2025-10-09T14:29:24Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-10-09T14:29:24Z2025-10-09T14:29:24Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-10-09T14:29:24Z2025-10-09T14:29:24Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-10-09T14:29:24Z2025-10-09T14:29:24Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-10-09T14:29:24Z2025-10-09T14:29:24Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-10-09T14:29:24Z2025-10-09T14:29:24Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-10-09T14:29:24Z2025-10-09T14:29:24Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-10-09T14:29:24Z2025-10-09T14:29:24Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-10-09T14:29:24Z2025-10-09T14:29:24Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-10-09T14:29:24Z2025-10-09T14:29:24Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-10-09T14:29:24Z2025-10-09T14:29:24Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-10-09T14:29:24Z2025-10-09T14:29:24Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-10-09T14:29:24Z2025-10-09T14:29:24Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-10-09T14:29:24Z2025-10-09T14:29:24Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-10-09T14:29:24Z2025-10-09T14:29:24Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-10-09T14:29:24Z2025-10-09T14:29:24Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-10-09T14:29:24Z2025-10-09T14:29:24Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-10-09T14:29:24Z2025-10-09T14:29:24Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-09T14:29:24Z2025-10-09T14:29:24Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-10-09T14:29:24Z2025-10-09T14:29:24Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toysent://SD_ILS/0/SD_ILS:186852025-10-09T14:29:24Z2025-10-09T14:29:24Zby Payne, Joanne.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-10-09T14:29:24Z2025-10-09T14:29:24Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:177692025-10-09T14:29:24Z2025-10-09T14:29:24Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 1999<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-10-09T14:29:24Z2025-10-09T14:29:24Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>