Search Results for Digital-Marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dDigital-Marketing.$0026ps$003d300?dt=list 2025-10-06T17:09:04Z Digital marketing ent://SD_ILS/0/SD_ILS:22387 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital marketing ent://SD_ILS/0/SD_ILS:59342 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Sachdev, Raj, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing ent://SD_ILS/0/SD_ILS:56956 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chaffey, Dave 1963- VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Digital marketing ent://SD_ILS/0/SD_ILS:20920 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Digital analytics for marketing ent://SD_ILS/0/SD_ILS:59456 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Sponder, Marshall, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing : strategy, planning &amp; disruption. ent://SD_ILS/0/SD_ILS:59390 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hanlon, Annmarie.<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2023<br/> Digital marketing: Trends and Developments ent://SD_ILS/0/SD_ILS:57935 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Yathika, Gowpall<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> DIGITAL MARKETING FOUNDATIONS AND STRATEGY. ent://SD_ILS/0/SD_ILS:57633 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Zahay, D<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Marketing in a digital age ent://SD_ILS/0/SD_ILS:57611 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Bock, E.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital marketing : a South African perspective ent://SD_ILS/0/SD_ILS:59418 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Stiehler-Mulder, B., author<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> eMarketing : Marketing in the digital world ent://SD_ILS/0/SD_ILS:57719 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Gowpall, Yathika<br/>Format:&#160;Books<br/>Publication Date&#160;2024&#160;2011<br/> Digital marketing : strategic planning &amp; integration ent://SD_ILS/0/SD_ILS:56809 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hanlon, Annmarie, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022&#160;2019<br/> The SAGE handbook of digital marketing ent://SD_ILS/0/SD_ILS:57445 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hanlon, Annmarie, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Digital marketing : strategic planning &amp; integration ent://SD_ILS/0/SD_ILS:22390 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hanlon, Annmarie, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital marketing : strategy, implementation and practice ent://SD_ILS/0/SD_ILS:49689 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Principles of marketing for a digital age ent://SD_ILS/0/SD_ILS:57378 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> eMarketing : the essential guide to digital marketing ent://SD_ILS/0/SD_ILS:2127 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Emarketing excellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:51028 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing for tourism, hospitality &amp; events : a global &amp; digital approach ent://SD_ILS/0/SD_ILS:57829 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hudson, Simon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing fundamentals : OMCP's official guide to OMCA certification ent://SD_ILS/0/SD_ILS:59468 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Jarboe, Greg, 1949- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:57243 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> The digital marketing planner : your step-by-step guide ent://SD_ILS/0/SD_ILS:57446 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hanlon, Annmarie, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Digital marketing analytics : making sense of consumer data in a digital world ent://SD_ILS/0/SD_ILS:56849 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hemann, Chuck, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:22104 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing for tourism, hospitality &amp; events : a global &amp; digital approach ent://SD_ILS/0/SD_ILS:22391 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hudson, Simon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing ent://SD_ILS/0/SD_ILS:49547 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Safko, Lon.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Digital marketing 1B /Indepent Institute of Education (IIE). ent://SD_ILS/0/SD_ILS:18766 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Ashwin, S.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing to the social web : how digital customer communities build your business ent://SD_ILS/0/SD_ILS:37305 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Weber, Larry.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives ent://SD_ILS/0/SD_ILS:41106 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Rapp, Stan.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> EMarketing eXcellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:13220 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing to the social web : how digital customer communities build your business ent://SD_ILS/0/SD_ILS:34922 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Weber, Larry.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0711/2007007064.html">http://www.loc.gov/catdir/toc/ecip0711/2007007064.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios ent://SD_ILS/0/SD_ILS:6921 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Benun, Ilise, 1961-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:59229 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Mulder, D. (Dalm&eacute;)<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Digital branding : how to successfully build and measure a brand online ent://SD_ILS/0/SD_ILS:59340 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Introduction to sport marketing ent://SD_ILS/0/SD_ILS:57964 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Smith, Aaron, 1972- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital advertising ent://SD_ILS/0/SD_ILS:59130 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Gowpall, Yathika.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital storytelling for brands ent://SD_ILS/0/SD_ILS:57822 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Tombleson, Bridget, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Strategic market management ent://SD_ILS/0/SD_ILS:57858 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Aaker, David A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57909 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Meintjes, Corn&eacute;, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Advertising in the digital age : theories &amp; practices ent://SD_ILS/0/SD_ILS:59400 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Yesiloglu, Sevil, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:59469 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Kelley, Larry D., 1955- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Hey whipple, squeeze this : the classic guide to creating great advertising ent://SD_ILS/0/SD_ILS:56955 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Sullivan, Luke, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement ent://SD_ILS/0/SD_ILS:57749 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Public Relations: principles and practice ent://SD_ILS/0/SD_ILS:6008 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:56335 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Fennis, Bob Micha&euml;l, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> MARKETING TOURISM AND HOSPITALITY : concepts and cases. ent://SD_ILS/0/SD_ILS:56552 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;GEORGE, RICHARD.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:56585 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> The copywriter's handbook : a step-by-step guide to writing copy that sells ent://SD_ILS/0/SD_ILS:56044 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> The content marketing handbook : how to double the results of your marketing campaigns ent://SD_ILS/0/SD_ILS:57902 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Architecting experience : a conversion science handbook ent://SD_ILS/0/SD_ILS:56542 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Wheeler, Scot R., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Essential guide to marketing planning ent://SD_ILS/0/SD_ILS:57389 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Wood, Marian Burk, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:22303 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;George, Richard, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Global marketing &amp; advertising : understanding cultural paradoxes ent://SD_ILS/0/SD_ILS:22389 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Mooij, Marieke K. de, 1943- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital PR ent://SD_ILS/0/SD_ILS:56015 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Whatmough, Danny, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital you : real personal branding in the virtual age ent://SD_ILS/0/SD_ILS:57503 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Arruda, William, 1961- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behaviour. ent://SD_ILS/0/SD_ILS:55493 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Sethna, Zubin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Kellogg on branding in a hyper-connected world ent://SD_ILS/0/SD_ILS:56621 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Tybout, Alice M. &eacute;diteur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital gaming and the advertising landscape ent://SD_ILS/0/SD_ILS:56788 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hera, Teresa de la, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Internet marketing : integrating online &amp; offline strategies ent://SD_ILS/0/SD_ILS:22680 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Zahay, Debra L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Connect : writing for online audiences ent://SD_ILS/0/SD_ILS:57599 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Pritchard, Maritha, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Introduction to marketing : a South African perspective ent://SD_ILS/0/SD_ILS:55192 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Cunningham, Nicole.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:21378 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Foundations of marketing ent://SD_ILS/0/SD_ILS:22814 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Pride, William M., 1942- author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html</a> Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html</a> Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Experiential marketing : secrets, strategies, and success stories from the world's greatest brands ent://SD_ILS/0/SD_ILS:21253 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Essentials of marketing research. ent://SD_ILS/0/SD_ILS:22798 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Babin, Barry J., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:22382 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Exposed : the business of photography ent://SD_ILS/0/SD_ILS:57912 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Van Steenderen, Deryck.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Introduction to sport marketing ent://SD_ILS/0/SD_ILS:21116 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:22797 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Armstrong, Gary (Gary M.), author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Global marketing ent://SD_ILS/0/SD_ILS:51835 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Keegan, Warren J. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising &amp;amp; promotion. ent://SD_ILS/0/SD_ILS:54043 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:1071 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising ent://SD_ILS/0/SD_ILS:22815 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Rowles, Daniel.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Mobile magic : the Saatchi &amp;amp; Saatchi guide to mobile marketing ent://SD_ILS/0/SD_ILS:51258 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Eslinger, Tom, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creating new markets in the digital economy : value and worth ent://SD_ILS/0/SD_ILS:51826 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Ng, Irene C. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Data mining applications with R ent://SD_ILS/0/SD_ILS:54188 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Zhao, Yanchang, 1977- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:185 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> On message : precision communication for the digital age ent://SD_ILS/0/SD_ILS:49740 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Theobald, Theo, 1957-, author.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2013<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:49830 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price ent://SD_ILS/0/SD_ILS:18633 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Gold, Katey.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Retail marketing and branding : a definitive guide to maximizing ROI ent://SD_ILS/0/SD_ILS:49034 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Perrey, Jesko.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The marketing manifesto ent://SD_ILS/0/SD_ILS:49510 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hood, David J.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Music business handbook and career guide ent://SD_ILS/0/SD_ILS:51516 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Baskerville, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Sports marketing : creating long term value ent://SD_ILS/0/SD_ILS:51691 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Davis, John A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Designing B2B brands : lessons from Deloitte and 182,000 brand managers ent://SD_ILS/0/SD_ILS:51758 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Martinez Onaindia, Carlos.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:52686 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Brassington, Frances.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Selling through someone else : how to use agile sales networks and partners to sell more ent://SD_ILS/0/SD_ILS:54274 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Wollan, Robert, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Handbook of children and the media ent://SD_ILS/0/SD_ILS:48539 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Singer, Dorothy G.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The handbook of strategic public relations and integrated communications ent://SD_ILS/0/SD_ILS:48502 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Caywood, Clarke L., 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Handbook of marketing strategy ent://SD_ILS/0/SD_ILS:49032 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Digital magazines : are they taking the &quot;Magazines&quot; out of Cape Town female Generation Y's women's print magazines consumption? ent://SD_ILS/0/SD_ILS:18937 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Wells, Jo-Anne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> How they started digital : how 25 good ideas became spectacular digital businesses ent://SD_ILS/0/SD_ILS:53341 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Lester, David, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Destination brands : managing place reputation ent://SD_ILS/0/SD_ILS:22644 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Morgan, Nigel.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing ent://SD_ILS/0/SD_ILS:22799 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Baines, Paul, 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Campaign communication and political marketing ent://SD_ILS/0/SD_ILS:46466 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Maarek, Philippe J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Political public relations : principles and applications ent://SD_ILS/0/SD_ILS:47842 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Str&ouml;mb&auml;ck, Jesper.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Managing media work ent://SD_ILS/0/SD_ILS:48550 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Deuze, Mark.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising creative : strategy, copy + design ent://SD_ILS/0/SD_ILS:43926 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:16008 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> E-business : a management perspective ent://SD_ILS/0/SD_ILS:22630 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Reynolds, Jonathan, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Handbook on business information systems ent://SD_ILS/0/SD_ILS:46903 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Gunasekaran, A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Public relations cases : international perspectives ent://SD_ILS/0/SD_ILS:43126 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Moss, Danny, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Internet marketing : strategy, implementation and practice ent://SD_ILS/0/SD_ILS:15390 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The digital handshake : seven proven strategies to grow your business using social media ent://SD_ILS/0/SD_ILS:39567 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chaney, Paul, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Ads to icons : how advertising succeeds in a multimedia age ent://SD_ILS/0/SD_ILS:39937 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Springer, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> BrandDigital : simple ways top brands succeed in the digital world ent://SD_ILS/0/SD_ILS:11672 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Adamson, Allen P.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2008<br/> E-marketing ent://SD_ILS/0/SD_ILS:43204 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Strauss, Judy.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job ent://SD_ILS/0/SD_ILS:41101 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The art of digital branding ent://SD_ILS/0/SD_ILS:3303 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Cocoran, Ian.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html">http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html">http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Internet marketing &amp; e-commerce ent://SD_ILS/0/SD_ILS:22331 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hanson, Ward A.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The elements of online journalism ent://SD_ILS/0/SD_ILS:12482 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Rosales, Rey G.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16735 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a> <a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing to moviegoers : a handbook of strategies used by major studios and independents ent://SD_ILS/0/SD_ILS:12998 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Marich, Robert.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The visionary package : using packaging to build effective brands ent://SD_ILS/0/SD_ILS:17010 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Journalism ethics : arguments and cases ent://SD_ILS/0/SD_ILS:20329 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hirst, Martin.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0724/2004484451-b.html">http://catdir.loc.gov/catdir/enhancements/fy0724/2004484451-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004484451-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004484451-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Global marketing management : changes, challenges and new strategies ent://SD_ILS/0/SD_ILS:16524 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Lee, Kiefer.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11656 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> E-commerce : a southern Africa perspective ent://SD_ILS/0/SD_ILS:15919 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Chipp, Kerry.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The marketing plan : a handbook ent://SD_ILS/0/SD_ILS:26809 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Wood, Marian Burk.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> E-commerce management : text and cases ent://SD_ILS/0/SD_ILS:11984 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Krishnamurthy, Sandeep, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business ent://SD_ILS/0/SD_ILS:26374 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Michael, David C.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley021/2001046531.html">http://www.loc.gov/catdir/toc/wiley021/2001046531.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/wiley036/2001046531.html">http://www.loc.gov/catdir/description/wiley036/2001046531.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Branding @ the digital age ent://SD_ILS/0/SD_ILS:16652 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> E-shock : the new rules-Internet strategies for retailers and manufacturers ent://SD_ILS/0/SD_ILS:10632 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;De Kare-Silver, Michael.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy034/00135341.html">http://catdir.loc.gov/catdir/toc/fy034/00135341.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> E-business &amp; e-commerce : how to program ent://SD_ILS/0/SD_ILS:12728 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Deitel, Harvey M., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Principles of internet marketing ent://SD_ILS/0/SD_ILS:14467 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Hanson, Ward A.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Revival of the fittest : digital versions of classic typefaces ent://SD_ILS/0/SD_ILS:16515 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Annand, Carolyn.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Mastering the digital marketplace : practical strategies for competitiveness in the new economy ent://SD_ILS/0/SD_ILS:23386 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Aldrich, Douglas F.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> The media student's book ent://SD_ILS/0/SD_ILS:24717 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Branston, Gill.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Cyber rules : strategies for excelling at E-business ent://SD_ILS/0/SD_ILS:55030 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Siebel, Thomas M.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Retail in the digital age ent://SD_ILS/0/SD_ILS:10352 2025-10-06T17:09:04Z 2025-10-06T17:09:04Z by&#160;Cope, Nigel.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/>