Search Results for Consumers.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers.$0026ps$003d300$0026isd$003dtrue?2025-05-29T16:28:23ZConsumersent://SD_ILS/0/SD_ILS:165512025-05-29T16:28:23Z2025-05-29T16:28:23Zby Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format: Books<br/>Publication Date 2004<br/>How consumers decideent://SD_ILS/0/SD_ILS:435652025-05-29T16:28:23Z2025-05-29T16:28:23Zby Learning Seed Company.<br/>Format: Video disc<br/>Publication Date 2007<br/>Contemporary mathematics for business & consumersent://SD_ILS/0/SD_ILS:193372025-05-29T16:28:23Z2025-05-29T16:28:23Zby Brechner, Robert A., author.<br/>Format: Books<br/>Publication Date 2016<br/>Contemporary mathematics for business and consumersent://SD_ILS/0/SD_ILS:178472025-05-29T16:28:23Z2025-05-29T16:28:23Zby Brechner, Robert A.<br/>Format: Books<br/>Publication Date 2017<br/>Tinkering : consumers reinvent the early automobile.ent://SD_ILS/0/SD_ILS:472202025-05-29T16:28:23Z2025-05-29T16:28:23Zby Franz, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>Understanding consumers of food productsent://SD_ILS/0/SD_ILS:334562025-05-29T16:28:23Z2025-05-29T16:28:23Zby Frewer, Lynn.<br/>Format: Books<br/>Publication Date 2007<br/>Money matters for young consumersent://SD_ILS/0/SD_ILS:475472025-05-29T16:28:23Z2025-05-29T16:28:23Zby Healey, Justin.<br/>Format: Books<br/>Publication Date 2005<br/>A Consumers Guide to Prescription medicinesent://SD_ILS/0/SD_ILS:30682025-05-29T16:28:23Z2025-05-29T16:28:23Zby Cooper, Barington<br/>Format: Books<br/>Publication Date 1993<br/>Tourism business frontiers : consumers, products and industryent://SD_ILS/0/SD_ILS:350302025-05-29T16:28:23Z2025-05-29T16:28:23Zby Buhalis, Dimitrios.<br/>Format: Books<br/>Publication Date 2006 2005<br/>A consumer's guide to prescription medicinesent://SD_ILS/0/SD_ILS:150412025-05-29T16:28:23Z2025-05-29T16:28:23Zby Cooper, Barrington.<br/>Format: Books<br/>Publication Date 1993<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-05-29T16:28:23Z2025-05-29T16:28:23Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-05-29T16:28:23Z2025-05-29T16:28:23Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-05-29T16:28:23Z2025-05-29T16:28:23Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-05-29T16:28:23Z2025-05-29T16:28:23Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-05-29T16:28:23Z2025-05-29T16:28:23Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-05-29T16:28:23Z2025-05-29T16:28:23Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-05-29T16:28:23Z2025-05-29T16:28:23Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-05-29T16:28:23Z2025-05-29T16:28:23Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-05-29T16:28:23Z2025-05-29T16:28:23Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-05-29T16:28:23Z2025-05-29T16:28:23Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-05-29T16:28:23Z2025-05-29T16:28:23Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-05-29T16:28:23Z2025-05-29T16:28:23Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-05-29T16:28:23Z2025-05-29T16:28:23Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-05-29T16:28:23Z2025-05-29T16:28:23Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-05-29T16:28:23Z2025-05-29T16:28:23Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-05-29T16:28:23Z2025-05-29T16:28:23Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-05-29T16:28:23Z2025-05-29T16:28:23Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Media regulation : governance and the interests of citizens and consumersent://SD_ILS/0/SD_ILS:510842025-05-29T16:28:23Z2025-05-29T16:28:23Zby Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-05-29T16:28:23Z2025-05-29T16:28:23Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-05-29T16:28:23Z2025-05-29T16:28:23Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-05-29T16:28:23Z2025-05-29T16:28:23Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-05-29T16:28:23Z2025-05-29T16:28:23Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Africa rising : how 900 million African consumers offer more than you thinkent://SD_ILS/0/SD_ILS:433012025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mahajan, Vijay.<br/>Format: Books<br/>Publication Date 2009<br/>Does ethics have a chance in a world of consumers?ent://SD_ILS/0/SD_ILS:362442025-05-29T16:28:23Z2025-05-29T16:28:23Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2008<br/>The credit law of South Africa : a guide to consumers, credit users and credit grantorsent://SD_ILS/0/SD_ILS:344152025-05-29T16:28:23Z2025-05-29T16:28:23Zby Jordaan, P. (Pieter)<br/>Format: Books<br/>Publication Date 2007<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generationsent://SD_ILS/0/SD_ILS:194662025-05-29T16:28:23Z2025-05-29T16:28:23Zby Harrisberg, Jessica.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-05-29T16:28:23Z2025-05-29T16:28:23Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Holding up half of the sky : the new women consumers of Asiaent://SD_ILS/0/SD_ILS:334322025-05-29T16:28:23Z2025-05-29T16:28:23Zby Wong, Yuwa, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumersent://SD_ILS/0/SD_ILS:334402025-05-29T16:28:23Z2025-05-29T16:28:23Zby Johnson, Lisa, 1967-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www.loc.gov/catdir/toc/fy0703/2006298835.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html">http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482025-05-29T16:28:23Z2025-05-29T16:28:23Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
<a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-05-29T16:28:23Z2025-05-29T16:28:23Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-05-29T16:28:23Z2025-05-29T16:28:23Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>E-Learning and the science of instruction : proven guidelines for consumers and designers of multimedia learningent://SD_ILS/0/SD_ILS:257722025-05-29T16:28:23Z2025-05-29T16:28:23Zby Clark, Ruth Colvin.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002028700.html.">http://www.loc.gov/catdir/toc/wiley031/2002028700.html.</a><br/>Format: Books<br/>Publication Date 2003<br/>A consumer's republic : the politics of mass consumption in postwar Americaent://SD_ILS/0/SD_ILS:276022025-05-29T16:28:23Z2025-05-29T16:28:23Zby Cohen, Lizabeth.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/random044/2002141599.html">http://www.loc.gov/catdir/description/random044/2002141599.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Take it personally : an action guide for conscious consumersent://SD_ILS/0/SD_ILS:45522025-05-29T16:28:23Z2025-05-29T16:28:23Zby Roddick, Anita.<br/>Format: Books<br/>Publication Date 2003 2001<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-05-29T16:28:23Z2025-05-29T16:28:23Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dellent://SD_ILS/0/SD_ILS:244992025-05-29T16:28:23Z2025-05-29T16:28:23Zby Koehn, Nancy F. (Nancy Fowler), 1959-<br/>Format: Books<br/>Publication Date 2001<br/>Women as producers and consumers of tourism in developing regionsent://SD_ILS/0/SD_ILS:269342025-05-29T16:28:23Z2025-05-29T16:28:23Zby Timothy, Dallen J.<br/>Format: Books<br/>Publication Date 2001<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-05-29T16:28:23Z2025-05-29T16:28:23Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Web rules : how the Internet is changing the way consumers make choicesent://SD_ILS/0/SD_ILS:102512025-05-29T16:28:23Z2025-05-29T16:28:23Zby Murphy, Tom, 1953-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=2524">http://www.books24x7.com/marc.asp?bookid=2524</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=23779">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=23779</a>
Google <a href="http://books.google.com/books?id=HQUpAQAAMAAJ">http://books.google.com/books?id=HQUpAQAAMAAJ</a>
HathiTrust Digital Library, Limited view (search only) <a href="http://catalog.hathitrust.org/api/volumes/oclc/43096728.html">http://catalog.hathitrust.org/api/volumes/oclc/43096728.html</a>
<a href="http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X">http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X</a><br/>Format: Electronic Resources<br/>Publication Date 2000<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-05-29T16:28:23Z2025-05-29T16:28:23ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-05-29T16:28:23Z2025-05-29T16:28:23Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-05-29T16:28:23Z2025-05-29T16:28:23Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:580802025-05-29T16:28:23Z2025-05-29T16:28:23ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:576092025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-05-29T16:28:23Z2025-05-29T16:28:23Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-05-29T16:28:23Z2025-05-29T16:28:23Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer Behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572452025-05-29T16:28:23Z2025-05-29T16:28:23Zby Yathika Gowpall & Carinda Williams<br/>Format: Books<br/>Publication Date 2023<br/>Consumer behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572662025-05-29T16:28:23Z2025-05-29T16:28:23Zby Gowpall, Yathika, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-05-29T16:28:23Z2025-05-29T16:28:23Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>Consumer Behaviour 5thent://SD_ILS/0/SD_ILS:568472025-05-29T16:28:23Z2025-05-29T16:28:23Zby Roberts-Lombard, Mornay<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-05-29T16:28:23Z2025-05-29T16:28:23Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Consumer activism : promotional culture & resistanceent://SD_ILS/0/SD_ILS:573822025-05-29T16:28:23Z2025-05-29T16:28:23Zby Lekakis, Eleftheria J., author.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-05-29T16:28:23Z2025-05-29T16:28:23Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:563252025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hoyer, Wayne D., author.<br/>Format: Books<br/>Publication Date 2021<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-05-29T16:28:23Z2025-05-29T16:28:23Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-05-29T16:28:23Z2025-05-29T16:28:23Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviorent://SD_ILS/0/SD_ILS:565702025-05-29T16:28:23Z2025-05-29T16:28:23Zby Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044<br/>Format: Books<br/>Publication Date 2021<br/>The practice of social researchent://SD_ILS/0/SD_ILS:569592025-05-29T16:28:23Z2025-05-29T16:28:23Zby Babbie, Earl R., author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviourent://SD_ILS/0/SD_ILS:574792025-05-29T16:28:23Z2025-05-29T16:28:23Zby Frank, Robert H., author.<br/>Format: Books<br/>Publication Date 2021<br/>Design for behaviour change : theories and practices of designing for changeent://SD_ILS/0/SD_ILS:561882025-05-29T16:28:23Z2025-05-29T16:28:23Zby Niedderer, Kristina, editor.<br/>Format: Books<br/>Publication Date 2020 2018<br/>Architecting experience : a conversion science handbookent://SD_ILS/0/SD_ILS:565422025-05-29T16:28:23Z2025-05-29T16:28:23Zby Wheeler, Scot R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555112025-05-29T16:28:23Z2025-05-29T16:28:23Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555122025-05-29T16:28:23Z2025-05-29T16:28:23Zby Solomon, Michael R., author.<br/>Format: Electronic Resources<br/>Publication Date 2020<br/>Educational research : quantitative, qualitative, and mixed approachesent://SD_ILS/0/SD_ILS:578392025-05-29T16:28:23Z2025-05-29T16:28:23Zby Johnson, Burke, auteur.<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-05-29T16:28:23Z2025-05-29T16:28:23Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Nutrition essentials : a personal approachent://SD_ILS/0/SD_ILS:579462025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schiff, Wendy J., author.<br/>Format: Books<br/>Publication Date 2020<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-05-29T16:28:23Z2025-05-29T16:28:23Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital PRent://SD_ILS/0/SD_ILS:560152025-05-29T16:28:23Z2025-05-29T16:28:23Zby Whatmough, Danny, author.<br/>Format: Books<br/>Publication Date 2019<br/>The age of surveillance capitalism : the fight for a human future at the new frontier of powerent://SD_ILS/0/SD_ILS:564942025-05-29T16:28:23Z2025-05-29T16:28:23Zby Zuboff, Shoshana, 1951- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-05-29T16:28:23Z2025-05-29T16:28:23Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-05-29T16:28:23Z2025-05-29T16:28:23Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour.ent://SD_ILS/0/SD_ILS:554932025-05-29T16:28:23Z2025-05-29T16:28:23Zby Sethna, Zubin, author.<br/>Format: Books<br/>Publication Date 2019<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-05-29T16:28:23Z2025-05-29T16:28:23Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Principles of economicsent://SD_ILS/0/SD_ILS:226952025-05-29T16:28:23Z2025-05-29T16:28:23Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2018<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:549902025-05-29T16:28:23Z2025-05-29T16:28:23Zby Solomon, Michael R. author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic corporate social responsibility : tools & theories for responsible managementent://SD_ILS/0/SD_ILS:220922025-05-29T16:28:23Z2025-05-29T16:28:23Zby Haski-Leventhal, Debbie, author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-05-29T16:28:23Z2025-05-29T16:28:23Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-05-29T16:28:23Z2025-05-29T16:28:23Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:226742025-05-29T16:28:23Z2025-05-29T16:28:23Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2017<br/>Development and social change : a global perspectiveent://SD_ILS/0/SD_ILS:554462025-05-29T16:28:23Z2025-05-29T16:28:23Zby McMichael, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:567412025-05-29T16:28:23Z2025-05-29T16:28:23Zby Van Eeden, Evert Philippus, author.<br/>Format: Books<br/>Publication Date 2017<br/>Media/impact : an introduction to mass mediaent://SD_ILS/0/SD_ILS:573142025-05-29T16:28:23Z2025-05-29T16:28:23Zby Biagi, Shirley, author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing in South Africa : consumer landscape : concepts and casesent://SD_ILS/0/SD_ILS:197182025-05-29T16:28:23Z2025-05-29T16:28:23Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2017<br/>Microeconomicsent://SD_ILS/0/SD_ILS:212072025-05-29T16:28:23Z2025-05-29T16:28:23Zby Pindyck, Robert S., VerfasserIn.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer Behaviour 4eent://SD_ILS/0/SD_ILS:212632025-05-29T16:28:23Z2025-05-29T16:28:23Zby Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-05-29T16:28:23Z2025-05-29T16:28:23Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-05-29T16:28:23Z2025-05-29T16:28:23Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-05-29T16:28:23Z2025-05-29T16:28:23Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-05-29T16:28:23Z2025-05-29T16:28:23Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-05-29T16:28:23Z2025-05-29T16:28:23Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Organizational crisis communicationent://SD_ILS/0/SD_ILS:220962025-05-29T16:28:23Z2025-05-29T16:28:23Zby Frandsen, Finn, 1956- author.<br/>Format: Books<br/>Publication Date 2017<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-05-29T16:28:23Z2025-05-29T16:28:23Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-05-29T16:28:23Z2025-05-29T16:28:23Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-05-29T16:28:23Z2025-05-29T16:28:23Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-05-29T16:28:23Z2025-05-29T16:28:23Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-05-29T16:28:23Z2025-05-29T16:28:23Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-05-29T16:28:23Z2025-05-29T16:28:23Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-05-29T16:28:23Z2025-05-29T16:28:23Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-05-29T16:28:23Z2025-05-29T16:28:23Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-05-29T16:28:23Z2025-05-29T16:28:23Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-05-29T16:28:23Z2025-05-29T16:28:23Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-05-29T16:28:23Z2025-05-29T16:28:23Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-05-29T16:28:23Z2025-05-29T16:28:23Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-05-29T16:28:23Z2025-05-29T16:28:23Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-05-29T16:28:23Z2025-05-29T16:28:23Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>CB : consumer behavior : student edition 6ent://SD_ILS/0/SD_ILS:506802025-05-29T16:28:23Z2025-05-29T16:28:23Zby Babin, Barry J.<br/>Format: Books<br/>Publication Date 2015<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582025-05-29T16:28:23Z2025-05-29T16:28:23Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-05-29T16:28:23Z2025-05-29T16:28:23Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Evaluation fundamentals : insights into program effectiveness, quality, and valueent://SD_ILS/0/SD_ILS:506142025-05-29T16:28:23Z2025-05-29T16:28:23Zby Fink, Arlene, author.<br/>Format: Books<br/>Publication Date 2015<br/>Big data analytics strategies for the smart grident://SD_ILS/0/SD_ILS:520812025-05-29T16:28:23Z2025-05-29T16:28:23Zby Stimmel, Carol L., 1965-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg">http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-05-29T16:28:23Z2025-05-29T16:28:23Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Intellectual property and general legal principles : is IP a lex specialis?ent://SD_ILS/0/SD_ILS:537412025-05-29T16:28:23Z2025-05-29T16:28:23Zby Dinwoodie, Graeme B., editor.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of economicsent://SD_ILS/0/SD_ILS:538732025-05-29T16:28:23Z2025-05-29T16:28:23Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-05-29T16:28:23Z2025-05-29T16:28:23Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Nutrition : an applied approachent://SD_ILS/0/SD_ILS:548272025-05-29T16:28:23Z2025-05-29T16:28:23Zby Thompson, Janice, 1962-<br/>Format: Books<br/>Publication Date 2015<br/>The rise of the robots : technology and the threat of mass unemploymentent://SD_ILS/0/SD_ILS:550312025-05-29T16:28:23Z2025-05-29T16:28:23Zby Ford, Martin (Martin R.), author.<br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-05-29T16:28:23Z2025-05-29T16:28:23Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Information technology for management : digital strategies for insight, action, and sustainable performanceent://SD_ILS/0/SD_ILS:1472025-05-29T16:28:23Z2025-05-29T16:28:23Zby Turban, Efraim, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Microeconomicsent://SD_ILS/0/SD_ILS:2042025-05-29T16:28:23Z2025-05-29T16:28:23Zby Pindyck, Robert S., author.<br/>Format: Books<br/>Publication Date 2015<br/>Street law : practical law for South Africansent://SD_ILS/0/SD_ILS:97812025-05-29T16:28:23Z2025-05-29T16:28:23Zby McQuoid-Mason, David Jan.<br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-05-29T16:28:23Z2025-05-29T16:28:23Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-05-29T16:28:23Z2025-05-29T16:28:23Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-05-29T16:28:23Z2025-05-29T16:28:23Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-05-29T16:28:23Z2025-05-29T16:28:23Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-05-29T16:28:23Z2025-05-29T16:28:23Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-05-29T16:28:23Z2025-05-29T16:28:23Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-05-29T16:28:23Z2025-05-29T16:28:23Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-05-29T16:28:23Z2025-05-29T16:28:23Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-05-29T16:28:23Z2025-05-29T16:28:23Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-05-29T16:28:23Z2025-05-29T16:28:23Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:505032025-05-29T16:28:23Z2025-05-29T16:28:23Zby Quester, Pascale G. (Pascale Genevieve), author.<br/>Format: Books<br/>Publication Date 2014<br/>Health program planning and evaluation : a practical, systematic approach for community healthent://SD_ILS/0/SD_ILS:510052025-05-29T16:28:23Z2025-05-29T16:28:23Zby Issel, L. Michele.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-05-29T16:28:23Z2025-05-29T16:28:23Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-05-29T16:28:23Z2025-05-29T16:28:23Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer culture, modernity and identityent://SD_ILS/0/SD_ILS:512172025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mathur, Nita, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Beyond imported magic : essays on science, technology, and society in Latin Americaent://SD_ILS/0/SD_ILS:513472025-05-29T16:28:23Z2025-05-29T16:28:23Zby Medina, Eden, 1976- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Writing useful, accessible, and legally defensible psychoeducational reportsent://SD_ILS/0/SD_ILS:516622025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hass, Michael R.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-05-29T16:28:23Z2025-05-29T16:28:23Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>The right to health at the public/private divide : a global comparative studyent://SD_ILS/0/SD_ILS:520752025-05-29T16:28:23Z2025-05-29T16:28:23Zby Flood, Colleen M., 1966- (DE-588)138513813<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027421139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
04 <a href="http://www.gbv.de/dms/bowker/toc/9781107038301.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2014<br/>Social marketing and behaviour change : models, theory and applicationsent://SD_ILS/0/SD_ILS:521142025-05-29T16:28:23Z2025-05-29T16:28:23Zby Brennan, Linda L. author.<br/>Format: Books<br/>Publication Date 2014<br/>Research handbook on directors' dutiesent://SD_ILS/0/SD_ILS:523582025-05-29T16:28:23Z2025-05-29T16:28:23Zby Paolini, Adolfo, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Electric power distribution handbookent://SD_ILS/0/SD_ILS:527882025-05-29T16:28:23Z2025-05-29T16:28:23Zby Short, T. A. (Tom A.), 1966-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg">http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Money for nothing : indebtness and aspiration in South Africaent://SD_ILS/0/SD_ILS:543402025-05-29T16:28:23Z2025-05-29T16:28:23Zby James, Deborah, Dr., author.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-05-29T16:28:23Z2025-05-29T16:28:23Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Managing service excellence : the ultimate guide to building and maintaining a customer-centric organizationent://SD_ILS/0/SD_ILS:575912025-05-29T16:28:23Z2025-05-29T16:28:23Zby Crutcher, C. William, author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-05-29T16:28:23Z2025-05-29T16:28:23Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Essentials of mathematics : an applied approachent://SD_ILS/0/SD_ILS:178062025-05-29T16:28:23Z2025-05-29T16:28:23Zby Aufmann, Richard N.<br/>Format: Books<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-05-29T16:28:23Z2025-05-29T16:28:23Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-05-29T16:28:23Z2025-05-29T16:28:23Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-05-29T16:28:23Z2025-05-29T16:28:23Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-05-29T16:28:23Z2025-05-29T16:28:23Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-05-29T16:28:23Z2025-05-29T16:28:23Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-05-29T16:28:23Z2025-05-29T16:28:23Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-05-29T16:28:23Z2025-05-29T16:28:23Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-05-29T16:28:23Z2025-05-29T16:28:23Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-05-29T16:28:23Z2025-05-29T16:28:23Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-05-29T16:28:23Z2025-05-29T16:28:23Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-05-29T16:28:23Z2025-05-29T16:28:23Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-05-29T16:28:23Z2025-05-29T16:28:23Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-05-29T16:28:23Z2025-05-29T16:28:23Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Microeconomicsent://SD_ILS/0/SD_ILS:108382025-05-29T16:28:23Z2025-05-29T16:28:23Zby Pindyck, Robert S.<br/>Format: Books<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-05-29T16:28:23Z2025-05-29T16:28:23Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-05-29T16:28:23Z2025-05-29T16:28:23Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-05-29T16:28:23Z2025-05-29T16:28:23Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-05-29T16:28:23Z2025-05-29T16:28:23Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-05-29T16:28:23Z2025-05-29T16:28:23Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-05-29T16:28:23Z2025-05-29T16:28:23Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-05-29T16:28:23Z2025-05-29T16:28:23Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-05-29T16:28:23Z2025-05-29T16:28:23Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The media studies readerent://SD_ILS/0/SD_ILS:486152025-05-29T16:28:23Z2025-05-29T16:28:23Zby Ouellette, Laurie.<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612025-05-29T16:28:23Z2025-05-29T16:28:23Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile influence : the new power of the consumerent://SD_ILS/0/SD_ILS:506702025-05-29T16:28:23Z2025-05-29T16:28:23Zby Martin, Chuck, 1949- author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Professional Windows 8 programming : application development with C# and XAMLent://SD_ILS/0/SD_ILS:510022025-05-29T16:28:23Z2025-05-29T16:28:23Zby Lecrenski, Nick.<br/>Format: Books<br/>Publication Date 2013<br/>Rethinking social exclusion : the end of the social?ent://SD_ILS/0/SD_ILS:518952025-05-29T16:28:23Z2025-05-29T16:28:23Zby Winlow, Simon, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=617239">E-book - Full text from MyiLibrary</a><br/>Format: Books<br/>Publication Date 2013<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:535212025-05-29T16:28:23Z2025-05-29T16:28:23Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2013<br/>Emotions and consumption behaviourent://SD_ILS/0/SD_ILS:494482025-05-29T16:28:23Z2025-05-29T16:28:23Zby Soscia, Isabella.<br/>Format: Books<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-05-29T16:28:23Z2025-05-29T16:28:23Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-05-29T16:28:23Z2025-05-29T16:28:23Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>Customer sense : how the 5 senses influence buying behaviorent://SD_ILS/0/SD_ILS:496532025-05-29T16:28:23Z2025-05-29T16:28:23Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-05-29T16:28:23Z2025-05-29T16:28:23Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-05-29T16:28:23Z2025-05-29T16:28:23Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-05-29T16:28:23Z2025-05-29T16:28:23Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-05-29T16:28:23Z2025-05-29T16:28:23Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:517882025-05-29T16:28:23Z2025-05-29T16:28:23Zby Joubert, Johan Pierre Retief, editor.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-05-29T16:28:23Z2025-05-29T16:28:23Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-05-29T16:28:23Z2025-05-29T16:28:23Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer law unlockedent://SD_ILS/0/SD_ILS:573432025-05-29T16:28:23Z2025-05-29T16:28:23Zby De Stadler, Elizabeth.<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-05-29T16:28:23Z2025-05-29T16:28:23Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-05-29T16:28:23Z2025-05-29T16:28:23Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-05-29T16:28:23Z2025-05-29T16:28:23Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-05-29T16:28:23Z2025-05-29T16:28:23Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-05-29T16:28:23Z2025-05-29T16:28:23Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-05-29T16:28:23Z2025-05-29T16:28:23Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-05-29T16:28:23Z2025-05-29T16:28:23Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-05-29T16:28:23Z2025-05-29T16:28:23Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-05-29T16:28:23Z2025-05-29T16:28:23Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-05-29T16:28:23Z2025-05-29T16:28:23Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-05-29T16:28:23Z2025-05-29T16:28:23Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-05-29T16:28:23Z2025-05-29T16:28:23Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Unconscious branding : how neuroscience can empower (and inspire) marketingent://SD_ILS/0/SD_ILS:492312025-05-29T16:28:23Z2025-05-29T16:28:23Zby Van Praet, Douglas.<br/>Format: Books<br/>Publication Date 2012<br/>On education : conversations with Riccardo Mazzeoent://SD_ILS/0/SD_ILS:493722025-05-29T16:28:23Z2025-05-29T16:28:23Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-05-29T16:28:23Z2025-05-29T16:28:23Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-05-29T16:28:23Z2025-05-29T16:28:23Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-05-29T16:28:23Z2025-05-29T16:28:23Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Public finance : an international perspectiveent://SD_ILS/0/SD_ILS:499182025-05-29T16:28:23Z2025-05-29T16:28:23Zby Greene, Joshua E.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-05-29T16:28:23Z2025-05-29T16:28:23Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-05-29T16:28:23Z2025-05-29T16:28:23Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Handbook of developments in consumer behaviourent://SD_ILS/0/SD_ILS:483642025-05-29T16:28:23Z2025-05-29T16:28:23Zby Wells, Victoria.<br/>Format: Books<br/>Publication Date 2012<br/>Developing world 12/13ent://SD_ILS/0/SD_ILS:488312025-05-29T16:28:23Z2025-05-29T16:28:23Zby Griffiths, Robert J.<br/>Format: Books<br/>Publication Date 2012 2011<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-05-29T16:28:23Z2025-05-29T16:28:23Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of businessent://SD_ILS/0/SD_ILS:497392025-05-29T16:28:23Z2025-05-29T16:28:23Zby Harnish, Verne.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-05-29T16:28:23Z2025-05-29T16:28:23Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192025-05-29T16:28:23Z2025-05-29T16:28:23Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Economics : a complete introductionent://SD_ILS/0/SD_ILS:531862025-05-29T16:28:23Z2025-05-29T16:28:23Zby Coskeran, Thomas.<br/>Format: Books<br/>Publication Date 2012<br/>Reactive power compensation : a practical guideent://SD_ILS/0/SD_ILS:547162025-05-29T16:28:23Z2025-05-29T16:28:23Zby Hofmann, Wolfgang, 1945-<br/>Table of contents <a href="http://d-nb.info/1025735811/04">http://d-nb.info/1025735811/04</a><br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-05-29T16:28:23Z2025-05-29T16:28:23Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-05-29T16:28:23Z2025-05-29T16:28:23Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:176412025-05-29T16:28:23Z2025-05-29T16:28:23Zby Berndt, Adele.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-05-29T16:28:23Z2025-05-29T16:28:23Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-05-29T16:28:23Z2025-05-29T16:28:23Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-05-29T16:28:23Z2025-05-29T16:28:23Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-05-29T16:28:23Z2025-05-29T16:28:23Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-05-29T16:28:23Z2025-05-29T16:28:23Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-05-29T16:28:23Z2025-05-29T16:28:23Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-05-29T16:28:23Z2025-05-29T16:28:23Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-05-29T16:28:23Z2025-05-29T16:28:23Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-05-29T16:28:23Z2025-05-29T16:28:23Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-05-29T16:28:23Z2025-05-29T16:28:23Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-05-29T16:28:23Z2025-05-29T16:28:23Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-05-29T16:28:23Z2025-05-29T16:28:23Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-05-29T16:28:23Z2025-05-29T16:28:23Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:105402025-05-29T16:28:23Z2025-05-29T16:28:23Zby Joubert, Pierre.<br/>Format: Books<br/>Publication Date 2011<br/>Psychology : an introductionent://SD_ILS/0/SD_ILS:175162025-05-29T16:28:23Z2025-05-29T16:28:23Zby Swartz, Leslie, 1955-<br/>Format: Books<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-05-29T16:28:23Z2025-05-29T16:28:23Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviorsent://SD_ILS/0/SD_ILS:186912025-05-29T16:28:23Z2025-05-29T16:28:23Zby Rawson, Lisa.<br/>Format: Computer file<br/>Publication Date 2011<br/>Know your consumer rights : pocket guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:205152025-05-29T16:28:23Z2025-05-29T16:28:23Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-05-29T16:28:23Z2025-05-29T16:28:23Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>E-marketing : theory and applicationent://SD_ILS/0/SD_ILS:440802025-05-29T16:28:23Z2025-05-29T16:28:23Zby Dann, Stephen, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Please every customer : delivering stellar customer service across culturesent://SD_ILS/0/SD_ILS:446522025-05-29T16:28:23Z2025-05-29T16:28:23Zby Lucas, Robert W.<br/>Format: Books<br/>Publication Date 2011<br/>World consumer lifestyles databook 2011.ent://SD_ILS/0/SD_ILS:448742025-05-29T16:28:23Z2025-05-29T16:28:23Zby Euromonitor International.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer Protection Act 68 of 2008 &amp; regulationsent://SD_ILS/0/SD_ILS:450292025-05-29T16:28:23Z2025-05-29T16:28:23Zby South Africa.<br/>Format: Books<br/>Publication Date 2011<br/>Capital and the debt trap : learning from cooperatives in the global crisisent://SD_ILS/0/SD_ILS:458322025-05-29T16:28:23Z2025-05-29T16:28:23Zby Du Vivier, Bruno Roelants.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviour : market segmentation.ent://SD_ILS/0/SD_ILS:474252025-05-29T16:28:23Z2025-05-29T16:28:23Zby Schiffman, Leon G. Consumer behaviour 4th ed.<br/>Format: Books<br/>Publication Date 2011<br/>Encyclopedia of consumer cultureent://SD_ILS/0/SD_ILS:477222025-05-29T16:28:23Z2025-05-29T16:28:23Zby Southerton, Dale.<br/>Format: Books<br/>Publication Date 2011<br/>A theory of producer-consumer household : the new Keynesian perspective on self-employmentent://SD_ILS/0/SD_ILS:479562025-05-29T16:28:23Z2025-05-29T16:28:23Zby Maruyama, Yoshihiro, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>The Oxford handbook of climate change and societyent://SD_ILS/0/SD_ILS:487352025-05-29T16:28:23Z2025-05-29T16:28:23Zby Dryzek, John S., 1953-<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>Marketing to the new majority : Strategies for a diverse world.ent://SD_ILS/0/SD_ILS:492302025-05-29T16:28:23Z2025-05-29T16:28:23Zby Burgos, David.<br/>Format: Books<br/>Publication Date 2011<br/>