Search Results for Consumers. - Narrowed by: 2008-2016SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092008-2016$0025092008-2016$0026ps$003d300$0026isd$003dtrue?2025-07-17T11:26:50ZContemporary mathematics for business & consumersent://SD_ILS/0/SD_ILS:193372025-07-17T11:26:50Z2025-07-17T11:26:50Zby Brechner, Robert A., author.<br/>Format: Books<br/>Publication Date 2016<br/>Tinkering : consumers reinvent the early automobile.ent://SD_ILS/0/SD_ILS:472202025-07-17T11:26:50Z2025-07-17T11:26:50Zby Franz, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-07-17T11:26:50Z2025-07-17T11:26:50Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-07-17T11:26:50Z2025-07-17T11:26:50Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-07-17T11:26:50Z2025-07-17T11:26:50Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-07-17T11:26:50Z2025-07-17T11:26:50Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-07-17T11:26:50Z2025-07-17T11:26:50Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-07-17T11:26:50Z2025-07-17T11:26:50Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-07-17T11:26:50Z2025-07-17T11:26:50Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-07-17T11:26:50Z2025-07-17T11:26:50Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-07-17T11:26:50Z2025-07-17T11:26:50Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-07-17T11:26:50Z2025-07-17T11:26:50Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-07-17T11:26:50Z2025-07-17T11:26:50Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-07-17T11:26:50Z2025-07-17T11:26:50Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-07-17T11:26:50Z2025-07-17T11:26:50Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-07-17T11:26:50Z2025-07-17T11:26:50Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-07-17T11:26:50Z2025-07-17T11:26:50Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-07-17T11:26:50Z2025-07-17T11:26:50Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-07-17T11:26:50Z2025-07-17T11:26:50Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Media regulation : governance and the interests of citizens and consumersent://SD_ILS/0/SD_ILS:510842025-07-17T11:26:50Z2025-07-17T11:26:50Zby Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format: Books<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-07-17T11:26:50Z2025-07-17T11:26:50Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-07-17T11:26:50Z2025-07-17T11:26:50Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-07-17T11:26:50Z2025-07-17T11:26:50Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Africa rising : how 900 million African consumers offer more than you thinkent://SD_ILS/0/SD_ILS:433012025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mahajan, Vijay.<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-07-17T11:26:50Z2025-07-17T11:26:50Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Does ethics have a chance in a world of consumers?ent://SD_ILS/0/SD_ILS:362442025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2008<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-07-17T11:26:50Z2025-07-17T11:26:50ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:580802025-07-17T11:26:50Z2025-07-17T11:26:50ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-07-17T11:26:50Z2025-07-17T11:26:50Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-07-17T11:26:50Z2025-07-17T11:26:50Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-07-17T11:26:50Z2025-07-17T11:26:50Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-07-17T11:26:50Z2025-07-17T11:26:50Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-07-17T11:26:50Z2025-07-17T11:26:50Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-07-17T11:26:50Z2025-07-17T11:26:50Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-07-17T11:26:50Z2025-07-17T11:26:50Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-07-17T11:26:50Z2025-07-17T11:26:50Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-07-17T11:26:50Z2025-07-17T11:26:50Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Information technology for management : digital strategies for insight, action, and sustainable performanceent://SD_ILS/0/SD_ILS:1472025-07-17T11:26:50Z2025-07-17T11:26:50Zby Turban, Efraim, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Microeconomicsent://SD_ILS/0/SD_ILS:2042025-07-17T11:26:50Z2025-07-17T11:26:50Zby Pindyck, Robert S., author.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-07-17T11:26:50Z2025-07-17T11:26:50Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-07-17T11:26:50Z2025-07-17T11:26:50Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-07-17T11:26:50Z2025-07-17T11:26:50Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-07-17T11:26:50Z2025-07-17T11:26:50Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-07-17T11:26:50Z2025-07-17T11:26:50Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-07-17T11:26:50Z2025-07-17T11:26:50Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-07-17T11:26:50Z2025-07-17T11:26:50Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Evaluation fundamentals : insights into program effectiveness, quality, and valueent://SD_ILS/0/SD_ILS:506142025-07-17T11:26:50Z2025-07-17T11:26:50Zby Fink, Arlene, author.<br/>Format: Books<br/>Publication Date 2015<br/>CB : consumer behavior : student edition 6ent://SD_ILS/0/SD_ILS:506802025-07-17T11:26:50Z2025-07-17T11:26:50Zby Babin, Barry J.<br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-07-17T11:26:50Z2025-07-17T11:26:50Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Intellectual property and general legal principles : is IP a lex specialis?ent://SD_ILS/0/SD_ILS:537412025-07-17T11:26:50Z2025-07-17T11:26:50Zby Dinwoodie, Graeme B., editor.<br/>Format: Books<br/>Publication Date 2015<br/>Big data analytics strategies for the smart grident://SD_ILS/0/SD_ILS:520812025-07-17T11:26:50Z2025-07-17T11:26:50Zby Stimmel, Carol L., 1965-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg">http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582025-07-17T11:26:50Z2025-07-17T11:26:50Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of economicsent://SD_ILS/0/SD_ILS:538732025-07-17T11:26:50Z2025-07-17T11:26:50Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-07-17T11:26:50Z2025-07-17T11:26:50Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-07-17T11:26:50Z2025-07-17T11:26:50Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Nutrition : an applied approachent://SD_ILS/0/SD_ILS:548272025-07-17T11:26:50Z2025-07-17T11:26:50Zby Thompson, Janice, 1962-<br/>Format: Books<br/>Publication Date 2015<br/>The rise of the robots : technology and the threat of mass unemploymentent://SD_ILS/0/SD_ILS:550312025-07-17T11:26:50Z2025-07-17T11:26:50Zby Ford, Martin (Martin R.), author.<br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Street law : practical law for South Africansent://SD_ILS/0/SD_ILS:97812025-07-17T11:26:50Z2025-07-17T11:26:50Zby McQuoid-Mason, David Jan.<br/>Format: Books<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-07-17T11:26:50Z2025-07-17T11:26:50Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-07-17T11:26:50Z2025-07-17T11:26:50Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-07-17T11:26:50Z2025-07-17T11:26:50Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-07-17T11:26:50Z2025-07-17T11:26:50Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-07-17T11:26:50Z2025-07-17T11:26:50Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-07-17T11:26:50Z2025-07-17T11:26:50Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-07-17T11:26:50Z2025-07-17T11:26:50Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-07-17T11:26:50Z2025-07-17T11:26:50Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-07-17T11:26:50Z2025-07-17T11:26:50Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-07-17T11:26:50Z2025-07-17T11:26:50Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-07-17T11:26:50Z2025-07-17T11:26:50Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-07-17T11:26:50Z2025-07-17T11:26:50Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-07-17T11:26:50Z2025-07-17T11:26:50Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-07-17T11:26:50Z2025-07-17T11:26:50Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-07-17T11:26:50Z2025-07-17T11:26:50Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-07-17T11:26:50Z2025-07-17T11:26:50Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-07-17T11:26:50Z2025-07-17T11:26:50Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-07-17T11:26:50Z2025-07-17T11:26:50Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-07-17T11:26:50Z2025-07-17T11:26:50Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-07-17T11:26:50Z2025-07-17T11:26:50Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-07-17T11:26:50Z2025-07-17T11:26:50Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Beyond imported magic : essays on science, technology, and society in Latin Americaent://SD_ILS/0/SD_ILS:513472025-07-17T11:26:50Z2025-07-17T11:26:50Zby Medina, Eden, 1976- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Writing useful, accessible, and legally defensible psychoeducational reportsent://SD_ILS/0/SD_ILS:516622025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hass, Michael R.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-07-17T11:26:50Z2025-07-17T11:26:50Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>Research handbook on directors' dutiesent://SD_ILS/0/SD_ILS:523582025-07-17T11:26:50Z2025-07-17T11:26:50Zby Paolini, Adolfo, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-07-17T11:26:50Z2025-07-17T11:26:50Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Electric power distribution handbookent://SD_ILS/0/SD_ILS:527882025-07-17T11:26:50Z2025-07-17T11:26:50Zby Short, T. A. (Tom A.), 1966-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg">http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:505032025-07-17T11:26:50Z2025-07-17T11:26:50Zby Quester, Pascale G. (Pascale Genevieve), author.<br/>Format: Books<br/>Publication Date 2014<br/>Health program planning and evaluation : a practical, systematic approach for community healthent://SD_ILS/0/SD_ILS:510052025-07-17T11:26:50Z2025-07-17T11:26:50Zby Issel, L. Michele.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer culture, modernity and identityent://SD_ILS/0/SD_ILS:512172025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mathur, Nita, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-07-17T11:26:50Z2025-07-17T11:26:50Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>The right to health at the public/private divide : a global comparative studyent://SD_ILS/0/SD_ILS:520752025-07-17T11:26:50Z2025-07-17T11:26:50Zby Flood, Colleen M., 1966- (DE-588)138513813<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027421139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
04 <a href="http://www.gbv.de/dms/bowker/toc/9781107038301.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2014<br/>Social marketing and behaviour change : models, theory and applicationsent://SD_ILS/0/SD_ILS:521142025-07-17T11:26:50Z2025-07-17T11:26:50Zby Brennan, Linda L. author.<br/>Format: Books<br/>Publication Date 2014<br/>Money for nothing : indebtness and aspiration in South Africaent://SD_ILS/0/SD_ILS:543402025-07-17T11:26:50Z2025-07-17T11:26:50Zby James, Deborah, Dr., author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-07-17T11:26:50Z2025-07-17T11:26:50Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Managing service excellence : the ultimate guide to building and maintaining a customer-centric organizationent://SD_ILS/0/SD_ILS:575912025-07-17T11:26:50Z2025-07-17T11:26:50Zby Crutcher, C. William, author.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of mathematics : an applied approachent://SD_ILS/0/SD_ILS:178062025-07-17T11:26:50Z2025-07-17T11:26:50Zby Aufmann, Richard N.<br/>Format: Books<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-07-17T11:26:50Z2025-07-17T11:26:50Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-07-17T11:26:50Z2025-07-17T11:26:50Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-07-17T11:26:50Z2025-07-17T11:26:50Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-07-17T11:26:50Z2025-07-17T11:26:50Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-07-17T11:26:50Z2025-07-17T11:26:50Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-07-17T11:26:50Z2025-07-17T11:26:50Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-07-17T11:26:50Z2025-07-17T11:26:50Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-07-17T11:26:50Z2025-07-17T11:26:50Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-07-17T11:26:50Z2025-07-17T11:26:50Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-07-17T11:26:50Z2025-07-17T11:26:50Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-07-17T11:26:50Z2025-07-17T11:26:50Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-07-17T11:26:50Z2025-07-17T11:26:50Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The media studies readerent://SD_ILS/0/SD_ILS:486152025-07-17T11:26:50Z2025-07-17T11:26:50Zby Ouellette, Laurie.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Customer sense : how the 5 senses influence buying behaviorent://SD_ILS/0/SD_ILS:496532025-07-17T11:26:50Z2025-07-17T11:26:50Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-07-17T11:26:50Z2025-07-17T11:26:50Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-07-17T11:26:50Z2025-07-17T11:26:50Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile influence : the new power of the consumerent://SD_ILS/0/SD_ILS:506702025-07-17T11:26:50Z2025-07-17T11:26:50Zby Martin, Chuck, 1949- author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Professional Windows 8 programming : application development with C# and XAMLent://SD_ILS/0/SD_ILS:510022025-07-17T11:26:50Z2025-07-17T11:26:50Zby Lecrenski, Nick.<br/>Format: Books<br/>Publication Date 2013<br/>Emotions and consumption behaviourent://SD_ILS/0/SD_ILS:494482025-07-17T11:26:50Z2025-07-17T11:26:50Zby Soscia, Isabella.<br/>Format: Books<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-07-17T11:26:50Z2025-07-17T11:26:50Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-07-17T11:26:50Z2025-07-17T11:26:50Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612025-07-17T11:26:50Z2025-07-17T11:26:50Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-07-17T11:26:50Z2025-07-17T11:26:50Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:517882025-07-17T11:26:50Z2025-07-17T11:26:50Zby Joubert, Johan Pierre Retief, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Rethinking social exclusion : the end of the social?ent://SD_ILS/0/SD_ILS:518952025-07-17T11:26:50Z2025-07-17T11:26:50Zby Winlow, Simon, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=617239">E-book - Full text from MyiLibrary</a><br/>Format: Books<br/>Publication Date 2013<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:535212025-07-17T11:26:50Z2025-07-17T11:26:50Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-07-17T11:26:50Z2025-07-17T11:26:50Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-07-17T11:26:50Z2025-07-17T11:26:50Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Microeconomicsent://SD_ILS/0/SD_ILS:108382025-07-17T11:26:50Z2025-07-17T11:26:50Zby Pindyck, Robert S.<br/>Format: Books<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-07-17T11:26:50Z2025-07-17T11:26:50Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-07-17T11:26:50Z2025-07-17T11:26:50Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-07-17T11:26:50Z2025-07-17T11:26:50Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-07-17T11:26:50Z2025-07-17T11:26:50Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-07-17T11:26:50Z2025-07-17T11:26:50Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-07-17T11:26:50Z2025-07-17T11:26:50Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer law unlockedent://SD_ILS/0/SD_ILS:573432025-07-17T11:26:50Z2025-07-17T11:26:50Zby De Stadler, Elizabeth.<br/>Format: Books<br/>Publication Date 2013<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:176412025-07-17T11:26:50Z2025-07-17T11:26:50Zby Berndt, Adele.<br/>Format: Books<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-07-17T11:26:50Z2025-07-17T11:26:50Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-07-17T11:26:50Z2025-07-17T11:26:50Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-07-17T11:26:50Z2025-07-17T11:26:50Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-07-17T11:26:50Z2025-07-17T11:26:50Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-07-17T11:26:50Z2025-07-17T11:26:50Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-07-17T11:26:50Z2025-07-17T11:26:50Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-07-17T11:26:50Z2025-07-17T11:26:50Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>On education : conversations with Riccardo Mazzeoent://SD_ILS/0/SD_ILS:493722025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-07-17T11:26:50Z2025-07-17T11:26:50Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-07-17T11:26:50Z2025-07-17T11:26:50Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-07-17T11:26:50Z2025-07-17T11:26:50Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192025-07-17T11:26:50Z2025-07-17T11:26:50Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-07-17T11:26:50Z2025-07-17T11:26:50Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-07-17T11:26:50Z2025-07-17T11:26:50Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of developments in consumer behaviourent://SD_ILS/0/SD_ILS:483642025-07-17T11:26:50Z2025-07-17T11:26:50Zby Wells, Victoria.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-07-17T11:26:50Z2025-07-17T11:26:50Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Developing world 12/13ent://SD_ILS/0/SD_ILS:488312025-07-17T11:26:50Z2025-07-17T11:26:50Zby Griffiths, Robert J.<br/>Format: Books<br/>Publication Date 2012 2011<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-07-17T11:26:50Z2025-07-17T11:26:50Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-07-17T11:26:50Z2025-07-17T11:26:50Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Unconscious branding : how neuroscience can empower (and inspire) marketingent://SD_ILS/0/SD_ILS:492312025-07-17T11:26:50Z2025-07-17T11:26:50Zby Van Praet, Douglas.<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of businessent://SD_ILS/0/SD_ILS:497392025-07-17T11:26:50Z2025-07-17T11:26:50Zby Harnish, Verne.<br/>Format: Books<br/>Publication Date 2012<br/>Public finance : an international perspectiveent://SD_ILS/0/SD_ILS:499182025-07-17T11:26:50Z2025-07-17T11:26:50Zby Greene, Joshua E.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-07-17T11:26:50Z2025-07-17T11:26:50Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Economics : a complete introductionent://SD_ILS/0/SD_ILS:531862025-07-17T11:26:50Z2025-07-17T11:26:50Zby Coskeran, Thomas.<br/>Format: Books<br/>Publication Date 2012<br/>Reactive power compensation : a practical guideent://SD_ILS/0/SD_ILS:547162025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hofmann, Wolfgang, 1945-<br/>Table of contents <a href="http://d-nb.info/1025735811/04">http://d-nb.info/1025735811/04</a><br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-07-17T11:26:50Z2025-07-17T11:26:50Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-07-17T11:26:50Z2025-07-17T11:26:50Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-07-17T11:26:50Z2025-07-17T11:26:50Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-07-17T11:26:50Z2025-07-17T11:26:50Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-07-17T11:26:50Z2025-07-17T11:26:50Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-07-17T11:26:50Z2025-07-17T11:26:50Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-07-17T11:26:50Z2025-07-17T11:26:50Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-07-17T11:26:50Z2025-07-17T11:26:50Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-07-17T11:26:50Z2025-07-17T11:26:50Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-07-17T11:26:50Z2025-07-17T11:26:50Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-07-17T11:26:50Z2025-07-17T11:26:50Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-07-17T11:26:50Z2025-07-17T11:26:50Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-07-17T11:26:50Z2025-07-17T11:26:50Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Fashion trends : analysis and forecastingent://SD_ILS/0/SD_ILS:1212025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kim, Eundeok.<br/>ebrary <a href="http://site.ebrary.com/id/10727510">http://site.ebrary.com/id/10727510</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543</a><br/>Format: Books<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-07-17T11:26:50Z2025-07-17T11:26:50Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-07-17T11:26:50Z2025-07-17T11:26:50Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviorsent://SD_ILS/0/SD_ILS:186912025-07-17T11:26:50Z2025-07-17T11:26:50Zby Rawson, Lisa.<br/>Format: Computer file<br/>Publication Date 2011<br/>Know your consumer rights : pocket guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:205152025-07-17T11:26:50Z2025-07-17T11:26:50Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Organizational behavior : improving performance and commitment in the workplaceent://SD_ILS/0/SD_ILS:415152025-07-17T11:26:50Z2025-07-17T11:26:50Zby Colquitt, Jason.<br/>Format: Books<br/>Publication Date 2011<br/>Customer service : career success through customer loyaltyent://SD_ILS/0/SD_ILS:420972025-07-17T11:26:50Z2025-07-17T11:26:50Zby Timm, Paul R.<br/>Format: Books<br/>Publication Date 2011<br/>E-marketing : theory and applicationent://SD_ILS/0/SD_ILS:440802025-07-17T11:26:50Z2025-07-17T11:26:50Zby Dann, Stephen, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Please every customer : delivering stellar customer service across culturesent://SD_ILS/0/SD_ILS:446522025-07-17T11:26:50Z2025-07-17T11:26:50Zby Lucas, Robert W.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer Protection Act 68 of 2008 &amp; regulationsent://SD_ILS/0/SD_ILS:450292025-07-17T11:26:50Z2025-07-17T11:26:50Zby South Africa.<br/>Format: Books<br/>Publication Date 2011<br/>Capital and the debt trap : learning from cooperatives in the global crisisent://SD_ILS/0/SD_ILS:458322025-07-17T11:26:50Z2025-07-17T11:26:50Zby Du Vivier, Bruno Roelants.<br/>Format: Books<br/>Publication Date 2011<br/>Kick Ass Business &amp; Marketing Secrets How to Blitz Your Competition.ent://SD_ILS/0/SD_ILS:458642025-07-17T11:26:50Z2025-07-17T11:26:50ZFormat: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-07-17T11:26:50Z2025-07-17T11:26:50Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-07-17T11:26:50Z2025-07-17T11:26:50Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Encyclopedia of consumer cultureent://SD_ILS/0/SD_ILS:477222025-07-17T11:26:50Z2025-07-17T11:26:50Zby Southerton, Dale.<br/>Format: Books<br/>Publication Date 2011<br/>A theory of producer-consumer household : the new Keynesian perspective on self-employmentent://SD_ILS/0/SD_ILS:479562025-07-17T11:26:50Z2025-07-17T11:26:50Zby Maruyama, Yoshihiro, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>The Oxford handbook of climate change and societyent://SD_ILS/0/SD_ILS:487352025-07-17T11:26:50Z2025-07-17T11:26:50Zby Dryzek, John S., 1953-<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>The Routledge handbook of health communicationent://SD_ILS/0/SD_ILS:487402025-07-17T11:26:50Z2025-07-17T11:26:50Zby Thompson, Teresa L.<br/>Format: Books<br/>Publication Date 2011<br/>Neo-feminist cinema : girly films, chick flicks, and consumer cultureent://SD_ILS/0/SD_ILS:487442025-07-17T11:26:50Z2025-07-17T11:26:50Zby Radner, Hilary.<br/>Format: Books<br/>Publication Date 2011<br/>Managing customer relationships : a strategic frameworkent://SD_ILS/0/SD_ILS:494082025-07-17T11:26:50Z2025-07-17T11:26:50Zby Peppers, Don.<br/>Format: Books<br/>Publication Date 2011<br/>The Consumer Protection Act made easy : [2nd improved edition with new regulations]ent://SD_ILS/0/SD_ILS:494212025-07-17T11:26:50Z2025-07-17T11:26:50Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior : science and practiceent://SD_ILS/0/SD_ILS:506752025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kardes, Frank R.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>World consumer lifestyles databook 2011.ent://SD_ILS/0/SD_ILS:448742025-07-17T11:26:50Z2025-07-17T11:26:50Zby Euromonitor International.<br/>Format: Books<br/>Publication Date 2011<br/>How cool brands stay hot : branding to generation Yent://SD_ILS/0/SD_ILS:470082025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bergh, Joeri van den.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviour : market segmentation.ent://SD_ILS/0/SD_ILS:474252025-07-17T11:26:50Z2025-07-17T11:26:50Zby Schiffman, Leon G. Consumer behaviour 4th ed.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-07-17T11:26:50Z2025-07-17T11:26:50Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>Bounded rationality and industrial organizationent://SD_ILS/0/SD_ILS:499122025-07-17T11:26:50Z2025-07-17T11:26:50Zby Spiegler, Ran.<br/>Format: Books<br/>Publication Date 2011<br/>Creating powerful brands.ent://SD_ILS/0/SD_ILS:502182025-07-17T11:26:50Z2025-07-17T11:26:50Zby De Chernatony, Leslie, 1953-<br/>Format: Books<br/>Publication Date 2011<br/>The Consumer Protection Act made easyent://SD_ILS/0/SD_ILS:5712025-07-17T11:26:50Z2025-07-17T11:26:50Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:105402025-07-17T11:26:50Z2025-07-17T11:26:50Zby Joubert, Pierre.<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-07-17T11:26:50Z2025-07-17T11:26:50Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Psychology : an introductionent://SD_ILS/0/SD_ILS:175162025-07-17T11:26:50Z2025-07-17T11:26:50Zby Swartz, Leslie, 1955-<br/>Format: Books<br/>Publication Date 2011<br/>Tourism : concepts and practicesent://SD_ILS/0/SD_ILS:177912025-07-17T11:26:50Z2025-07-17T11:26:50Zby Walker, John R.<br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-07-17T11:26:50Z2025-07-17T11:26:50Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-07-17T11:26:50Z2025-07-17T11:26:50Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-07-17T11:26:50Z2025-07-17T11:26:50Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-07-17T11:26:50Z2025-07-17T11:26:50Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The Oxford handbook of strategic sales and sales managementent://SD_ILS/0/SD_ILS:558792025-07-17T11:26:50Z2025-07-17T11:26:50Zby Cravens, David W.<br/>Oxford Scholarship Online <a href="https://doi.org/10.1093/oxfordhb/9780199569458.001.0001">https://doi.org/10.1093/oxfordhb/9780199569458.001.0001</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html">http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html</a><br/>Format: Books<br/>Publication Date 2011<br/>Services marketing.ent://SD_ILS/0/SD_ILS:561172025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bateson, John E. G.<br/>Format: Books<br/>Publication Date 2011<br/>Service delivery for vulnerable populations : new directions in behavioral healthent://SD_ILS/0/SD_ILS:567012025-07-17T11:26:50Z2025-07-17T11:26:50Zby Estrine, Steven.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-07-17T11:26:50Z2025-07-17T11:26:50Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing 3.0 : From Products to Customers to the Human Spirit.ent://SD_ILS/0/SD_ILS:110022025-07-17T11:26:50Z2025-07-17T11:26:50ZWiley InterScience <a href="http://dx.doi.org/10.1002/9781118257883">An electronic book accessible through the World Wide Web; click for information</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=268750">http://www.myilibrary.com?id=268750</a><br/>Format: Electronic Resources<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:223222025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hoyer, Wayne D.<br/>Format: Books<br/>Publication Date 2010<br/>The upside of irrationality : the unexpected benefits of defying logic at work and at homeent://SD_ILS/0/SD_ILS:424562025-07-17T11:26:50Z2025-07-17T11:26:50Zby Ariely, Dan.<br/>Format: Books<br/>Publication Date 2010<br/>Cloud computing : technologies and strategies of the ubiquitous data centerent://SD_ILS/0/SD_ILS:431582025-07-17T11:26:50Z2025-07-17T11:26:50Zby Chee, Brian J. S.<br/>Format: Books<br/>Publication Date 2010<br/>Relationship marketing : a consumer experience approachent://SD_ILS/0/SD_ILS:439072025-07-17T11:26:50Z2025-07-17T11:26:50Zby Baron, Steve.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:445762025-07-17T11:26:50Z2025-07-17T11:26:50Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2010<br/>Interpreting consumer choice : the behavioral perspective modelent://SD_ILS/0/SD_ILS:449262025-07-17T11:26:50Z2025-07-17T11:26:50Zby Foxall, G. R.<br/>Format: Books<br/>Publication Date 2010<br/>The psychology of marketing : cross-cultural perspectivesent://SD_ILS/0/SD_ILS:449582025-07-17T11:26:50Z2025-07-17T11:26:50Zby Raab, Gerhard.<br/>Format: Books<br/>Publication Date 2010<br/>The objects of affection : semiotics and consumer cultureent://SD_ILS/0/SD_ILS:482032025-07-17T11:26:50Z2025-07-17T11:26:50Zby Berger, Arthur Asa, 1933-<br/>Format: Books<br/>Publication Date 2010<br/>Intermediate microeconomics : a modern approachent://SD_ILS/0/SD_ILS:517042025-07-17T11:26:50Z2025-07-17T11:26:50Zby Varian, Hal R.<br/>Format: Books<br/>Publication Date 2010<br/>Inflation expectationsent://SD_ILS/0/SD_ILS:538312025-07-17T11:26:50Z2025-07-17T11:26:50Zby Sinclair, P. J. N.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018863492&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018863492&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722025-07-17T11:26:50Z2025-07-17T11:26:50Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior &amp; marketing strategyent://SD_ILS/0/SD_ILS:414812025-07-17T11:26:50Z2025-07-17T11:26:50Zby Peter, J. Paul.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The buying brain : secrets for selling to the subconscious mindent://SD_ILS/0/SD_ILS:420442025-07-17T11:26:50Z2025-07-17T11:26:50Zby Pradeep, A. K., 1963-<br/>Format: Books<br/>Publication Date 2010<br/>Living on borrowed time : conversations with Citlali Rovirosa-Madrazoent://SD_ILS/0/SD_ILS:422602025-07-17T11:26:50Z2025-07-17T11:26:50Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2010<br/>The economics of tourisment://SD_ILS/0/SD_ILS:423212025-07-17T11:26:50Z2025-07-17T11:26:50Zby Reece, William S.<br/>Format: Books<br/>Publication Date 2010<br/>Brand society : how brands transform management and lifestyleent://SD_ILS/0/SD_ILS:437282025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kornberger, Martin, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing through turbulent timesent://SD_ILS/0/SD_ILS:440602025-07-17T11:26:50Z2025-07-17T11:26:50Zby Darroch, Jenny.<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-07-17T11:26:50Z2025-07-17T11:26:50Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-07-17T11:26:50Z2025-07-17T11:26:50Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:441282025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hawkins, Del I.<br/>Format: Books<br/>Publication Date 2010<br/>Neuromarketing : exploring the brain of the consumerent://SD_ILS/0/SD_ILS:444882025-07-17T11:26:50Z2025-07-17T11:26:50Zby Zurawicki, Leon.<br/>Format: Books<br/>Publication Date 2010<br/>Connecting knowledge and performance in public services : from knowing to doingent://SD_ILS/0/SD_ILS:455282025-07-17T11:26:50Z2025-07-17T11:26:50Zby Walshe, Kieran.<br/>Format: Books<br/>Publication Date 2010<br/>The automotive industry in a era of eco-austerity : creating an industry as if the planet matteredent://SD_ILS/0/SD_ILS:455512025-07-17T11:26:50Z2025-07-17T11:26:50Zby Wells, P. E. (Peter E.), 1959-<br/>Format: Books<br/>Publication Date 2010<br/>The myth of the ethical consumerent://SD_ILS/0/SD_ILS:456052025-07-17T11:26:50Z2025-07-17T11:26:50Zby Devinney, Timothy M. (Timothy Michael), 1956-<br/>Format: Electronic Resources<br/>Publication Date 2010<br/>Shopping : social and cultural perspectivesent://SD_ILS/0/SD_ILS:465332025-07-17T11:26:50Z2025-07-17T11:26:50Zby Shaw, Jenny, 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Consumer Behaviour &amp; marketing communicationent://SD_ILS/0/SD_ILS:536482025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kazmi, S. H. H.<br/>Format: Books<br/>Publication Date 2010<br/>Two billion cars : driving toward sustainabilityent://SD_ILS/0/SD_ILS:551022025-07-17T11:26:50Z2025-07-17T11:26:50Zby Sperling, Daniel.<br/>Format: Books<br/>Publication Date 2010 2009<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:58602025-07-17T11:26:50Z2025-07-17T11:26:50Zby Joubert, Johan.<br/>Format: Books<br/>Publication Date 2010<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-07-17T11:26:50Z2025-07-17T11:26:50Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-07-17T11:26:50Z2025-07-17T11:26:50Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketing : global and southern African perspectivesent://SD_ILS/0/SD_ILS:174272025-07-17T11:26:50Z2025-07-17T11:26:50Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>International marketingent://SD_ILS/0/SD_ILS:176422025-07-17T11:26:50Z2025-07-17T11:26:50Zby Cateora, Philip R., author.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer space : how brands have benefited from the shopping mallent://SD_ILS/0/SD_ILS:188882025-07-17T11:26:50Z2025-07-17T11:26:50Zby Cameron, Gareth William.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-07-17T11:26:50Z2025-07-17T11:26:50Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>What would Google do?ent://SD_ILS/0/SD_ILS:197672025-07-17T11:26:50Z2025-07-17T11:26:50Zby Jarvis, Jeff, 1954-<br/>Format: Books<br/>Publication Date 2010 2009<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-07-17T11:26:50Z2025-07-17T11:26:50Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Buy ology : how everything we believe about why we buy is wrongent://SD_ILS/0/SD_ILS:81402025-07-17T11:26:50Z2025-07-17T11:26:50Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2009 2008<br/>Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.ent://SD_ILS/0/SD_ILS:131602025-07-17T11:26:50Z2025-07-17T11:26:50Zby Baskin, Jonathan Salem.<br/>Format: Books<br/>Publication Date 2009<br/>The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Appleent://SD_ILS/0/SD_ILS:188162025-07-17T11:26:50Z2025-07-17T11:26:50Zby Versfeld, R. Andrew.<br/>Format: Computer file<br/>Publication Date 2009<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-07-17T11:26:50Z2025-07-17T11:26:50Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from changeent://SD_ILS/0/SD_ILS:361852025-07-17T11:26:50Z2025-07-17T11:26:50Zby Gordon, Adam, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Twitter power : how to dominate your market one tweet at a timeent://SD_ILS/0/SD_ILS:373032025-07-17T11:26:50Z2025-07-17T11:26:50Zby Comm, Joel.<br/>Format: Books<br/>Publication Date 2009<br/>Brand storming : managing brands in the era of complexityent://SD_ILS/0/SD_ILS:375142025-07-17T11:26:50Z2025-07-17T11:26:50Zby Fioroni, Michele.<br/>Format: Books<br/>Publication Date 2009<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:395672025-07-17T11:26:50Z2025-07-17T11:26:50Zby Chaney, Paul, 1955-<br/>Format: Books<br/>Publication Date 2009<br/>Black diamondent://SD_ILS/0/SD_ILS:427852025-07-17T11:26:50Z2025-07-17T11:26:50Zby Mda, Zakes.<br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : text and cases.ent://SD_ILS/0/SD_ILS:441062025-07-17T11:26:50Z2025-07-17T11:26:50Zby Baron, Steve (J. Steve)<br/>Format: Books<br/>Publication Date 2009<br/>The power of a multinational Monsanto &amp; GM Foodsent://SD_ILS/0/SD_ILS:468402025-07-17T11:26:50Z2025-07-17T11:26:50Zby TV Choice Productions.<br/>Format: Books<br/>Publication Date 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352025-07-17T11:26:50Z2025-07-17T11:26:50Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>Introduction to animal science : global, biological, social, and industry perspectivesent://SD_ILS/0/SD_ILS:526872025-07-17T11:26:50Z2025-07-17T11:26:50Zby Damron, W. Stephen.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0819/2008023677.html">http://catdir.loc.gov/catdir/toc/ecip0819/2008023677.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902025-07-17T11:26:50Z2025-07-17T11:26:50Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-07-17T11:26:50Z2025-07-17T11:26:50Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:414712025-07-17T11:26:50Z2025-07-17T11:26:50Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 2009<br/>International business : managing globalizationent://SD_ILS/0/SD_ILS:439512025-07-17T11:26:50Z2025-07-17T11:26:50Zby Hill, John S., 1951-<br/>Format: Books<br/>Publication Date 2009<br/>Gender, design and marketing : how gender drives our perception of design and marketingent://SD_ILS/0/SD_ILS:447082025-07-17T11:26:50Z2025-07-17T11:26:50Zby Moss, Gloria.<br/>Format: Books<br/>Publication Date 2009<br/>Ethical marketing and the new consumerent://SD_ILS/0/SD_ILS:461432025-07-17T11:26:50Z2025-07-17T11:26:50Zby Arnold, Chris.<br/>Format: Books<br/>Publication Date 2009<br/>