Search Results for Consumers.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dConsumers.$0026dt$003dlist$0026ps$003d300$0026isd$003dtrue?2025-05-28T09:11:38ZConsumersent://SD_ILS/0/SD_ILS:165512025-05-28T09:11:38Z2025-05-28T09:11:38Zby Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format: Books<br/>Publication Date 2004<br/>How consumers decideent://SD_ILS/0/SD_ILS:435652025-05-28T09:11:38Z2025-05-28T09:11:38Zby Learning Seed Company.<br/>Format: Video disc<br/>Publication Date 2007<br/>Contemporary mathematics for business & consumersent://SD_ILS/0/SD_ILS:193372025-05-28T09:11:38Z2025-05-28T09:11:38Zby Brechner, Robert A., author.<br/>Format: Books<br/>Publication Date 2016<br/>Contemporary mathematics for business and consumersent://SD_ILS/0/SD_ILS:178472025-05-28T09:11:38Z2025-05-28T09:11:38Zby Brechner, Robert A.<br/>Format: Books<br/>Publication Date 2017<br/>Tinkering : consumers reinvent the early automobile.ent://SD_ILS/0/SD_ILS:472202025-05-28T09:11:38Z2025-05-28T09:11:38Zby Franz, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>Understanding consumers of food productsent://SD_ILS/0/SD_ILS:334562025-05-28T09:11:38Z2025-05-28T09:11:38Zby Frewer, Lynn.<br/>Format: Books<br/>Publication Date 2007<br/>Money matters for young consumersent://SD_ILS/0/SD_ILS:475472025-05-28T09:11:38Z2025-05-28T09:11:38Zby Healey, Justin.<br/>Format: Books<br/>Publication Date 2005<br/>A Consumers Guide to Prescription medicinesent://SD_ILS/0/SD_ILS:30682025-05-28T09:11:38Z2025-05-28T09:11:38Zby Cooper, Barington<br/>Format: Books<br/>Publication Date 1993<br/>Tourism business frontiers : consumers, products and industryent://SD_ILS/0/SD_ILS:350302025-05-28T09:11:38Z2025-05-28T09:11:38Zby Buhalis, Dimitrios.<br/>Format: Books<br/>Publication Date 2006 2005<br/>A consumer's guide to prescription medicinesent://SD_ILS/0/SD_ILS:150412025-05-28T09:11:38Z2025-05-28T09:11:38Zby Cooper, Barrington.<br/>Format: Books<br/>Publication Date 1993<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-05-28T09:11:38Z2025-05-28T09:11:38Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-05-28T09:11:38Z2025-05-28T09:11:38Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-05-28T09:11:38Z2025-05-28T09:11:38Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-05-28T09:11:38Z2025-05-28T09:11:38Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-05-28T09:11:38Z2025-05-28T09:11:38Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-05-28T09:11:38Z2025-05-28T09:11:38Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-05-28T09:11:38Z2025-05-28T09:11:38Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-05-28T09:11:38Z2025-05-28T09:11:38Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-05-28T09:11:38Z2025-05-28T09:11:38Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-05-28T09:11:38Z2025-05-28T09:11:38Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-05-28T09:11:38Z2025-05-28T09:11:38Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-05-28T09:11:38Z2025-05-28T09:11:38Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-05-28T09:11:38Z2025-05-28T09:11:38Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-05-28T09:11:38Z2025-05-28T09:11:38Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-05-28T09:11:38Z2025-05-28T09:11:38Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-05-28T09:11:38Z2025-05-28T09:11:38Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-05-28T09:11:38Z2025-05-28T09:11:38Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-05-28T09:11:38Z2025-05-28T09:11:38Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-05-28T09:11:38Z2025-05-28T09:11:38Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Media regulation : governance and the interests of citizens and consumersent://SD_ILS/0/SD_ILS:510842025-05-28T09:11:38Z2025-05-28T09:11:38Zby Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format: Books<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-05-28T09:11:38Z2025-05-28T09:11:38Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-05-28T09:11:38Z2025-05-28T09:11:38Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-05-28T09:11:38Z2025-05-28T09:11:38Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Africa rising : how 900 million African consumers offer more than you thinkent://SD_ILS/0/SD_ILS:433012025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mahajan, Vijay.<br/>Format: Books<br/>Publication Date 2009<br/>Does ethics have a chance in a world of consumers?ent://SD_ILS/0/SD_ILS:362442025-05-28T09:11:38Z2025-05-28T09:11:38Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2008<br/>The credit law of South Africa : a guide to consumers, credit users and credit grantorsent://SD_ILS/0/SD_ILS:344152025-05-28T09:11:38Z2025-05-28T09:11:38Zby Jordaan, P. (Pieter)<br/>Format: Books<br/>Publication Date 2007<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generationsent://SD_ILS/0/SD_ILS:194662025-05-28T09:11:38Z2025-05-28T09:11:38Zby Harrisberg, Jessica.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-05-28T09:11:38Z2025-05-28T09:11:38Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Holding up half of the sky : the new women consumers of Asiaent://SD_ILS/0/SD_ILS:334322025-05-28T09:11:38Z2025-05-28T09:11:38Zby Wong, Yuwa, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumersent://SD_ILS/0/SD_ILS:334402025-05-28T09:11:38Z2025-05-28T09:11:38Zby Johnson, Lisa, 1967-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www.loc.gov/catdir/toc/fy0703/2006298835.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html">http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482025-05-28T09:11:38Z2025-05-28T09:11:38Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
<a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-05-28T09:11:38Z2025-05-28T09:11:38Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-05-28T09:11:38Z2025-05-28T09:11:38Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Take it personally : an action guide for conscious consumersent://SD_ILS/0/SD_ILS:45522025-05-28T09:11:38Z2025-05-28T09:11:38Zby Roddick, Anita.<br/>Format: Books<br/>Publication Date 2003 2001<br/>A consumer's republic : the politics of mass consumption in postwar Americaent://SD_ILS/0/SD_ILS:276022025-05-28T09:11:38Z2025-05-28T09:11:38Zby Cohen, Lizabeth.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/random044/2002141599.html">http://www.loc.gov/catdir/description/random044/2002141599.html</a><br/>Format: Books<br/>Publication Date 2003<br/>E-Learning and the science of instruction : proven guidelines for consumers and designers of multimedia learningent://SD_ILS/0/SD_ILS:257722025-05-28T09:11:38Z2025-05-28T09:11:38Zby Clark, Ruth Colvin.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002028700.html.">http://www.loc.gov/catdir/toc/wiley031/2002028700.html.</a><br/>Format: Books<br/>Publication Date 2003<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-05-28T09:11:38Z2025-05-28T09:11:38Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dellent://SD_ILS/0/SD_ILS:244992025-05-28T09:11:38Z2025-05-28T09:11:38Zby Koehn, Nancy F. (Nancy Fowler), 1959-<br/>Format: Books<br/>Publication Date 2001<br/>Women as producers and consumers of tourism in developing regionsent://SD_ILS/0/SD_ILS:269342025-05-28T09:11:38Z2025-05-28T09:11:38Zby Timothy, Dallen J.<br/>Format: Books<br/>Publication Date 2001<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-05-28T09:11:38Z2025-05-28T09:11:38Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Web rules : how the Internet is changing the way consumers make choicesent://SD_ILS/0/SD_ILS:102512025-05-28T09:11:38Z2025-05-28T09:11:38Zby Murphy, Tom, 1953-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=2524">http://www.books24x7.com/marc.asp?bookid=2524</a>
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<a href="http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X">http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X</a><br/>Format: Electronic Resources<br/>Publication Date 2000<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-05-28T09:11:38Z2025-05-28T09:11:38Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-05-28T09:11:38Z2025-05-28T09:11:38Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:237892025-05-28T09:11:38Z2025-05-28T09:11:38ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Psychology &amp; marketing.ent://SD_ILS/0/SD_ILS:580802025-05-28T09:11:38Z2025-05-28T09:11:38ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-05-28T09:11:38Z2025-05-28T09:11:38Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Entrepreneurshipent://SD_ILS/0/SD_ILS:576092025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-05-28T09:11:38Z2025-05-28T09:11:38Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Consumer Behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572452025-05-28T09:11:38Z2025-05-28T09:11:38Zby Yathika Gowpall & Carinda Williams<br/>Format: Books<br/>Publication Date 2023<br/>Consumer behaviour : a South African perspectiveent://SD_ILS/0/SD_ILS:572662025-05-28T09:11:38Z2025-05-28T09:11:38Zby Gowpall, Yathika, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Consumer culture theoryent://SD_ILS/0/SD_ILS:578172025-05-28T09:11:38Z2025-05-28T09:11:38Zby Arnould, Eric J., éditeur intellectuel.<br/>Format: Regular print<br/>Publication Date 2023<br/>Consumer Behaviour 5thent://SD_ILS/0/SD_ILS:568472025-05-28T09:11:38Z2025-05-28T09:11:38Zby Roberts-Lombard, Mornay<br/>Format: Books<br/>Publication Date 2022<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-05-28T09:11:38Z2025-05-28T09:11:38Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Consumer activism : promotional culture & resistanceent://SD_ILS/0/SD_ILS:573822025-05-28T09:11:38Z2025-05-28T09:11:38Zby Lekakis, Eleftheria J., author.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-05-28T09:11:38Z2025-05-28T09:11:38Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:563252025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hoyer, Wayne D., author.<br/>Format: Books<br/>Publication Date 2021<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-05-28T09:11:38Z2025-05-28T09:11:38Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-05-28T09:11:38Z2025-05-28T09:11:38Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviorent://SD_ILS/0/SD_ILS:565702025-05-28T09:11:38Z2025-05-28T09:11:38Zby Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044<br/>Format: Books<br/>Publication Date 2021<br/>The practice of social researchent://SD_ILS/0/SD_ILS:569592025-05-28T09:11:38Z2025-05-28T09:11:38Zby Babbie, Earl R., author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Microeconomics and behaviourent://SD_ILS/0/SD_ILS:574792025-05-28T09:11:38Z2025-05-28T09:11:38Zby Frank, Robert H., author.<br/>Format: Books<br/>Publication Date 2021<br/>Architecting experience : a conversion science handbookent://SD_ILS/0/SD_ILS:565422025-05-28T09:11:38Z2025-05-28T09:11:38Zby Wheeler, Scot R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555112025-05-28T09:11:38Z2025-05-28T09:11:38Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:555122025-05-28T09:11:38Z2025-05-28T09:11:38Zby Solomon, Michael R., author.<br/>Format: Electronic Resources<br/>Publication Date 2020<br/>Design for behaviour change : theories and practices of designing for changeent://SD_ILS/0/SD_ILS:561882025-05-28T09:11:38Z2025-05-28T09:11:38Zby Niedderer, Kristina, editor.<br/>Format: Books<br/>Publication Date 2020 2018<br/>Educational research : quantitative, qualitative, and mixed approachesent://SD_ILS/0/SD_ILS:578392025-05-28T09:11:38Z2025-05-28T09:11:38Zby Johnson, Burke, auteur.<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-05-28T09:11:38Z2025-05-28T09:11:38Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Nutrition essentials : a personal approachent://SD_ILS/0/SD_ILS:579462025-05-28T09:11:38Z2025-05-28T09:11:38Zby Schiff, Wendy J., author.<br/>Format: Books<br/>Publication Date 2020<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-05-28T09:11:38Z2025-05-28T09:11:38Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:553722025-05-28T09:11:38Z2025-05-28T09:11:38Zby Botha, Elrie, 1970-<br/>Format: Books<br/>Publication Date 2019<br/>The age of surveillance capitalism : the fight for a human future at the new frontier of powerent://SD_ILS/0/SD_ILS:564942025-05-28T09:11:38Z2025-05-28T09:11:38Zby Zuboff, Shoshana, 1951- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-05-28T09:11:38Z2025-05-28T09:11:38Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour.ent://SD_ILS/0/SD_ILS:554932025-05-28T09:11:38Z2025-05-28T09:11:38Zby Sethna, Zubin, author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital PRent://SD_ILS/0/SD_ILS:560152025-05-28T09:11:38Z2025-05-28T09:11:38Zby Whatmough, Danny, author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-05-28T09:11:38Z2025-05-28T09:11:38Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-05-28T09:11:38Z2025-05-28T09:11:38Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Strategic corporate social responsibility : tools & theories for responsible managementent://SD_ILS/0/SD_ILS:220922025-05-28T09:11:38Z2025-05-28T09:11:38Zby Haski-Leventhal, Debbie, author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-05-28T09:11:38Z2025-05-28T09:11:38Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-05-28T09:11:38Z2025-05-28T09:11:38Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>Principles of economicsent://SD_ILS/0/SD_ILS:226952025-05-28T09:11:38Z2025-05-28T09:11:38Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2018<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:549902025-05-28T09:11:38Z2025-05-28T09:11:38Zby Solomon, Michael R. author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing in South Africa : consumer landscape : concepts and casesent://SD_ILS/0/SD_ILS:197182025-05-28T09:11:38Z2025-05-28T09:11:38Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2017<br/>Microeconomicsent://SD_ILS/0/SD_ILS:212072025-05-28T09:11:38Z2025-05-28T09:11:38Zby Pindyck, Robert S., VerfasserIn.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer Behaviour 4eent://SD_ILS/0/SD_ILS:212632025-05-28T09:11:38Z2025-05-28T09:11:38Zby Roberts-Lombard, Mornay<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-05-28T09:11:38Z2025-05-28T09:11:38Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-05-28T09:11:38Z2025-05-28T09:11:38Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-05-28T09:11:38Z2025-05-28T09:11:38Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-05-28T09:11:38Z2025-05-28T09:11:38Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-05-28T09:11:38Z2025-05-28T09:11:38Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Organizational crisis communicationent://SD_ILS/0/SD_ILS:220962025-05-28T09:11:38Z2025-05-28T09:11:38Zby Frandsen, Finn, 1956- author.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer behavior : buying, having, and beingent://SD_ILS/0/SD_ILS:226742025-05-28T09:11:38Z2025-05-28T09:11:38Zby Solomon, Michael R., author.<br/>Format: Books<br/>Publication Date 2017<br/>Development and social change : a global perspectiveent://SD_ILS/0/SD_ILS:554462025-05-28T09:11:38Z2025-05-28T09:11:38Zby McMichael, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:567412025-05-28T09:11:38Z2025-05-28T09:11:38Zby Van Eeden, Evert Philippus, author.<br/>Format: Books<br/>Publication Date 2017<br/>Media/impact : an introduction to mass mediaent://SD_ILS/0/SD_ILS:573142025-05-28T09:11:38Z2025-05-28T09:11:38Zby Biagi, Shirley, author.<br/>Format: Books<br/>Publication Date 2017<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-05-28T09:11:38Z2025-05-28T09:11:38Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-05-28T09:11:38Z2025-05-28T09:11:38Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-05-28T09:11:38Z2025-05-28T09:11:38Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-05-28T09:11:38Z2025-05-28T09:11:38Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-05-28T09:11:38Z2025-05-28T09:11:38Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-05-28T09:11:38Z2025-05-28T09:11:38Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-05-28T09:11:38Z2025-05-28T09:11:38Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>The HyperDoc handbook : digital lesson design using Google appsent://SD_ILS/0/SD_ILS:575022025-05-28T09:11:38Z2025-05-28T09:11:38Zby Highfill, Lisa, author.<br/>Format: Books<br/>Publication Date 2016<br/>Street law : practical law for South Africansent://SD_ILS/0/SD_ILS:97812025-05-28T09:11:38Z2025-05-28T09:11:38Zby McQuoid-Mason, David Jan.<br/>Format: Books<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-05-28T09:11:38Z2025-05-28T09:11:38Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-05-28T09:11:38Z2025-05-28T09:11:38Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-05-28T09:11:38Z2025-05-28T09:11:38Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-05-28T09:11:38Z2025-05-28T09:11:38Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Evaluation fundamentals : insights into program effectiveness, quality, and valueent://SD_ILS/0/SD_ILS:506142025-05-28T09:11:38Z2025-05-28T09:11:38Zby Fink, Arlene, author.<br/>Format: Books<br/>Publication Date 2015<br/>Information technology for management : digital strategies for insight, action, and sustainable performanceent://SD_ILS/0/SD_ILS:1472025-05-28T09:11:38Z2025-05-28T09:11:38Zby Turban, Efraim, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Microeconomicsent://SD_ILS/0/SD_ILS:2042025-05-28T09:11:38Z2025-05-28T09:11:38Zby Pindyck, Robert S., author.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:156092025-05-28T09:11:38Z2025-05-28T09:11:38Zby Schiffman, Leon G. (DE-588)154336181<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-05-28T09:11:38Z2025-05-28T09:11:38Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-05-28T09:11:38Z2025-05-28T09:11:38Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-05-28T09:11:38Z2025-05-28T09:11:38Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-05-28T09:11:38Z2025-05-28T09:11:38Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-05-28T09:11:38Z2025-05-28T09:11:38Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-05-28T09:11:38Z2025-05-28T09:11:38Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-05-28T09:11:38Z2025-05-28T09:11:38Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-05-28T09:11:38Z2025-05-28T09:11:38Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-05-28T09:11:38Z2025-05-28T09:11:38Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-05-28T09:11:38Z2025-05-28T09:11:38Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-05-28T09:11:38Z2025-05-28T09:11:38Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>CB : consumer behavior : student edition 6ent://SD_ILS/0/SD_ILS:506802025-05-28T09:11:38Z2025-05-28T09:11:38Zby Babin, Barry J.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-05-28T09:11:38Z2025-05-28T09:11:38Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Nutrition : an applied approachent://SD_ILS/0/SD_ILS:548272025-05-28T09:11:38Z2025-05-28T09:11:38Zby Thompson, Janice, 1962-<br/>Format: Books<br/>Publication Date 2015<br/>The rise of the robots : technology and the threat of mass unemploymentent://SD_ILS/0/SD_ILS:550312025-05-28T09:11:38Z2025-05-28T09:11:38Zby Ford, Martin (Martin R.), author.<br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-05-28T09:11:38Z2025-05-28T09:11:38Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582025-05-28T09:11:38Z2025-05-28T09:11:38Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Intellectual property and general legal principles : is IP a lex specialis?ent://SD_ILS/0/SD_ILS:537412025-05-28T09:11:38Z2025-05-28T09:11:38Zby Dinwoodie, Graeme B., editor.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of economicsent://SD_ILS/0/SD_ILS:538732025-05-28T09:11:38Z2025-05-28T09:11:38Zby Gans, Joshua, 1968- author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-05-28T09:11:38Z2025-05-28T09:11:38Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Big data analytics strategies for the smart grident://SD_ILS/0/SD_ILS:520812025-05-28T09:11:38Z2025-05-28T09:11:38Zby Stimmel, Carol L., 1965-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg">http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-05-28T09:11:38Z2025-05-28T09:11:38Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-05-28T09:11:38Z2025-05-28T09:11:38Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-05-28T09:11:38Z2025-05-28T09:11:38Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-05-28T09:11:38Z2025-05-28T09:11:38Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-05-28T09:11:38Z2025-05-28T09:11:38Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-05-28T09:11:38Z2025-05-28T09:11:38Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Consumer behaviour : implications for marketing strategyent://SD_ILS/0/SD_ILS:505032025-05-28T09:11:38Z2025-05-28T09:11:38Zby Quester, Pascale G. (Pascale Genevieve), author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:602025-05-28T09:11:38Z2025-05-28T09:11:38Zby Parumasur, Sanjana Brijball, editor.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Essentials of mathematics : an applied approachent://SD_ILS/0/SD_ILS:178062025-05-28T09:11:38Z2025-05-28T09:11:38Zby Aufmann, Richard N.<br/>Format: Books<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-05-28T09:11:38Z2025-05-28T09:11:38Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-05-28T09:11:38Z2025-05-28T09:11:38Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-05-28T09:11:38Z2025-05-28T09:11:38Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-05-28T09:11:38Z2025-05-28T09:11:38Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-05-28T09:11:38Z2025-05-28T09:11:38Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-05-28T09:11:38Z2025-05-28T09:11:38Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-05-28T09:11:38Z2025-05-28T09:11:38Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-05-28T09:11:38Z2025-05-28T09:11:38Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-05-28T09:11:38Z2025-05-28T09:11:38Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-05-28T09:11:38Z2025-05-28T09:11:38Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Health program planning and evaluation : a practical, systematic approach for community healthent://SD_ILS/0/SD_ILS:510052025-05-28T09:11:38Z2025-05-28T09:11:38Zby Issel, L. Michele.<br/>Format: Books<br/>Publication Date 2014<br/>Beyond imported magic : essays on science, technology, and society in Latin Americaent://SD_ILS/0/SD_ILS:513472025-05-28T09:11:38Z2025-05-28T09:11:38Zby Medina, Eden, 1976- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Writing useful, accessible, and legally defensible psychoeducational reportsent://SD_ILS/0/SD_ILS:516622025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hass, Michael R.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118205655.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-05-28T09:11:38Z2025-05-28T09:11:38Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>Research handbook on directors' dutiesent://SD_ILS/0/SD_ILS:523582025-05-28T09:11:38Z2025-05-28T09:11:38Zby Paolini, Adolfo, editor.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer behaviour : global and Southern African perspectivesent://SD_ILS/0/SD_ILS:563892025-05-28T09:11:38Z2025-05-28T09:11:38Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer culture, modernity and identityent://SD_ILS/0/SD_ILS:512172025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mathur, Nita, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-05-28T09:11:38Z2025-05-28T09:11:38Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Electric power distribution handbookent://SD_ILS/0/SD_ILS:527882025-05-28T09:11:38Z2025-05-28T09:11:38Zby Short, T. A. (Tom A.), 1966-<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg">http://images.tandf.co.uk/common/jackets/websmall/978146659/9781466598652.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Money for nothing : indebtness and aspiration in South Africaent://SD_ILS/0/SD_ILS:543402025-05-28T09:11:38Z2025-05-28T09:11:38Zby James, Deborah, Dr., author.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-05-28T09:11:38Z2025-05-28T09:11:38Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Managing service excellence : the ultimate guide to building and maintaining a customer-centric organizationent://SD_ILS/0/SD_ILS:575912025-05-28T09:11:38Z2025-05-28T09:11:38Zby Crutcher, C. William, author.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-05-28T09:11:38Z2025-05-28T09:11:38Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>The right to health at the public/private divide : a global comparative studyent://SD_ILS/0/SD_ILS:520752025-05-28T09:11:38Z2025-05-28T09:11:38Zby Flood, Colleen M., 1966- (DE-588)138513813<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027421139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
04 <a href="http://www.gbv.de/dms/bowker/toc/9781107038301.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2014<br/>Social marketing and behaviour change : models, theory and applicationsent://SD_ILS/0/SD_ILS:521142025-05-28T09:11:38Z2025-05-28T09:11:38Zby Brennan, Linda L. author.<br/>Format: Books<br/>Publication Date 2014<br/>The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopperent://SD_ILS/0/SD_ILS:212612025-05-28T09:11:38Z2025-05-28T09:11:38Zby Desforges, Toby.<br/>Format: Books<br/>Publication Date 2013<br/>The media studies readerent://SD_ILS/0/SD_ILS:486152025-05-28T09:11:38Z2025-05-28T09:11:38Zby Ouellette, Laurie.<br/>Format: Books<br/>Publication Date 2013<br/>Competition, diversity and economic performanceent://SD_ILS/0/SD_ILS:494512025-05-28T09:11:38Z2025-05-28T09:11:38Zby Tisdell, C. A. (Clement Allan)<br/>Format: Books<br/>Publication Date 2013<br/>Customer sense : how the 5 senses influence buying behaviorent://SD_ILS/0/SD_ILS:496532025-05-28T09:11:38Z2025-05-28T09:11:38Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612025-05-28T09:11:38Z2025-05-28T09:11:38Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer research methodsent://SD_ILS/0/SD_ILS:501502025-05-28T09:11:38Z2025-05-28T09:11:38Zby Fitchett, James, editor of compilation.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-05-28T09:11:38Z2025-05-28T09:11:38Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-05-28T09:11:38Z2025-05-28T09:11:38Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-05-28T09:11:38Z2025-05-28T09:11:38Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Microeconomicsent://SD_ILS/0/SD_ILS:108382025-05-28T09:11:38Z2025-05-28T09:11:38Zby Pindyck, Robert S.<br/>Format: Books<br/>Publication Date 2013<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-05-28T09:11:38Z2025-05-28T09:11:38Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-05-28T09:11:38Z2025-05-28T09:11:38Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-05-28T09:11:38Z2025-05-28T09:11:38Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-05-28T09:11:38Z2025-05-28T09:11:38Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightmentent://SD_ILS/0/SD_ILS:186952025-05-28T09:11:38Z2025-05-28T09:11:38Zby McKenzie, Sarah Enid.<br/>Format: Computer file<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-05-28T09:11:38Z2025-05-28T09:11:38Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-05-28T09:11:38Z2025-05-28T09:11:38Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-05-28T09:11:38Z2025-05-28T09:11:38Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-05-28T09:11:38Z2025-05-28T09:11:38Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-05-28T09:11:38Z2025-05-28T09:11:38Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-05-28T09:11:38Z2025-05-28T09:11:38Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Emotions and consumption behaviourent://SD_ILS/0/SD_ILS:494482025-05-28T09:11:38Z2025-05-28T09:11:38Zby Soscia, Isabella.<br/>Format: Books<br/>Publication Date 2013<br/>Qualitative consumer &amp; marketing researchent://SD_ILS/0/SD_ILS:495772025-05-28T09:11:38Z2025-05-28T09:11:38Zby Belk, Russell W., author.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-05-28T09:11:38Z2025-05-28T09:11:38Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Mobile influence : the new power of the consumerent://SD_ILS/0/SD_ILS:506702025-05-28T09:11:38Z2025-05-28T09:11:38Zby Martin, Chuck, 1949- author.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Professional Windows 8 programming : application development with C# and XAMLent://SD_ILS/0/SD_ILS:510022025-05-28T09:11:38Z2025-05-28T09:11:38Zby Lecrenski, Nick.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:517882025-05-28T09:11:38Z2025-05-28T09:11:38Zby Joubert, Johan Pierre Retief, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer protection law in South Africaent://SD_ILS/0/SD_ILS:535212025-05-28T09:11:38Z2025-05-28T09:11:38Zby Van Eeden, Evert Philippus.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer law unlockedent://SD_ILS/0/SD_ILS:573432025-05-28T09:11:38Z2025-05-28T09:11:38Zby De Stadler, Elizabeth.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-05-28T09:11:38Z2025-05-28T09:11:38Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-05-28T09:11:38Z2025-05-28T09:11:38Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Rethinking social exclusion : the end of the social?ent://SD_ILS/0/SD_ILS:518952025-05-28T09:11:38Z2025-05-28T09:11:38Zby Winlow, Simon, author.<br/><a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=617239">E-book - Full text from MyiLibrary</a><br/>Format: Books<br/>Publication Date 2013<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-05-28T09:11:38Z2025-05-28T09:11:38Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-05-28T09:11:38Z2025-05-28T09:11:38Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:176412025-05-28T09:11:38Z2025-05-28T09:11:38Zby Berndt, Adele.<br/>Format: Books<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-05-28T09:11:38Z2025-05-28T09:11:38Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-05-28T09:11:38Z2025-05-28T09:11:38Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Developing world 12/13ent://SD_ILS/0/SD_ILS:488312025-05-28T09:11:38Z2025-05-28T09:11:38Zby Griffiths, Robert J.<br/>Format: Books<br/>Publication Date 2012 2011<br/>Happy customers everywhere : how your business can profit from the insights of positive psychologyent://SD_ILS/0/SD_ILS:492012025-05-28T09:11:38Z2025-05-28T09:11:38Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-05-28T09:11:38Z2025-05-28T09:11:38Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-05-28T09:11:38Z2025-05-28T09:11:38Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of businessent://SD_ILS/0/SD_ILS:497392025-05-28T09:11:38Z2025-05-28T09:11:38Zby Harnish, Verne.<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Public finance : an international perspectiveent://SD_ILS/0/SD_ILS:499182025-05-28T09:11:38Z2025-05-28T09:11:38Zby Greene, Joshua E.<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-05-28T09:11:38Z2025-05-28T09:11:38Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-05-28T09:11:38Z2025-05-28T09:11:38Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-05-28T09:11:38Z2025-05-28T09:11:38Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-05-28T09:11:38Z2025-05-28T09:11:38Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-05-28T09:11:38Z2025-05-28T09:11:38Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-05-28T09:11:38Z2025-05-28T09:11:38Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-05-28T09:11:38Z2025-05-28T09:11:38Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-05-28T09:11:38Z2025-05-28T09:11:38Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usageent://SD_ILS/0/SD_ILS:186752025-05-28T09:11:38Z2025-05-28T09:11:38Zby Moodley, Darsini.<br/>Format: Computer file<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-05-28T09:11:38Z2025-05-28T09:11:38Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-05-28T09:11:38Z2025-05-28T09:11:38Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-05-28T09:11:38Z2025-05-28T09:11:38Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-05-28T09:11:38Z2025-05-28T09:11:38Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-05-28T09:11:38Z2025-05-28T09:11:38Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-05-28T09:11:38Z2025-05-28T09:11:38Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-05-28T09:11:38Z2025-05-28T09:11:38Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-05-28T09:11:38Z2025-05-28T09:11:38Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Handbook of developments in consumer behaviourent://SD_ILS/0/SD_ILS:483642025-05-28T09:11:38Z2025-05-28T09:11:38Zby Wells, Victoria.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-05-28T09:11:38Z2025-05-28T09:11:38Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-05-28T09:11:38Z2025-05-28T09:11:38Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Unconscious branding : how neuroscience can empower (and inspire) marketingent://SD_ILS/0/SD_ILS:492312025-05-28T09:11:38Z2025-05-28T09:11:38Zby Van Praet, Douglas.<br/>Format: Books<br/>Publication Date 2012<br/>On education : conversations with Riccardo Mazzeoent://SD_ILS/0/SD_ILS:493722025-05-28T09:11:38Z2025-05-28T09:11:38Zby Bauman, Zygmunt, 1925-2017.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-05-28T09:11:38Z2025-05-28T09:11:38Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-05-28T09:11:38Z2025-05-28T09:11:38Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-05-28T09:11:38Z2025-05-28T09:11:38Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-05-28T09:11:38Z2025-05-28T09:11:38Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192025-05-28T09:11:38Z2025-05-28T09:11:38Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Economics : a complete introductionent://SD_ILS/0/SD_ILS:531862025-05-28T09:11:38Z2025-05-28T09:11:38Zby Coskeran, Thomas.<br/>Format: Books<br/>Publication Date 2012<br/>Reactive power compensation : a practical guideent://SD_ILS/0/SD_ILS:547162025-05-28T09:11:38Z2025-05-28T09:11:38Zby Hofmann, Wolfgang, 1945-<br/>Table of contents <a href="http://d-nb.info/1025735811/04">http://d-nb.info/1025735811/04</a><br/>Format: Books<br/>Publication Date 2012<br/>Pro C# 5.0 and the .NET 4.5 frameworkent://SD_ILS/0/SD_ILS:557872025-05-28T09:11:38Z2025-05-28T09:11:38Zby Troelsen, Andrew W.<br/><a href="http://books.google.com/books?isbn=9781430242338">Additional Information at Google Books</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html">http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>The Consumer Protection Act made easyent://SD_ILS/0/SD_ILS:5712025-05-28T09:11:38Z2025-05-28T09:11:38Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to consumer behaviourent://SD_ILS/0/SD_ILS:105402025-05-28T09:11:38Z2025-05-28T09:11:38Zby Joubert, Pierre.<br/>Format: Books<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-05-28T09:11:38Z2025-05-28T09:11:38Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Know your consumer rights : pocket guide to the Consumer Protection Actent://SD_ILS/0/SD_ILS:205152025-05-28T09:11:38Z2025-05-28T09:11:38Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:440702025-05-28T09:11:38Z2025-05-28T09:11:38Zby Bearden, William O., 1945-. Handbook of marketing scales.<br/>Format: Books<br/>Publication Date 2011<br/>World consumer lifestyles databook 2011.ent://SD_ILS/0/SD_ILS:448742025-05-28T09:11:38Z2025-05-28T09:11:38Zby Euromonitor International.<br/>Format: Books<br/>Publication Date 2011<br/>Generation Y in consumer and labour marketsent://SD_ILS/0/SD_ILS:463202025-05-28T09:11:38Z2025-05-28T09:11:38Zby Parment, Anders, 1972-<br/>Format: Books<br/>Publication Date 2011<br/>How cool brands stay hot : branding to generation Yent://SD_ILS/0/SD_ILS:470082025-05-28T09:11:38Z2025-05-28T09:11:38Zby Bergh, Joeri van den.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviour : market segmentation.ent://SD_ILS/0/SD_ILS:474252025-05-28T09:11:38Z2025-05-28T09:11:38Zby Schiffman, Leon G. Consumer behaviour 4th ed.<br/>Format: Books<br/>Publication Date 2011<br/>The Oxford handbook of climate change and societyent://SD_ILS/0/SD_ILS:487352025-05-28T09:11:38Z2025-05-28T09:11:38Zby Dryzek, John S., 1953-<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>The Routledge handbook of health communicationent://SD_ILS/0/SD_ILS:487402025-05-28T09:11:38Z2025-05-28T09:11:38Zby Thompson, Teresa L.<br/>Format: Books<br/>Publication Date 2011<br/>Neo-feminist cinema : girly films, chick flicks, and consumer cultureent://SD_ILS/0/SD_ILS:487442025-05-28T09:11:38Z2025-05-28T09:11:38Zby Radner, Hilary.<br/>Format: Books<br/>Publication Date 2011<br/>Managing customer relationships : a strategic frameworkent://SD_ILS/0/SD_ILS:494082025-05-28T09:11:38Z2025-05-28T09:11:38Zby Peppers, Don.<br/>Format: Books<br/>Publication Date 2011<br/>The Consumer Protection Act made easy : [2nd improved edition with new regulations]ent://SD_ILS/0/SD_ILS:494212025-05-28T09:11:38Z2025-05-28T09:11:38Zby Melville, N. J. (Neville John)<br/>Format: Books<br/>Publication Date 2011<br/>Bounded rationality and industrial organizationent://SD_ILS/0/SD_ILS:499122025-05-28T09:11:38Z2025-05-28T09:11:38Zby Spiegler, Ran.<br/>Format: Books<br/>Publication Date 2011<br/>Fashion trends : analysis and forecastingent://SD_ILS/0/SD_ILS:1212025-05-28T09:11:38Z2025-05-28T09:11:38Zby Kim, Eundeok.<br/>ebrary <a href="http://site.ebrary.com/id/10727510">http://site.ebrary.com/id/10727510</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543</a><br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-05-28T09:11:38Z2025-05-28T09:11:38Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>