Search Results for Customer services -- Marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dCustomer$002bservices$002b--$002bMarketing.$0026ps$003d300?dt=list 2025-10-04T23:20:34Z Services marketing : integrating customer focus across the firm ent://SD_ILS/0/SD_ILS:49726 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Zeithaml, Valarie A.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2024&#160;2013<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Relationship marketing and customer relationship management ent://SD_ILS/0/SD_ILS:57625 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Roberts-Lombard, Mornay, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Services marketing : a contemporary approach ent://SD_ILS/0/SD_ILS:57342 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Berndt, A. (Adele), 1966- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Kellogg on branding in a hyper-connected world ent://SD_ILS/0/SD_ILS:56621 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Tybout, Alice M. &eacute;diteur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Supply chain management : strategy, planning and operation ent://SD_ILS/0/SD_ILS:57388 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Chopra, Sunil, 1960- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Relationship marketing and customer relationship management ent://SD_ILS/0/SD_ILS:22448 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Roberts-Lombard, Mornay, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Services marketing : a contemporary approach ent://SD_ILS/0/SD_ILS:56281 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Berndt, A. (Adele), 1966- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:22104 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Supply chain management : strategy, planning, and operation ent://SD_ILS/0/SD_ILS:15860 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Chopra, Sunil, 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Grasping service marketing ent://SD_ILS/0/SD_ILS:55404 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Jordaan, Yolanda.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:51754 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kapoor, Neeru.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Services marketing : an interactive approach ent://SD_ILS/0/SD_ILS:50985 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Fisk, Raymond P.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Customer service ent://SD_ILS/0/SD_ILS:55871 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Supply chain management : strategy, planning, and operation ent://SD_ILS/0/SD_ILS:15851 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Chopra, Sunil, 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2012<br/> Marketing ent://SD_ILS/0/SD_ILS:49697 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Customer service ent://SD_ILS/0/SD_ILS:46639 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Machado, Ricardo.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Key account management : tools and techniques for achieving profitable key supplier status ent://SD_ILS/0/SD_ILS:21914 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Cheverton, Peter.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-t.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-b.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Essentials of marketing management ent://SD_ILS/0/SD_ILS:43124 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Lancaster, Geoffrey, 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Services marketing : people, technology, strategy ent://SD_ILS/0/SD_ILS:52676 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Lovelock, Christopher H.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=018995769&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=018995769&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=018995769&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=018995769&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Services marketing. ent://SD_ILS/0/SD_ILS:56117 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Bateson, John E. G.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:22812 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Hospitality and travel marketing ent://SD_ILS/0/SD_ILS:2258 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Morrison, Alastair M.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing 3.0 : from products to customers to the human spirit ent://SD_ILS/0/SD_ILS:5666 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Services marketing : a contemporary approach ent://SD_ILS/0/SD_ILS:22800 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Boshoff, Christo.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Services marketing : text and cases. ent://SD_ILS/0/SD_ILS:44106 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Baron, Steve (J. Steve)<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing management ent://SD_ILS/0/SD_ILS:16392 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563370777.pdf">Kostenfrei</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=264541">E-book - Full text Myilibrary. You can only view this e-book online and not download it</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html">http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Malcolm McDonald on marketing planning : understanding marketing plans and strategy ent://SD_ILS/0/SD_ILS:34927 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007&#160;2002<br/> The art of client service ent://SD_ILS/0/SD_ILS:5970 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Services marketing : people, technology, strategy ent://SD_ILS/0/SD_ILS:16991 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017032662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html">http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Service management and marketing : customer management in service competition ent://SD_ILS/0/SD_ILS:32076 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Gr&egrave;onroos, Christian, 1947-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip071/2006030743.html">http://www.loc.gov/catdir/toc/ecip071/2006030743.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The user is always right : a practical guide to creating and using personas for the Web ent://SD_ILS/0/SD_ILS:33822 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Mulder, Steve, 1968-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0704/2006299390.html">http://www.loc.gov/catdir/toc/fy0704/2006299390.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Supply chain management : strategy, planning, and operation ent://SD_ILS/0/SD_ILS:32004 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Chopra, Sunil, 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:16394 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The lovemarks effect : winning in the consumer revolution ent://SD_ILS/0/SD_ILS:12478 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Roberts, Kevin, 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16735 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a> <a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Creating a winning E-business ent://SD_ILS/0/SD_ILS:22802 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Business applications and computational intelligence ent://SD_ILS/0/SD_ILS:31417 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Voges, Kevin, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Services marketing management : a strategic perspective ent://SD_ILS/0/SD_ILS:31573 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kasper, Hans.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip064/2005034528.html">http://www.loc.gov/catdir/toc/ecip064/2005034528.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic database marketing ent://SD_ILS/0/SD_ILS:37581 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Hughes, Arthur Middleton.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip059/2005006389.html">http://www.loc.gov/catdir/toc/ecip059/2005006389.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Fundamentals of selling : customers for life through service ent://SD_ILS/0/SD_ILS:11560 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Futrell, Charles.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Foundations of marketing ent://SD_ILS/0/SD_ILS:16620 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:16689 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:20660 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> The loyalty advantage : essential steps to energize your company, your customers, your brand ent://SD_ILS/0/SD_ILS:32808 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Durkin, Dianne M., 1947-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030979.html">http://www.loc.gov/catdir/toc/ecip055/2004030979.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Fundamentals of selling : customers for life through service ent://SD_ILS/0/SD_ILS:10113 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Futrell, Charles.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html">http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html">http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> Business marketing management : a strategic view of industrial and organizational markets ent://SD_ILS/0/SD_ILS:17249 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Grasping service marketing ent://SD_ILS/0/SD_ILS:20171 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Jordaan, Yolanda.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> 101 marketing strategies for accounting, law, consulting, and professional services firms ent://SD_ILS/0/SD_ILS:30342 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Waugh, Troy.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley041/2003021210.html">http://www.loc.gov/catdir/description/wiley041/2003021210.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/wiley041/2003021210.html">http://www.loc.gov/catdir/toc/wiley041/2003021210.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley047/2003021210.html">http://www.loc.gov/catdir/bios/wiley047/2003021210.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Ten deadly marketing sins : signs and solutions ent://SD_ILS/0/SD_ILS:11655 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html">http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html">http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003026035.html">http://catdir.loc.gov/catdir/description/wiley041/2003026035.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11656 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> International marketing ent://SD_ILS/0/SD_ILS:21195 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Czinkota, Michael R.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> A framework for marketing management ent://SD_ILS/0/SD_ILS:11978 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Connecting with customers : how to sell, service, and market the travel product ent://SD_ILS/0/SD_ILS:11871 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Mancini, Marc, 1946-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Hospitality and travel marketing ent://SD_ILS/0/SD_ILS:12753 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Morrison, Alastair M.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Principles of service marketing and management ent://SD_ILS/0/SD_ILS:16664 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Lovelock, Christopher H.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Basic marketing : a global-managerial approach ent://SD_ILS/0/SD_ILS:17288 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Perreault, William D., Jr.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Internet marketing : readings and online resources ent://SD_ILS/0/SD_ILS:10664 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Customer equity : building and managing relationships as valuable assets ent://SD_ILS/0/SD_ILS:24686 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Blattberg, Robert C., 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Data mining cookbook : modeling data for marketing, risk and customer relationship management ent://SD_ILS/0/SD_ILS:24742 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Rud, Olivia Parr.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> E-business &amp; e-commerce : how to program ent://SD_ILS/0/SD_ILS:12728 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Deitel, Harvey M., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16992 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2001<br/> The complete MBA for dummies ent://SD_ILS/0/SD_ILS:20888 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Allen, Kathleen R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley022/99069708.html">http://catdir.loc.gov/catdir/toc/wiley022/99069708.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley044/99069708.html">http://catdir.loc.gov/catdir/bios/wiley044/99069708.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/99069708.html">http://catdir.loc.gov/catdir/description/wiley038/99069708.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Services marketing ent://SD_ILS/0/SD_ILS:24250 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Kurtz, David L., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Business marketing ent://SD_ILS/0/SD_ILS:25235 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Brierty, Edward G., 1925-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Services marketing : a managerial perspective ent://SD_ILS/0/SD_ILS:23264 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;McColl, Rod, 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry ent://SD_ILS/0/SD_ILS:57155 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Laws, Eric, 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Services marketing ent://SD_ILS/0/SD_ILS:10367 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Basic marketing : a global-managerial approach ent://SD_ILS/0/SD_ILS:13654 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Perreault, William D.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Aftermarketing : how to keep customers for life through relationship marketing ent://SD_ILS/0/SD_ILS:174 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Vavra, Terry G.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Advances in relationship marketing ent://SD_ILS/0/SD_ILS:304 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Payne, Adrian.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> How to get new business in 90 days and keep it forever : the Wendy Evans guide to successful marketing ent://SD_ILS/0/SD_ILS:21345 2025-10-04T23:20:34Z 2025-10-04T23:20:34Z by&#160;Evans, Wendy, 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;1993<br/>