Search Results for Consumers. - Narrowed by: 1:VGDBNSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGDBN$0025091$00253AVGDBN$0026ps$003d300$0026isd$003dtrue?dt=list2025-05-17T15:39:13ZA mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-05-17T15:39:13Z2025-05-17T15:39:13Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-05-17T15:39:13Z2025-05-17T15:39:13Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-05-17T15:39:13Z2025-05-17T15:39:13Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-05-17T15:39:13Z2025-05-17T15:39:13Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer Behaviour 5thent://SD_ILS/0/SD_ILS:568472025-05-17T15:39:13Z2025-05-17T15:39:13Zby Roberts-Lombard, Mornay<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-05-17T15:39:13Z2025-05-17T15:39:13Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-05-17T15:39:13Z2025-05-17T15:39:13Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-05-17T15:39:13Z2025-05-17T15:39:13Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-05-17T15:39:13Z2025-05-17T15:39:13Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-05-17T15:39:13Z2025-05-17T15:39:13Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-05-17T15:39:13Z2025-05-17T15:39:13Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>The age of surveillance capitalism : the fight for a human future at the new frontier of powerent://SD_ILS/0/SD_ILS:564942025-05-17T15:39:13Z2025-05-17T15:39:13Zby Zuboff, Shoshana, 1951- author.<br/>Format: Books<br/>Publication Date 2019<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-05-17T15:39:13Z2025-05-17T15:39:13Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>Consumer Behaviour 4eent://SD_ILS/0/SD_ILS:212632025-05-17T15:39:13Z2025-05-17T15:39:13Zby Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-05-17T15:39:13Z2025-05-17T15:39:13Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-05-17T15:39:13Z2025-05-17T15:39:13Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-05-17T15:39:13Z2025-05-17T15:39:13Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-05-17T15:39:13Z2025-05-17T15:39:13Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-05-17T15:39:13Z2025-05-17T15:39:13Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-05-17T15:39:13Z2025-05-17T15:39:13Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-05-17T15:39:13Z2025-05-17T15:39:13Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-05-17T15:39:13Z2025-05-17T15:39:13Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-05-17T15:39:13Z2025-05-17T15:39:13Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-05-17T15:39:13Z2025-05-17T15:39:13Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-05-17T15:39:13Z2025-05-17T15:39:13Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-05-17T15:39:13Z2025-05-17T15:39:13Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-05-17T15:39:13Z2025-05-17T15:39:13Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-05-17T15:39:13Z2025-05-17T15:39:13Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-05-17T15:39:13Z2025-05-17T15:39:13Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-05-17T15:39:13Z2025-05-17T15:39:13Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-05-17T15:39:13Z2025-05-17T15:39:13Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-05-17T15:39:13Z2025-05-17T15:39:13Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-05-17T15:39:13Z2025-05-17T15:39:13Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-05-17T15:39:13Z2025-05-17T15:39:13Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-05-17T15:39:13Z2025-05-17T15:39:13Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-05-17T15:39:13Z2025-05-17T15:39:13Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-05-17T15:39:13Z2025-05-17T15:39:13Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-05-17T15:39:13Z2025-05-17T15:39:13Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-05-17T15:39:13Z2025-05-17T15:39:13Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-05-17T15:39:13Z2025-05-17T15:39:13Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-05-17T15:39:13Z2025-05-17T15:39:13Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-05-17T15:39:13Z2025-05-17T15:39:13Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-05-17T15:39:13Z2025-05-17T15:39:13Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-05-17T15:39:13Z2025-05-17T15:39:13Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-05-17T15:39:13Z2025-05-17T15:39:13Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-05-17T15:39:13Z2025-05-17T15:39:13Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-05-17T15:39:13Z2025-05-17T15:39:13Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Fashion trends : analysis and forecastingent://SD_ILS/0/SD_ILS:1212025-05-17T15:39:13Z2025-05-17T15:39:13Zby Kim, Eundeok.<br/>ebrary <a href="http://site.ebrary.com/id/10727510">http://site.ebrary.com/id/10727510</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543</a><br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-05-17T15:39:13Z2025-05-17T15:39:13Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-05-17T15:39:13Z2025-05-17T15:39:13Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-05-17T15:39:13Z2025-05-17T15:39:13Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-05-17T15:39:13Z2025-05-17T15:39:13Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviorsent://SD_ILS/0/SD_ILS:186912025-05-17T15:39:13Z2025-05-17T15:39:13Zby Rawson, Lisa.<br/>Format: Computer file<br/>Publication Date 2011<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-05-17T15:39:13Z2025-05-17T15:39:13Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-05-17T15:39:13Z2025-05-17T15:39:13Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-05-17T15:39:13Z2025-05-17T15:39:13Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Buy ology : how everything we believe about why we buy is wrongent://SD_ILS/0/SD_ILS:81402025-05-17T15:39:13Z2025-05-17T15:39:13Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2009 2008<br/>The undercover economistent://SD_ILS/0/SD_ILS:31882025-05-17T15:39:13Z2025-05-17T15:39:13Zby Harford, Tim, 1973-<br/>Format: Books<br/>Publication Date 2008 2006<br/>Predictably irrational : the hidden forces that shape our decisionsent://SD_ILS/0/SD_ILS:49722025-05-17T15:39:13Z2025-05-17T15:39:13Zby Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-05-17T15:39:13Z2025-05-17T15:39:13Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142025-05-17T15:39:13Z2025-05-17T15:39:13Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>The power of unreasonable people : how social entrepreneurs create markets that change the worldent://SD_ILS/0/SD_ILS:168462025-05-17T15:39:13Z2025-05-17T15:39:13Zby Elkington, John, 1949-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html">http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-05-17T15:39:13Z2025-05-17T15:39:13Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:3982025-05-17T15:39:13Z2025-05-17T15:39:13Zby Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2007<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882025-05-17T15:39:13Z2025-05-17T15:39:13Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>The culture code : an ingenious way to understand why people around the world buy and live as they doent://SD_ILS/0/SD_ILS:101062025-05-17T15:39:13Z2025-05-17T15:39:13Zby Rapaille, Clotaire.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html</a>
Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-05-17T15:39:13Z2025-05-17T15:39:13Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-05-17T15:39:13Z2025-05-17T15:39:13Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Why customers do what they do : who they are, why they buy, and how you can anticipate their every moveent://SD_ILS/0/SD_ILS:111782025-05-17T15:39:13Z2025-05-17T15:39:13Zby Cohen, Marshal.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html">http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The rebel sell : how the counterculture became consumer cultureent://SD_ILS/0/SD_ILS:155352025-05-17T15:39:13Z2025-05-17T15:39:13Zby Heath, Joseph, 1967-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9781841126555.pdf">http://www.gbv.de/dms/bowker/toc/9781841126555.pdf</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>The Century of the self. Episode 1, Happiness machinesent://SD_ILS/0/SD_ILS:200642025-05-17T15:39:13Z2025-05-17T15:39:13Zby Curtis, Adam.<br/>Format: Video disc<br/>Publication Date 2006<br/>Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertisingent://SD_ILS/0/SD_ILS:101972025-05-17T15:39:13Z2025-05-17T15:39:13Zby Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662025-05-17T15:39:13Z2025-05-17T15:39:13Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The future of menent://SD_ILS/0/SD_ILS:72362025-05-17T15:39:13Z2025-05-17T15:39:13Zby Salzman, Marian L.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-t.html">http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-b.html">http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-d.html">http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-05-17T15:39:13Z2025-05-17T15:39:13Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>Kidnapped : how irresponsible marketers are stealing the minds of your childrenent://SD_ILS/0/SD_ILS:155402025-05-17T15:39:13Z2025-05-17T15:39:13Zby Acuff, Dan S., 1942-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html">http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The consistent consumer : predicting future behavior through lasting valuesent://SD_ILS/0/SD_ILS:157552025-05-17T15:39:13Z2025-05-17T15:39:13Zby Beller, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html">http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Trillion-dollar moms : marketing to a new generation of mothersent://SD_ILS/0/SD_ILS:157562025-05-17T15:39:13Z2025-05-17T15:39:13Zby Bailey, Maria T.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html">http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buyent://SD_ILS/0/SD_ILS:160142025-05-17T15:39:13Z2025-05-17T15:39:13Zby Stinnett, Bill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2004019679.html">http://catdir.loc.gov/catdir/bios/mh051/2004019679.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2004019679.html">http://catdir.loc.gov/catdir/description/mh051/2004019679.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toysent://SD_ILS/0/SD_ILS:186852025-05-17T15:39:13Z2025-05-17T15:39:13Zby Payne, Joanne.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:100022025-05-17T15:39:13Z2025-05-17T15:39:13Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2004<br/>Why people buy things they don't need : understanding and predicting consumer behaviorent://SD_ILS/0/SD_ILS:118052025-05-17T15:39:13Z2025-05-17T15:39:13Zby Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Brandchild : remarkable insights into the minds of today's global kids and their relationships with brandsent://SD_ILS/0/SD_ILS:116792025-05-17T15:39:13Z2025-05-17T15:39:13Zby Lindström, Martin, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Democracy and regulation : how the public can govern essential servicesent://SD_ILS/0/SD_ILS:119322025-05-17T15:39:13Z2025-05-17T15:39:13Zby Palast, Greg.<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=3386138">http://public.eblib.com/choice/publicfullrecord.aspx?p=3386138</a>
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JSTOR <a href="http://www.jstor.org/stable/10.2307/j.ctt18fs62x">http://www.jstor.org/stable/10.2307/j.ctt18fs62x</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Safe food : bacteria, biotechnology, and bioterrorisment://SD_ILS/0/SD_ILS:155182025-05-17T15:39:13Z2025-05-17T15:39:13Zby Nestle, Marion.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy042/2002027172.html">http://catdir.loc.gov/catdir/toc/fy042/2002027172.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-05-17T15:39:13Z2025-05-17T15:39:13Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>How customers think : essential insights into the mind of the marketent://SD_ILS/0/SD_ILS:131302025-05-17T15:39:13Z2025-05-17T15:39:13Zby Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format: Books<br/>Publication Date 2003<br/>The soul of the new consumer : authenticity -- what we buy and why in the new economyent://SD_ILS/0/SD_ILS:160992025-05-17T15:39:13Z2025-05-17T15:39:13Zby Lewis, David, 1942-<br/>Format: Books<br/>Publication Date 2000<br/>Basic economic principles : a guide for studentsent://SD_ILS/0/SD_ILS:567852025-05-17T15:39:13Z2025-05-17T15:39:13Zby O'Connor, David E. (David Edward)<br/>Format: Books<br/>Publication Date 2000<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:177692025-05-17T15:39:13Z2025-05-17T15:39:13Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 1999<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-05-17T15:39:13Z2025-05-17T15:39:13Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-05-17T15:39:13Z2025-05-17T15:39:13Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-05-17T15:39:13Z2025-05-17T15:39:13Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Disruption : overturning conventions and shaking up the marketplaceent://SD_ILS/0/SD_ILS:143052025-05-17T15:39:13Z2025-05-17T15:39:13Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/96021256.html">http://catdir.loc.gov/catdir/toc/onix05/96021256.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/96021256.html">http://catdir.loc.gov/catdir/bios/wiley042/96021256.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/96021256.html">http://catdir.loc.gov/catdir/description/wiley034/96021256.html</a><br/>Format: Books<br/>Publication Date 1996<br/>The Popcorn report : revolutionary trend predictions for marketing in the 90s.ent://SD_ILS/0/SD_ILS:148852025-05-17T15:39:13Z2025-05-17T15:39:13Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 1992 1991<br/>