Search Results for Consumers. - Narrowed by: 0SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers.$0026qf$003dACCESS_LEVEL$002509Access$002bLevel$0025090$0025090$0026ps$003d300$0026isd$003dtrue?2025-07-15T13:30:47ZConsumersent://SD_ILS/0/SD_ILS:165512025-07-15T13:30:47Z2025-07-15T13:30:47Zby Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format: Books<br/>Publication Date 2004<br/>How consumers decideent://SD_ILS/0/SD_ILS:435652025-07-15T13:30:47Z2025-07-15T13:30:47Zby Learning Seed Company.<br/>Format: Video disc<br/>Publication Date 2007<br/>Contemporary mathematics for business & consumersent://SD_ILS/0/SD_ILS:193372025-07-15T13:30:47Z2025-07-15T13:30:47Zby Brechner, Robert A., author.<br/>Format: Books<br/>Publication Date 2016<br/>Contemporary mathematics for business and consumersent://SD_ILS/0/SD_ILS:178472025-07-15T13:30:47Z2025-07-15T13:30:47Zby Brechner, Robert A.<br/>Format: Books<br/>Publication Date 2017<br/>Tinkering : consumers reinvent the early automobile.ent://SD_ILS/0/SD_ILS:472202025-07-15T13:30:47Z2025-07-15T13:30:47Zby Franz, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>Understanding consumers of food productsent://SD_ILS/0/SD_ILS:334562025-07-15T13:30:47Z2025-07-15T13:30:47Zby Frewer, Lynn.<br/>Format: Books<br/>Publication Date 2007<br/>Money matters for young consumersent://SD_ILS/0/SD_ILS:475472025-07-15T13:30:47Z2025-07-15T13:30:47Zby Healey, Justin.<br/>Format: Books<br/>Publication Date 2005<br/>A Consumers Guide to Prescription medicinesent://SD_ILS/0/SD_ILS:30682025-07-15T13:30:47Z2025-07-15T13:30:47Zby Cooper, Barington<br/>Format: Books<br/>Publication Date 1993<br/>Tourism business frontiers : consumers, products and industryent://SD_ILS/0/SD_ILS:350302025-07-15T13:30:47Z2025-07-15T13:30:47Zby Buhalis, Dimitrios.<br/>Format: Books<br/>Publication Date 2006 2005<br/>A consumer's guide to prescription medicinesent://SD_ILS/0/SD_ILS:150412025-07-15T13:30:47Z2025-07-15T13:30:47Zby Cooper, Barrington.<br/>Format: Books<br/>Publication Date 1993<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-07-15T13:30:47Z2025-07-15T13:30:47Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-07-15T13:30:47Z2025-07-15T13:30:47Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-07-15T13:30:47Z2025-07-15T13:30:47Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-07-15T13:30:47Z2025-07-15T13:30:47Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-07-15T13:30:47Z2025-07-15T13:30:47Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-07-15T13:30:47Z2025-07-15T13:30:47Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-07-15T13:30:47Z2025-07-15T13:30:47Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-07-15T13:30:47Z2025-07-15T13:30:47Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-07-15T13:30:47Z2025-07-15T13:30:47Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-07-15T13:30:47Z2025-07-15T13:30:47Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-07-15T13:30:47Z2025-07-15T13:30:47Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-07-15T13:30:47Z2025-07-15T13:30:47Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-07-15T13:30:47Z2025-07-15T13:30:47Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-07-15T13:30:47Z2025-07-15T13:30:47Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-07-15T13:30:47Z2025-07-15T13:30:47Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-07-15T13:30:47Z2025-07-15T13:30:47Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-07-15T13:30:47Z2025-07-15T13:30:47Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-07-15T13:30:47Z2025-07-15T13:30:47Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-07-15T13:30:47Z2025-07-15T13:30:47Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Media regulation : governance and the interests of citizens and consumersent://SD_ILS/0/SD_ILS:510842025-07-15T13:30:47Z2025-07-15T13:30:47Zby Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-07-15T13:30:47Z2025-07-15T13:30:47Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-07-15T13:30:47Z2025-07-15T13:30:47Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Africa rising : how 900 million African consumers offer more than you thinkent://SD_ILS/0/SD_ILS:433012025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mahajan, Vijay.<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-07-15T13:30:47Z2025-07-15T13:30:47Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Does ethics have a chance in a world of consumers?ent://SD_ILS/0/SD_ILS:362442025-07-15T13:30:47Z2025-07-15T13:30:47Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2008<br/>An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generationsent://SD_ILS/0/SD_ILS:194662025-07-15T13:30:47Z2025-07-15T13:30:47Zby Harrisberg, Jessica.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The credit law of South Africa : a guide to consumers, credit users and credit grantorsent://SD_ILS/0/SD_ILS:344152025-07-15T13:30:47Z2025-07-15T13:30:47Zby Jordaan, P. (Pieter)<br/>Format: Books<br/>Publication Date 2007<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-07-15T13:30:47Z2025-07-15T13:30:47Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-07-15T13:30:47Z2025-07-15T13:30:47Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Holding up half of the sky : the new women consumers of Asiaent://SD_ILS/0/SD_ILS:334322025-07-15T13:30:47Z2025-07-15T13:30:47Zby Wong, Yuwa, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumersent://SD_ILS/0/SD_ILS:334402025-07-15T13:30:47Z2025-07-15T13:30:47Zby Johnson, Lisa, 1967-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www.loc.gov/catdir/toc/fy0703/2006298835.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html">http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482025-07-15T13:30:47Z2025-07-15T13:30:47Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
<a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-07-15T13:30:47Z2025-07-15T13:30:47Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Take it personally : an action guide for conscious consumersent://SD_ILS/0/SD_ILS:45522025-07-15T13:30:47Z2025-07-15T13:30:47Zby Roddick, Anita.<br/>Format: Books<br/>Publication Date 2003 2001<br/>E-Learning and the science of instruction : proven guidelines for consumers and designers of multimedia learningent://SD_ILS/0/SD_ILS:257722025-07-15T13:30:47Z2025-07-15T13:30:47Zby Clark, Ruth Colvin.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002028700.html.">http://www.loc.gov/catdir/toc/wiley031/2002028700.html.</a><br/>Format: Books<br/>Publication Date 2003<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-07-15T13:30:47Z2025-07-15T13:30:47Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>A consumer's republic : the politics of mass consumption in postwar Americaent://SD_ILS/0/SD_ILS:276022025-07-15T13:30:47Z2025-07-15T13:30:47Zby Cohen, Lizabeth.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/random044/2002141599.html">http://www.loc.gov/catdir/description/random044/2002141599.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-07-15T13:30:47Z2025-07-15T13:30:47Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dellent://SD_ILS/0/SD_ILS:244992025-07-15T13:30:47Z2025-07-15T13:30:47Zby Koehn, Nancy F. (Nancy Fowler), 1959-<br/>Format: Books<br/>Publication Date 2001<br/>Women as producers and consumers of tourism in developing regionsent://SD_ILS/0/SD_ILS:269342025-07-15T13:30:47Z2025-07-15T13:30:47Zby Timothy, Dallen J.<br/>Format: Books<br/>Publication Date 2001<br/>Web rules : how the Internet is changing the way consumers make choicesent://SD_ILS/0/SD_ILS:102512025-07-15T13:30:47Z2025-07-15T13:30:47Zby Murphy, Tom, 1953-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=2524">http://www.books24x7.com/marc.asp?bookid=2524</a>
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<a href="http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X">http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X</a><br/>Format: Electronic Resources<br/>Publication Date 2000<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-07-15T13:30:47Z2025-07-15T13:30:47Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-07-15T13:30:47Z2025-07-15T13:30:47ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-07-15T13:30:47Z2025-07-15T13:30:47Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:580802025-07-15T13:30:47Z2025-07-15T13:30:47ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:576092025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-07-15T13:30:47Z2025-07-15T13:30:47Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-07-15T13:30:47Z2025-07-15T13:30:47Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Microeconomics and behaviorent://SD_ILS/0/SD_ILS:594702025-07-15T13:30:47Z2025-07-15T13:30:47Zby Frank, Robert H., author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer Behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572452025-07-15T13:30:47Z2025-07-15T13:30:47Zby Yathika Gowpall & Carinda Williams<br/>Format: Books<br/>Publication Date 2023<br/>Consumer behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572662025-07-15T13:30:47Z2025-07-15T13:30:47Zby Gowpall, Yathika, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-07-15T13:30:47Z2025-07-15T13:30:47Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>Consumer Behaviour 5thent://SD_ILS/0/SD_ILS:568472025-07-15T13:30:47Z2025-07-15T13:30:47Zby Roberts-Lombard, Mornay<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-07-15T13:30:47Z2025-07-15T13:30:47Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Consumer activism : promotional culture & resistanceent://SD_ILS/0/SD_ILS:573822025-07-15T13:30:47Z2025-07-15T13:30:47Zby Lekakis, Eleftheria J., author.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-07-15T13:30:47Z2025-07-15T13:30:47Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:563252025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hoyer, Wayne D., author.<br/>Format: Books<br/>Publication Date 2021<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-07-15T13:30:47Z2025-07-15T13:30:47Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-07-15T13:30:47Z2025-07-15T13:30:47Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviorent://SD_ILS/0/SD_ILS:565702025-07-15T13:30:47Z2025-07-15T13:30:47Zby Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044<br/>Format: Books<br/>Publication Date 2021<br/>The practice of social researchent://SD_ILS/0/SD_ILS:569592025-07-15T13:30:47Z2025-07-15T13:30:47Zby Babbie, Earl R., author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviourent://SD_ILS/0/SD_ILS:574792025-07-15T13:30:47Z2025-07-15T13:30:47Zby Frank, Robert H., author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555112025-07-15T13:30:47Z2025-07-15T13:30:47Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555122025-07-15T13:30:47Z2025-07-15T13:30:47Zby Solomon, Michael R., author.<br/>Format: Electronic Resources<br/>Publication Date 2020<br/>Architecting experience : a conversion science handbookent://SD_ILS/0/SD_ILS:565422025-07-15T13:30:47Z2025-07-15T13:30:47Zby Wheeler, Scot R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Design for behaviour change : theories and practices of designing for changeent://SD_ILS/0/SD_ILS:561882025-07-15T13:30:47Z2025-07-15T13:30:47Zby Niedderer, Kristina, editor.<br/>Format: Books<br/>Publication Date 2020 2018<br/>Educational research : quantitative, qualitative, and mixed approachesent://SD_ILS/0/SD_ILS:578392025-07-15T13:30:47Z2025-07-15T13:30:47Zby Johnson, Burke, auteur.<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-07-15T13:30:47Z2025-07-15T13:30:47Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Nutrition essentials : a personal approachent://SD_ILS/0/SD_ILS:579462025-07-15T13:30:47Z2025-07-15T13:30:47Zby Schiff, Wendy J., author.<br/>Format: Books<br/>Publication Date 2020<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-07-15T13:30:47Z2025-07-15T13:30:47Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour.ent://SD_ILS/0/SD_ILS:554932025-07-15T13:30:47Z2025-07-15T13:30:47Zby Sethna, Zubin, author.<br/>Format: Books<br/>Publication Date 2019<br/>The age of surveillance capitalism : the fight for a human future at the new frontier of powerent://SD_ILS/0/SD_ILS:564942025-07-15T13:30:47Z2025-07-15T13:30:47Zby Zuboff, Shoshana, 1951- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-07-15T13:30:47Z2025-07-15T13:30:47Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-07-15T13:30:47Z2025-07-15T13:30:47Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>Digital PRent://SD_ILS/0/SD_ILS:560152025-07-15T13:30:47Z2025-07-15T13:30:47Zby Whatmough, Danny, author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-07-15T13:30:47Z2025-07-15T13:30:47Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>Strategic corporate social responsibility : tools & theories for responsible managementent://SD_ILS/0/SD_ILS:220922025-07-15T13:30:47Z2025-07-15T13:30:47Zby Haski-Leventhal, Debbie, author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-07-15T13:30:47Z2025-07-15T13:30:47Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-07-15T13:30:47Z2025-07-15T13:30:47Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-07-15T13:30:47Z2025-07-15T13:30:47Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Principles of economicsent://SD_ILS/0/SD_ILS:226952025-07-15T13:30:47Z2025-07-15T13:30:47Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2018<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:549902025-07-15T13:30:47Z2025-07-15T13:30:47Zby Solomon, Michael R. author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing in South Africa : consumer landscape : concepts and casesent://SD_ILS/0/SD_ILS:197182025-07-15T13:30:47Z2025-07-15T13:30:47Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2017<br/>Microeconomicsent://SD_ILS/0/SD_ILS:212072025-07-15T13:30:47Z2025-07-15T13:30:47Zby Pindyck, Robert S., VerfasserIn.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer Behaviour 4eent://SD_ILS/0/SD_ILS:212632025-07-15T13:30:47Z2025-07-15T13:30:47Zby Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-07-15T13:30:47Z2025-07-15T13:30:47Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-07-15T13:30:47Z2025-07-15T13:30:47Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-07-15T13:30:47Z2025-07-15T13:30:47Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-07-15T13:30:47Z2025-07-15T13:30:47Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-07-15T13:30:47Z2025-07-15T13:30:47Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Organizational crisis communicationent://SD_ILS/0/SD_ILS:220962025-07-15T13:30:47Z2025-07-15T13:30:47Zby Frandsen, Finn, 1956- author.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:226742025-07-15T13:30:47Z2025-07-15T13:30:47Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2017<br/>Development and social change : a global perspectiveent://SD_ILS/0/SD_ILS:554462025-07-15T13:30:47Z2025-07-15T13:30:47Zby McMichael, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:567412025-07-15T13:30:47Z2025-07-15T13:30:47Zby Van Eeden, Evert Philippus, author.<br/>Format: Books<br/>Publication Date 2017<br/>Media/impact : an introduction to mass mediaent://SD_ILS/0/SD_ILS:573142025-07-15T13:30:47Z2025-07-15T13:30:47Zby Biagi, Shirley, author.<br/>Format: Books<br/>Publication Date 2017<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-07-15T13:30:47Z2025-07-15T13:30:47Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-07-15T13:30:47Z2025-07-15T13:30:47Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-07-15T13:30:47Z2025-07-15T13:30:47Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-07-15T13:30:47Z2025-07-15T13:30:47Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-07-15T13:30:47Z2025-07-15T13:30:47Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-07-15T13:30:47Z2025-07-15T13:30:47Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-07-15T13:30:47Z2025-07-15T13:30:47Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-07-15T13:30:47Z2025-07-15T13:30:47Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-07-15T13:30:47Z2025-07-15T13:30:47Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-07-15T13:30:47Z2025-07-15T13:30:47Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-07-15T13:30:47Z2025-07-15T13:30:47Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-07-15T13:30:47Z2025-07-15T13:30:47Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-07-15T13:30:47Z2025-07-15T13:30:47Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-07-15T13:30:47Z2025-07-15T13:30:47Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-07-15T13:30:47Z2025-07-15T13:30:47Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-07-15T13:30:47Z2025-07-15T13:30:47Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-07-15T13:30:47Z2025-07-15T13:30:47Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-07-15T13:30:47Z2025-07-15T13:30:47Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-07-15T13:30:47Z2025-07-15T13:30:47Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Information technology for management : digital strategies for insight, action, and sustainable performanceent://SD_ILS/0/SD_ILS:1472025-07-15T13:30:47Z2025-07-15T13:30:47Zby Turban, Efraim, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Microeconomicsent://SD_ILS/0/SD_ILS:2042025-07-15T13:30:47Z2025-07-15T13:30:47Zby Pindyck, Robert S., author.<br/>Format: Books<br/>Publication Date 2015<br/>Street law : practical law for South Africansent://SD_ILS/0/SD_ILS:97812025-07-15T13:30:47Z2025-07-15T13:30:47Zby McQuoid-Mason, David Jan.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-07-15T13:30:47Z2025-07-15T13:30:47Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-07-15T13:30:47Z2025-07-15T13:30:47Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-07-15T13:30:47Z2025-07-15T13:30:47Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-07-15T13:30:47Z2025-07-15T13:30:47Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-07-15T13:30:47Z2025-07-15T13:30:47Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Big data analytics strategies for the smart grident://SD_ILS/0/SD_ILS:520812025-07-15T13:30:47Z2025-07-15T13:30:47Zby Stimmel, Carol L., 1965-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg">http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-07-15T13:30:47Z2025-07-15T13:30:47Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Intellectual property and general legal principles : is IP a lex specialis?ent://SD_ILS/0/SD_ILS:537412025-07-15T13:30:47Z2025-07-15T13:30:47Zby Dinwoodie, Graeme B., editor.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of economicsent://SD_ILS/0/SD_ILS:538732025-07-15T13:30:47Z2025-07-15T13:30:47Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-07-15T13:30:47Z2025-07-15T13:30:47Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Nutrition : an applied approachent://SD_ILS/0/SD_ILS:548272025-07-15T13:30:47Z2025-07-15T13:30:47Zby Thompson, Janice, 1962-<br/>Format: Books<br/>Publication Date 2015<br/>Evaluation fundamentals : insights into program effectiveness, quality, and valueent://SD_ILS/0/SD_ILS:506142025-07-15T13:30:47Z2025-07-15T13:30:47Zby Fink, Arlene, author.<br/>Format: Books<br/>Publication Date 2015<br/>CB : consumer behavior : student edition 6ent://SD_ILS/0/SD_ILS:506802025-07-15T13:30:47Z2025-07-15T13:30:47Zby Babin, Barry J.<br/>Format: Books<br/>Publication Date 2015<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582025-07-15T13:30:47Z2025-07-15T13:30:47Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-07-15T13:30:47Z2025-07-15T13:30:47Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>The rise of the robots : technology and the threat of mass unemploymentent://SD_ILS/0/SD_ILS:550312025-07-15T13:30:47Z2025-07-15T13:30:47Zby Ford, Martin (Martin R.), author.<br/>Format: Electronic Resources<br/>Publication Date 2015<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-07-15T13:30:47Z2025-07-15T13:30:47Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-07-15T13:30:47Z2025-07-15T13:30:47Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-07-15T13:30:47Z2025-07-15T13:30:47Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-07-15T13:30:47Z2025-07-15T13:30:47Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-07-15T13:30:47Z2025-07-15T13:30:47Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-07-15T13:30:47Z2025-07-15T13:30:47Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-07-15T13:30:47Z2025-07-15T13:30:47Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-07-15T13:30:47Z2025-07-15T13:30:47Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-07-15T13:30:47Z2025-07-15T13:30:47Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-07-15T13:30:47Z2025-07-15T13:30:47Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-07-15T13:30:47Z2025-07-15T13:30:47Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-07-15T13:30:47Z2025-07-15T13:30:47Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Essentials of mathematics : an applied approachent://SD_ILS/0/SD_ILS:178062025-07-15T13:30:47Z2025-07-15T13:30:47Zby Aufmann, Richard N.<br/>Format: Books<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-07-15T13:30:47Z2025-07-15T13:30:47Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-07-15T13:30:47Z2025-07-15T13:30:47Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-07-15T13:30:47Z2025-07-15T13:30:47Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-07-15T13:30:47Z2025-07-15T13:30:47Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-07-15T13:30:47Z2025-07-15T13:30:47Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:505032025-07-15T13:30:47Z2025-07-15T13:30:47Zby Quester, Pascale G. (Pascale Genevieve), author.<br/>Format: Books<br/>Publication Date 2014<br/>Beyond imported magic : essays on science, technology, and society in Latin Americaent://SD_ILS/0/SD_ILS:513472025-07-15T13:30:47Z2025-07-15T13:30:47Zby Medina, Eden, 1976- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Writing useful, accessible, and legally defensible psychoeducational reportsent://SD_ILS/0/SD_ILS:516622025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hass, Michael R.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-07-15T13:30:47Z2025-07-15T13:30:47Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-07-15T13:30:47Z2025-07-15T13:30:47Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>The right to health at the public/private divide : a global comparative studyent://SD_ILS/0/SD_ILS:520752025-07-15T13:30:47Z2025-07-15T13:30:47Zby Flood, Colleen M., 1966- (DE-588)138513813<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027421139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
04 <a href="http://www.gbv.de/dms/bowker/toc/9781107038301.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2014<br/>Electric power distribution handbookent://SD_ILS/0/SD_ILS:527882025-07-15T13:30:47Z2025-07-15T13:30:47Zby Short, T. A. (Tom A.), 1966-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg">http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Money for nothing : indebtness and aspiration in South Africaent://SD_ILS/0/SD_ILS:543402025-07-15T13:30:47Z2025-07-15T13:30:47Zby James, Deborah, Dr., author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-07-15T13:30:47Z2025-07-15T13:30:47Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Health program planning and evaluation : a practical, systematic approach for community healthent://SD_ILS/0/SD_ILS:510052025-07-15T13:30:47Z2025-07-15T13:30:47Zby Issel, L. Michele.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer culture, modernity and identityent://SD_ILS/0/SD_ILS:512172025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mathur, Nita, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Social marketing and behaviour change : models, theory and applicationsent://SD_ILS/0/SD_ILS:521142025-07-15T13:30:47Z2025-07-15T13:30:47Zby Brennan, Linda L. author.<br/>Format: Books<br/>Publication Date 2014<br/>Research handbook on directors' dutiesent://SD_ILS/0/SD_ILS:523582025-07-15T13:30:47Z2025-07-15T13:30:47Zby Paolini, Adolfo, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-07-15T13:30:47Z2025-07-15T13:30:47Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-07-15T13:30:47Z2025-07-15T13:30:47Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Managing service excellence : the ultimate guide to building and maintaining a customer-centric organizationent://SD_ILS/0/SD_ILS:575912025-07-15T13:30:47Z2025-07-15T13:30:47Zby Crutcher, C. William, author.<br/>Format: Books<br/>Publication Date 2014<br/>Microeconomicsent://SD_ILS/0/SD_ILS:108382025-07-15T13:30:47Z2025-07-15T13:30:47Zby Pindyck, Robert S.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-07-15T13:30:47Z2025-07-15T13:30:47Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-07-15T13:30:47Z2025-07-15T13:30:47Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-07-15T13:30:47Z2025-07-15T13:30:47Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-07-15T13:30:47Z2025-07-15T13:30:47Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-07-15T13:30:47Z2025-07-15T13:30:47Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-07-15T13:30:47Z2025-07-15T13:30:47Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-07-15T13:30:47Z2025-07-15T13:30:47Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-07-15T13:30:47Z2025-07-15T13:30:47Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-07-15T13:30:47Z2025-07-15T13:30:47Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-07-15T13:30:47Z2025-07-15T13:30:47Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-07-15T13:30:47Z2025-07-15T13:30:47Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-07-15T13:30:47Z2025-07-15T13:30:47Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-07-15T13:30:47Z2025-07-15T13:30:47Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-07-15T13:30:47Z2025-07-15T13:30:47Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:517882025-07-15T13:30:47Z2025-07-15T13:30:47Zby Joubert, Johan Pierre Retief, editor.<br/>Format: Books<br/>Publication Date 2013<br/>The media studies readerent://SD_ILS/0/SD_ILS:486152025-07-15T13:30:47Z2025-07-15T13:30:47Zby Ouellette, Laurie.<br/>Format: Books<br/>Publication Date 2013<br/>Customer sense : how the 5 senses influence buying behaviorent://SD_ILS/0/SD_ILS:496532025-07-15T13:30:47Z2025-07-15T13:30:47Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:535212025-07-15T13:30:47Z2025-07-15T13:30:47Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-07-15T13:30:47Z2025-07-15T13:30:47Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-07-15T13:30:47Z2025-07-15T13:30:47Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer law unlockedent://SD_ILS/0/SD_ILS:573432025-07-15T13:30:47Z2025-07-15T13:30:47Zby De Stadler, Elizabeth.<br/>Format: Books<br/>Publication Date 2013<br/>Emotions and consumption behaviourent://SD_ILS/0/SD_ILS:494482025-07-15T13:30:47Z2025-07-15T13:30:47Zby Soscia, Isabella.<br/>Format: Books<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-07-15T13:30:47Z2025-07-15T13:30:47Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-07-15T13:30:47Z2025-07-15T13:30:47Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-07-15T13:30:47Z2025-07-15T13:30:47Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612025-07-15T13:30:47Z2025-07-15T13:30:47Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-07-15T13:30:47Z2025-07-15T13:30:47Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-07-15T13:30:47Z2025-07-15T13:30:47Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>Mobile influence : the new power of the consumerent://SD_ILS/0/SD_ILS:506702025-07-15T13:30:47Z2025-07-15T13:30:47Zby Martin, Chuck, 1949- author.<br/>Format: Books<br/>Publication Date 2013<br/>Professional Windows 8 programming : application development with C# and XAMLent://SD_ILS/0/SD_ILS:510022025-07-15T13:30:47Z2025-07-15T13:30:47Zby Lecrenski, Nick.<br/>Format: Books<br/>Publication Date 2013<br/>Rethinking social exclusion : the end of the social?ent://SD_ILS/0/SD_ILS:518952025-07-15T13:30:47Z2025-07-15T13:30:47Zby Winlow, Simon, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=617239">E-book - Full text from MyiLibrary</a><br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-07-15T13:30:47Z2025-07-15T13:30:47Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:176412025-07-15T13:30:47Z2025-07-15T13:30:47Zby Berndt, Adele.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-07-15T13:30:47Z2025-07-15T13:30:47Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-07-15T13:30:47Z2025-07-15T13:30:47Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-07-15T13:30:47Z2025-07-15T13:30:47Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-07-15T13:30:47Z2025-07-15T13:30:47Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-07-15T13:30:47Z2025-07-15T13:30:47Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-07-15T13:30:47Z2025-07-15T13:30:47Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-07-15T13:30:47Z2025-07-15T13:30:47Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-07-15T13:30:47Z2025-07-15T13:30:47Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-07-15T13:30:47Z2025-07-15T13:30:47Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-07-15T13:30:47Z2025-07-15T13:30:47Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-07-15T13:30:47Z2025-07-15T13:30:47Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-07-15T13:30:47Z2025-07-15T13:30:47Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-07-15T13:30:47Z2025-07-15T13:30:47Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-07-15T13:30:47Z2025-07-15T13:30:47Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-07-15T13:30:47Z2025-07-15T13:30:47Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-07-15T13:30:47Z2025-07-15T13:30:47Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-07-15T13:30:47Z2025-07-15T13:30:47Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-07-15T13:30:47Z2025-07-15T13:30:47Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-07-15T13:30:47Z2025-07-15T13:30:47Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-07-15T13:30:47Z2025-07-15T13:30:47Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192025-07-15T13:30:47Z2025-07-15T13:30:47Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Developing world 12/13ent://SD_ILS/0/SD_ILS:488312025-07-15T13:30:47Z2025-07-15T13:30:47Zby Griffiths, Robert J.<br/>Format: Books<br/>Publication Date 2012 2011<br/>Unconscious branding : how neuroscience can empower (and inspire) marketingent://SD_ILS/0/SD_ILS:492312025-07-15T13:30:47Z2025-07-15T13:30:47Zby Van Praet, Douglas.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-07-15T13:30:47Z2025-07-15T13:30:47Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-07-15T13:30:47Z2025-07-15T13:30:47Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-07-15T13:30:47Z2025-07-15T13:30:47Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Public finance : an international perspectiveent://SD_ILS/0/SD_ILS:499182025-07-15T13:30:47Z2025-07-15T13:30:47Zby Greene, Joshua E.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-07-15T13:30:47Z2025-07-15T13:30:47Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-07-15T13:30:47Z2025-07-15T13:30:47Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of developments in consumer behaviourent://SD_ILS/0/SD_ILS:483642025-07-15T13:30:47Z2025-07-15T13:30:47Zby Wells, Victoria.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-07-15T13:30:47Z2025-07-15T13:30:47Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-07-15T13:30:47Z2025-07-15T13:30:47Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-07-15T13:30:47Z2025-07-15T13:30:47Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>On education : conversations with Riccardo Mazzeoent://SD_ILS/0/SD_ILS:493722025-07-15T13:30:47Z2025-07-15T13:30:47Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2012<br/>The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of businessent://SD_ILS/0/SD_ILS:497392025-07-15T13:30:47Z2025-07-15T13:30:47Zby Harnish, Verne.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-07-15T13:30:47Z2025-07-15T13:30:47Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Economics : a complete introductionent://SD_ILS/0/SD_ILS:531862025-07-15T13:30:47Z2025-07-15T13:30:47Zby Coskeran, Thomas.<br/>Format: Books<br/>Publication Date 2012<br/>Reactive power compensation : a practical guideent://SD_ILS/0/SD_ILS:547162025-07-15T13:30:47Z2025-07-15T13:30:47Zby Hofmann, Wolfgang, 1945-<br/>Table of contents <a href="http://d-nb.info/1025735811/04">http://d-nb.info/1025735811/04</a><br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-07-15T13:30:47Z2025-07-15T13:30:47Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>The Consumer Protection Act made easyent://SD_ILS/0/SD_ILS:5712025-07-15T13:30:47Z2025-07-15T13:30:47Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Psychology : an introductionent://SD_ILS/0/SD_ILS:175162025-07-15T13:30:47Z2025-07-15T13:30:47Zby Swartz, Leslie, 1955-<br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-07-15T13:30:47Z2025-07-15T13:30:47Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-07-15T13:30:47Z2025-07-15T13:30:47Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-07-15T13:30:47Z2025-07-15T13:30:47Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviorsent://SD_ILS/0/SD_ILS:186912025-07-15T13:30:47Z2025-07-15T13:30:47Zby Rawson, Lisa.<br/>Format: Computer file<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-07-15T13:30:47Z2025-07-15T13:30:47Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-07-15T13:30:47Z2025-07-15T13:30:47Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-07-15T13:30:47Z2025-07-15T13:30:47Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Fashion trends : analysis and forecastingent://SD_ILS/0/SD_ILS:1212025-07-15T13:30:47Z2025-07-15T13:30:47Zby Kim, Eundeok.<br/>ebrary <a href="http://site.ebrary.com/id/10727510">http://site.ebrary.com/id/10727510</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543</a><br/>Format: Books<br/>Publication Date 2011<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:105402025-07-15T13:30:47Z2025-07-15T13:30:47Zby Joubert, Pierre.<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-07-15T13:30:47Z2025-07-15T13:30:47Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Tourism : concepts and practicesent://SD_ILS/0/SD_ILS:177912025-07-15T13:30:47Z2025-07-15T13:30:47Zby Walker, John R.<br/>Format: Books<br/>Publication Date 2011<br/>Know your consumer rights : pocket guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:205152025-07-15T13:30:47Z2025-07-15T13:30:47Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Organizational behavior : improving performance and commitment in the workplaceent://SD_ILS/0/SD_ILS:415152025-07-15T13:30:47Z2025-07-15T13:30:47Zby Colquitt, Jason.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer Protection Act 68 of 2008 &amp; regulationsent://SD_ILS/0/SD_ILS:450292025-07-15T13:30:47Z2025-07-15T13:30:47Zby South Africa.<br/>Format: Books<br/>Publication Date 2011<br/>