Search Results for Consumers.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers.$0026ps$003d300$0026isd$003dtrue?2025-05-27T23:53:32ZConsumersent://SD_ILS/0/SD_ILS:165512025-05-27T23:53:32Z2025-05-27T23:53:32Zby Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format: Books<br/>Publication Date 2004<br/>How consumers decideent://SD_ILS/0/SD_ILS:435652025-05-27T23:53:32Z2025-05-27T23:53:32Zby Learning Seed Company.<br/>Format: Video disc<br/>Publication Date 2007<br/>Contemporary mathematics for business & consumersent://SD_ILS/0/SD_ILS:193372025-05-27T23:53:32Z2025-05-27T23:53:32Zby Brechner, Robert A., author.<br/>Format: Books<br/>Publication Date 2016<br/>Contemporary mathematics for business and consumersent://SD_ILS/0/SD_ILS:178472025-05-27T23:53:32Z2025-05-27T23:53:32Zby Brechner, Robert A.<br/>Format: Books<br/>Publication Date 2017<br/>Tinkering : consumers reinvent the early automobile.ent://SD_ILS/0/SD_ILS:472202025-05-27T23:53:32Z2025-05-27T23:53:32Zby Franz, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>Understanding consumers of food productsent://SD_ILS/0/SD_ILS:334562025-05-27T23:53:32Z2025-05-27T23:53:32Zby Frewer, Lynn.<br/>Format: Books<br/>Publication Date 2007<br/>Money matters for young consumersent://SD_ILS/0/SD_ILS:475472025-05-27T23:53:32Z2025-05-27T23:53:32Zby Healey, Justin.<br/>Format: Books<br/>Publication Date 2005<br/>A Consumers Guide to Prescription medicinesent://SD_ILS/0/SD_ILS:30682025-05-27T23:53:32Z2025-05-27T23:53:32Zby Cooper, Barington<br/>Format: Books<br/>Publication Date 1993<br/>Tourism business frontiers : consumers, products and industryent://SD_ILS/0/SD_ILS:350302025-05-27T23:53:32Z2025-05-27T23:53:32Zby Buhalis, Dimitrios.<br/>Format: Books<br/>Publication Date 2006 2005<br/>A consumer's guide to prescription medicinesent://SD_ILS/0/SD_ILS:150412025-05-27T23:53:32Z2025-05-27T23:53:32Zby Cooper, Barrington.<br/>Format: Books<br/>Publication Date 1993<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-05-27T23:53:32Z2025-05-27T23:53:32Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-05-27T23:53:32Z2025-05-27T23:53:32Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-05-27T23:53:32Z2025-05-27T23:53:32Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-05-27T23:53:32Z2025-05-27T23:53:32Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-05-27T23:53:32Z2025-05-27T23:53:32Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-05-27T23:53:32Z2025-05-27T23:53:32Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-05-27T23:53:32Z2025-05-27T23:53:32Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-05-27T23:53:32Z2025-05-27T23:53:32Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-05-27T23:53:32Z2025-05-27T23:53:32Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-05-27T23:53:32Z2025-05-27T23:53:32Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-05-27T23:53:32Z2025-05-27T23:53:32Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-05-27T23:53:32Z2025-05-27T23:53:32Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-05-27T23:53:32Z2025-05-27T23:53:32Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-05-27T23:53:32Z2025-05-27T23:53:32Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-05-27T23:53:32Z2025-05-27T23:53:32Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-05-27T23:53:32Z2025-05-27T23:53:32Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-05-27T23:53:32Z2025-05-27T23:53:32Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-05-27T23:53:32Z2025-05-27T23:53:32Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-05-27T23:53:32Z2025-05-27T23:53:32Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Media regulation : governance and the interests of citizens and consumersent://SD_ILS/0/SD_ILS:510842025-05-27T23:53:32Z2025-05-27T23:53:32Zby Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-05-27T23:53:32Z2025-05-27T23:53:32Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-05-27T23:53:32Z2025-05-27T23:53:32Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Africa rising : how 900 million African consumers offer more than you thinkent://SD_ILS/0/SD_ILS:433012025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mahajan, Vijay.<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-05-27T23:53:32Z2025-05-27T23:53:32Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Does ethics have a chance in a world of consumers?ent://SD_ILS/0/SD_ILS:362442025-05-27T23:53:32Z2025-05-27T23:53:32Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2008<br/>An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generationsent://SD_ILS/0/SD_ILS:194662025-05-27T23:53:32Z2025-05-27T23:53:32Zby Harrisberg, Jessica.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The credit law of South Africa : a guide to consumers, credit users and credit grantorsent://SD_ILS/0/SD_ILS:344152025-05-27T23:53:32Z2025-05-27T23:53:32Zby Jordaan, P. (Pieter)<br/>Format: Books<br/>Publication Date 2007<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Holding up half of the sky : the new women consumers of Asiaent://SD_ILS/0/SD_ILS:334322025-05-27T23:53:32Z2025-05-27T23:53:32Zby Wong, Yuwa, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482025-05-27T23:53:32Z2025-05-27T23:53:32Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
<a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumersent://SD_ILS/0/SD_ILS:334402025-05-27T23:53:32Z2025-05-27T23:53:32Zby Johnson, Lisa, 1967-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www.loc.gov/catdir/toc/fy0703/2006298835.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html">http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-05-27T23:53:32Z2025-05-27T23:53:32Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-05-27T23:53:32Z2025-05-27T23:53:32Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-05-27T23:53:32Z2025-05-27T23:53:32Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-05-27T23:53:32Z2025-05-27T23:53:32Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>E-Learning and the science of instruction : proven guidelines for consumers and designers of multimedia learningent://SD_ILS/0/SD_ILS:257722025-05-27T23:53:32Z2025-05-27T23:53:32Zby Clark, Ruth Colvin.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002028700.html.">http://www.loc.gov/catdir/toc/wiley031/2002028700.html.</a><br/>Format: Books<br/>Publication Date 2003<br/>A consumer's republic : the politics of mass consumption in postwar Americaent://SD_ILS/0/SD_ILS:276022025-05-27T23:53:32Z2025-05-27T23:53:32Zby Cohen, Lizabeth.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/random044/2002141599.html">http://www.loc.gov/catdir/description/random044/2002141599.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Take it personally : an action guide for conscious consumersent://SD_ILS/0/SD_ILS:45522025-05-27T23:53:32Z2025-05-27T23:53:32Zby Roddick, Anita.<br/>Format: Books<br/>Publication Date 2003 2001<br/>Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dellent://SD_ILS/0/SD_ILS:244992025-05-27T23:53:32Z2025-05-27T23:53:32Zby Koehn, Nancy F. (Nancy Fowler), 1959-<br/>Format: Books<br/>Publication Date 2001<br/>Women as producers and consumers of tourism in developing regionsent://SD_ILS/0/SD_ILS:269342025-05-27T23:53:32Z2025-05-27T23:53:32Zby Timothy, Dallen J.<br/>Format: Books<br/>Publication Date 2001<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-05-27T23:53:32Z2025-05-27T23:53:32Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Web rules : how the Internet is changing the way consumers make choicesent://SD_ILS/0/SD_ILS:102512025-05-27T23:53:32Z2025-05-27T23:53:32Zby Murphy, Tom, 1953-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=2524">http://www.books24x7.com/marc.asp?bookid=2524</a>
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<a href="http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X">http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X</a><br/>Format: Electronic Resources<br/>Publication Date 2000<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-05-27T23:53:32Z2025-05-27T23:53:32Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-05-27T23:53:32Z2025-05-27T23:53:32Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-05-27T23:53:32Z2025-05-27T23:53:32ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:580802025-05-27T23:53:32Z2025-05-27T23:53:32ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:576092025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-05-27T23:53:32Z2025-05-27T23:53:32Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-05-27T23:53:32Z2025-05-27T23:53:32Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer Behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572452025-05-27T23:53:32Z2025-05-27T23:53:32Zby Yathika Gowpall & Carinda Williams<br/>Format: Books<br/>Publication Date 2023<br/>Consumer behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572662025-05-27T23:53:32Z2025-05-27T23:53:32Zby Gowpall, Yathika, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-05-27T23:53:32Z2025-05-27T23:53:32Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>Consumer Behaviour 5thent://SD_ILS/0/SD_ILS:568472025-05-27T23:53:32Z2025-05-27T23:53:32Zby Roberts-Lombard, Mornay<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-05-27T23:53:32Z2025-05-27T23:53:32Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Consumer activism : promotional culture & resistanceent://SD_ILS/0/SD_ILS:573822025-05-27T23:53:32Z2025-05-27T23:53:32Zby Lekakis, Eleftheria J., author.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-05-27T23:53:32Z2025-05-27T23:53:32Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-05-27T23:53:32Z2025-05-27T23:53:32Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviorent://SD_ILS/0/SD_ILS:565702025-05-27T23:53:32Z2025-05-27T23:53:32Zby Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044<br/>Format: Books<br/>Publication Date 2021<br/>The practice of social researchent://SD_ILS/0/SD_ILS:569592025-05-27T23:53:32Z2025-05-27T23:53:32Zby Babbie, Earl R., author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviourent://SD_ILS/0/SD_ILS:574792025-05-27T23:53:32Z2025-05-27T23:53:32Zby Frank, Robert H., author.<br/>Format: Books<br/>Publication Date 2021<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:563252025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hoyer, Wayne D., author.<br/>Format: Books<br/>Publication Date 2021<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-05-27T23:53:32Z2025-05-27T23:53:32Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555112025-05-27T23:53:32Z2025-05-27T23:53:32Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555122025-05-27T23:53:32Z2025-05-27T23:53:32Zby Solomon, Michael R., author.<br/>Format: Electronic Resources<br/>Publication Date 2020<br/>Architecting experience : a conversion science handbookent://SD_ILS/0/SD_ILS:565422025-05-27T23:53:32Z2025-05-27T23:53:32Zby Wheeler, Scot R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Educational research : quantitative, qualitative, and mixed approachesent://SD_ILS/0/SD_ILS:578392025-05-27T23:53:32Z2025-05-27T23:53:32Zby Johnson, Burke, auteur.<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-05-27T23:53:32Z2025-05-27T23:53:32Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Nutrition essentials : a personal approachent://SD_ILS/0/SD_ILS:579462025-05-27T23:53:32Z2025-05-27T23:53:32Zby Schiff, Wendy J., author.<br/>Format: Books<br/>Publication Date 2020<br/>Design for behaviour change : theories and practices of designing for changeent://SD_ILS/0/SD_ILS:561882025-05-27T23:53:32Z2025-05-27T23:53:32Zby Niedderer, Kristina, editor.<br/>Format: Books<br/>Publication Date 2020 2018<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-05-27T23:53:32Z2025-05-27T23:53:32Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour.ent://SD_ILS/0/SD_ILS:554932025-05-27T23:53:32Z2025-05-27T23:53:32Zby Sethna, Zubin, author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-05-27T23:53:32Z2025-05-27T23:53:32Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital PRent://SD_ILS/0/SD_ILS:560152025-05-27T23:53:32Z2025-05-27T23:53:32Zby Whatmough, Danny, author.<br/>Format: Books<br/>Publication Date 2019<br/>The age of surveillance capitalism : the fight for a human future at the new frontier of powerent://SD_ILS/0/SD_ILS:564942025-05-27T23:53:32Z2025-05-27T23:53:32Zby Zuboff, Shoshana, 1951- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-05-27T23:53:32Z2025-05-27T23:53:32Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-05-27T23:53:32Z2025-05-27T23:53:32Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-05-27T23:53:32Z2025-05-27T23:53:32Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Principles of economicsent://SD_ILS/0/SD_ILS:226952025-05-27T23:53:32Z2025-05-27T23:53:32Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2018<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:549902025-05-27T23:53:32Z2025-05-27T23:53:32Zby Solomon, Michael R. author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic corporate social responsibility : tools & theories for responsible managementent://SD_ILS/0/SD_ILS:220922025-05-27T23:53:32Z2025-05-27T23:53:32Zby Haski-Leventhal, Debbie, author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-05-27T23:53:32Z2025-05-27T23:53:32Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-05-27T23:53:32Z2025-05-27T23:53:32Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing in South Africa : consumer landscape : concepts and casesent://SD_ILS/0/SD_ILS:197182025-05-27T23:53:32Z2025-05-27T23:53:32Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2017<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:226742025-05-27T23:53:32Z2025-05-27T23:53:32Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2017<br/>Development and social change : a global perspectiveent://SD_ILS/0/SD_ILS:554462025-05-27T23:53:32Z2025-05-27T23:53:32Zby McMichael, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:567412025-05-27T23:53:32Z2025-05-27T23:53:32Zby Van Eeden, Evert Philippus, author.<br/>Format: Books<br/>Publication Date 2017<br/>Media/impact : an introduction to mass mediaent://SD_ILS/0/SD_ILS:573142025-05-27T23:53:32Z2025-05-27T23:53:32Zby Biagi, Shirley, author.<br/>Format: Books<br/>Publication Date 2017<br/>Microeconomicsent://SD_ILS/0/SD_ILS:212072025-05-27T23:53:32Z2025-05-27T23:53:32Zby Pindyck, Robert S., VerfasserIn.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer Behaviour 4eent://SD_ILS/0/SD_ILS:212632025-05-27T23:53:32Z2025-05-27T23:53:32Zby Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-05-27T23:53:32Z2025-05-27T23:53:32Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-05-27T23:53:32Z2025-05-27T23:53:32Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-05-27T23:53:32Z2025-05-27T23:53:32Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-05-27T23:53:32Z2025-05-27T23:53:32Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-05-27T23:53:32Z2025-05-27T23:53:32Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Organizational crisis communicationent://SD_ILS/0/SD_ILS:220962025-05-27T23:53:32Z2025-05-27T23:53:32Zby Frandsen, Finn, 1956- author.<br/>Format: Books<br/>Publication Date 2017<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-05-27T23:53:32Z2025-05-27T23:53:32Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-05-27T23:53:32Z2025-05-27T23:53:32Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-05-27T23:53:32Z2025-05-27T23:53:32Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-05-27T23:53:32Z2025-05-27T23:53:32Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-05-27T23:53:32Z2025-05-27T23:53:32Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-05-27T23:53:32Z2025-05-27T23:53:32Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-05-27T23:53:32Z2025-05-27T23:53:32Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-05-27T23:53:32Z2025-05-27T23:53:32Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Street law : practical law for South Africansent://SD_ILS/0/SD_ILS:97812025-05-27T23:53:32Z2025-05-27T23:53:32Zby McQuoid-Mason, David Jan.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-05-27T23:53:32Z2025-05-27T23:53:32Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-05-27T23:53:32Z2025-05-27T23:53:32Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-05-27T23:53:32Z2025-05-27T23:53:32Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-05-27T23:53:32Z2025-05-27T23:53:32Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-05-27T23:53:32Z2025-05-27T23:53:32Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-05-27T23:53:32Z2025-05-27T23:53:32Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-05-27T23:53:32Z2025-05-27T23:53:32Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluation fundamentals : insights into program effectiveness, quality, and valueent://SD_ILS/0/SD_ILS:506142025-05-27T23:53:32Z2025-05-27T23:53:32Zby Fink, Arlene, author.<br/>Format: Books<br/>Publication Date 2015<br/>CB : consumer behavior : student edition 6ent://SD_ILS/0/SD_ILS:506802025-05-27T23:53:32Z2025-05-27T23:53:32Zby Babin, Barry J.<br/>Format: Books<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-05-27T23:53:32Z2025-05-27T23:53:32Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Big data analytics strategies for the smart grident://SD_ILS/0/SD_ILS:520812025-05-27T23:53:32Z2025-05-27T23:53:32Zby Stimmel, Carol L., 1965-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg">http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-05-27T23:53:32Z2025-05-27T23:53:32Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582025-05-27T23:53:32Z2025-05-27T23:53:32Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Intellectual property and general legal principles : is IP a lex specialis?ent://SD_ILS/0/SD_ILS:537412025-05-27T23:53:32Z2025-05-27T23:53:32Zby Dinwoodie, Graeme B., editor.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of economicsent://SD_ILS/0/SD_ILS:538732025-05-27T23:53:32Z2025-05-27T23:53:32Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-05-27T23:53:32Z2025-05-27T23:53:32Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-05-27T23:53:32Z2025-05-27T23:53:32Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Nutrition : an applied approachent://SD_ILS/0/SD_ILS:548272025-05-27T23:53:32Z2025-05-27T23:53:32Zby Thompson, Janice, 1962-<br/>Format: Books<br/>Publication Date 2015<br/>The rise of the robots : technology and the threat of mass unemploymentent://SD_ILS/0/SD_ILS:550312025-05-27T23:53:32Z2025-05-27T23:53:32Zby Ford, Martin (Martin R.), author.<br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Information technology for management : digital strategies for insight, action, and sustainable performanceent://SD_ILS/0/SD_ILS:1472025-05-27T23:53:32Z2025-05-27T23:53:32Zby Turban, Efraim, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Microeconomicsent://SD_ILS/0/SD_ILS:2042025-05-27T23:53:32Z2025-05-27T23:53:32Zby Pindyck, Robert S., author.<br/>Format: Books<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-05-27T23:53:32Z2025-05-27T23:53:32Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-05-27T23:53:32Z2025-05-27T23:53:32Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-05-27T23:53:32Z2025-05-27T23:53:32Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-05-27T23:53:32Z2025-05-27T23:53:32Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-05-27T23:53:32Z2025-05-27T23:53:32Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-05-27T23:53:32Z2025-05-27T23:53:32Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-05-27T23:53:32Z2025-05-27T23:53:32Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-05-27T23:53:32Z2025-05-27T23:53:32Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-05-27T23:53:32Z2025-05-27T23:53:32Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-05-27T23:53:32Z2025-05-27T23:53:32Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-05-27T23:53:32Z2025-05-27T23:53:32Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-05-27T23:53:32Z2025-05-27T23:53:32Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-05-27T23:53:32Z2025-05-27T23:53:32Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-05-27T23:53:32Z2025-05-27T23:53:32Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-05-27T23:53:32Z2025-05-27T23:53:32Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer culture, modernity and identityent://SD_ILS/0/SD_ILS:512172025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mathur, Nita, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Social marketing and behaviour change : models, theory and applicationsent://SD_ILS/0/SD_ILS:521142025-05-27T23:53:32Z2025-05-27T23:53:32Zby Brennan, Linda L. author.<br/>Format: Books<br/>Publication Date 2014<br/>Research handbook on directors' dutiesent://SD_ILS/0/SD_ILS:523582025-05-27T23:53:32Z2025-05-27T23:53:32Zby Paolini, Adolfo, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Electric power distribution handbookent://SD_ILS/0/SD_ILS:527882025-05-27T23:53:32Z2025-05-27T23:53:32Zby Short, T. A. (Tom A.), 1966-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg">http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:505032025-05-27T23:53:32Z2025-05-27T23:53:32Zby Quester, Pascale G. (Pascale Genevieve), author.<br/>Format: Books<br/>Publication Date 2014<br/>Health program planning and evaluation : a practical, systematic approach for community healthent://SD_ILS/0/SD_ILS:510052025-05-27T23:53:32Z2025-05-27T23:53:32Zby Issel, L. Michele.<br/>Format: Books<br/>Publication Date 2014<br/>Beyond imported magic : essays on science, technology, and society in Latin Americaent://SD_ILS/0/SD_ILS:513472025-05-27T23:53:32Z2025-05-27T23:53:32Zby Medina, Eden, 1976- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Writing useful, accessible, and legally defensible psychoeducational reportsent://SD_ILS/0/SD_ILS:516622025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hass, Michael R.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-05-27T23:53:32Z2025-05-27T23:53:32Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-05-27T23:53:32Z2025-05-27T23:53:32Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>The right to health at the public/private divide : a global comparative studyent://SD_ILS/0/SD_ILS:520752025-05-27T23:53:32Z2025-05-27T23:53:32Zby Flood, Colleen M., 1966- (DE-588)138513813<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027421139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
04 <a href="http://www.gbv.de/dms/bowker/toc/9781107038301.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-05-27T23:53:32Z2025-05-27T23:53:32Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Money for nothing : indebtness and aspiration in South Africaent://SD_ILS/0/SD_ILS:543402025-05-27T23:53:32Z2025-05-27T23:53:32Zby James, Deborah, Dr., author.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-05-27T23:53:32Z2025-05-27T23:53:32Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Managing service excellence : the ultimate guide to building and maintaining a customer-centric organizationent://SD_ILS/0/SD_ILS:575912025-05-27T23:53:32Z2025-05-27T23:53:32Zby Crutcher, C. William, author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-05-27T23:53:32Z2025-05-27T23:53:32Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Essentials of mathematics : an applied approachent://SD_ILS/0/SD_ILS:178062025-05-27T23:53:32Z2025-05-27T23:53:32Zby Aufmann, Richard N.<br/>Format: Books<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-05-27T23:53:32Z2025-05-27T23:53:32Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-05-27T23:53:32Z2025-05-27T23:53:32Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-05-27T23:53:32Z2025-05-27T23:53:32Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-05-27T23:53:32Z2025-05-27T23:53:32Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-05-27T23:53:32Z2025-05-27T23:53:32Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-05-27T23:53:32Z2025-05-27T23:53:32Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-05-27T23:53:32Z2025-05-27T23:53:32Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-05-27T23:53:32Z2025-05-27T23:53:32Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-05-27T23:53:32Z2025-05-27T23:53:32Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-05-27T23:53:32Z2025-05-27T23:53:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-05-27T23:53:32Z2025-05-27T23:53:32Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-05-27T23:53:32Z2025-05-27T23:53:32Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-05-27T23:53:32Z2025-05-27T23:53:32Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-05-27T23:53:32Z2025-05-27T23:53:32Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-05-27T23:53:32Z2025-05-27T23:53:32Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-05-27T23:53:32Z2025-05-27T23:53:32Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-05-27T23:53:32Z2025-05-27T23:53:32Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612025-05-27T23:53:32Z2025-05-27T23:53:32Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-05-27T23:53:32Z2025-05-27T23:53:32Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-05-27T23:53:32Z2025-05-27T23:53:32Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile influence : the new power of the consumerent://SD_ILS/0/SD_ILS:506702025-05-27T23:53:32Z2025-05-27T23:53:32Zby Martin, Chuck, 1949- author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:535212025-05-27T23:53:32Z2025-05-27T23:53:32Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2013<br/>The media studies readerent://SD_ILS/0/SD_ILS:486152025-05-27T23:53:32Z2025-05-27T23:53:32Zby Ouellette, Laurie.<br/>Format: Books<br/>Publication Date 2013<br/>Emotions and consumption behaviourent://SD_ILS/0/SD_ILS:494482025-05-27T23:53:32Z2025-05-27T23:53:32Zby Soscia, Isabella.<br/>Format: Books<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-05-27T23:53:32Z2025-05-27T23:53:32Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-05-27T23:53:32Z2025-05-27T23:53:32Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Customer sense : how the 5 senses influence buying behaviorent://SD_ILS/0/SD_ILS:496532025-05-27T23:53:32Z2025-05-27T23:53:32Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-05-27T23:53:32Z2025-05-27T23:53:32Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>Professional Windows 8 programming : application development with C# and XAMLent://SD_ILS/0/SD_ILS:510022025-05-27T23:53:32Z2025-05-27T23:53:32Zby Lecrenski, Nick.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:517882025-05-27T23:53:32Z2025-05-27T23:53:32Zby Joubert, Johan Pierre Retief, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Rethinking social exclusion : the end of the social?ent://SD_ILS/0/SD_ILS:518952025-05-27T23:53:32Z2025-05-27T23:53:32Zby Winlow, Simon, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=617239">E-book - Full text from MyiLibrary</a><br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-05-27T23:53:32Z2025-05-27T23:53:32Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-05-27T23:53:32Z2025-05-27T23:53:32Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer law unlockedent://SD_ILS/0/SD_ILS:573432025-05-27T23:53:32Z2025-05-27T23:53:32Zby De Stadler, Elizabeth.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-05-27T23:53:32Z2025-05-27T23:53:32Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Microeconomicsent://SD_ILS/0/SD_ILS:108382025-05-27T23:53:32Z2025-05-27T23:53:32Zby Pindyck, Robert S.<br/>Format: Books<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-05-27T23:53:32Z2025-05-27T23:53:32Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-05-27T23:53:32Z2025-05-27T23:53:32Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-05-27T23:53:32Z2025-05-27T23:53:32Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-05-27T23:53:32Z2025-05-27T23:53:32Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-05-27T23:53:32Z2025-05-27T23:53:32Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-05-27T23:53:32Z2025-05-27T23:53:32Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-05-27T23:53:32Z2025-05-27T23:53:32Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-05-27T23:53:32Z2025-05-27T23:53:32Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-05-27T23:53:32Z2025-05-27T23:53:32Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-05-27T23:53:32Z2025-05-27T23:53:32Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-05-27T23:53:32Z2025-05-27T23:53:32Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-05-27T23:53:32Z2025-05-27T23:53:32Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-05-27T23:53:32Z2025-05-27T23:53:32Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-05-27T23:53:32Z2025-05-27T23:53:32Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-05-27T23:53:32Z2025-05-27T23:53:32Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-05-27T23:53:32Z2025-05-27T23:53:32Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-05-27T23:53:32Z2025-05-27T23:53:32Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-05-27T23:53:32Z2025-05-27T23:53:32Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-05-27T23:53:32Z2025-05-27T23:53:32Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-05-27T23:53:32Z2025-05-27T23:53:32Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-05-27T23:53:32Z2025-05-27T23:53:32Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-05-27T23:53:32Z2025-05-27T23:53:32Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-05-27T23:53:32Z2025-05-27T23:53:32Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-05-27T23:53:32Z2025-05-27T23:53:32Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Unconscious branding : how neuroscience can empower (and inspire) marketingent://SD_ILS/0/SD_ILS:492312025-05-27T23:53:32Z2025-05-27T23:53:32Zby Van Praet, Douglas.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-05-27T23:53:32Z2025-05-27T23:53:32Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-05-27T23:53:32Z2025-05-27T23:53:32Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Public finance : an international perspectiveent://SD_ILS/0/SD_ILS:499182025-05-27T23:53:32Z2025-05-27T23:53:32Zby Greene, Joshua E.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-05-27T23:53:32Z2025-05-27T23:53:32Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of developments in consumer behaviourent://SD_ILS/0/SD_ILS:483642025-05-27T23:53:32Z2025-05-27T23:53:32Zby Wells, Victoria.<br/>Format: Books<br/>Publication Date 2012<br/>Developing world 12/13ent://SD_ILS/0/SD_ILS:488312025-05-27T23:53:32Z2025-05-27T23:53:32Zby Griffiths, Robert J.<br/>Format: Books<br/>Publication Date 2012 2011<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-05-27T23:53:32Z2025-05-27T23:53:32Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>On education : conversations with Riccardo Mazzeoent://SD_ILS/0/SD_ILS:493722025-05-27T23:53:32Z2025-05-27T23:53:32Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-05-27T23:53:32Z2025-05-27T23:53:32Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of businessent://SD_ILS/0/SD_ILS:497392025-05-27T23:53:32Z2025-05-27T23:53:32Zby Harnish, Verne.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-05-27T23:53:32Z2025-05-27T23:53:32Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-05-27T23:53:32Z2025-05-27T23:53:32Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192025-05-27T23:53:32Z2025-05-27T23:53:32Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Economics : a complete introductionent://SD_ILS/0/SD_ILS:531862025-05-27T23:53:32Z2025-05-27T23:53:32Zby Coskeran, Thomas.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-05-27T23:53:32Z2025-05-27T23:53:32Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Reactive power compensation : a practical guideent://SD_ILS/0/SD_ILS:547162025-05-27T23:53:32Z2025-05-27T23:53:32Zby Hofmann, Wolfgang, 1945-<br/>Table of contents <a href="http://d-nb.info/1025735811/04">http://d-nb.info/1025735811/04</a><br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-05-27T23:53:32Z2025-05-27T23:53:32Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:176412025-05-27T23:53:32Z2025-05-27T23:53:32Zby Berndt, Adele.<br/>Format: Books<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-05-27T23:53:32Z2025-05-27T23:53:32Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-05-27T23:53:32Z2025-05-27T23:53:32Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-05-27T23:53:32Z2025-05-27T23:53:32Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-05-27T23:53:32Z2025-05-27T23:53:32Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-05-27T23:53:32Z2025-05-27T23:53:32Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>The Consumer Protection Act made easyent://SD_ILS/0/SD_ILS:5712025-05-27T23:53:32Z2025-05-27T23:53:32Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-05-27T23:53:32Z2025-05-27T23:53:32Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-05-27T23:53:32Z2025-05-27T23:53:32Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-05-27T23:53:32Z2025-05-27T23:53:32Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Implications of the Consumer Protection Act for the South African cosmetics industryent://SD_ILS/0/SD_ILS:186802025-05-27T23:53:32Z2025-05-27T23:53:32Zby Liebenberg, Gia.<br/>Format: Computer file<br/>Publication Date 2011<br/>An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviorsent://SD_ILS/0/SD_ILS:186912025-05-27T23:53:32Z2025-05-27T23:53:32Zby Rawson, Lisa.<br/>Format: Computer file<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-05-27T23:53:32Z2025-05-27T23:53:32Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-05-27T23:53:32Z2025-05-27T23:53:32Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Know your consumer rights : pocket guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:205152025-05-27T23:53:32Z2025-05-27T23:53:32Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Customer service : career success through customer loyaltyent://SD_ILS/0/SD_ILS:420972025-05-27T23:53:32Z2025-05-27T23:53:32Zby Timm, Paul R.<br/>Format: Books<br/>Publication Date 2011<br/>Please every customer : delivering stellar customer service across culturesent://SD_ILS/0/SD_ILS:446522025-05-27T23:53:32Z2025-05-27T23:53:32Zby Lucas, Robert W.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer Protection Act 68 of 2008 &amp; regulationsent://SD_ILS/0/SD_ILS:450292025-05-27T23:53:32Z2025-05-27T23:53:32Zby South Africa.<br/>Format: Books<br/>Publication Date 2011<br/>Kick Ass Business &amp; Marketing Secrets How to Blitz Your Competition.ent://SD_ILS/0/SD_ILS:458642025-05-27T23:53:32Z2025-05-27T23:53:32ZFormat: Books<br/>Publication Date 2011<br/>Capital and the debt trap : learning from cooperatives in the global crisisent://SD_ILS/0/SD_ILS:458322025-05-27T23:53:32Z2025-05-27T23:53:32Zby Du Vivier, Bruno Roelants.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-05-27T23:53:32Z2025-05-27T23:53:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>How cool brands stay hot : branding to generation Yent://SD_ILS/0/SD_ILS:470082025-05-27T23:53:32Z2025-05-27T23:53:32Zby Bergh, Joeri van den.<br/>Format: Books<br/>Publication Date 2011<br/>Encyclopedia of consumer cultureent://SD_ILS/0/SD_ILS:477222025-05-27T23:53:32Z2025-05-27T23:53:32Zby Southerton, Dale.<br/>Format: Books<br/>Publication Date 2011<br/>