Search Results for Consumers. - Narrowed by: 1:VGCTSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGCT$0025091$00253AVGCT$0026ps$003d300$0026isd$003dtrue?2025-07-16T03:00:20ZBeloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-07-16T03:00:20Z2025-07-16T03:00:20Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-07-16T03:00:20Z2025-07-16T03:00:20Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-07-16T03:00:20Z2025-07-16T03:00:20Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-07-16T03:00:20Z2025-07-16T03:00:20Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-07-16T03:00:20Z2025-07-16T03:00:20Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-07-16T03:00:20Z2025-07-16T03:00:20Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-07-16T03:00:20Z2025-07-16T03:00:20Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-07-16T03:00:20Z2025-07-16T03:00:20Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-07-16T03:00:20Z2025-07-16T03:00:20Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-07-16T03:00:20Z2025-07-16T03:00:20Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-07-16T03:00:20Z2025-07-16T03:00:20Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-07-16T03:00:20Z2025-07-16T03:00:20Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-07-16T03:00:20Z2025-07-16T03:00:20Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Take it personally : an action guide for conscious consumersent://SD_ILS/0/SD_ILS:45522025-07-16T03:00:20Z2025-07-16T03:00:20Zby Roddick, Anita.<br/>Format: Books<br/>Publication Date 2003 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-07-16T03:00:20Z2025-07-16T03:00:20Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-07-16T03:00:20Z2025-07-16T03:00:20Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-07-16T03:00:20Z2025-07-16T03:00:20Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-07-16T03:00:20Z2025-07-16T03:00:20Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-07-16T03:00:20Z2025-07-16T03:00:20Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-07-16T03:00:20Z2025-07-16T03:00:20Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-07-16T03:00:20Z2025-07-16T03:00:20Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-07-16T03:00:20Z2025-07-16T03:00:20Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>The age of surveillance capitalism : the fight for a human future at the new frontier of powerent://SD_ILS/0/SD_ILS:564942025-07-16T03:00:20Z2025-07-16T03:00:20Zby Zuboff, Shoshana, 1951- author.<br/>Format: Books<br/>Publication Date 2019<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-07-16T03:00:20Z2025-07-16T03:00:20Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-07-16T03:00:20Z2025-07-16T03:00:20Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Consumer Behaviour 4eent://SD_ILS/0/SD_ILS:212632025-07-16T03:00:20Z2025-07-16T03:00:20Zby Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-07-16T03:00:20Z2025-07-16T03:00:20Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-07-16T03:00:20Z2025-07-16T03:00:20Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-07-16T03:00:20Z2025-07-16T03:00:20Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-07-16T03:00:20Z2025-07-16T03:00:20Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-07-16T03:00:20Z2025-07-16T03:00:20Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-07-16T03:00:20Z2025-07-16T03:00:20Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-07-16T03:00:20Z2025-07-16T03:00:20Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-07-16T03:00:20Z2025-07-16T03:00:20Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-07-16T03:00:20Z2025-07-16T03:00:20Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-07-16T03:00:20Z2025-07-16T03:00:20Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-07-16T03:00:20Z2025-07-16T03:00:20Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-07-16T03:00:20Z2025-07-16T03:00:20Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-07-16T03:00:20Z2025-07-16T03:00:20Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-07-16T03:00:20Z2025-07-16T03:00:20Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-07-16T03:00:20Z2025-07-16T03:00:20Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-07-16T03:00:20Z2025-07-16T03:00:20Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-07-16T03:00:20Z2025-07-16T03:00:20Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-07-16T03:00:20Z2025-07-16T03:00:20Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-07-16T03:00:20Z2025-07-16T03:00:20Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-07-16T03:00:20Z2025-07-16T03:00:20Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-07-16T03:00:20Z2025-07-16T03:00:20Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-07-16T03:00:20Z2025-07-16T03:00:20Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-07-16T03:00:20Z2025-07-16T03:00:20Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-07-16T03:00:20Z2025-07-16T03:00:20Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-07-16T03:00:20Z2025-07-16T03:00:20Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-07-16T03:00:20Z2025-07-16T03:00:20Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-07-16T03:00:20Z2025-07-16T03:00:20Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-07-16T03:00:20Z2025-07-16T03:00:20Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-07-16T03:00:20Z2025-07-16T03:00:20Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-07-16T03:00:20Z2025-07-16T03:00:20Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-07-16T03:00:20Z2025-07-16T03:00:20Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-07-16T03:00:20Z2025-07-16T03:00:20Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-07-16T03:00:20Z2025-07-16T03:00:20Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-07-16T03:00:20Z2025-07-16T03:00:20Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-07-16T03:00:20Z2025-07-16T03:00:20Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-07-16T03:00:20Z2025-07-16T03:00:20Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-07-16T03:00:20Z2025-07-16T03:00:20Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-07-16T03:00:20Z2025-07-16T03:00:20Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-07-16T03:00:20Z2025-07-16T03:00:20Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-07-16T03:00:20Z2025-07-16T03:00:20Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-07-16T03:00:20Z2025-07-16T03:00:20Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-07-16T03:00:20Z2025-07-16T03:00:20Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-07-16T03:00:20Z2025-07-16T03:00:20Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-07-16T03:00:20Z2025-07-16T03:00:20Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-07-16T03:00:20Z2025-07-16T03:00:20Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-07-16T03:00:20Z2025-07-16T03:00:20Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-07-16T03:00:20Z2025-07-16T03:00:20Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-07-16T03:00:20Z2025-07-16T03:00:20Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-07-16T03:00:20Z2025-07-16T03:00:20Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Buy ology : how everything we believe about why we buy is wrongent://SD_ILS/0/SD_ILS:81402025-07-16T03:00:20Z2025-07-16T03:00:20Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2009 2008<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-07-16T03:00:20Z2025-07-16T03:00:20Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.ent://SD_ILS/0/SD_ILS:131602025-07-16T03:00:20Z2025-07-16T03:00:20Zby Baskin, Jonathan Salem.<br/>Format: Books<br/>Publication Date 2009<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-07-16T03:00:20Z2025-07-16T03:00:20Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>1000 package designs : a comprehensive guide to packing it inent://SD_ILS/0/SD_ILS:159822025-07-16T03:00:20Z2025-07-16T03:00:20Zby Grip (Firm : Chicago, Ill.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0813/2008012571.html">http://catdir.loc.gov/catdir/toc/ecip0813/2008012571.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2008012571-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2008012571-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/2008012571-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/2008012571-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142025-07-16T03:00:20Z2025-07-16T03:00:20Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>The power of unreasonable people : how social entrepreneurs create markets that change the worldent://SD_ILS/0/SD_ILS:168462025-07-16T03:00:20Z2025-07-16T03:00:20Zby Elkington, John, 1949-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html">http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-07-16T03:00:20Z2025-07-16T03:00:20Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>The long tail : how endless choice is creating unlimited demandent://SD_ILS/0/SD_ILS:81382025-07-16T03:00:20Z2025-07-16T03:00:20Zby Anderson, Chris, 1961-<br/>Format: Books<br/>Publication Date 2007<br/>Primal branding : create zealots for your brand, your company, and your futureent://SD_ILS/0/SD_ILS:47612025-07-16T03:00:20Z2025-07-16T03:00:20Zby Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:130522025-07-16T03:00:20Z2025-07-16T03:00:20Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2006<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882025-07-16T03:00:20Z2025-07-16T03:00:20Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>The lovemarks effect : winning in the consumer revolutionent://SD_ILS/0/SD_ILS:124782025-07-16T03:00:20Z2025-07-16T03:00:20Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2006<br/>Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertisingent://SD_ILS/0/SD_ILS:101972025-07-16T03:00:20Z2025-07-16T03:00:20Zby Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-07-16T03:00:20Z2025-07-16T03:00:20Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662025-07-16T03:00:20Z2025-07-16T03:00:20Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Microeconomicsent://SD_ILS/0/SD_ILS:168022025-07-16T03:00:20Z2025-07-16T03:00:20Zby Pindyck, Robert S.<br/>Format: Books<br/>Publication Date 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:29022025-07-16T03:00:20Z2025-07-16T03:00:20Zby Schiffman,Leon G & Kanuk,Leslie Lazar<br/>Format: Books<br/>Publication Date 2004<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:166392025-07-16T03:00:20Z2025-07-16T03:00:20Zby Hawkins, Del I.<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1562971">Consumer behavior</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>How customers think : essential insights into the mind of the marketent://SD_ILS/0/SD_ILS:131302025-07-16T03:00:20Z2025-07-16T03:00:20Zby Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format: Books<br/>Publication Date 2003<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-07-16T03:00:20Z2025-07-16T03:00:20Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from hereent://SD_ILS/0/SD_ILS:5752025-07-16T03:00:20Z2025-07-16T03:00:20Zby Blackwell, Roger D.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/random045/2001017343.html">http://catdir.loc.gov/catdir/samples/random045/2001017343.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/random053/2001017343.html">http://catdir.loc.gov/catdir/bios/random053/2001017343.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/2001017343.html">http://catdir.loc.gov/catdir/description/random0414/2001017343.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-07-16T03:00:20Z2025-07-16T03:00:20Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Principles of macroeconomicsent://SD_ILS/0/SD_ILS:156632025-07-16T03:00:20Z2025-07-16T03:00:20Zby Mankiw, N. Gregory.<br/>Format: Books<br/>Publication Date 2001<br/>EVEolution : the eight truths of marketing to womenent://SD_ILS/0/SD_ILS:166382025-07-16T03:00:20Z2025-07-16T03:00:20Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 2001 2000<br/>Basic economic principles : a guide for studentsent://SD_ILS/0/SD_ILS:567852025-07-16T03:00:20Z2025-07-16T03:00:20Zby O'Connor, David E. (David Edward)<br/>Format: Books<br/>Publication Date 2000<br/>Customer behavior : consumer behavior & beyondent://SD_ILS/0/SD_ILS:102912025-07-16T03:00:20Z2025-07-16T03:00:20Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 1999<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-07-16T03:00:20Z2025-07-16T03:00:20Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-07-16T03:00:20Z2025-07-16T03:00:20Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Disruption : overturning conventions and shaking up the marketplaceent://SD_ILS/0/SD_ILS:143052025-07-16T03:00:20Z2025-07-16T03:00:20Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/96021256.html">http://catdir.loc.gov/catdir/toc/onix05/96021256.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/96021256.html">http://catdir.loc.gov/catdir/bios/wiley042/96021256.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/96021256.html">http://catdir.loc.gov/catdir/description/wiley034/96021256.html</a><br/>Format: Books<br/>Publication Date 1996<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165092025-07-16T03:00:20Z2025-07-16T03:00:20Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>