Search Results for Consumers. - Narrowed by: 2008-2016SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092008-2016$0025092008-2016$0026ps$003d300?dt=list2025-10-29T08:44:48ZContemporary mathematics for business & consumersent://SD_ILS/0/SD_ILS:193372025-10-29T08:44:48Z2025-10-29T08:44:48Zby Brechner, Robert A., author.<br/>Format: Books<br/>Publication Date 2016<br/>Tinkering : consumers reinvent the early automobile.ent://SD_ILS/0/SD_ILS:472202025-10-29T08:44:48Z2025-10-29T08:44:48Zby Franz, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-10-29T08:44:48Z2025-10-29T08:44:48Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-10-29T08:44:48Z2025-10-29T08:44:48Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-10-29T08:44:48Z2025-10-29T08:44:48Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-10-29T08:44:48Z2025-10-29T08:44:48Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-10-29T08:44:48Z2025-10-29T08:44:48Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-10-29T08:44:48Z2025-10-29T08:44:48Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-10-29T08:44:48Z2025-10-29T08:44:48Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-10-29T08:44:48Z2025-10-29T08:44:48Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-10-29T08:44:48Z2025-10-29T08:44:48Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-10-29T08:44:48Z2025-10-29T08:44:48Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-10-29T08:44:48Z2025-10-29T08:44:48Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-10-29T08:44:48Z2025-10-29T08:44:48Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-10-29T08:44:48Z2025-10-29T08:44:48Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-10-29T08:44:48Z2025-10-29T08:44:48Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-10-29T08:44:48Z2025-10-29T08:44:48Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-10-29T08:44:48Z2025-10-29T08:44:48Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-10-29T08:44:48Z2025-10-29T08:44:48Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-10-29T08:44:48Z2025-10-29T08:44:48Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Media regulation : governance and the interests of citizens and consumersent://SD_ILS/0/SD_ILS:510842025-10-29T08:44:48Z2025-10-29T08:44:48Zby Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format: Books<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-10-29T08:44:48Z2025-10-29T08:44:48Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-10-29T08:44:48Z2025-10-29T08:44:48Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Africa rising : how 900 million African consumers offer more than you thinkent://SD_ILS/0/SD_ILS:433012025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mahajan, Vijay.<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-10-29T08:44:48Z2025-10-29T08:44:48Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Does ethics have a chance in a world of consumers?ent://SD_ILS/0/SD_ILS:362442025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2008<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-10-29T08:44:48Z2025-10-29T08:44:48Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-10-29T08:44:48Z2025-10-29T08:44:48Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-10-29T08:44:48Z2025-10-29T08:44:48ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:580802025-10-29T08:44:48Z2025-10-29T08:44:48ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-10-29T08:44:48Z2025-10-29T08:44:48Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-10-29T08:44:48Z2025-10-29T08:44:48Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-10-29T08:44:48Z2025-10-29T08:44:48Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-10-29T08:44:48Z2025-10-29T08:44:48Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-10-29T08:44:48Z2025-10-29T08:44:48Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-10-29T08:44:48Z2025-10-29T08:44:48Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-10-29T08:44:48Z2025-10-29T08:44:48Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-10-29T08:44:48Z2025-10-29T08:44:48Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-10-29T08:44:48Z2025-10-29T08:44:48Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-10-29T08:44:48Z2025-10-29T08:44:48Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-10-29T08:44:48Z2025-10-29T08:44:48Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-10-29T08:44:48Z2025-10-29T08:44:48Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-10-29T08:44:48Z2025-10-29T08:44:48Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-10-29T08:44:48Z2025-10-29T08:44:48Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-10-29T08:44:48Z2025-10-29T08:44:48Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>CB : consumer behavior : student edition 6ent://SD_ILS/0/SD_ILS:506802025-10-29T08:44:48Z2025-10-29T08:44:48Zby Babin, Barry J.<br/>Format: Books<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-10-29T08:44:48Z2025-10-29T08:44:48Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Evaluation fundamentals : insights into program effectiveness, quality, and valueent://SD_ILS/0/SD_ILS:506142025-10-29T08:44:48Z2025-10-29T08:44:48Zby Fink, Arlene, author.<br/>Format: Books<br/>Publication Date 2015<br/>Big data analytics strategies for the smart grident://SD_ILS/0/SD_ILS:520812025-10-29T08:44:48Z2025-10-29T08:44:48Zby Stimmel, Carol L., 1965-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg">http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-10-29T08:44:48Z2025-10-29T08:44:48Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582025-10-29T08:44:48Z2025-10-29T08:44:48Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Intellectual property and general legal principles : is IP a lex specialis?ent://SD_ILS/0/SD_ILS:537412025-10-29T08:44:48Z2025-10-29T08:44:48Zby Dinwoodie, Graeme B., editor.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of economicsent://SD_ILS/0/SD_ILS:538732025-10-29T08:44:48Z2025-10-29T08:44:48Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-10-29T08:44:48Z2025-10-29T08:44:48Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-10-29T08:44:48Z2025-10-29T08:44:48Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Nutrition : an applied approachent://SD_ILS/0/SD_ILS:548272025-10-29T08:44:48Z2025-10-29T08:44:48Zby Thompson, Janice, 1962-<br/>Format: Books<br/>Publication Date 2015<br/>The rise of the robots : technology and the threat of mass unemploymentent://SD_ILS/0/SD_ILS:550312025-10-29T08:44:48Z2025-10-29T08:44:48Zby Ford, Martin (Martin R.), author.<br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Information technology for management : digital strategies for insight, action, and sustainable performanceent://SD_ILS/0/SD_ILS:1472025-10-29T08:44:48Z2025-10-29T08:44:48Zby Turban, Efraim, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Microeconomicsent://SD_ILS/0/SD_ILS:2042025-10-29T08:44:48Z2025-10-29T08:44:48Zby Pindyck, Robert S., author.<br/>Format: Books<br/>Publication Date 2015<br/>Street law : practical law for South Africansent://SD_ILS/0/SD_ILS:97812025-10-29T08:44:48Z2025-10-29T08:44:48Zby McQuoid-Mason, David Jan.<br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-10-29T08:44:48Z2025-10-29T08:44:48Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-10-29T08:44:48Z2025-10-29T08:44:48Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-10-29T08:44:48Z2025-10-29T08:44:48Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-10-29T08:44:48Z2025-10-29T08:44:48Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-10-29T08:44:48Z2025-10-29T08:44:48Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-10-29T08:44:48Z2025-10-29T08:44:48Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-10-29T08:44:48Z2025-10-29T08:44:48Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-10-29T08:44:48Z2025-10-29T08:44:48Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-10-29T08:44:48Z2025-10-29T08:44:48Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-10-29T08:44:48Z2025-10-29T08:44:48Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-10-29T08:44:48Z2025-10-29T08:44:48Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-10-29T08:44:48Z2025-10-29T08:44:48Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-10-29T08:44:48Z2025-10-29T08:44:48Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-10-29T08:44:48Z2025-10-29T08:44:48Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-10-29T08:44:48Z2025-10-29T08:44:48Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-10-29T08:44:48Z2025-10-29T08:44:48Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-10-29T08:44:48Z2025-10-29T08:44:48Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-10-29T08:44:48Z2025-10-29T08:44:48Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-10-29T08:44:48Z2025-10-29T08:44:48Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-10-29T08:44:48Z2025-10-29T08:44:48Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-10-29T08:44:48Z2025-10-29T08:44:48Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:505032025-10-29T08:44:48Z2025-10-29T08:44:48Zby Quester, Pascale G. (Pascale Genevieve), author.<br/>Format: Books<br/>Publication Date 2014<br/>Writing useful, accessible, and legally defensible psychoeducational reportsent://SD_ILS/0/SD_ILS:516622025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hass, Michael R.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-10-29T08:44:48Z2025-10-29T08:44:48Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>The right to health at the public/private divide : a global comparative studyent://SD_ILS/0/SD_ILS:520752025-10-29T08:44:48Z2025-10-29T08:44:48Zby Flood, Colleen M., 1966- (DE-588)138513813<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027421139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
04 <a href="http://www.gbv.de/dms/bowker/toc/9781107038301.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2014<br/>Health program planning and evaluation : a practical, systematic approach for community healthent://SD_ILS/0/SD_ILS:510052025-10-29T08:44:48Z2025-10-29T08:44:48Zby Issel, L. Michele.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer culture, modernity and identityent://SD_ILS/0/SD_ILS:512172025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mathur, Nita, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Beyond imported magic : essays on science, technology, and society in Latin Americaent://SD_ILS/0/SD_ILS:513472025-10-29T08:44:48Z2025-10-29T08:44:48Zby Medina, Eden, 1976- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-10-29T08:44:48Z2025-10-29T08:44:48Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>Social marketing and behaviour change : models, theory and applicationsent://SD_ILS/0/SD_ILS:521142025-10-29T08:44:48Z2025-10-29T08:44:48Zby Brennan, Linda L. author.<br/>Format: Books<br/>Publication Date 2014<br/>Research handbook on directors' dutiesent://SD_ILS/0/SD_ILS:523582025-10-29T08:44:48Z2025-10-29T08:44:48Zby Paolini, Adolfo, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-10-29T08:44:48Z2025-10-29T08:44:48Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Electric power distribution handbookent://SD_ILS/0/SD_ILS:527882025-10-29T08:44:48Z2025-10-29T08:44:48Zby Short, T. A. (Tom A.), 1966-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg">http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Money for nothing : indebtness and aspiration in South Africaent://SD_ILS/0/SD_ILS:543402025-10-29T08:44:48Z2025-10-29T08:44:48Zby James, Deborah, Dr., author.<br/>Format: Books<br/>Publication Date 2014<br/>Managing service excellence : the ultimate guide to building and maintaining a customer-centric organizationent://SD_ILS/0/SD_ILS:575912025-10-29T08:44:48Z2025-10-29T08:44:48Zby Crutcher, C. William, author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-10-29T08:44:48Z2025-10-29T08:44:48Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Essentials of mathematics : an applied approachent://SD_ILS/0/SD_ILS:178062025-10-29T08:44:48Z2025-10-29T08:44:48Zby Aufmann, Richard N.<br/>Format: Books<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-10-29T08:44:48Z2025-10-29T08:44:48Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-10-29T08:44:48Z2025-10-29T08:44:48Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-10-29T08:44:48Z2025-10-29T08:44:48Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-10-29T08:44:48Z2025-10-29T08:44:48Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-10-29T08:44:48Z2025-10-29T08:44:48Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-10-29T08:44:48Z2025-10-29T08:44:48Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-10-29T08:44:48Z2025-10-29T08:44:48Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-10-29T08:44:48Z2025-10-29T08:44:48Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-10-29T08:44:48Z2025-10-29T08:44:48Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-10-29T08:44:48Z2025-10-29T08:44:48Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-10-29T08:44:48Z2025-10-29T08:44:48Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-10-29T08:44:48Z2025-10-29T08:44:48Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Customer sense : how the 5 senses influence buying behaviorent://SD_ILS/0/SD_ILS:496532025-10-29T08:44:48Z2025-10-29T08:44:48Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-10-29T08:44:48Z2025-10-29T08:44:48Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile influence : the new power of the consumerent://SD_ILS/0/SD_ILS:506702025-10-29T08:44:48Z2025-10-29T08:44:48Zby Martin, Chuck, 1949- author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>The media studies readerent://SD_ILS/0/SD_ILS:486152025-10-29T08:44:48Z2025-10-29T08:44:48Zby Ouellette, Laurie.<br/>Format: Books<br/>Publication Date 2013<br/>Emotions and consumption behaviourent://SD_ILS/0/SD_ILS:494482025-10-29T08:44:48Z2025-10-29T08:44:48Zby Soscia, Isabella.<br/>Format: Books<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-10-29T08:44:48Z2025-10-29T08:44:48Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-10-29T08:44:48Z2025-10-29T08:44:48Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612025-10-29T08:44:48Z2025-10-29T08:44:48Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-10-29T08:44:48Z2025-10-29T08:44:48Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-10-29T08:44:48Z2025-10-29T08:44:48Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>Professional Windows 8 programming : application development with C# and XAMLent://SD_ILS/0/SD_ILS:510022025-10-29T08:44:48Z2025-10-29T08:44:48Zby Lecrenski, Nick.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:517882025-10-29T08:44:48Z2025-10-29T08:44:48Zby Joubert, Johan Pierre Retief, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Rethinking social exclusion : the end of the social?ent://SD_ILS/0/SD_ILS:518952025-10-29T08:44:48Z2025-10-29T08:44:48Zby Winlow, Simon, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=617239">E-book - Full text from MyiLibrary</a><br/>Format: Books<br/>Publication Date 2013<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:535212025-10-29T08:44:48Z2025-10-29T08:44:48Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-10-29T08:44:48Z2025-10-29T08:44:48Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-10-29T08:44:48Z2025-10-29T08:44:48Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-10-29T08:44:48Z2025-10-29T08:44:48Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Microeconomicsent://SD_ILS/0/SD_ILS:108382025-10-29T08:44:48Z2025-10-29T08:44:48Zby Pindyck, Robert S.<br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-10-29T08:44:48Z2025-10-29T08:44:48Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-10-29T08:44:48Z2025-10-29T08:44:48Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-10-29T08:44:48Z2025-10-29T08:44:48Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Consumer law unlockedent://SD_ILS/0/SD_ILS:573432025-10-29T08:44:48Z2025-10-29T08:44:48Zby De Stadler, Elizabeth.<br/>Format: Books<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-10-29T08:44:48Z2025-10-29T08:44:48Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:176412025-10-29T08:44:48Z2025-10-29T08:44:48Zby Berndt, Adele.<br/>Format: Books<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-10-29T08:44:48Z2025-10-29T08:44:48Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-10-29T08:44:48Z2025-10-29T08:44:48Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-10-29T08:44:48Z2025-10-29T08:44:48Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-10-29T08:44:48Z2025-10-29T08:44:48Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-10-29T08:44:48Z2025-10-29T08:44:48Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-10-29T08:44:48Z2025-10-29T08:44:48Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-10-29T08:44:48Z2025-10-29T08:44:48Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-10-29T08:44:48Z2025-10-29T08:44:48Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of developments in consumer behaviourent://SD_ILS/0/SD_ILS:483642025-10-29T08:44:48Z2025-10-29T08:44:48Zby Wells, Victoria.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-10-29T08:44:48Z2025-10-29T08:44:48Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of businessent://SD_ILS/0/SD_ILS:497392025-10-29T08:44:48Z2025-10-29T08:44:48Zby Harnish, Verne.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-10-29T08:44:48Z2025-10-29T08:44:48Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-10-29T08:44:48Z2025-10-29T08:44:48Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-10-29T08:44:48Z2025-10-29T08:44:48Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Developing world 12/13ent://SD_ILS/0/SD_ILS:488312025-10-29T08:44:48Z2025-10-29T08:44:48Zby Griffiths, Robert J.<br/>Format: Books<br/>Publication Date 2012 2011<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-10-29T08:44:48Z2025-10-29T08:44:48Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-10-29T08:44:48Z2025-10-29T08:44:48Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Unconscious branding : how neuroscience can empower (and inspire) marketingent://SD_ILS/0/SD_ILS:492312025-10-29T08:44:48Z2025-10-29T08:44:48Zby Van Praet, Douglas.<br/>Format: Books<br/>Publication Date 2012<br/>On education : conversations with Riccardo Mazzeoent://SD_ILS/0/SD_ILS:493722025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-10-29T08:44:48Z2025-10-29T08:44:48Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-10-29T08:44:48Z2025-10-29T08:44:48Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Public finance : an international perspectiveent://SD_ILS/0/SD_ILS:499182025-10-29T08:44:48Z2025-10-29T08:44:48Zby Greene, Joshua E.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-10-29T08:44:48Z2025-10-29T08:44:48Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192025-10-29T08:44:48Z2025-10-29T08:44:48Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Economics : a complete introductionent://SD_ILS/0/SD_ILS:531862025-10-29T08:44:48Z2025-10-29T08:44:48Zby Coskeran, Thomas.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-10-29T08:44:48Z2025-10-29T08:44:48Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Reactive power compensation : a practical guideent://SD_ILS/0/SD_ILS:547162025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hofmann, Wolfgang, 1945-<br/>Table of contents <a href="http://d-nb.info/1025735811/04">http://d-nb.info/1025735811/04</a><br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-10-29T08:44:48Z2025-10-29T08:44:48Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-10-29T08:44:48Z2025-10-29T08:44:48Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-10-29T08:44:48Z2025-10-29T08:44:48Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-10-29T08:44:48Z2025-10-29T08:44:48Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-10-29T08:44:48Z2025-10-29T08:44:48Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-10-29T08:44:48Z2025-10-29T08:44:48Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-10-29T08:44:48Z2025-10-29T08:44:48Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-10-29T08:44:48Z2025-10-29T08:44:48Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-10-29T08:44:48Z2025-10-29T08:44:48Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-10-29T08:44:48Z2025-10-29T08:44:48Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The Consumer Protection Act made easyent://SD_ILS/0/SD_ILS:5712025-10-29T08:44:48Z2025-10-29T08:44:48Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:105402025-10-29T08:44:48Z2025-10-29T08:44:48Zby Joubert, Pierre.<br/>Format: Books<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-10-29T08:44:48Z2025-10-29T08:44:48Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-10-29T08:44:48Z2025-10-29T08:44:48Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviorsent://SD_ILS/0/SD_ILS:186912025-10-29T08:44:48Z2025-10-29T08:44:48Zby Rawson, Lisa.<br/>Format: Computer file<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-10-29T08:44:48Z2025-10-29T08:44:48Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-10-29T08:44:48Z2025-10-29T08:44:48Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Know your consumer rights : pocket guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:205152025-10-29T08:44:48Z2025-10-29T08:44:48Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Customer service : career success through customer loyaltyent://SD_ILS/0/SD_ILS:420972025-10-29T08:44:48Z2025-10-29T08:44:48Zby Timm, Paul R.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>E-marketing : theory and applicationent://SD_ILS/0/SD_ILS:440802025-10-29T08:44:48Z2025-10-29T08:44:48Zby Dann, Stephen, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>World consumer lifestyles databook 2011.ent://SD_ILS/0/SD_ILS:448742025-10-29T08:44:48Z2025-10-29T08:44:48Zby Euromonitor International.<br/>Format: Books<br/>Publication Date 2011<br/>Capital and the debt trap : learning from cooperatives in the global crisisent://SD_ILS/0/SD_ILS:458322025-10-29T08:44:48Z2025-10-29T08:44:48Zby Du Vivier, Bruno Roelants.<br/>Format: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-10-29T08:44:48Z2025-10-29T08:44:48Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-10-29T08:44:48Z2025-10-29T08:44:48Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Encyclopedia of consumer cultureent://SD_ILS/0/SD_ILS:477222025-10-29T08:44:48Z2025-10-29T08:44:48Zby Southerton, Dale.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior : science and practiceent://SD_ILS/0/SD_ILS:506752025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kardes, Frank R.<br/>Format: Books<br/>Publication Date 2011<br/>Organizational behavior : improving performance and commitment in the workplaceent://SD_ILS/0/SD_ILS:415152025-10-29T08:44:48Z2025-10-29T08:44:48Zby Colquitt, Jason.<br/>Format: Books<br/>Publication Date 2011<br/>Please every customer : delivering stellar customer service across culturesent://SD_ILS/0/SD_ILS:446522025-10-29T08:44:48Z2025-10-29T08:44:48Zby Lucas, Robert W.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer Protection Act 68 of 2008 &amp; regulationsent://SD_ILS/0/SD_ILS:450292025-10-29T08:44:48Z2025-10-29T08:44:48Zby South Africa.<br/>Format: Books<br/>Publication Date 2011<br/>Kick Ass Business &amp; Marketing Secrets How to Blitz Your Competition.ent://SD_ILS/0/SD_ILS:458642025-10-29T08:44:48Z2025-10-29T08:44:48ZFormat: Books<br/>Publication Date 2011<br/>How cool brands stay hot : branding to generation Yent://SD_ILS/0/SD_ILS:470082025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bergh, Joeri van den.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviour : market segmentation.ent://SD_ILS/0/SD_ILS:474252025-10-29T08:44:48Z2025-10-29T08:44:48Zby Schiffman, Leon G. Consumer behaviour 4th ed.<br/>Format: Books<br/>Publication Date 2011<br/>A theory of producer-consumer household : the new Keynesian perspective on self-employmentent://SD_ILS/0/SD_ILS:479562025-10-29T08:44:48Z2025-10-29T08:44:48Zby Maruyama, Yoshihiro, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>The Oxford handbook of climate change and societyent://SD_ILS/0/SD_ILS:487352025-10-29T08:44:48Z2025-10-29T08:44:48Zby Dryzek, John S., 1953-<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>The Routledge handbook of health communicationent://SD_ILS/0/SD_ILS:487402025-10-29T08:44:48Z2025-10-29T08:44:48Zby Thompson, Teresa L.<br/>Format: Books<br/>Publication Date 2011<br/>Neo-feminist cinema : girly films, chick flicks, and consumer cultureent://SD_ILS/0/SD_ILS:487442025-10-29T08:44:48Z2025-10-29T08:44:48Zby Radner, Hilary.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-10-29T08:44:48Z2025-10-29T08:44:48Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Managing customer relationships : a strategic frameworkent://SD_ILS/0/SD_ILS:494082025-10-29T08:44:48Z2025-10-29T08:44:48Zby Peppers, Don.<br/>Format: Books<br/>Publication Date 2011<br/>The Consumer Protection Act made easy : [2nd improved edition with new regulations]ent://SD_ILS/0/SD_ILS:494212025-10-29T08:44:48Z2025-10-29T08:44:48Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Bounded rationality and industrial organizationent://SD_ILS/0/SD_ILS:499122025-10-29T08:44:48Z2025-10-29T08:44:48Zby Spiegler, Ran.<br/>Format: Books<br/>Publication Date 2011<br/>Creating powerful brands.ent://SD_ILS/0/SD_ILS:502182025-10-29T08:44:48Z2025-10-29T08:44:48Zby De Chernatony, Leslie, 1953-<br/>Format: Books<br/>Publication Date 2011<br/>The Oxford handbook of strategic sales and sales managementent://SD_ILS/0/SD_ILS:558792025-10-29T08:44:48Z2025-10-29T08:44:48Zby Cravens, David W.<br/>Oxford Scholarship Online <a href="https://doi.org/10.1093/oxfordhb/9780199569458.001.0001">https://doi.org/10.1093/oxfordhb/9780199569458.001.0001</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html">http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html</a><br/>Format: Books<br/>Publication Date 2011<br/>Services marketing.ent://SD_ILS/0/SD_ILS:561172025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bateson, John E. G.<br/>Format: Books<br/>Publication Date 2011<br/>Fashion trends : analysis and forecastingent://SD_ILS/0/SD_ILS:1212025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kim, Eundeok.<br/>ebrary <a href="http://site.ebrary.com/id/10727510">http://site.ebrary.com/id/10727510</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543</a><br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-10-29T08:44:48Z2025-10-29T08:44:48Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Psychology : an introductionent://SD_ILS/0/SD_ILS:175162025-10-29T08:44:48Z2025-10-29T08:44:48Zby Swartz, Leslie, 1955-<br/>Format: Books<br/>Publication Date 2011<br/>Tourism : concepts and practicesent://SD_ILS/0/SD_ILS:177912025-10-29T08:44:48Z2025-10-29T08:44:48Zby Walker, John R.<br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-10-29T08:44:48Z2025-10-29T08:44:48Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-10-29T08:44:48Z2025-10-29T08:44:48Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Service delivery for vulnerable populations : new directions in behavioral healthent://SD_ILS/0/SD_ILS:567012025-10-29T08:44:48Z2025-10-29T08:44:48Zby Estrine, Steven.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:58602025-10-29T08:44:48Z2025-10-29T08:44:48Zby Joubert, Johan.<br/>Format: Books<br/>Publication Date 2010<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-10-29T08:44:48Z2025-10-29T08:44:48Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>International marketingent://SD_ILS/0/SD_ILS:176422025-10-29T08:44:48Z2025-10-29T08:44:48Zby Cateora, Philip R., author.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer space : how brands have benefited from the shopping mallent://SD_ILS/0/SD_ILS:188882025-10-29T08:44:48Z2025-10-29T08:44:48Zby Cameron, Gareth William.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-10-29T08:44:48Z2025-10-29T08:44:48Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>What would Google do?ent://SD_ILS/0/SD_ILS:197672025-10-29T08:44:48Z2025-10-29T08:44:48Zby Jarvis, Jeff, 1954-<br/>Format: Books<br/>Publication Date 2010 2009<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722025-10-29T08:44:48Z2025-10-29T08:44:48Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior &amp; marketing strategyent://SD_ILS/0/SD_ILS:414812025-10-29T08:44:48Z2025-10-29T08:44:48Zby Peter, J. Paul.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The buying brain : secrets for selling to the subconscious mindent://SD_ILS/0/SD_ILS:420442025-10-29T08:44:48Z2025-10-29T08:44:48Zby Pradeep, A. K., 1963-<br/>Format: Books<br/>Publication Date 2010<br/>Living on borrowed time : conversations with Citlali Rovirosa-Madrazoent://SD_ILS/0/SD_ILS:422602025-10-29T08:44:48Z2025-10-29T08:44:48Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2010<br/>The upside of irrationality : the unexpected benefits of defying logic at work and at homeent://SD_ILS/0/SD_ILS:424562025-10-29T08:44:48Z2025-10-29T08:44:48Zby Ariely, Dan.<br/>Format: Books<br/>Publication Date 2010<br/>Brand society : how brands transform management and lifestyleent://SD_ILS/0/SD_ILS:437282025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kornberger, Martin, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Relationship marketing : a consumer experience approachent://SD_ILS/0/SD_ILS:439072025-10-29T08:44:48Z2025-10-29T08:44:48Zby Baron, Steve.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing through turbulent timesent://SD_ILS/0/SD_ILS:440602025-10-29T08:44:48Z2025-10-29T08:44:48Zby Darroch, Jenny.<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-10-29T08:44:48Z2025-10-29T08:44:48Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-10-29T08:44:48Z2025-10-29T08:44:48Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:445762025-10-29T08:44:48Z2025-10-29T08:44:48Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-10-29T08:44:48Z2025-10-29T08:44:48Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of marketing : cross-cultural perspectivesent://SD_ILS/0/SD_ILS:449582025-10-29T08:44:48Z2025-10-29T08:44:48Zby Raab, Gerhard.<br/>Format: Books<br/>Publication Date 2010<br/>Shopping : social and cultural perspectivesent://SD_ILS/0/SD_ILS:465332025-10-29T08:44:48Z2025-10-29T08:44:48Zby Shaw, Jenny, 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Intermediate microeconomics : a modern approachent://SD_ILS/0/SD_ILS:517042025-10-29T08:44:48Z2025-10-29T08:44:48Zby Varian, Hal R.<br/>Format: Books<br/>Publication Date 2010<br/>The economics of tourisment://SD_ILS/0/SD_ILS:423212025-10-29T08:44:48Z2025-10-29T08:44:48Zby Reece, William S.<br/>Format: Books<br/>Publication Date 2010<br/>Cloud computing : technologies and strategies of the ubiquitous data centerent://SD_ILS/0/SD_ILS:431582025-10-29T08:44:48Z2025-10-29T08:44:48Zby Chee, Brian J. S.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:441282025-10-29T08:44:48Z2025-10-29T08:44:48Zby Hawkins, Del I.<br/>Format: Books<br/>Publication Date 2010<br/>Neuromarketing : exploring the brain of the consumerent://SD_ILS/0/SD_ILS:444882025-10-29T08:44:48Z2025-10-29T08:44:48Zby Zurawicki, Leon.<br/>Format: Books<br/>Publication Date 2010<br/>Connecting knowledge and performance in public services : from knowing to doingent://SD_ILS/0/SD_ILS:455282025-10-29T08:44:48Z2025-10-29T08:44:48Zby Walshe, Kieran.<br/>Format: Books<br/>Publication Date 2010<br/>The automotive industry in a era of eco-austerity : creating an industry as if the planet matteredent://SD_ILS/0/SD_ILS:455512025-10-29T08:44:48Z2025-10-29T08:44:48Zby Wells, P. E. (Peter E.), 1959-<br/>Format: Books<br/>Publication Date 2010<br/>The myth of the ethical consumerent://SD_ILS/0/SD_ILS:456052025-10-29T08:44:48Z2025-10-29T08:44:48Zby Devinney, Timothy M. (Timothy Michael), 1956-<br/>Format: Electronic Resources<br/>Publication Date 2010<br/>The objects of affection : semiotics and consumer cultureent://SD_ILS/0/SD_ILS:482032025-10-29T08:44:48Z2025-10-29T08:44:48Zby Berger, Arthur Asa, 1933-<br/>Format: Books<br/>Publication Date 2010<br/>Consumer Behaviour &amp; marketing communicationent://SD_ILS/0/SD_ILS:536482025-10-29T08:44:48Z2025-10-29T08:44:48Zby Kazmi, S. H. H.<br/>Format: Books<br/>Publication Date 2010<br/>Inflation expectationsent://SD_ILS/0/SD_ILS:538312025-10-29T08:44:48Z2025-10-29T08:44:48Zby Sinclair, P. J. N.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018863492&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018863492&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Two billion cars : driving toward sustainabilityent://SD_ILS/0/SD_ILS:551022025-10-29T08:44:48Z2025-10-29T08:44:48Zby Sperling, Daniel.<br/>Format: Books<br/>Publication Date 2010 2009<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-10-29T08:44:48Z2025-10-29T08:44:48Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing 3.0 : From Products to Customers to the Human Spirit.ent://SD_ILS/0/SD_ILS:110022025-10-29T08:44:48Z2025-10-29T08:44:48ZWiley InterScience <a href="http://dx.doi.org/10.1002/9781118257883">An electronic book accessible through the World Wide Web; click for information</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>A guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:61512025-10-29T08:44:48Z2025-10-29T08:44:48Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2009<br/>Buy ology : how everything we believe about why we buy is wrongent://SD_ILS/0/SD_ILS:81402025-10-29T08:44:48Z2025-10-29T08:44:48Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2009 2008<br/>A guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:104652025-10-29T08:44:48Z2025-10-29T08:44:48Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2009<br/>Why we buy : the science of shoppingent://SD_ILS/0/SD_ILS:115912025-10-29T08:44:48Z2025-10-29T08:44:48Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Microeconomicsent://SD_ILS/0/SD_ILS:182402025-10-29T08:44:48Z2025-10-29T08:44:48Zby Pindyck, Robert S.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0812/2008009456.html">http://catdir.loc.gov/catdir/toc/ecip0812/2008009456.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016722173&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016722173&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3123598">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3123598</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3123599&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3123599&custom_att_2=simple_viewer</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722173&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722173&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-10-29T08:44:48Z2025-10-29T08:44:48Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptionsent://SD_ILS/0/SD_ILS:194742025-10-29T08:44:48Z2025-10-29T08:44:48Zby Moskovits, Shari G.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:228192025-10-29T08:44:48Z2025-10-29T08:44:48Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2009<br/>Twitter power : how to dominate your market one tweet at a timeent://SD_ILS/0/SD_ILS:373032025-10-29T08:44:48Z2025-10-29T08:44:48Zby Comm, Joel.<br/>Format: Books<br/>Publication Date 2009<br/>Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from changeent://SD_ILS/0/SD_ILS:361852025-10-29T08:44:48Z2025-10-29T08:44:48Zby Gordon, Adam, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Brand storming : managing brands in the era of complexityent://SD_ILS/0/SD_ILS:375142025-10-29T08:44:48Z2025-10-29T08:44:48Zby Fioroni, Michele.<br/>Format: Books<br/>Publication Date 2009<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:395672025-10-29T08:44:48Z2025-10-29T08:44:48Zby Chaney, Paul, 1955-<br/>Format: Books<br/>Publication Date 2009<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:414712025-10-29T08:44:48Z2025-10-29T08:44:48Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : text and cases.ent://SD_ILS/0/SD_ILS:441062025-10-29T08:44:48Z2025-10-29T08:44:48Zby Baron, Steve (J. Steve)<br/>Format: Books<br/>Publication Date 2009<br/>The power of a multinational Monsanto &amp; GM Foodsent://SD_ILS/0/SD_ILS:468402025-10-29T08:44:48Z2025-10-29T08:44:48Zby TV Choice Productions.<br/>Format: Books<br/>Publication Date 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352025-10-29T08:44:48Z2025-10-29T08:44:48Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902025-10-29T08:44:48Z2025-10-29T08:44:48Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-10-29T08:44:48Z2025-10-29T08:44:48Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Black diamondent://SD_ILS/0/SD_ILS:427852025-10-29T08:44:48Z2025-10-29T08:44:48Zby Mda, Zakes.<br/>Format: Books<br/>Publication Date 2009<br/>