Search Results for Consumers. - Narrowed by: VEGA BordeauxSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGBDX$002509VEGA$002bBordeaux$0026pe$003dd$00253A$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-16T07:43:29ZConsumersent://SD_ILS/0/SD_ILS:165512025-10-16T07:43:29Z2025-10-16T07:43:29Zby Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-10-16T07:43:29Z2025-10-16T07:43:29Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-10-16T07:43:29Z2025-10-16T07:43:29Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-10-16T07:43:29Z2025-10-16T07:43:29Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-10-16T07:43:29Z2025-10-16T07:43:29Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-10-16T07:43:29Z2025-10-16T07:43:29Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-10-16T07:43:29Z2025-10-16T07:43:29Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-10-16T07:43:29Z2025-10-16T07:43:29Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-10-16T07:43:29Z2025-10-16T07:43:29Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-10-16T07:43:29Z2025-10-16T07:43:29Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-10-16T07:43:29Z2025-10-16T07:43:29Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-10-16T07:43:29Z2025-10-16T07:43:29Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-10-16T07:43:29Z2025-10-16T07:43:29Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-10-16T07:43:29Z2025-10-16T07:43:29Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-10-16T07:43:29Z2025-10-16T07:43:29Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-10-16T07:43:29Z2025-10-16T07:43:29Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-10-16T07:43:29Z2025-10-16T07:43:29Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-10-16T07:43:29Z2025-10-16T07:43:29Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer Behaviour 5thent://SD_ILS/0/SD_ILS:568472025-10-16T07:43:29Z2025-10-16T07:43:29Zby Roberts-Lombard, Mornay<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-10-16T07:43:29Z2025-10-16T07:43:29Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-10-16T07:43:29Z2025-10-16T07:43:29Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-10-16T07:43:29Z2025-10-16T07:43:29Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-10-16T07:43:29Z2025-10-16T07:43:29Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>The age of surveillance capitalism : the fight for a human future at the new frontier of powerent://SD_ILS/0/SD_ILS:564942025-10-16T07:43:29Z2025-10-16T07:43:29Zby Zuboff, Shoshana, 1951- author.<br/>Format: Books<br/>Publication Date 2019<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-10-16T07:43:29Z2025-10-16T07:43:29Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>Consumer Behaviour 4eent://SD_ILS/0/SD_ILS:212632025-10-16T07:43:29Z2025-10-16T07:43:29Zby Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-10-16T07:43:29Z2025-10-16T07:43:29Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-10-16T07:43:29Z2025-10-16T07:43:29Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-10-16T07:43:29Z2025-10-16T07:43:29Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-10-16T07:43:29Z2025-10-16T07:43:29Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-10-16T07:43:29Z2025-10-16T07:43:29Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-10-16T07:43:29Z2025-10-16T07:43:29Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-10-16T07:43:29Z2025-10-16T07:43:29Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-10-16T07:43:29Z2025-10-16T07:43:29Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-10-16T07:43:29Z2025-10-16T07:43:29Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-10-16T07:43:29Z2025-10-16T07:43:29Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-10-16T07:43:29Z2025-10-16T07:43:29Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-10-16T07:43:29Z2025-10-16T07:43:29Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-10-16T07:43:29Z2025-10-16T07:43:29Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-10-16T07:43:29Z2025-10-16T07:43:29Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-10-16T07:43:29Z2025-10-16T07:43:29Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-10-16T07:43:29Z2025-10-16T07:43:29Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-10-16T07:43:29Z2025-10-16T07:43:29Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-10-16T07:43:29Z2025-10-16T07:43:29Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-10-16T07:43:29Z2025-10-16T07:43:29Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-10-16T07:43:29Z2025-10-16T07:43:29Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-10-16T07:43:29Z2025-10-16T07:43:29Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-10-16T07:43:29Z2025-10-16T07:43:29Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-10-16T07:43:29Z2025-10-16T07:43:29Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-10-16T07:43:29Z2025-10-16T07:43:29Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-10-16T07:43:29Z2025-10-16T07:43:29Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-10-16T07:43:29Z2025-10-16T07:43:29Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-10-16T07:43:29Z2025-10-16T07:43:29Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-10-16T07:43:29Z2025-10-16T07:43:29Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-10-16T07:43:29Z2025-10-16T07:43:29Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-10-16T07:43:29Z2025-10-16T07:43:29Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-10-16T07:43:29Z2025-10-16T07:43:29Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Fashion trends : analysis and forecastingent://SD_ILS/0/SD_ILS:1212025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kim, Eundeok.<br/>ebrary <a href="http://site.ebrary.com/id/10727510">http://site.ebrary.com/id/10727510</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543</a><br/>Format: Books<br/>Publication Date 2011<br/>The Consumer Protection Act made easyent://SD_ILS/0/SD_ILS:5712025-10-16T07:43:29Z2025-10-16T07:43:29Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:174272025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-10-16T07:43:29Z2025-10-16T07:43:29Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-10-16T07:43:29Z2025-10-16T07:43:29Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-10-16T07:43:29Z2025-10-16T07:43:29Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Buy ology : how everything we believe about why we buy is wrongent://SD_ILS/0/SD_ILS:81402025-10-16T07:43:29Z2025-10-16T07:43:29Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2009 2008<br/>Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.ent://SD_ILS/0/SD_ILS:131602025-10-16T07:43:29Z2025-10-16T07:43:29Zby Baskin, Jonathan Salem.<br/>Format: Books<br/>Publication Date 2009<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-10-16T07:43:29Z2025-10-16T07:43:29Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-10-16T07:43:29Z2025-10-16T07:43:29Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-10-16T07:43:29Z2025-10-16T07:43:29Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptionsent://SD_ILS/0/SD_ILS:194742025-10-16T07:43:29Z2025-10-16T07:43:29Zby Moskovits, Shari G.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Advertising and the mind of the consumer : what works, what doesn't, and why.ent://SD_ILS/0/SD_ILS:3512025-10-16T07:43:29Z2025-10-16T07:43:29Zby Sutherland, Max.<br/>Format: Books<br/>Publication Date 2008<br/>The undercover economistent://SD_ILS/0/SD_ILS:31882025-10-16T07:43:29Z2025-10-16T07:43:29Zby Harford, Tim, 1973-<br/>Format: Books<br/>Publication Date 2008 2006<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-10-16T07:43:29Z2025-10-16T07:43:29Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The power of unreasonable people : how social entrepreneurs create markets that change the worldent://SD_ILS/0/SD_ILS:168462025-10-16T07:43:29Z2025-10-16T07:43:29Zby Elkington, John, 1949-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html">http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142025-10-16T07:43:29Z2025-10-16T07:43:29Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass mediaent://SD_ILS/0/SD_ILS:195232025-10-16T07:43:29Z2025-10-16T07:43:29Zby Houghton, Tamarind.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The culture code : an ingenious way to understand why people around the world buy and live as they doent://SD_ILS/0/SD_ILS:154952025-10-16T07:43:29Z2025-10-16T07:43:29Zby Rapaille, Clotaire.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Buyer behaviour : understanding consumer psychology and marketingent://SD_ILS/0/SD_ILS:160962025-10-16T07:43:29Z2025-10-16T07:43:29Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2007<br/>Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationshipent://SD_ILS/0/SD_ILS:194502025-10-16T07:43:29Z2025-10-16T07:43:29Zby Swanepoel, Clayton.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?ent://SD_ILS/0/SD_ILS:194632025-10-16T07:43:29Z2025-10-16T07:43:29Zby Swartz, Danielle.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882025-10-16T07:43:29Z2025-10-16T07:43:29Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Convergence culture : where old and new media collideent://SD_ILS/0/SD_ILS:101782025-10-16T07:43:29Z2025-10-16T07:43:29Zby Jenkins, Henry, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising is dead : long live advertising!ent://SD_ILS/0/SD_ILS:97942025-10-16T07:43:29Z2025-10-16T07:43:29Zby Himpe, Tom.<br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:130522025-10-16T07:43:29Z2025-10-16T07:43:29Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:159562025-10-16T07:43:29Z2025-10-16T07:43:29Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2006<br/>The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generationent://SD_ILS/0/SD_ILS:195742025-10-16T07:43:29Z2025-10-16T07:43:29Zby Seedat, Nisaa.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their needent://SD_ILS/0/SD_ILS:195802025-10-16T07:43:29Z2025-10-16T07:43:29Zby Neumann, Kerryn.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Framed minds : a study of consumer agency in new media spaceent://SD_ILS/0/SD_ILS:196092025-10-16T07:43:29Z2025-10-16T07:43:29Zby Minott, Cherie-Leigh.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662025-10-16T07:43:29Z2025-10-16T07:43:29Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>International marketingent://SD_ILS/0/SD_ILS:165542025-10-16T07:43:29Z2025-10-16T07:43:29Zby Cateora, Philip R.<br/>Format: Electronic Resources<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-10-16T07:43:29Z2025-10-16T07:43:29Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertisingent://SD_ILS/0/SD_ILS:101972025-10-16T07:43:29Z2025-10-16T07:43:29Zby Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-10-16T07:43:29Z2025-10-16T07:43:29Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Lovemarks : the future beyond brandsent://SD_ILS/0/SD_ILS:128222025-10-16T07:43:29Z2025-10-16T07:43:29Zby Roberts, Kevin, 1949-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html">http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The call of the mallent://SD_ILS/0/SD_ILS:164962025-10-16T07:43:29Z2025-10-16T07:43:29Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/simon053/2003064960.html">http://catdir.loc.gov/catdir/description/simon053/2003064960.html</a><br/>Format: Books<br/>Publication Date 2004<br/>How customers think : essential insights into the mind of the marketent://SD_ILS/0/SD_ILS:131302025-10-16T07:43:29Z2025-10-16T07:43:29Zby Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format: Books<br/>Publication Date 2003<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-10-16T07:43:29Z2025-10-16T07:43:29Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-10-16T07:43:29Z2025-10-16T07:43:29Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165042025-10-16T07:43:29Z2025-10-16T07:43:29Zby Blackwell, Roger D.<br/>Format: Books<br/>Publication Date 2001<br/>Principles of macroeconomicsent://SD_ILS/0/SD_ILS:156632025-10-16T07:43:29Z2025-10-16T07:43:29Zby Mankiw, N. Gregory.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing through mud and dustent://SD_ILS/0/SD_ILS:166222025-10-16T07:43:29Z2025-10-16T07:43:29Zby Kuzwayo, Muzi.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:102612025-10-16T07:43:29Z2025-10-16T07:43:29Zby Underhill, Paco.<br/>Format: Books<br/>Publication Date 2000<br/>The soul of the new consumer : authenticity -- what we buy and why in the new economyent://SD_ILS/0/SD_ILS:160992025-10-16T07:43:29Z2025-10-16T07:43:29Zby Lewis, David, 1942-<br/>Format: Books<br/>Publication Date 2000<br/>Basic economic principles : a guide for studentsent://SD_ILS/0/SD_ILS:567852025-10-16T07:43:29Z2025-10-16T07:43:29Zby O'Connor, David E. (David Edward)<br/>Format: Books<br/>Publication Date 2000<br/>Brand spirit : how cause related marketing builds brandsent://SD_ILS/0/SD_ILS:206832025-10-16T07:43:29Z2025-10-16T07:43:29Zby Pringle, Hamish.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/99013354.html">http://catdir.loc.gov/catdir/toc/onix01/99013354.html</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz076176711cov.htm">http://swbplus.bsz-bw.de/bsz076176711cov.htm</a><br/>Format: Books<br/>Publication Date 1999<br/>Consumer behavior and marketing strategyent://SD_ILS/0/SD_ILS:165082025-10-16T07:43:29Z2025-10-16T07:43:29Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/98016996.html">http://catdir.loc.gov/catdir/toc/mh022/98016996.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html">http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/98016996.html">http://catdir.loc.gov/catdir/description/mh023/98016996.html</a><br/>Format: Books<br/>Publication Date 1999<br/>International marketingent://SD_ILS/0/SD_ILS:165632025-10-16T07:43:29Z2025-10-16T07:43:29Zby Cateora, Philip R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Customer behavior : consumer behavior & beyondent://SD_ILS/0/SD_ILS:102912025-10-16T07:43:29Z2025-10-16T07:43:29Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 1999<br/>Consumer behavior : building market strategyent://SD_ILS/0/SD_ILS:165062025-10-16T07:43:29Z2025-10-16T07:43:29Zby Hawkins, Del I.<br/>Format: Books<br/>Publication Date 1998<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-10-16T07:43:29Z2025-10-16T07:43:29Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-10-16T07:43:29Z2025-10-16T07:43:29Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-10-16T07:43:29Z2025-10-16T07:43:29Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>From mind to market : reinventing the retail supply chainent://SD_ILS/0/SD_ILS:139132025-10-16T07:43:29Z2025-10-16T07:43:29Zby Blackwell, Roger D.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc041/97025822.html">http://catdir.loc.gov/catdir/description/hc041/97025822.html</a><br/>Format: Books<br/>Publication Date 1997<br/>Consumer psychology for marketingent://SD_ILS/0/SD_ILS:165022025-10-16T07:43:29Z2025-10-16T07:43:29Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 1997<br/>You and your rights : an A-Z family guide to South African law.ent://SD_ILS/0/SD_ILS:187322025-10-16T07:43:29Z2025-10-16T07:43:29Zby Reader's Digest Association South Africa.<br/>Format: Books<br/>Publication Date 1997<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:165032025-10-16T07:43:29Z2025-10-16T07:43:29Zby Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format: Books<br/>Publication Date 1995<br/>Buyer behaviour : strategic marketing applicationsent://SD_ILS/0/SD_ILS:170032025-10-16T07:43:29Z2025-10-16T07:43:29Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 1995 1994<br/>The sponsored life : ads, TV, and American cultureent://SD_ILS/0/SD_ILS:146792025-10-16T07:43:29Z2025-10-16T07:43:29Zby Savan, Leslie.<br/>Format: Books<br/>Publication Date 1994<br/>Understanding consumer behaviorent://SD_ILS/0/SD_ILS:165072025-10-16T07:43:29Z2025-10-16T07:43:29Zby Peter, J. Paul.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006687814.pdf">http://www.gbv.de/dms/hbz/toc/ht006687814.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>The Popcorn report : revolutionary trend predictions for marketing in the 90's.ent://SD_ILS/0/SD_ILS:152012025-10-16T07:43:29Z2025-10-16T07:43:29Zby Popcorn, Faith.<br/>Format: Books<br/>Publication Date 1992 1991<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:165092025-10-16T07:43:29Z2025-10-16T07:43:29Zby Schiffman, Leon G.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131705319.pdf">http://www.gbv.de/dms/bowker/toc/9780131705319.pdf</a><br/>Format: Books<br/>Publication Date 1991<br/>Consumer behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:165052025-10-16T07:43:29Z2025-10-16T07:43:29Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 1990<br/>Consumer market research handbookent://SD_ILS/0/SD_ILS:165012025-10-16T07:43:29Z2025-10-16T07:43:29Zby Worcester, Robert M.<br/>Format: Books<br/>Publication Date 1986<br/>The moving target : what every marketer should know about womenent://SD_ILS/0/SD_ILS:109232025-10-16T07:43:29Z2025-10-16T07:43:29Zby Bartos, Rena.<br/>Format: Books<br/>Publication Date 1982<br/>Behavioural aspects of marketingent://SD_ILS/0/SD_ILS:108492025-10-16T07:43:29Z2025-10-16T07:43:29Zby Williams, Keith C.<br/>Format: Books<br/>Publication Date 1981<br/>