Search Results for Digital-Marketing. - Narrowed by: IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dDigital-Marketing.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$002509IIEMSA$0026ps$003d300$0026isd$003dtrue?2025-11-21T08:15:57ZDigital marketingent://SD_ILS/0/SD_ILS:209202025-11-21T08:15:57Z2025-11-21T08:15:57Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2016<br/>eMarketing : Marketing in the digital worldent://SD_ILS/0/SD_ILS:577192025-11-21T08:15:57Z2025-11-21T08:15:57Zby Gowpall, Yathika<br/>Format: Books<br/>Publication Date 2024 2011<br/>Digital marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:496892025-11-21T08:15:57Z2025-11-21T08:15:57Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>eMarketing : the essential guide to digital marketingent://SD_ILS/0/SD_ILS:21272025-11-21T08:15:57Z2025-11-21T08:15:57Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2011<br/>Emarketing excellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:510282025-11-21T08:15:57Z2025-11-21T08:15:57Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-11-21T08:15:57Z2025-11-21T08:15:57Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-11-21T08:15:57Z2025-11-21T08:15:57Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-11-21T08:15:57Z2025-11-21T08:15:57Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:495472025-11-21T08:15:57Z2025-11-21T08:15:57Zby Safko, Lon.<br/>Format: Books<br/>Publication Date 2013<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-11-21T08:15:57Z2025-11-21T08:15:57Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Marketing to the social web : how digital customer communities build your businessent://SD_ILS/0/SD_ILS:373052025-11-21T08:15:57Z2025-11-21T08:15:57Zby Weber, Larry.<br/>Format: Books<br/>Publication Date 2009<br/>Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperativesent://SD_ILS/0/SD_ILS:411062025-11-21T08:15:57Z2025-11-21T08:15:57Zby Rapp, Stan.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing to the social web : how digital customer communities build your businessent://SD_ILS/0/SD_ILS:349222025-11-21T08:15:57Z2025-11-21T08:15:57Zby Weber, Larry.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0711/2007007064.html">http://www.loc.gov/catdir/toc/ecip0711/2007007064.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-11-21T08:15:57Z2025-11-21T08:15:57Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-11-21T08:15:57Z2025-11-21T08:15:57Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-11-21T08:15:57Z2025-11-21T08:15:57Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-11-21T08:15:57Z2025-11-21T08:15:57Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Internet marketing : integrating online & offline strategiesent://SD_ILS/0/SD_ILS:226802025-11-21T08:15:57Z2025-11-21T08:15:57Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-11-21T08:15:57Z2025-11-21T08:15:57Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-11-21T08:15:57Z2025-11-21T08:15:57Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-11-21T08:15:57Z2025-11-21T08:15:57Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:227972025-11-21T08:15:57Z2025-11-21T08:15:57Zby Armstrong, Gary (Gary M.), author.<br/>Format: Books<br/>Publication Date 2015<br/>Global marketingent://SD_ILS/0/SD_ILS:518352025-11-21T08:15:57Z2025-11-21T08:15:57Zby Keegan, Warren J. author.<br/>Format: Books<br/>Publication Date 2015<br/>Mobile magic : the Saatchi &amp; Saatchi guide to mobile marketingent://SD_ILS/0/SD_ILS:512582025-11-21T08:15:57Z2025-11-21T08:15:57Zby Eslinger, Tom, author.<br/>Format: Books<br/>Publication Date 2014<br/>Data mining applications with Rent://SD_ILS/0/SD_ILS:541882025-11-21T08:15:57Z2025-11-21T08:15:57Zby Zhao, Yanchang, 1977- author.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-11-21T08:15:57Z2025-11-21T08:15:57Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Creating new markets in the digital economy : value and worthent://SD_ILS/0/SD_ILS:518262025-11-21T08:15:57Z2025-11-21T08:15:57Zby Ng, Irene C. L., author.<br/>Format: Books<br/>Publication Date 2014<br/>The marketing manifestoent://SD_ILS/0/SD_ILS:495102025-11-21T08:15:57Z2025-11-21T08:15:57Zby Hood, David J.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-11-21T08:15:57Z2025-11-21T08:15:57Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Music business handbook and career guideent://SD_ILS/0/SD_ILS:515162025-11-21T08:15:57Z2025-11-21T08:15:57Zby Baskerville, David.<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:526862025-11-21T08:15:57Z2025-11-21T08:15:57Zby Brassington, Frances.<br/>Format: Books<br/>Publication Date 2013<br/>Selling through someone else : how to use agile sales networks and partners to sell moreent://SD_ILS/0/SD_ILS:542742025-11-21T08:15:57Z2025-11-21T08:15:57Zby Wollan, Robert, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-11-21T08:15:57Z2025-11-21T08:15:57Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-11-21T08:15:57Z2025-11-21T08:15:57Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Retail marketing and branding : a definitive guide to maximizing ROIent://SD_ILS/0/SD_ILS:490342025-11-21T08:15:57Z2025-11-21T08:15:57Zby Perrey, Jesko.<br/>Format: Books<br/>Publication Date 2013<br/>On message : precision communication for the digital ageent://SD_ILS/0/SD_ILS:497402025-11-21T08:15:57Z2025-11-21T08:15:57Zby Theobald, Theo, 1957-, author.<br/>Format: Regular print<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-11-21T08:15:57Z2025-11-21T08:15:57Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Sports marketing : creating long term valueent://SD_ILS/0/SD_ILS:516912025-11-21T08:15:57Z2025-11-21T08:15:57Zby Davis, John A.<br/>Format: Books<br/>Publication Date 2013<br/>Designing B2B brands : lessons from Deloitte and 182,000 brand managersent://SD_ILS/0/SD_ILS:517582025-11-21T08:15:57Z2025-11-21T08:15:57Zby Martinez Onaindia, Carlos.<br/>Format: Books<br/>Publication Date 2013<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-11-21T08:15:57Z2025-11-21T08:15:57Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of children and the mediaent://SD_ILS/0/SD_ILS:485392025-11-21T08:15:57Z2025-11-21T08:15:57Zby Singer, Dorothy G.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing strategyent://SD_ILS/0/SD_ILS:490322025-11-21T08:15:57Z2025-11-21T08:15:57Zby Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format: Books<br/>Publication Date 2012<br/>How they started digital : how 25 good ideas became spectacular digital businessesent://SD_ILS/0/SD_ILS:533412025-11-21T08:15:57Z2025-11-21T08:15:57Zby Lester, David, 1966-<br/>Format: Books<br/>Publication Date 2012<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-11-21T08:15:57Z2025-11-21T08:15:57Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-11-21T08:15:57Z2025-11-21T08:15:57Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-11-21T08:15:57Z2025-11-21T08:15:57Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Political public relations : principles and applicationsent://SD_ILS/0/SD_ILS:478422025-11-21T08:15:57Z2025-11-21T08:15:57Zby Strömbäck, Jesper.<br/>Format: Books<br/>Publication Date 2011<br/>Managing media workent://SD_ILS/0/SD_ILS:485502025-11-21T08:15:57Z2025-11-21T08:15:57Zby Deuze, Mark.<br/>Format: Books<br/>Publication Date 2011<br/>Public relations cases : international perspectivesent://SD_ILS/0/SD_ILS:431262025-11-21T08:15:57Z2025-11-21T08:15:57Zby Moss, Danny, 1954-<br/>Format: Books<br/>Publication Date 2010<br/>Handbook on business information systemsent://SD_ILS/0/SD_ILS:469032025-11-21T08:15:57Z2025-11-21T08:15:57Zby Gunasekaran, A.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-11-21T08:15:57Z2025-11-21T08:15:57Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-11-21T08:15:57Z2025-11-21T08:15:57Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:160082025-11-21T08:15:57Z2025-11-21T08:15:57Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Advertising creative : strategy, copy + designent://SD_ILS/0/SD_ILS:439262025-11-21T08:15:57Z2025-11-21T08:15:57Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2010<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:395672025-11-21T08:15:57Z2025-11-21T08:15:57Zby Chaney, Paul, 1955-<br/>Format: Books<br/>Publication Date 2009<br/>Ads to icons : how advertising succeeds in a multimedia ageent://SD_ILS/0/SD_ILS:399372025-11-21T08:15:57Z2025-11-21T08:15:57Zby Springer, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream jobent://SD_ILS/0/SD_ILS:411012025-11-21T08:15:57Z2025-11-21T08:15:57Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-11-21T08:15:57Z2025-11-21T08:15:57Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>BrandDigital : simple ways top brands succeed in the digital worldent://SD_ILS/0/SD_ILS:116722025-11-21T08:15:57Z2025-11-21T08:15:57Zby Adamson, Allen P.<br/>Format: Books<br/>Publication Date 2009 2008<br/>Internet marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:153902025-11-21T08:15:57Z2025-11-21T08:15:57Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2009<br/>Internet marketing & e-commerceent://SD_ILS/0/SD_ILS:223312025-11-21T08:15:57Z2025-11-21T08:15:57Zby Hanson, Ward A.<br/>Format: Books<br/>Publication Date 2007<br/>Journalism ethics : arguments and casesent://SD_ILS/0/SD_ILS:203292025-11-21T08:15:57Z2025-11-21T08:15:57Zby Hirst, Martin.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0724/2004484451-b.html">http://catdir.loc.gov/catdir/enhancements/fy0724/2004484451-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004484451-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004484451-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-11-21T08:15:57Z2025-11-21T08:15:57Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>The marketing plan : a handbookent://SD_ILS/0/SD_ILS:268092025-11-21T08:15:57Z2025-11-21T08:15:57Zby Wood, Marian Burk.<br/>Format: Books<br/>Publication Date 2003<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-11-21T08:15:57Z2025-11-21T08:15:57Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Asia's digital dividends : how Asia-Pacific's corporations can create value from e-businessent://SD_ILS/0/SD_ILS:263742025-11-21T08:15:57Z2025-11-21T08:15:57Zby Michael, David C.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley021/2001046531.html">http://www.loc.gov/catdir/toc/wiley021/2001046531.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/wiley036/2001046531.html">http://www.loc.gov/catdir/description/wiley036/2001046531.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Branding @ the digital ageent://SD_ILS/0/SD_ILS:166522025-11-21T08:15:57Z2025-11-21T08:15:57Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The media student's bookent://SD_ILS/0/SD_ILS:247172025-11-21T08:15:57Z2025-11-21T08:15:57Zby Branston, Gill.<br/>Format: Books<br/>Publication Date 1999<br/>Mastering the digital marketplace : practical strategies for competitiveness in the new economyent://SD_ILS/0/SD_ILS:233862025-11-21T08:15:57Z2025-11-21T08:15:57Zby Aldrich, Douglas F.<br/>Format: Books<br/>Publication Date 1999<br/>Cyber rules : strategies for excelling at E-businessent://SD_ILS/0/SD_ILS:550302025-11-21T08:15:57Z2025-11-21T08:15:57Zby Siebel, Thomas M.<br/>Format: Books<br/>Publication Date 1999<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-11-21T08:15:57Z2025-11-21T08:15:57Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>