Search Results for Customer services -- Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dCustomer$002bservices$002b--$002bMarketing.$0026ps$003d300?dt=list2025-11-28T09:55:57ZServices marketing : integrating customer focus across the firment://SD_ILS/0/SD_ILS:497262025-11-28T09:55:57Z2025-11-28T09:55:57Zby Zeithaml, Valarie A.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a><br/>Format: Books<br/>Publication Date 2024 2013<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:576252025-11-28T09:55:57Z2025-11-28T09:55:57Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-11-28T09:55:57Z2025-11-28T09:55:57Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:573422025-11-28T09:55:57Z2025-11-28T09:55:57Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Supply chain management : strategy, planning and operationent://SD_ILS/0/SD_ILS:573882025-11-28T09:55:57Z2025-11-28T09:55:57Zby Chopra, Sunil, 1960- author.<br/>Format: Books<br/>Publication Date 2019<br/>Kellogg on branding in a hyper-connected worldent://SD_ILS/0/SD_ILS:566212025-11-28T09:55:57Z2025-11-28T09:55:57Zby Tybout, Alice M. éditeur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Relationship marketing and customer relationship managementent://SD_ILS/0/SD_ILS:224482025-11-28T09:55:57Z2025-11-28T09:55:57Zby Roberts-Lombard, Mornay, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:562812025-11-28T09:55:57Z2025-11-28T09:55:57Zby Berndt, A. (Adele), 1966- editor.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:158602025-11-28T09:55:57Z2025-11-28T09:55:57Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2016<br/>Grasping service marketingent://SD_ILS/0/SD_ILS:554042025-11-28T09:55:57Z2025-11-28T09:55:57Zby Jordaan, Yolanda.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Services marketing : an interactive approachent://SD_ILS/0/SD_ILS:509852025-11-28T09:55:57Z2025-11-28T09:55:57Zby Fisk, Raymond P.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:517542025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kapoor, Neeru.<br/>Format: Books<br/>Publication Date 2014<br/>Customer serviceent://SD_ILS/0/SD_ILS:558712025-11-28T09:55:57Z2025-11-28T09:55:57Zby Cant, M. C. (Michael Colin), 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:158512025-11-28T09:55:57Z2025-11-28T09:55:57Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2013 2012<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Customer serviceent://SD_ILS/0/SD_ILS:466392025-11-28T09:55:57Z2025-11-28T09:55:57Zby Machado, Ricardo.<br/>Format: Books<br/>Publication Date 2012<br/>Key account management : tools and techniques for achieving profitable key supplier statusent://SD_ILS/0/SD_ILS:219142025-11-28T09:55:57Z2025-11-28T09:55:57Zby Cheverton, Peter.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-b.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-11-28T09:55:57Z2025-11-28T09:55:57Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:431242025-11-28T09:55:57Z2025-11-28T09:55:57Zby Lancaster, Geoffrey, 1938-<br/>Format: Books<br/>Publication Date 2011<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:526762025-11-28T09:55:57Z2025-11-28T09:55:57Zby Lovelock, Christopher H.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2011<br/>Services marketing.ent://SD_ILS/0/SD_ILS:561172025-11-28T09:55:57Z2025-11-28T09:55:57Zby Bateson, John E. G.<br/>Format: Books<br/>Publication Date 2011<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-11-28T09:55:57Z2025-11-28T09:55:57Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing managementent://SD_ILS/0/SD_ILS:163922025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563370777.pdf">Kostenfrei</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html">http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : a contemporary approachent://SD_ILS/0/SD_ILS:228002025-11-28T09:55:57Z2025-11-28T09:55:57Zby Boshoff, Christo.<br/>Format: Books<br/>Publication Date 2009<br/>Services marketing : text and cases.ent://SD_ILS/0/SD_ILS:441062025-11-28T09:55:57Z2025-11-28T09:55:57Zby Baron, Steve (J. Steve)<br/>Format: Books<br/>Publication Date 2009<br/>The art of client serviceent://SD_ILS/0/SD_ILS:59702025-11-28T09:55:57Z2025-11-28T09:55:57Zby Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Malcolm McDonald on marketing planning : understanding marketing plans and strategyent://SD_ILS/0/SD_ILS:349272025-11-28T09:55:57Z2025-11-28T09:55:57Zby McDonald, Malcolm.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a><br/>Format: Books<br/>Publication Date 2008 2007 2002<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:163942025-11-28T09:55:57Z2025-11-28T09:55:57Zby Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:169912025-11-28T09:55:57Z2025-11-28T09:55:57Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Service management and marketing : customer management in service competitionent://SD_ILS/0/SD_ILS:320762025-11-28T09:55:57Z2025-11-28T09:55:57Zby Grèonroos, Christian, 1947-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip071/2006030743.html">http://www.loc.gov/catdir/toc/ecip071/2006030743.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The user is always right : a practical guide to creating and using personas for the Webent://SD_ILS/0/SD_ILS:338222025-11-28T09:55:57Z2025-11-28T09:55:57Zby Mulder, Steve, 1968-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0704/2006299390.html">http://www.loc.gov/catdir/toc/fy0704/2006299390.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:320042025-11-28T09:55:57Z2025-11-28T09:55:57Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2007<br/>The lovemarks effect : winning in the consumer revolutionent://SD_ILS/0/SD_ILS:124782025-11-28T09:55:57Z2025-11-28T09:55:57Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a>
<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-11-28T09:55:57Z2025-11-28T09:55:57Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Business applications and computational intelligenceent://SD_ILS/0/SD_ILS:314172025-11-28T09:55:57Z2025-11-28T09:55:57Zby Voges, Kevin, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Services marketing management : a strategic perspectiveent://SD_ILS/0/SD_ILS:315732025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kasper, Hans.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip064/2005034528.html">http://www.loc.gov/catdir/toc/ecip064/2005034528.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic database marketingent://SD_ILS/0/SD_ILS:375812025-11-28T09:55:57Z2025-11-28T09:55:57Zby Hughes, Arthur Middleton.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip059/2005006389.html">http://www.loc.gov/catdir/toc/ecip059/2005006389.html</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Fundamentals of selling : customers for life through serviceent://SD_ILS/0/SD_ILS:115602025-11-28T09:55:57Z2025-11-28T09:55:57Zby Futrell, Charles.<br/>Format: Books<br/>Publication Date 2006<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-11-28T09:55:57Z2025-11-28T09:55:57Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Strategic marketingent://SD_ILS/0/SD_ILS:166892025-11-28T09:55:57Z2025-11-28T09:55:57Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Creating a winning E-businessent://SD_ILS/0/SD_ILS:228022025-11-28T09:55:57Z2025-11-28T09:55:57Zby Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>The loyalty advantage : essential steps to energize your company, your customers, your brandent://SD_ILS/0/SD_ILS:328082025-11-28T09:55:57Z2025-11-28T09:55:57Zby Durkin, Dianne M., 1947-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030979.html">http://www.loc.gov/catdir/toc/ecip055/2004030979.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Fundamentals of selling : customers for life through serviceent://SD_ILS/0/SD_ILS:101132025-11-28T09:55:57Z2025-11-28T09:55:57Zby Futrell, Charles.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html">http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html">http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Business marketing management : a strategic view of industrial and organizational marketsent://SD_ILS/0/SD_ILS:172492025-11-28T09:55:57Z2025-11-28T09:55:57Zby Hutt, Michael D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Grasping service marketingent://SD_ILS/0/SD_ILS:201712025-11-28T09:55:57Z2025-11-28T09:55:57Zby Jordaan, Yolanda.<br/>Format: Books<br/>Publication Date 2004<br/>International marketingent://SD_ILS/0/SD_ILS:211952025-11-28T09:55:57Z2025-11-28T09:55:57Zby Czinkota, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>101 marketing strategies for accounting, law, consulting, and professional services firmsent://SD_ILS/0/SD_ILS:303422025-11-28T09:55:57Z2025-11-28T09:55:57Zby Waugh, Troy.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley041/2003021210.html">http://www.loc.gov/catdir/description/wiley041/2003021210.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/wiley041/2003021210.html">http://www.loc.gov/catdir/toc/wiley041/2003021210.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley047/2003021210.html">http://www.loc.gov/catdir/bios/wiley047/2003021210.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Ten deadly marketing sins : signs and solutionsent://SD_ILS/0/SD_ILS:116552025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html">http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html">http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003026035.html">http://catdir.loc.gov/catdir/description/wiley041/2003026035.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Connecting with customers : how to sell, service, and market the travel productent://SD_ILS/0/SD_ILS:118712025-11-28T09:55:57Z2025-11-28T09:55:57Zby Mancini, Marc, 1946-<br/>Format: Books<br/>Publication Date 2003<br/>A framework for marketing managementent://SD_ILS/0/SD_ILS:119782025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003<br/>Principles of service marketing and managementent://SD_ILS/0/SD_ILS:166642025-11-28T09:55:57Z2025-11-28T09:55:57Zby Lovelock, Christopher H.<br/>Format: Books<br/>Publication Date 2002<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:172882025-11-28T09:55:57Z2025-11-28T09:55:57Zby Perreault, William D., Jr.<br/>Format: Books<br/>Publication Date 2002<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:127532025-11-28T09:55:57Z2025-11-28T09:55:57Zby Morrison, Alastair M.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html</a><br/>Format: Books<br/>Publication Date 2002<br/>E-business & e-commerce : how to programent://SD_ILS/0/SD_ILS:127282025-11-28T09:55:57Z2025-11-28T09:55:57Zby Deitel, Harvey M., 1945-<br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Customer equity : building and managing relationships as valuable assetsent://SD_ILS/0/SD_ILS:246862025-11-28T09:55:57Z2025-11-28T09:55:57Zby Blattberg, Robert C., 1942-<br/>Format: Books<br/>Publication Date 2001<br/>Data mining cookbook : modeling data for marketing, risk and customer relationship managementent://SD_ILS/0/SD_ILS:247422025-11-28T09:55:57Z2025-11-28T09:55:57Zby Rud, Olivia Parr.<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-11-28T09:55:57Z2025-11-28T09:55:57Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The complete MBA for dummiesent://SD_ILS/0/SD_ILS:208882025-11-28T09:55:57Z2025-11-28T09:55:57Zby Allen, Kathleen R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley022/99069708.html">http://catdir.loc.gov/catdir/toc/wiley022/99069708.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley044/99069708.html">http://catdir.loc.gov/catdir/bios/wiley044/99069708.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/99069708.html">http://catdir.loc.gov/catdir/description/wiley038/99069708.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Services marketing : a managerial perspectiveent://SD_ILS/0/SD_ILS:232642025-11-28T09:55:57Z2025-11-28T09:55:57Zby McColl, Rod, 1957-<br/>Format: Books<br/>Publication Date 1998<br/>Services marketingent://SD_ILS/0/SD_ILS:242502025-11-28T09:55:57Z2025-11-28T09:55:57Zby Kurtz, David L., 1941-<br/>Format: Books<br/>Publication Date 1998<br/>Business marketingent://SD_ILS/0/SD_ILS:252352025-11-28T09:55:57Z2025-11-28T09:55:57Zby Brierty, Edward G., 1925-<br/>Format: Books<br/>Publication Date 1998<br/>Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industryent://SD_ILS/0/SD_ILS:571552025-11-28T09:55:57Z2025-11-28T09:55:57Zby Laws, Eric, 1945-<br/>Format: Books<br/>Publication Date 1997<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-11-28T09:55:57Z2025-11-28T09:55:57Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:136542025-11-28T09:55:57Z2025-11-28T09:55:57Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1996<br/>Aftermarketing : how to keep customers for life through relationship marketingent://SD_ILS/0/SD_ILS:1742025-11-28T09:55:57Z2025-11-28T09:55:57Zby Vavra, Terry G.<br/>Format: Books<br/>Publication Date 1995<br/>Advances in relationship marketingent://SD_ILS/0/SD_ILS:3042025-11-28T09:55:57Z2025-11-28T09:55:57Zby Payne, Adrian.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1995<br/>How to get new business in 90 days and keep it forever : the Wendy Evans guide to successful marketingent://SD_ILS/0/SD_ILS:213452025-11-28T09:55:57Z2025-11-28T09:55:57Zby Evans, Wendy, 1940-<br/>Format: Books<br/>Publication Date 1993<br/>